The GOLDEN AGE of Japanese Street Fashion | The 90's

Japanese streetwear and street fashion have been some of the most innovative on the planet, but it was the 1990's that started it all. From Hiroshi Fujiwara to NIGO, GoodEnough to Undercover the 90's stand as Japan's most definitive decade when it comes to street fashion. We explore the styles and perspectives of both women's and men's style that defined streetwear and street fashion worldwide.
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The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond.
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[@Aokijidonis22]

Man , this channel is a gem

[@brettconsolacion3027]

It’s like a Crash Course for Japanese fashion. Loving it

[@seanpajarillo958]

I wish the current generation would experience the same variety of styles and movements from the 80’s and 90’s instead of just following the Hypebeasts.

[@cabwhere]

lol

[@Marcus-Lim]

There are lots of different styles and “people doing their own thing” you just have to look a little

[@o0R3stless0o]

So True! 💯

[@FreshAsianSwagg]

Its the exact same today. There are so many different subcultures and styles today that the youth is pushing forward. The whole “hypebeast” stigma is just the brands that are trending, but most young peoples also look into thrifting as a trend. PLEASE look at videos and a more in depth look into fashion before saying some bs accusation like this. Watch vidoes like “what highschoolers are really wearing ___” etc. frugal aesthetic also has a good selection of different popular styles.

[@preachfab]

Its happening now. Baggy jeans and oversized shirts are coming back

[@Mazzah96]

Its crazy to think how some of these other brands existed and flourished during this time, and how far down certain lanes each respective designer has gone compared to their all, very close together, roots. I just got a down Undercover, "human control system", vest from last season on the way in the mail, and while I have other pieces, hearing the info and the general surrounding that Jun had with his other contemporaries makes you feel like you're really wearing something special. But I do need to get on that ganguro game real quick, shit's fire. Great video as always Reggie.

[@BurgerSliderMan]

Living in Tokyo, and adding the context that you bring about fashion here, it really makes me look at my day to day a bit differently. Dig this channel alot.

[@toastiethedormoven5318]

Thank you for the amazing content Reggie💓💓

[@xpaperxcutx4588]

This video has been so informational! I never knew how ahead of its time Japanese street fashion was, but I did know that both American/European brands sent fashion scouts to Japanese streets to draw inspiration for upcoming seasons.

[@4stim0]

yes make longer vids Reggie it is always exciting to listen to you!

[@raneanubis]

brilliant video man. Honestly, this was presented in such a brilliant way. You have a HUGE future ahead of you.

[@arttorres439]

This video was so informative and aesthetically pleasing, thanks for amazing content, it’s great to be exposed to Japanese culture and you do a great job at translating it to your viewers. Keep up the good work Reggie🙏🏼

[@j.b.5230]

Again, another awesome insight into fashion. I always learn something new here. Keep it up.

[@devonhughes3805]

I must say. I am really impressed. I didn't expect this level of detail. Very well researched and presented!

[@SantiBarrios]

Thank you for making this one longer, this series is tight

[@QuoTzyPH]

This has to be one of the greatest videos you have ever done. Thank you!

[@laninfapimentel311]

So much information, I need to watch this video again!

[@AberrantVision]

Insanely great insights on these topics, hella great work man

[@nikkoworldtravels7806]

best streetwear/fashion channel right now! keep up the amazing content team!

[@TheMrFishnDucks]

These videos are amazing. Keep up the good work.

[@makibao71]

Love this series! Feels like listening to ametora & beams 60th anniversary book combined with more detailed information ! Keep it up

[@1993keki1]

Keep rocking Reggie! I learn some much from you and this channel!

[@dylancharlesbenoni9648]

Great content man, is doing a Magasine on Japanese fashion and just had all the source i needed

[@JoeyLevenson]

Really informative and well put together. Thank you! You're doing great.

[@gordoog3475]

well made video, appreciate the work u put on mr.casual, interesting to see so many waves of fashion trends in japan

[@jacknjill3000]

Great video and Japanese fashion history! Thanks!

[@AnastasiVintazh]

Glad I found your channel! There are not many channels here about Japanese fashion, I wonder why? It is so interesting.. Thank you for your work!

[@deekshab9417]

Wow...your research is spectacular ! Loving this

[@astro4741]

A bunch of dope looks in this, I learned some things too. good shit

[@Glyphics87]

I would love to see this series conclude with a video discussing the Future of Japanese streetwear. Where is it heading next? That'd be dope to see. Keep it up with the awesome content. Big fan here!

[@THECASUALco]

All in the cards Ken. All in the cards

[@TheJesusCrysist]

Your content is so consistent! Great vid ~

[@diegomalachesilva]

Dude!!! Who are you? OMG you are a genius! It's the first time I see you on KZbin and I'm pretty impress! Cool video! keep it coming!

