The Hidden Problem in Women's Football

A video about the most influential piece of equipment in recent sporting history.
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⏱ Timestamps
00:00 The Hidden Problem
00:20 The Technology
02:02 The History - From Brandi Chastain to Keira Knightly
03:20 The Business
05:12 The Legacy
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1]www.theguardian.com/sport/202...
[2] www.theguardian.com/uk-news/2...
[3] pubmed.ncbi.nlm.nih.gov/35711...
[4] www.nssgclub.com/en/fashion/1...
[5] www.huffingtonpost.co.uk/entr...
[6] www.theguardian.com/football/...
[7] link.springer.com/article/10....
[8] www.businesswire.com/news/hom...
#football #worldcup #equipment #athleticinterest

[@dronesclubhighjinks]

Thank you for covering this very important subject! We girls and women always wore men’s jerseys, shorts, socks, shinguards and boots and goalie gloves because there were no other options. But it never occurred to me that it would be necessary to make these items specifically for women’s bodies. We have to keep in mind that wearing shirts very baggy and loose was the norm for a generation for men and women footballers. Thank you for the video!

[@workspilot.]

No one will watch the world cup! Whatever

[@di3ko.s]

@@workspilot. shut up.

[@browngaymethodistjesuschri1361]

shame they just lose to America anyway 💀

[@ankit2949]

​@@workspilot.you must be fun at parties

[@tanyaghosh2277]

@@workspilot. millions are watching...

[@tdreamgmail]

It's hard work researching women's bras, but someone's got to do it.

[@PotatoGawds]

No surprise Nike is on top. If there's a Market there's a nike product

[@a-manthegeneral]

It's not "hard work" lol just sports engineering

[@victorand9476]

they did not get the joke lmao

[@Brahim.Oudades]

JUST DO IT.

[@H0ldThat]

😂😂😂

[@clayongunzelle9555]

The women in MMA should speak up about this especially in the UFC, more than once fighters have lost because they had to adjust their top during a fight

[@PotatoGawds]

True. Ufc kits are terrible but especially worse for the women's divisions. They look so cheap and loose

[@greennumberthree]

Honestly, maybe they shouldn’t fight. I also hold the same opinion for men by the way. Fighting is not a sport. It’s violence.

[@aceaugusto]

@@greennumberthreelol u soft

[@hw2311]

@@greennumberthree American football, football, basketball, hockey. All those sports have certain amounts of violence and risk of injury in it. If you don't like it that's fine. I believe two consenting adults engaging in a fight under a reasonable ruleset is a sport.

[@namenotfound8747]

Dana is to blame.

[@bharatavarsha10k]

Hello Athletic Intrest! I'm a man but this video is very refreshing and mind-blowing! I am looking to work in women's football since it is underrated and has a lot of potential in my country as well! These insights would help to cater them better in the future(near future)! Appreciate your research and presentation skills 👏👏👏

[@bharatavarsha10k]

*under-represented I mean 😅

[@lukesting9587]

Some may call this research as sexist

[@whatdadogdoin7531]

Bro please don't forget to share the research with us

[@danielhatlang4206]

The amount of hardwork and sincerity you apply to each of your videos is truly inspiring.

[@AthleticInterest]

Thank you. We really appreciate it!

[@MrKento111221]

Eye opening video. As a man, I feel this is very educational and well researched. Gave good insights in a topic I didn't have even wondered about. Great content.

[@AthleticInterest]

That's good to hear!

[@ivalemfana]

This was interest- ing.

[@davisdelp8131]

Very clickbait

[@khairuddinduraman5443]

my fiance always searching for the right sport bra, n I always think "ugh woman, juz use a normal bra" but never say it out loud, but after seeing this video, I understand how important it is, thank u for the info, I'm subscribing

[@AthleticInterest]

Welcome aboard!

[@petegarnett7731]

As a caring fiance, you should have all the data at your fingertips to advise a specialist in designing a perfectly fitting bra with the correct degree of control for any activity.

[@khairuddinduraman5443]

@@petegarnett7731 thanks, will do

[@sugincukk11k]

She plays football?

