The Head of Jay Z’s agency, repping Vini Jr & De Bruyne | Perspectives

Football Agents are a controversial topic in football, but like them or hate them, they are a crucial part of the game 🤷‍♂️ According to FIFA, football clubs spent a whopping £701 Million on agency fees in 2023 alone 💰 That figure is 43% more than what they spent in 2022. To say the industry is growing, would be an understatement 🤯
In 2019 Jay Z’s business Roc Nation decided to enter the football agency industry. With years of experience as an agent, Alan Redmond became Roc Nation’s head of global football 🤝 Superstars such as Kevin De Bruyne, Vini Jr & many more are now Roc Nation clients 🤩
We sat down with Alan to find out the truth. What is it really like, being a football agent for some of the world’s biggest stars? How did he get to where he is and what advice does he have for other people trying to enter the industry? 🤔
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Timestamps:
00:00 - 02:13 - Intro
02:13 - 03:16 - What does a football agent do?
03:16 - 06:08 - Work background
06:08 - 09:02 - Starting own agency and getting into football
09:02 - 10:19 - Advice on how to get your first clients as a football agent
10:19 - 13:39 - Advice on how to keep footballers as clients
13:39 - 14:50 - Main challenges faced when starting out
14:50 - 15:11 - Coming Up Part 1
15:11 - 18:06 - Working for RocNation Sports
18:06 - 19:35 - Why he chose to work for RocNation
19:35 - 20:39 - The challenges for RocNation trying to enter football
20:39 - 21:26 - Players signed to RocNation sports
21:26 - 22:40 - Balancing time between clients
22:40 - 23:54 - Qualities of Top Players
23:54 - 24:38 - Federico Dimarco
24:38 - 25:27 - Vincius Junior
25:27 - 26:18 - Chris Richards
26:18 - 27:05 - Importance of personal relationships with players
27:05 - 30:19 - Average week as a football agent
30:19 - 30:38 - Coming Up Part 2
30:38 - 33:30 - Endrick
33:30 - 37:18 - How do transfers work
37:18 - 40:24 - How do Club Hierarchies work
40:24 - 42:05 - Biggest challenge of career so far
42:05 - 45:06 - Young players having too much money
45:06 - 45:19 - Coming up Part 3
45:19 - 49:15 - Advice to people wanting to get into football agency
49:15 - 50:45 - Entrepreneurship advice
50:45 - 52:49 - How important is social media?
52:49 - 54:42 - The biggest mistakes young players make?
54:42 - 55:22 - What have you learned about human nature?
55:22 - 56:43 - The importance of speaking multiple languages as an agent
56:43 - 57:51 - Agents working on behalf of clubs
57:51 - 58:22 - Future of football?
58:22 - 01:00:17 - Football in the U.S.A
01:00:17 - 01:02:31 - What would you change about football if you could?
01:02:31 - 01:04:14 - What does the future hold for you and RocNation
01:04:14 - 01:04:28 - Outro

[@CharlesBrighton-mr4ev]

I watched the interview with Chris the scout and this one as well and they have both been really good quality. This is a really strong step for RB. Keep on striving for quality 💪

[@RisingBallers]

Appreciate it bro Thank You for supporting 🙏

[@annarussell5397]

Very interesting, enjoyed watching it. I’m a great believer in life you need a bit of luck! So many talented players go unnoticed for different reasons and be in the right place at the right time could change your life forever!! Good luck to Alan Redmond his worked hard to get to where he is and he has the passion for it. Has my respect 🍀

[@RisingBallers]

Thank You for watching! Glad you enjoyed it.

[@anigboguikenna3612]

Top stuff , I have been looking into football Agency with focus to Nigeria, this interview gave me all the information I need . Thanks

[@RisingBallers]

Glad it was of help 🙏

[@regkray]

Good video. Redmond is regarded by many as one of football's top agents so his views are always interesting. More interviews with agents please.

[@RisingBallers]

Big facts. More coming!

[@ai-g472]

This was a great video, I enjoyed gaining some insight in Football agency which has always interested me

[@RisingBallers]

Hope it's helpful!

[@user-ze5bg2kr7e]

I’ve said that aswell about North America…. They have 3 big tournaments coming up, Football is going to be booming in the USA the next 3 years

[@davidreid1805]

He should do a bit of homework on Jay z and be careful who he associates with. There’s a dark side.

[@Cakaholic365]

Sounds like you’re versed in Jay Z-ology… what have you learned about Jay Z outside of KZbin?

[@theghost9409]

Yeah, all the other billionaires who own companies are squeaky clean with no skeletons in the closet.

[@TylenWarren]

@@theghost9409they just talk and act like they know everyone lol 😂 we see them on internet we don’t know these guys tbh

[@drewnorek5677]

Jay-z very smart guy so stop

[@TheAcesM]

Jay z taking his clients to the Diddy parties

[@itbelikethat914]

😢

[@Model_Roe]

Jay Z has his own illumaniti parties lol but yeah I think KDB and Vini probably go

[@deludedgooner]

BIG VIDEO

[@RisingBallers]

My Guy

[@DublinDapper]

Strange that he considers 5 loans as some sort of negative thing at 24:00. Going on loan to learn your craft and play adults playing for their mortages in lower league is far more beneficial than meanigless u-19 or u-23 games. Nearly all footballers that have been on loan confirm this.

[@4sho_]

He never said that it just might knock some players confidence but it didn’t to him that’s his point

[@nickfury8973]

I think you want some consistency. You don’t want to move every year to a new club as a loanee and have to learn the new environment and sometimes a new language

[@upthechels8079]

Pls Jordon ibe, izzy Brown or Darius Johnson next

[@RisingBallers]

👀👀👀

[@upthechels8079]

@@RisingBallers or mukthar ali the First Saudi arabian to Play for England

[@BUSHFC]

damn vini and KDB sold their souls

[@felixdonkor8595]

For real

[@juuglord8509]

How? Every big athlete has a management firm or agent behind them.

[@AhmedMohamed-ec7pc]

Roc nation acquired the agency vini and many Brazilians were signed to.

[@Model_Roe]

Why? LOL Endrick and Lukako is signed to Jay Z too he does a lot of business with pro athletes

[@Model_Roe]

@@juuglord8509 exactly

[@nassiims]

Show vinis schedule

[@topsecret6995]

He packed a football to go on holiday is he mad - everyone does that

[@footballready2281]

👍

[@kevnev342]

To be fair Mbappe parents model, is th most ideal. When you have parents with yyur best interest who have business brains its better. Better than seliing you soul to this Agencies who just pimp you out

[@lord_abu_]

true but theres also some parents who want to take advantage of their kids rather than do whats best for their career. Im not saying its true but there's a lot of rumors that claim Mbappe's mom allegedly doesn't want him to join Madrid because he won't make as much money in Madrid compared to PSG.

[@moo613]

@@lord_abu_ 1 - Retire when HE decides he is done with the game and has won most of it all. 2 - can look after his immediate family and circle of friends (while maintaining his current lifestyle.. there's a reason players go broke after retirement) OR continue playing to win accolades for a club that will retire your jersey and move on to the next superstar.... I'm on his parent's side. Like any job, his goal is to secure his future and get out pain and injury free while entertaining us fans.

[@Model_Roe]

I think Mbappes family actually got in his way for eg his mom Faiza Mbappe should have been in Madrid ages ago but his mom I suspect was the one making it all about money which is why he stayed at PSG I respect her as a businesswoman but it seems like Mbappe always lets his family and the French president get in his ears

[@noalee9929]

Snooze fest