The GREAT INDIAN SPORTS WAR : Puma vs Adidas vs Nike

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Video Introduction:
In 2006, Puma was the last to enter the Indian market and began with a modest revenue of just ₹22 crore in 2006. and during the same time, Nike was at 99cr adidas was at 186 and Reebok was a giant with 354cr in revenue.
But you know what? Fast forward to 2020. In the next 13 years, the Big Cat has raced way ahead of its Giant competitors! As of 2020,While Reebok was at 407cr, adidas was 1250cr, nike was at 831 cr whereas Puma was at insane mark of 1413cr in revenue! And not just that puma has also been consistently profitable over the years in India. So the question is how did Puma beat the likes of Adidas, Nike and Reebok?
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#thinkschool #puma #pumavsadidas #pumavsnike Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[@rachit4933]

Adidas and Puma have better online shopping websites than Nike in India. The user experience and discounts provided online are better than offline stores. This is another important factor which led to customer base shift.

[@akshat4311]

I going to share my experience from Adidas. I just brought a pair of Sneakers in March. But in Oct I noticed that the leather was cracking. They only gave 3 months in warranty and I am never going to shop from them onwards whereas Nike gave 1 year. And the thing that made me laugh was that all brands give atleast 6 months and they being one of the top shoes manufacturers just gave 3 months and also leather was not upto the mark. From on Nike is best for me regardless if they don't have nice website. Quality matters more than comfort.

[@sarathsr1184]

Nike is the best in quality

[@zorawarsingh829]

Shut up you can literally customize your pair on nike website . Nike is also started giving limited releases to Indian consumer. Puma just offer cheaper stuff than competitors although It's good

[@bishtankitt]

Go to the outlet and you find more discounts on the offline store.

[@akshay5569]

The problem with nike is that all those looks same ,and un attractive ,you can wear it just cuz its nike ,but in case of puma these there are tones of designs in affordable price ,where as if you filter the price to 5000 to nike you get shitty ones ,I have a X ray which cost just 4k and when ever you wear it you get people to look at it and complement it for just 4k you get those bonus

[@sourav5ingh]

Fun fact- Reebok is owned by adidas after 2004. Adidas and Puma founders are brothers Adolf Dassler and Rudolf dassler. At first Nike were rebranded shoes imported from japan.

[@santhil2357]

And Nike initially named blue ribbon

[@arpansolomon7572]

And now Reebok is sold to Authentic Brands.

[@PradhanSambit]

The company from Japan is none other than Onisuga tiger or as we know it by ASICS

[@AbhishekSharma-fo6jh]

@@PradhanSambit and Nike became a giant after cutting ties with Onitsuka tiger

[@erabhikdasgupta]

Not any shoes. Onitsuka Tiger.

[@DemetriPanici]

*"We must free ourselves of the hope that the sea will ever rest. We must learn to sail in high winds." - Aristotle Onassis*

[@jeevan88888]

What?

[@piyushshukla3812]

What bullshit... How tf did this got 70 likes even? People liking anything without reading just because it looks like a quote...

[@jeevan88888]

@@piyushshukla3812 seriously, it doesn't even make sense 😂😂

[@phantom5743]

Yes dont blame the game learn how to play the game 💯💯

[@DharavShah]

Amazing quote. Thanks!!

[@anirbandas9780]

In India, most Value for Money product wins. It won't take much time for Decathlon's Kalenji shoes & Asics shoes to catch even Puma

[@piyushshukla3812]

Please elaborate what you meant on Decathlon and Asics. I'm interested.

[@anirbandas9780]

@@piyushshukla3812 Once I was interested in brands like Puma, Reebok, Nike & Adidas. I liked Nike the most & still like it. But in college times what I could afford was only Puma. Used Puma thrice. Then became a bit more able & started using Adidas. But my experience changed when I used Decathlon's Kalenji sports shoes. In a price range of 3K Decathlon's Kalenji sports shoes offer shoes(trail running shoes) that Puma offers in price range of 8K and nike offers in 11K. And with age and experience, people's choices change. To show off Nike logo, I can use a Nike shoe now but when it comes to usability like running, I feel Asics shoes give the most comfortable experience to my legs for less bucks. Isn't it the reason why Xiaomi is so successful in India? When OnePlus gave most values for its bucks, it was selling like hot cakes but now its sales has declined.