[@DarkMachine2501]

This is a great video about a topic I’d never considered. I’d always thought that with a bit more money generally women’s football, and sport generally could improve using the knowledge from the men’s side. It’s been really eye opening the past couple of months to learn how different women’s bodies are in terms of sport. And how little research has really gone into it until now. Then again, women’s “pro” football teams didn’t usually have specialised goalkeeping coaches until recently either. So it shows just how far behind the development of the game is. It’s also cool to see how much better the standard gets every World Cup cycle. 😊

[@tubester4567]

Sports bras have been around forever, Most women just buy their own. Looks like they just found another avenue for sponsors.

[@NazriB]

Lies again? Assistant Manager Problem Solving

[@ripplesinthefield]

Great to hear about the boot research, especially if it's linked to the number of acl injuries in women's football.

[@mayra6vidrich]

Your work is spectacular! Thank you for teaching us so much

[@AthleticInterest]

You're really welcome! 🙂

[@robovac3557]

Must get myself one of them bras then. Altho male, I leave no stone unturned in my never ending quest for perfection.

[@GodOfFools]

😂

[@andrzejkopalnia]

That's why I wear a custom jockstrap. Jokes aside this was a brillant insight!!! ❤️

[@Septimus_ii]

I think that's also an aspect of sportswear that's underappreciated and under researched, but not as impactful as bras

[@HellShoot]

While tearing off a shirt is a common celebration among male footballers, doing so will result in a yellow card for excessive goal celebration. It's FIFA's rule 12. Although your video did not talk specifically on the topic, since you alluded to it, I wanted to clarify for the viewers. Great and informative video on the topic of sports bras

[@jal051]

Yeah. She change history and got a yellow ^_^' But the competition was over so who cares.

[@eligerus2622]

Finally a male voice that speaks on YT in a normal manner about bras.

[@myentertainment55]

I like how it was not obvious for experts. I am a man and it is still obvious that running and some types of physical activities sucks for women, especially if they are gifted up there. And good sport bras helps a lot with it.

[@selenophile5256]

Please cover more women sports its so good to see

[@selenophile5256]

Do UFC and wmma next !!!

[@shashank__singh]

Top notch research man.👏👏

[@Amaling]

Never been as engaged in an athletic video, I want my own prescription bra damn it!

[@baquithemonkey5330]

This was pretty interesting video. I learned and got more out of it than I thought i would when I clicked on it 👏

[@AthleticInterest]

Very pleased to hear it! 🙂

[@ratnakordosshu6291]

Sports bra is the most important part of women physical activity. Just 5 years ago in my county we women wear all mens stuff. Men shaped jersey, half pant and all. We wear normal zero support bra on that time for running , badminton, football kind of stuff. That it still not changed Still I went India to purchase refill support running sports bra! Another country. Pay extra price!!!! Just 6 month ago one Puma Saties are Open here for the 1st time. Still those items are super expensive. But now Atleast we don’t go another country to buy it or our friend send it to us. And now in market we started to find women jersey. Our shape and sizes. So here things started to change in my country. But still women sports bra is not available in the urban and villages for teenage girls and super expensive. Hope this will change quickly here

[@squareroot2252]

Thanks for this video. It's intereting how we can consume for non-exercise purposes as well, there is many more football team jerseys for women's size nowadays. Even for collections

[@klintonkamogelo3471]

When you feel good; you perform good.

[@AthleticInterest]

It certainly helps!

[@ousman997]

Hard work pays well research, organize and alot of knowledge on this video.

[@SamMartinPeakPerformance]

One of your best videos 👏

[@AthleticInterest]

Thanks Sam!

[@TheTobeyGaming]

And as so often with woman sports, these are things many just never thought about. Good that this starts to change more and more!

[@saurabbabu8093]

Excellent video, as always! Also, thanks for bringing your original music back 😄

[@AthleticInterest]

Back by popular request! 😉

[@LS-kp6em]

I didn't know I had to know this, now I know! Great video!

[@AthleticInterest]

That's the perfect topic for us! 😉

[@JasonMomos]

Thanks for another enlightening video.

