The Hard Sell, Episode Fifty-Two: First Direct

[@imrustyokay]

I really love this episode. Mainly because of First Direct's absolutely insane strategy of somehow airing a single commercial across every region of ITV at the same time...twice...and then doing the exact same thing again. That never ceases to blow my mind.

[@Mokeywashere]

I defiantly remember watching the platypus ad in my room when I was an kid in the early mid 2010's. I think I saw it on Sky One during an rerun of Brainiac. Good times....

[@MrMichaelSpicer]

Fascinating video, thank you. The First Direct 'still image' adverts are among my favourites. They left such an impression on me. The advert from the future appeared during Romancing the Stone on ITV if I remember correctly. And at the end of the advert, they screwed up and left a blank gap before the film returned, which made the 13 year-old version of me wonder for millisecond if it was real. And I'm sorry to say the Audi advert does exist. Here. kzbin.info/www/bejne/rn2sdXeZe5amgpI

[@puddock6336]

Tango trilogy when?

[@9thfloorchaos]

Any reason for uploading this now?

[@applemask]

Glenn Reuben asked me to.

[@davidt-rex2062]

Love getting the older ones as well as new ones

[@9thfloorchaos]

@@davidt-rex2062 no complaint from me, just curious.

[@Jesusisthelivingword]

First direct are recruiting for there call centre in scotland right now strangly.