[@piyushshukla3812]

@@anirbandas9780 so are Asics and Decathlon more valur for money than Puma? I'm a Puma loyal btw

[@anirbandas9780]

@@piyushshukla3812 Yes they are. I once used to be a loyal Puma fan. I would suggest you to visit one Decathlon store. Your whole experience would be different altogether. Then if you like it, you can buy, if you don't like, don't buy

[@piyushshukla3812]

@@anirbandas9780 I've decathlon stuff but not shoes. Asics, I actually have never tried. I don't think they'll be cheaper than Puma tho...

[@rutikpatil7771]

When u sign 7th most famous athlete in world (as per ESPN)KOHLI as brand ambassador U sure as hell gonna earn revenue

[@gauraanshverma7536]

@TheBorz hater spotted

[@harsh....8993]

@TheBorz yeah we r talking about puma's india revenue only 😑

[@zerkass4316]

💯💯💯

[@ankushcruz]

Nike is all about American Marketing. I love Puma and Adidas both but definitely, Puma has done a great work in India.

[@ashishasari6943]

@Daddy Bolte what u mean by that dhobi and nonit wht u trying to say?

[@txs9738]

I suppose the main advantage with Puma is its pricing... But still let's wait what Ganesh Sir has for us today.

[@SSPhysics]

I think Puma outsource production locally in India while others are imported.

[@elvis9241]

Not very different….the cheaper puma quality is also not great…..

[@Rhyghar]

@MR SINGH agreed Puma is durable and affordable that’s why they were able to destroy nike and adidas market in India

[@pradyumnas7068]

what about sparx? it is much cheaper right? and quality also good

[@txs9738]

@@pradyumnas7068 No.. I don't feel so, I have used them but they are not durable, certainly just good enough for the amount we are paying

[@nishant4262]

Also, Puma does smart product placement... their colourful shoes in cricket matches is eye catching

[@RanjanKumar-wt4hh]

As a person who has used Nike, Puma, Adidas, I would say that nothing beats the quality and comfort of Nike. Puma just has the price advantage in Indian market which is very crucial for price sensitive markets like India.

[@ankushcruz]

That is person to person. Above section somebody is telling the same thing about Asics.

[@Harshit_INTP]

True nike vapour are so awesome 😎

[@carbonfiber1231]

Exactly! Nike is a bit expensive, yes sure, but you get pure quality and comfort for the price you paid.

[@bommedirchi1445]

Try Adidas boost shoes u won't regret it.

[@nisemono1625]

@@carbonfiber1231you don’t know much about quality huh? Nike makes some of the most overpriced shoes.

[@ranadeepkundu5357]

Recently switched from Reebok to similar priced PUMA. Earlier PUMA used to be at the bottom of the priority as I find them dull in design. This time got an all black pair with good Amazon deal so bought it. No regret. Way more comfortable than my previous Reebok.

[@cashmoney2159]

Check puma suedes they're really a classic icon

[@007_Sun_Tzu]

Makes me feel old and outdated when I know the ad featuring Dhoni n Yuvi for Reebok but not the one with KL and one with Kohli for Puma

[@ThinkSchool]

Same here man

[@alexsteel6034]

yeah! hidden memory unlocked. Before our family watched television and ads but now we solely rely on youtube for ads. And i don't get virat kohli's ad because I don't watch him.

[@ShubhamKumar-wf5ig]

Man, it just hits different in the heart♥️

[@paryansharma621]

Classic case study...I had goosebumps when Virat Kohli as perfect ambassador portion was introduced. Please make one case Study on Tech Brands like Apple, How it is dominating the market even after very high prices of their products. 🔥

[@lokeshganta1663]

Its the back ground music at the introduction of Virat.

[@kushagra5825]

There may be no seperate video for apple but he has discussed the case of apple in numerous videos

[@avighnann]

hi sir, thank you for explaining this topic. Puma has really did well in India, their pricing was not as high as Adidas and Nike and there was much variety than both too.Ambassadors like Virat, Sunil Chhetri and Mary Kom also impacted their growth.