[@AthleticInterest]

Thanks, Jason!! 😀

[@sebastianrivero8480]

Had no clue about any of this, great piece!

[@gamaltk]

Info packed and concise, great job! I've watched your videos before but this one convinced me to subscribe😄😄

[@AthleticInterest]

Glad we got you in the end! 😉

[@kezia5616]

nice video!

[@MgrMario]

thank you for teaching me about sport bra, important knowledge for the future

[@AdarshKumar-nj7rp]

I think that anything that helps women bridge the gap between their male counterparts needs to be talked about and well researched. We also need to talk how they perform during periods and how they comeback after child birth.

[@browngaymethodistjesuschri1361]

like the way the USWNT did?💀

[@Sendmetothesky]

its not about bridging a gap, its repsecting women as their own stand alone autonomous athlete, and to be catered to with that mindset

[@tanyaghosh2277]

@@Sendmetothesky Exactly. i thin doing the latter automatically bridges the gap!

[@AdarshKumar-nj7rp]

@@Sendmetothesky respect is one of the many aspect whose disparity needs to be "bridged", along with fan adulation and salary.

[@diamondage4407]

@@AdarshKumar-nj7rp in ur dreams bro i dont think womens football will ever equalize the mens salaries, men simply generate more revenue, and people will not watch the womens sport as long as the mens sport exists..

[@MrReese]

Now that that's out of the way, when are we finally gonna talk about proper support for men's testicles?

[@_official_royalty9646]

I've been Waiting

[@OMIMreacts]

we ballin' out here

[@browngaymethodistjesuschri1361]

rip glen johnson

[@petegarnett7731]

@MrReese; 70 years ago we wore "jockstraps" to support both testicles and penis for everything from running to rugby. As horny teenagers, they gave limited control to embarassing bulges after slow dances too. Since then it seems to have become more acceptable to bounce around and take the risk.

[@ankitchauhancr7]

Great video as always. I'm loving the fact that women's sports are becoming more and more mainstream!

[@AthleticInterest]

They certainly are! 👏

[@lujixcjml]

Yeah!!!!

[@pocari04]

women world cup is starting and still many high profile players have ACL injuries 😢

[@Thomas...191]

Those acl injuries are partly due to knock knees being more common in women as well. Different training perhaps van help with this, or awareness and prevention.

[@robotcatfish]

These are things that truly matter for us all.

[@simstander5471]

Great video

[@AthleticInterest]

Thanks! We really appreciate it 😀

[@Pnsbcor]

This is acc so interesting i keep up with womens football but i didnt know abt this issue, great video 👌

[@AthleticInterest]

Glad you enjoyed it! 😉

[@heronscott6910]

Huge W video.

[@BALHAM69]

They need to play more in big stadiums around the world 😮

[@AlejandroRamos-hw1eh]

The mexican female league play in the same stadiums as the men. It's one of the best female leagues in the world.

[@BALHAM69]

@@AlejandroRamos-hw1eh thank you for this knowledge My part was referring to England teams yes

[@browngaymethodistjesuschri1361]

@@BALHAM69tf are you talking about they played in Wembley?

[@livwake]

Arsenal women are playing a few matches in the Emirates this season!

[@BALHAM69]

@@livwake which is very nice

[@wernerviehhauser94]

Wow.... I really didn't think about it because I honestly expected that professional sports gear would be tailored to the athlete.... Back when I was doing (somewhat) competitive air rifle shooting, you could have your gun, your jacket, etc pp tailored to your needs.

[@kristof5687]

The quality of the videos you make is amazing, simply amazing!

[@AthleticInterest]

We really appreciate it, thanks! 😀

[@thomasdunne5101]

Can u guys do a podcast. I love this guys voice

[@ajlelis9774]

Please create more women’s sports related content 🥰

[@cupcakebox-qe9ix]

I got a womens world cup ad while watching this lol

[@BWGPT]

What a beautiful story 🎉 girl power 🌸

[@jollofj3902]

Its astonishing we didn’t do this before

[@GPlaysCustodio]

My guy got evidence from the abstract 😂😂

[@MrVorpalsword]

No chest pain for Chastain.