[@user-yk1cw8im4h]

can't wait for the next one my dude

[@theckp]

What a brilliant video!

[@kbelmar]

I hear that black star in the background!! You gotta good taste in fashion and music 👌🏾

[@THECASUALco]

BREATH IN...

[@itsmebrotherkc]

So glad I subscribed, such good content

[@StevenEspaniola]

Droppin' knowledge!!! Great vid!!

[@jacobreeder9411]

Awww yiss been waiting for this

[@imanijennings425]

There are so many actual photos of actual japanese 90s street style you could have included

[@zishanahmed6784]

Reggie saw a couple of your vids now and really diggin what you doing. Subscribed and gona keep going through your stuff!

[@shaunsmith7768]

Damn, this was so well researched. I want a break down of all these styles.

[@tochbarreiro1878]

Keep 'em coming, Reggie!

[@EchoSMPZoulm]

Dope as usual Reggie!

[@anthonynorwood4914]

Brother well versed and polished, knowing street culture branding to the T proud to be a subscriber!

[@ktroopa]

This is so good.

[@franalations]

So good!!!!

[@dc2maniac]

Wow very informative video, ive learnt a ton about movement

[@ripppghost]

I really loved this video man, it is very very useful, I learned a lot, what else do you recommend me to watch/read to learn more about the history of fashion? Thanks, and greetings from Mexico

[@tuffcookietv]

Your vids are quality, very tasteful

[@alexanderwebster200]

Great content dude

[@hykallharrazz371]

When i was in high school sometimes i buy the mazagine BANG just to see the japan fashion, the brand what they wear and etc

[@Danielwoesthoff1]

Amazing video

[@lukeenright6381]

Uncanny breakdown. Great video Reggie.

[@couturestalker8606]

In my heart I follow Karasuzoku movement

[@HalfPinoyPride]

Dope vid

[@kerwinfernandes9583]

great info!! God Bless!! :)

[@0zymanndias773]

Yo i love this video. I just recently got into human made, Ive always loved NIGO since I’ve been rocking bape and bbc ice cream for ages but I graduated into visvim and human made as of late but damn I wish sizing went bigger than size 5 since I’m a taller type. Great insight bro

[@roberthuang9539]

The casual be pushing out great content as usual :) keep it up guys however i have a question about bape. So recently i went on a holiday on JP and as a street wear enthusiast i had to go cop some clothing and so i copped a bape shark hoodie among other things, however when i opened my shark hoodie from its dust bag i noticed that the sleeve tag was missing (i bought it from the official bape store) i just wanted to know is this kind of thing was common?

[@brotherhoodofsteel98]

love this.

[@MrWiegelinho95]

sheeesh your research is on point

[@MrWiegelinho95]

at least it seams like it is lol

[@FashionRoadman]

Reggie youre a legend

[@mikeymcflyhd]

Lol i was hoping you werent gonna mention ganguro but you did lmao, as a Japanese i thought that was super weird. Its really refreshing to see how we evolved through eras of fashion thank you. P.S. Also your pronunciation is pretty good 👌

[@THECASUALco]

Mikey Digital well we couldn't let Japan off the hook for that one. Also, thanks.

[@null-sweat]

I wish there's was content like this but for more formal wear

[@minimaldrobe8263]

Really interested in seeing more of the hiker style @ 2:15 - anyone know of any resources or lookbooks? I am outdoors a lot with my dog so I am feeling that could be an interesting direction for my wardrobe to go into anyway, and naturally if it's Japanese, it's a dope take.

[@dr.jasonhoman6277]

A1 content!

[@pacinding]

You need to be going live on instagram a lot more, love that shit

[@wal33dmas81]

This is the best subscriber count you could get 69K

[@sonarbuge7958]

WAL33D MAS How old are you

[@THECASUALco]

You mean 70K. 70K is the best we can get

[@wal33dmas81]

THE CASUAL nah man i believe this channel become a big one

[@jaaaaasperrr]

thank you for the info, im writing a dissertation about the japanese street fashion. hope i pass lol

[@user-hu2zu8px6m]

東京のムーブメントの移り変わりをよく理解してらっしゃる！

[@kyle005]

I like that goros eagle piece

[@jamesprovost2602]

Fruits Fashion Book was a bible for me back when I was in JR high

[@joaobettencourt5833]

Where did you get the pictures from? Especificly the ones stating the names and year of the style. Is that from a book?

[@THECASUALco]

Our reference book, What's Next, Tokyo Culture Story presented by Beams

[@joaobettencourt5833]

THE CASUAL cheers ! Great content as always.