[@avighnann]

thank you for the heart sir! @Think School

[@dhavalchheda1626]

I remember reading from the book shoemaker that Rebook strategy to enter US was to focus on tennis shoes and women shoes with different styles and colors because they couldn't find the opening with sports or other categories and it worked wonders for them. Seems similar strategy when they pushed for Indian market.

[@harshavardhan3282]

I feel now a days young people are not hesitant enough to buy luxurious products even though they are able to afford it or not,I personally feel nike market will grow in india soon

[@ivinitmittal]

Someone's downfall is someone's growth!! Everything is about the opportunity!!🔥

[@rohanmore5103]

Having used most of the top sports brands mentioned in the video, I believe that nothing beats the quality provided by Asics. They don't market their products extensively but their quality is top notch. Been using their shoes for quite some time now after having used most of the popular brands. They are simply the best. Quality oriented Japanese brand.

[@shubhamgautam9484]

Try New balance, Brooks, Hoka, and Mizuno. Way better in terms of quality than all these well known brands. Although brooks and hoka are a bit difficult to find in India, but if you get your hands (or feet?) on them, nothing like them.

[@shreyashpatil3921]

Bt it's really unfortunate to understand that it's not the quality that sell the product it's the brandname it's the image of urs that u see in next person's eye after seeing u wearing that so called brand matters the most 😂

[@armaanmodi]

@@shubhamgautam9484 HOKA just officially launched in India.

[@akashojha7699]

@@shubhamgautam9484 yes, you are right but we can try Saucony also

[@akashojha7699]

@@armaanmodi could you please share link

[@narenreddybanda]

Goosebumps when I saw the King.... Personally I'm contributing to puma just because of him..Puma is a 💎

[@rachitaiyanna]

One major thing that Puma has and no other company has is Motorsport collection.... Almost 90% of the times i enter Puma store just to check latest motorsport collection...

[@KarthikKanniyappan227]

This story is so touching with my life.... My first branded show been Nice... then I fell for the reebok zig zag and still repent spending 10K for a shoe... Then, i awakened with no worth for 10k.. i started my journey with Puma... and now ... i also have Puma slippers and many more Marketing rules !!!

[@theknowledgeinsights7916]

The story of puma clearly illustrates the need for a great presence of mind. They not only filled in the gaps but also strategically placed themselves on the path of reebok in their own way. Hence, knowing about the market is also necessary to outsmart the competition. Thank You @Think School for this case study😃

[@satyendranooka3437]

It really seems amazing that Puma won inspite of already established brands! Didn't know Puma was such a great company! Thanks for the video

[@girishc96]

Puma formed around the same time as Adidas.

[@ankushcruz]

@@girishc96 Puma and Adidas are both family companies. Two brothers started Puma first but later younger brother separated and started Adidas.

[@nawabmohammadekramuddinkha5240]

I remember reading back in 2013-2014 Puma signing up Virat for 100 plus CR.

[@vedantmungre1702]

I think we'll already become business geniuses just from this KZbin channel itself. 😃😇 The video quality, the voice and the content is just AWESOME. Thanks Ganesh sir! You're similar to your name, WISE.

[@anirimakar1491]

How beautifully he always explains! Thank you for the knowledge and wisdom you share with us! ❤️

[@exboyfriend8232]

I bought puma sport shoes last year... Torn within 2 months I bought adidas 3 yrs ago still going strong My loyalty lies with adidas ever since

[@iaryansr]

I bought Asics 7 years ago still usable though i don't use them as I am bored of them but they are bang for bucks

[@chonkhampter]

I've been using Puma shoes since last 2 years. Those are still intact. It's just about luck. Maybe yours was just defective from start.

[@namandalsania]

One point could have been added concerning the online shopping experience. Puma's website and app experience is miles ahead of what I experienced with the apps of Nike & Addidas.

[@The_Moonshot_]

Nike is like iPhone Adidas is like Samsung Puma is like OnePlus & Mi Asics, New Balance, Skechers are like other Asus etc gaming phones.

[@arvinderbali]

Brother hats off🙌, how you make such brilliant spot on case studies yet not so lengthy, makes me admire more.