[@fakhrialsyaban3318]

legend

[@ogyizil]

1:57 it is this minute for me😂😂😂the edit though 😂

[@runner6363]

Looking forward to the comment section here.... The proof will be in the pudding. If Nike, adidas etc can make enough money out of developing women's football products, they will keep doing it. If, after a few years, there are not enough amateur women footballers wearing it, and more young girls don't pick up the sport (and buy their products), then these companies will tactically withdraw their product development.

[@MrDanni312]

Breast bio mechanic expert. I didn't even know that job existed

[@JobHans]

i keep saying this that the woman goals should be lower/tinier since most of their gks cant reach the top bar.

[@landryharrell7]

A lot of them definitely can

[@opassley]

Love the insights shared here. This videos makes me marvel that nations are allowing men to compete against women in the name of progressive.

[@United_Wings]

Oh wow 😮

[@sykes5000]

Interesting

[@narutokunn]

Very informative. Thankyou

[@AthleticInterest]

We’re really glad you enjoyed it 🙂

[@Potatinized]

as someone with manboobs, I can confirm wearing tighter clothing makes jogging easier, also additional entertainment looking at people's faces when looking at me juggling them bobs. Also that magazine title is pretty funny. "Girls rule!" over the story how girls beating other girls. Why not just "USA rule"?

[@evenaicantfigurethisout]

I'm so happy to hear Chastain didn't end up with Chestpain.

[@lolem5621]

Thanks for making this video, i love this

[@AthleticInterest]

You’re so welcome 🙂

[@seb16x2110]

Going as far as to say that the increase in ACL injuries in women's football is due to I'll fitted kits is widely misleading, and joins up 2 studies with absolutely no correlation.

[@GLawSomnia]

Hard to believe that a taking of their shirt would have such an effect. Most football matches are still watched by men and they almost definitely didn't search for sports bras. But yeah the media (or better said the brands that paid the media) might have made a big deal out of it and influenced woman to buy the product.

[@Amaling]

You can it influenced women to buy the product but the product works. Playing football with a sports bra is a lot less annoying than playing with a conventional maybe lacey cute bra, let alone playing without a bra (just get faded at that point) You can say their marketing has allowed them to get away with ridiculous price hikes, which is not surprising to see from Nike. Fortunately in the year 2023 there are a lot of competitors in the sports bra market

[@Tom-qb1rj]

Tf you talking about, lots of women watch football

[@tanyaghosh2277]

@@Tom-qb1rj yeah it's one thing when people go around saying its mostly men who watch sparts but when they say mostly men watch football I just laugh. It's not possible to hit the viewing numbers that global football does if it was mostly men; it has to be like 60-40.

[@livwake]

Everyone watches international football mate

[@nativepangea]

@@tanyaghosh2277 60-40 is most, math.

[@cjewe1z]

This problem is far from hidden, and I hope it remains unhidden.

[@paricmando1226]

bra professor is crazyyy

[@gojiplusone]

Breast biomechanics is my passion now.

[@williamlale6065]

I had no idea this was even a thing

[@giteausuperstar]

Jesus, it takes serious bottle to take a penalty in a World Cup final with your weak foot

[@beloved2406]

Bro can you make a video about PADEL as how it becomes the fastest growing sport in the world.

[@bernhardsonn7758]

0:39 Xd how

[@the77th]

Breast BioMechanics Expert! Why am I just NOW finding my true calling after 36 years on earth! ? Back to school I go I guess!

[@faezehsaeedi4962]

خیلی ویدیو خوبی بود ممنون

[@lemagnifique1573]

Hello Athletic Interest, can you make a video about Saudi Pro League? Like how and why are so many players like Ronaldo, Benzema, Kante, etc come to there and what's the factor and the background of Saudi clubs are desperately buy more and more top European league players. I hope you read my comment, Danke!

[@maxhuneeus7211]

they're trying to expand beyond their reliance on crude oil sales since it's best to have other sources of revenue. Since they have all the money in the world, and they're trying to promote tourism, they can afford to pay a lot of money for players in an attempt to get publicity. I'm sure he'll make a video that's better researched than this comment.