[@Rage_Str]

yo reggie, where can i get those adidas seeulater X hyke at?

[@JoeyLevenson]

I lived in Japan at the height of Gyaru and Ganguro style. Even when I was young, I wanted to push a Yankii down the stairs. They’d trip on the Ganguro sitting on the train station floor. Oh the 90s.

[@wassabiii600]

dang bro youre so informed

[@fredk6992]

Udahara is such a chill place

[@qishmish]

do you have a vid on Shoichi Aoki and FRUiTS era?

[@shrooms6759]

Is Tokyo really the Streetwear Capital of the world? Even more than NYC? Just actually curious because I was unaware.

[@vladtepes3946]

Percy Ellison I think it is fair to say that. NYC and America in general is way too obsessed by brands (see Supreme/Boost/Fear of God losers) . Turns street wear kids into cartoon characters - they can't be taken seriously. In Tokyo you have that, too...but it feels different.

[@lauren96x1]

@@vladtepes3946 like he said, "it's not what you wear, but how you wear it". That's more in line with Tokyo imo

[@PwrShelf]

Pretty much all my favourite brands.. lol

[@dubprocesslbc]

Don't forget Head Porter :)

[@rhythmdroid]

I would like to add something to this--as someone who has traveled to Harajuku 17+ times since 1995 and lived there for 4 years. If you compare Japanese fashion with that of the West...it is somewhat LESS of an indicator of who you are as an individual, what your economic class is, and especially what sociopolitical values you hold and how you "position" yourself in relation to the mainstream. The fact that, and I'm generalizing a bit here, many Japanese people see themselves as more similar to each other than we do in the West, is actually what allows the extraliberal fashion experimentation--cause it's not a reflection of a totally different "way of life". If from Monday to Friday you're in a school uniform or business attire, what you wear on the weekends may appear to indicate a deep-dive into a lifestyle, but it doesn't mean that you really live an alternate existence. There are those in Japan who are truly outside the system and really do want to reject the mainstream...and you can instantly tell. They're often not that into fashion at all. --To be fair...we're all going in the direction of uniformity now because social media makes it more challenging to develop fully insular scenes. They must really be intentionally incubated from social media to become something well-defined and essentialized.

[@kouameina7309]

What’s the name of the men a 7:45 , i remember he was a photographer using Polaroïd to capture naked ladies 🤣 i’ve been looking for his name for so looooong , remembering my Tumblr years 🤧

[@realtonaldrum]

6:55 ... Japan is so ahead of the world that they even had iPhone X's in the late 90s! (headphones)

[@kaorunootaku]

Dude did a lot of research on this. Good job. Made me realize that japanese fashion has a lot to do with american streetstyle too. And i only say american there because i don't wanna sound like i know streetstyle of countries i've never lived in.

[@natalianovotova7078]

The video is good, but I'm quite surprised no visual kei bands/styles were mentioned. Of course they might not be the most mainstream wear, but they surely shaped Japanese fashion and even culture.

[@THECASUALco]

Gonna try to get them in here. Harder to navigate than the stuff normally on the streets

[@LFOFINAL]

best part of tokyo culture story right here

[@chaylesantiago315]

hey can do a video about kawaii fashion and it's other variations like yami kawaii

[@Rich74]

No mention of kazuki kuraishi ?

[@zahirramos6883]

WAIT.... Does homie have airpods in @6:56?? lmao

[@ganonanimorph6170]

What is the background music ???

[@fauxdauteur]

I need somebody to send me a lookbook inspired by Japanese streetwear and Pharrell

[@Dysonfraser]

moving to tokyo next week wanna hang out?

[@anansigrimm5273]

My gf wants to look up information on amura but she not finding anything is she getting the name wrong

[@hnguyen218]

now Instagram turning Japanese youth into Jerry boyz

[@J.0.E.]

Shouts out to Jun Takahashi

[@keef7527]

Can he put picture of what he talking about

[@ntrout3992]

Is it possible for the Japanese way of self expression through streetwear to coke to america? Or will we always be competitive?

[@thieney]

Where's that jacket from

[@sk0kiE]

thieney levies

[@knowledgedh7700]

Levis

[@mikelgiroud8798]

Yo if you ever wanna sell that denim tho,, i want it reggie

[@nyceefx]

The BAGGY CLOTHES style started in NYC back in the 1990’s with KARL KANI and later COPIED by CROSS COLOURS from CALIFORNIA 🤔

[@Belihoney]

UK use to be very tribal in the dressing too. Still is in a small way

[@tenob905]

Break down is informative. But why do Japanese use American words for there name brands???? I was always curious about that?