[@RiSo1988]

If you add the sales of UPMA and PUNA, the figure will be 10x

[@ThinkSchool]

😂

[@moonteeno1]

Good analysis. Still fell that single major factor in PUMA's growth in Indian market is price competitiveness. Personally I am a big fan of NIKE as far as footwear goes, the quality is far superior. Fair play to PUMA, but feels like its more the case of NIKE not wanting to lose it's brand identity, which might actually help them in long run. Like someone mentioned there's nothing premium about PUMA.

[@RaghavRocky]

Nike is super as compare to others...puma selling low quality product in 3000 range..

[@nisemono1625]

Nike products are not any better. Check the quality of the shoes before commenting.

[@ADITYASINGH-eq5lx]

Puma improved a lot in recent years I mean look at their products simply amazing

[@dhandhekibhasha2076]

It is amazing how PUMA has risen ovwr others in last 2 decades. Amazing case study. It tells you how one's loss is other's opportunities.

[@kanny8742]

The flip-flop strategy worked, my first Puma product was an orange flip-flop, now my closet is mostly Puma 😂

[@Kumarst123]

U should include Decathlon also while comparing these sports brands. They had revenue of almost 3500 Crs 😀 many people don't know because they don't do aggressive promotions and believe in customer experience and product quality!

[@rapiddu6482]

True. Their products are at par with these overpriced brands. I have been using their products for a long time. Not everything is good but most commonly used stuff is really good.

[@gauthamdm6477]

Yes.

[@xoy1913]

when i used to play football in my school team , i bought a classic puma football shoes , one of my friends bought an adidas and another bought a nike ( super expensive ) , this was in 2015 . The nike was completely destroyed in the very next season in 2016 , the adidas was in perfect condition and my pumas are still lying somewhere in decent condition

[@carbonfiber1231]

It depends on type of ground you play. Nike, for example, are made for grass grounds. It won't last if you play it on some rough hard grounds

[@ranuraje913]

Sir, I think same strategy apply to ur company....u entered late in this youtube content creator vedios but gain huge and remarkable market share only bcz of amazing content and way u present and thw way u put ur ❤️ and sole.. thankyou so much...U have a great great astonishing team with u...hope to be one of ur team member 🙏🙏😀

[@mohitdhoundiyal007]

Hoping New Balance changes gears for India..they have amazing lifestyle and running shoes!!

[@kushalagrawal7992]

Great video!!! Keep up the good work sir, you are doing a wonderful job imparting the knowledge that we as Indians need to become wealth and job creators!!!

[@DesiScoop_]

I feel that Cult Fit and Decathlon (Kalenji and Artengo) are overtaking all other brands imo

[@rahuljindal2783]

Content is the king you prove it by explaining so smoothly ❤️❤️❤️ Love you 3000>

[@devanshbhargava2633]

Puma shoes are a bit affordable but clothes are expensive

[@getabhirup]

Utterly engaging content. Keep them coming. This video was not only informative but made me reminisce about the last 16-20 years.

[@gpaulatheist]

Puma caught the cricket centric market of India , whereas Adidas & Nike don't care much about cricket , they are happy with more profitable US & European market where soccer , basketball , American football , track & field is reigning.

[@deepaksinghxo]

Oh those golden days of Reebok Zigtec, I mean I was so in love with it that I wanted everything of that brand from my bats to shoes, specially because of Yuvi and Dhoni. 😍💫❤️

[@Maximus-qk8sr]

Bought my Puma shoes back in 2013 at a price of 1100 from jabong. Still have that shoe. Nike and Adidas was expensive at that time. Less Price was the biggest factor for pumas growth in India.

[@tatakae9102]

For city boys it is adidas puma nike For rural boys like us it is adibass pluma nakki🔥

[@drrasik2764]

🤣🤣

[@Rudrasinghhz]

not us

[@anishsoni2676]

You're very hardworking Ganesh. A motivation to the Youth. Keep it up man!

[@atharvateredesai4505]

Hey. Great video. If possible, do make a video on Decathlon as well. It has an interesting model. Thanks for making such content!

[@abdulaffar3695]

Relaxo footwear clocked 2,410 Crores Revenue during the year 2020 and its products are cheaper and with good quality. This Indian brand is more competitive than the MNC.