[@ayubali2431]

Not all of the clubs in the Saudi League are owned by PIF like the MLS, only the top 4 clubs Al Hilal, Al Nassr, Al Ittihad and Al Ahly are the ones who are spending big and bringing over European superstars for multi million dollar contracts. Also unlike Qatar, Saudi is an nation with actual footballing history being one of the powerhouses of Asia and a constantly qualifying for World Cup

[@Mladjasmilic]

One Romanian tennis player went to bust reduction to improve her performance.

[@firestarter1888]

Why do i want a nice big glass of milk

[@Brahim.Oudades]

JUST DO IT.

[@sneakyfleeky825]

2:50 What is this and what does it do? I'm genuinely curious

[@frankreynolds9930]

Chest heart rate monitors strap. Most footballers use it in trainings while few on matches.

[@BallerinaPocketNews]

Been Followed Women's Football Since Start Of Summer 2023 So I Don't Find Bras As Inapporiate Thing. It Was Stayed To Protect Women's Body

[@aephusd6260]

Just a question, did he cover why the Middle East is pouring a shit ton of money in sports? If not, that would be a great topic to cover.

[@nsizwambatha5528]

Nike ad

[@ZavhallaTV]

humans have different bodies, differente needs. Its only fair that teams around the world invest in the right gear for their players. So yes, sports bras for women is a serious thing. Its important.

[@gnanakumar8406]

I'm a simple person, I see Athletic Interest notification I click. ❤

[@AthleticInterest]

The very best way to be! 😄

[@vfclists]

The simple fact is there is no such thing as an average person and all people need customized clothing. The problem is our belief that mass production serves us well when it doesn't. The US Air Force learned this the hard way when they realized that there was no such thing as an average pilot, and thus an average cockpit, and that every pilot, especially figher pilots needed their cockpits to be customized for them, as poor fits lead to accidents. If we all wore customized shoes who would need inserts for to avoid bunions and corns. I'm surprised that high performance sports never thought of this right from day one. You shouldn't need to be a Formula 1 driver for your clothing and other working gear to be tuned to body.

[@blade797]

Good summary of why hiring a man to sell sports bras was so offensive ( Nike and Dylan Manvaney)

[@joshuamonroy2779]

Bro said greatest moment in British sporting history British football fans in a month: wait, this happened? Would’ve never known

[@Limozo]

Oh I see what you (the editor) did there! 😅 03:33 )

[@Lazlum]

But it was not banned Why clickbait?

[@juliabuonincontro8617]

Dude at 2:50 is wearing a reverse bra lol

[@crimnvL]

Pink tax is why theres better margins on womens sports wear, unfortunate but true

[@batuwa4254]

Did I heard it right or last year Barcelona feminino vs Real Madrid femini’s match’s attendance was 90185 world records and later that same month they also broke their own record and it was 91646 and but it’s doesn’t matter coz who cares right do some proper research man

[@hydromic2518]

You are correct(I checked just to be sure) 👍

[@PKFlex]

Pretty sure he said most watched, not most attended.

[@batuwa4254]

@@PKFlex did he said watch on tv I didn’t heard that I’m pretty sure he wasn’t talking about tv audience even if he was then I’m pretty sure they had more audience watching women’s game between those two game

[@DanceySteveYNWA]

Sponsored by Nippon

[@tadesubaru1383]

estaba tan confundido de que el audio estuviera en castellano pero absolutamente todo lo demás en el vídeo estuviera en inglés...

[@salchicha11235]

Always Kelly

[@romxxii]

If my parents told me I could've been a "breast biomechanics expert," I would've taken up engineering in college.

[@VinnieG-]

Lol I thought it was that no one ever watches women's football, not the bras xD

[@incurableromantic4006]

"A breast bio-mechanics expert" Who previously only got work designing boob-physics for hentai games.

[@bettytigers]

Awkward question! Do the sports wear employees get paid a fair rate to make the innovative useful items? They should do!

[@rhemtro]

thanks brah

[@Zukfew]

0:12 Too bad Nike didn't use this achievement of Chloe Kelly to sell Sports bras instead of Dylan Mulvaney.