[@pratikjoshi9836]

I recently bought a Puma Shoe and I was Thinking about the same and Here the Case Study, Ganesh sir reads our minds but the Merch was too much expensive

[@Prasaddongare]

Please make a similar video on Campus and Sparx 🙂 Im very interested in knowing how these brands are fighting with Puma and Adidas 🇮🇳

[@kapilahuja7121]

As Adidas owns Reebok, shouldn't their combined revenue be seen?

[@adityaajit2120]

Not anymore bud...

[@xxvish24xx]

It's a subsidiary

[@priyamkataria573]

Please study Kia's immense success in Indian market. In just 2 years it became one of the biggest automobile competitor.

[@samarthkulkarni2396]

it sells cheap product and markets it as premium

[@stolenape3225]

Could you please make a video about mama earths business model.?.

[@nihalkumar9705]

Decathlon can be a good case study....

[@narsing2253]

i have been using PUMA and REEBOK since many years, i observed that REEBOK shoes last longer than PUMA

[@rockingkvs]

I used to buy Nike and Reebok shoes. Nike was my fav brand. But for past 3 years I bought shoes from Campus. They cost around ₹900 and they're good to use too. Locally made, budget friendly.

[@riteshwani863]

Amazingly Explained !!! Please make video on Backpack brands like Skybags , American Tourister , Wildcraft etc !

[@AlienAlliance]

Accha tabhi aajkal market mein Nike & Adidas gayab se ho gaye hain. 😂

[@Deybungshu]

A year to end... And what I earned... Around 50 top class case studies without paying 30lacs to B-schools... Dude you can't be thanked enough... You're a genius working for free... Thank you for all these amazingly explained case studies... #thinkschoolgraduate

[@ThinkSchool]

❤️❤️

[@Amiittk]

I tried to order a team india merchandise from nike website back when it used to sponsor team india. The jersey was priced 1500 but the shipping charges were 750. I later bought the same jersey from myntra for around 1200. This perfectly sums up how nike blundered.

[@dariusneidhart1068]

Nike is a market leader where it is important to be a market leader. In 3rd world countries, most people can't afford expensive products. Puma makes some of the cheapest looking shoes but people buy it only coz it's affordable. In India, there's nothing premium about Puma.

[@moonteeno1]

Perfectly put. Lower the prices is only key to Indian markets.

[@amoritius]

Glad to have found this channel, kudos to you and your team!

[@junglee-bee]

I was able to buy Puma on Jabong at a great price. That was the catch for me. I still love their styles & comfort. Nike was (& is) just shit expensive.

[@jasbir710]

Nike have better shoes in mid range and high range shoes

[@Harshit_INTP]

U can't afford something doesn't make the product shit , air force 1 is awesome 🎉

[@junglee-bee]

@@Harshit_INTP Well, education also need not be expensive to know the difference between "is shit" and "is shit expensive". Plus you might need 2 neurons to understand what I was and am trying to say.

[@amitpurohit8816]

Felt so proud to see our very own GfG as the sponsor....GfG is no less than a lifeline for us

[@jyotimoynath3974]

The Quality of PUMA at price range of under 3K is far superior than Adidas and Nike doesn't even have shoes under 3K. No wonder it's leading.

[@Akhil2481]

This is similar to what we have seen in the indian automobile market...Suzuki at the lower end, the German biggies on the higher end with Koreans in the middle (yes excluding the uber/super cars)....

[@rajhansrajhans5981]

Maybe it's too early to say but Puma's One8 moment in India is equal to Nike's Jordan moment in the US in my opinion.

[@subsonic.1814]

One8 is virat brand it is just collab with puma

[@lalitpawar8554]

Please Make a video on how did Tesla's Rival Rivian became a $100 billions company without any sale? 🤔

[@divyarajbarad1697]

Puma only succed in India because they have Virat, sunil chetri, kl Rahul and many more people which are best in their field

[@focus__motors_]

Sunil Chhetri 🔥🔥🔥🔥

[@preonshorts]

Puma is always focussing the community. You can always see how apple, one plus and many other brands suceeded with the help of the community. Craftsmanship can be derived from community at free of cost. Focus on community and create products that inspire them.

[@himi1509]

Please explain

[@preonshorts]

@@himi1509 apple and one plus both built a forum and got their beta testers to fix the flaws. Part form that they also got the inputs form the developers/users of the community members 5o establish as renowed brand.

[@himi1509]

@@preonshorts thanks Sir

[@thakkarkaushal4684]

No one can beat NIKE and the quality which it provides ❤❤ !!

[@nishantdel17]

2-3 years ago Nike shifted nearly all of its Indian operations to Singapore from Bangalore. Maybe it was because sales were down or maybe nowadays sales are down because of it.

[@majidhussain7174]

Ganesh can make some serious damage to content creators community! Period❤️🙏

[@krishnakumarkrishna1470]

I couldn't even skip your promotion. Most addicted channel so far!!

[@rajnikanttiwari683]

8:39 Puma Social Club Bangalore is permanently closed

[@ecstacy3601]

Apart from low pricing, the introduction of fashion oriented products rather than sportish alone made Puma a market giant in India.

[@chugh8960]

Although I prefer Adidas originals all the time but Puma has wide market in India. Puma also have a upmarket market segment like Adi Originals. Puma Rudolph I guess. Not sure

[@indradeepghosh9481]

Adidas originals is very good but very expensive

[@albertmubatsaart5470]

I love your content bro...you are such a hard worker..keep shining mate

[@Manushyan_123]

Virat's association was crucial...they linked the brand to his fitness... Virat's owned brand 18 associated with puma

[@Saurin33]

Very useful information. Thank you. Keep uploading such fruitful videos.

[@eshaanshetty5484]

Puma has increased so much bcoz Virat Kohli is a brand⚡❤️

[@bloodspartan300]

I really enjoyed this video... could you include how many crores under armour has in india?

[@anitajat915]

Let alone the content, I LOVE the choice of topics you pick for case studies. However, I personally do not prefer Puma over Adidas for multiple reasons: a) Puma's lowest priced items are of poor quality (Talking from a personal experience) than of Adidas' hence could not buy my trust even for expensive products b) Their placement of logo on "SASTA" items is too 'in your face'. I had no idea the brand is performing so well. INSIGHTFUL

[@venkatpraneeth6333]

I just said the same point in my comment, I actually didn't think PUMA was a well-performing brand, but with quality, style and models I would always prefer Adidas, Nike over Puma

[@geethavardhan_arjun]

I haven't even skipped a sec. Very well explained. 👏

[@devanshbhargava2633]

All of these brands are the best but Asics is also there and have nice technology

[@sanz_96]

GeeksForGeeks sponsored this video. That is insane honestly.

[@SoortsEditz18]

Untill Kohli step down as brand ambassador of Puma, no one can beat Puma in India ♥️🔥

[@nazgulu]

Meanwhile Decathlon be like - Apunich Bhagwaan Hai ! 😀

[@Kumarst123]

Decathlon is way ahead of all these brands even without celebrity endorsement. They did 3500cr last year!!

[@thebohosapiens]

Kyaaa video banate ho paaji ...Hats off

[@ThinkSchool]

Thank you Paaji :)

[@alztcr]

In retrospect, everything seems so obvious 😁

[@jinu7638]

Indian football team captain sunil chethri is also a ambassador of puma india 2019 to 2022..

[@ShortSidd]

Has there been any impact on these brands after the entry of Decathlon?

[@curiouspreetam]

Sir still eagerly waiting for the video where you share how you do research and prepare your videos

[@rupaghosh8688]

Sir tech giants par bhi videos banaiye .

[@03819]

Some of the underated Brands in India : New Balance Asics Mizuno Onitsuka tiger Lee Cooper Converse .. ......

[@technophileguy1639]

Namaste Anna

[@raghavendral308]

Virat is always a Brand the only reason why I love Puma 😅❤️✨

[@versusbattle5916]

Idk I mean if adidas shoe comes at same price of puma, i would buy adidas instead So it's all about price and nothing else Rather, because puma started keeping prices less so early, in no time puma would make a image of being cheap brand

[@pradeepghoshal2050]

If you are good at something go for Nike, if you are trying to good at something go for Adidas and if you are for good for nothing go for Puma, Campus, Liberty these are same with different Stickers

[@carbonfiber1231]

That's actually a good analogy