How Nike Took Over The World Cup

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⏱ Timestamps
00:00 The Battle of The Brands
00:57 A Brief History of Adidas vs Nike
03:02 The Best Teams in Qatar 2022?
04:47 The Best Players?
05:49 And the winner is...
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1] ‘Total revenue of the global sports apparel market from 2021 to 2026’' (Statista) www.statista.com/statistics/2...
[2] 'History of Adidas’ (Adidas Group) www.adidas-group.com/en/about...
[3]’ Horst Dassler, Adidas, and the Commercialization of Sport’(Geoffrey Jones, Michael Norris and Sophi Kim) www.hbs.edu/faculty/Pages/ite...
[4] ‘Shoe Dog’ (Phil Knight, 2016)
[5] Nike's 1996 deal with Brazil soccer faces more scrutiny’ (Allan Brettman)
www.oregonlive.com/playbooks-...
[6] Nike becomes suspected player in alleged $150 million FIFA bribery scandal (Drew Harwell)
www.washingtonpost.com/news/w...
[7] Football Kit Archive
www.footballkitarchive.com/wo...
[8] ‘The Kit War’ (Geolic)
geolic.net/the-kit-war/
[9]‘Men’s Ranking’ (FIFA)
www.fifa.com/fifa-world-ranki...
[10] ‘2022 World Cup’ (Football BootsDB)
www.footballbootsdb.com/world...
#worldcup #football #nike #adidas #athleticinterest

[@AthleticInterest]

*Edit after this crazy final:* OK maybe it's a draw 😅. The image of Messi lifting the world cup is priceless for Adidas 🤯

[@jonpetter8921]

Change your tittle lol. Adidas always dominated World cup tournaments in revenue.

[@Acegram]

I am here to comment 🥋🛡️

[@nodoubt176]

😅You're right. I wonder how @Adidas managers react to Messi wearing bashit over the ICONIC #10 shirt. Do you think @Adidas was aware of it? It was part of the celebration? It could be a Nike sabotage (Qatar, France and Psg official sponsor)?

[@AthleticInterest]

​@@nodoubt176 Very unlikely that Adidas was aware and they are probably fuming with Infantino now. It is blocking the Adidas logo in the most important moment 😅. But I don't think Nike has anything to do with it although nice conspiracy theory...would have been crazy if the bisht was made by Nike 😂.

[@samscrib8719]

Lmao

[@johanfurtado6887]

When it comes to Jersey design tho, Adidas is still clear

[@bjarnonegames5394]

thing is, Nike doesnt even really have a design XD they just slap plain colors on and sell it fro 100 bucks, it really is a crime

[@johanfurtado6887]

@@bjarnonegames5394 yep exactly! some ppl say its minimalistic and stuff, but it's just plain low effort

[@Chopper153]

@@bjarnonegames5394 no. Look at Netherlands jersey, it's not plain colour.

[@dubutterbirne5961]

@@Chopper153 Look at all the nike jerseys. It's ALWAYS the exact same pattern with different colours

[@nha_serey_rattanak]

Because of the stripes

[@grievous5243]

I grew up a Messi fan so I was always ignoring Nike stuff for Adidas it's crazy how much influence some stars have

[@SmellsLikeNirvanna]

I'm the craziest Messi fanboy and also the craziest Nike fanboy. Messi cannot lure me away from how crap Adidas is in football for the last 10 years or so.

[@mightytitan1719]

@@SmellsLikeNirvanna lol whole champions league balls and world cup balls are made by adidas

[@SmellsLikeNirvanna]

@@mightytitan1719 lol so? "Ball technology" is not exactly consumer friendly. People are not gonna buy those world cup balls with the speed chips inside for their Sunday soccer game. People will however buy boots, in which Adidas have been lacking behind for the last 10 years to brands like Nike, and arguably even NB and Puma has better boots now.

[@freakazoid908]

@@SmellsLikeNirvanna Facts...

[@eventusvantos1905]

@@SmellsLikeNirvanna if adidas is crap then nike is worse than crap 🤡🤡

[@Parallex001]

Even if Nike takes over, Adidas will still stay loyal to its roots in the football world and its proud history.

[@jonpetter8921]

Adidas is still the top band in football though.

[@Parallex001]

Now that Argentina (Which is sponsored by Adidas) has won the World Cup, Adidas will have a spike in popularity and sales.

[@kirilvelinov7774]

Adidas is so 1980s lol

[@Axearis]

@@kirilvelinov7774 One could say the same about Jordan 1's

[@kirilvelinov7774]

I really hope Nike sponsors 2026

[@fragr33f74]

Nike's signing of Brazil, Barca, and Utd between the 90s and 2010s was huge in growing their brand. R9, Ronaldinho, and Ofc CR7 were hugely important, too.

[@mountaindew3201]

R9 was the first major signing for Nike and so was Brazil. That’s the inception of Nike football.

[@fragr33f74]

@xers6704 umm this video is about how Nike took over football... Also, Nike wouldn't be the global brand it is today without Football.

[@laujack24]

@@xers6704 air jordan is not nike lol, you mean basketball as whole. people actually can wear sneaker outside basketball arena, football u literally can only wear them on the pitch.

[@mediacenterman8583]

@@laujack24 Air Jordan is owned by Nike!

[@laujack24]

@@mediacenterman8583 it was, but its not nike its a sub brand. they dont use checkmark.

[@sophiegallinger8004]

I had no idea Nike had grown so much in the football world. I'm Argentine, so to me, football = Adidas. Their kits this year were awesome, and considering the sheer number of Messi fans around the world, they struck the jackpot. So many people bought the 2021 and 2022 jerseys, and now they want the new Argentina shirt with THREE stars!

[@diego_r585]

its crazy because in the us, nike is the biggest thing here while adidas falls in comparison.

[@zarifo9537]

@@diego_r585how exactly is that crazy?

[@diego_r585]

@@zarifo9537 because in the perspective of a person living in the us, seeing how big and popular nike is compared to adidas here, its crazy thinking that adidas is bigger in another country

[@zarifo9537]

@@diego_r585 I live in Canada and visit New York regularly. While yes, Nike is the much more popular brand, Adidas is still second so I don’t see what’s so shocking here.

[@TheArtistTreee]

Addidas is probably my favorite one, they make the best kits for the tournament with unique designs and patterns which usually work well. Nike is just okay, they don't really do anything special, and just overall very safe. Sometimes, a bit too safe to the point of being bland. Puma is the worst. Especially their templates for away kits is absolutely atrocious.

[@daniaaal]

What adidas does well is respect traditional kits that look recognisable while making minor tweaks that align with more modern interpretations of fashion

[@marjitdasgupta3465]

agreed

[@kkpw12]

Agreed

[@chris10s]

Adidas is always puts effort in their kits Nike just throws the country colors together and calls it a day

[@jueezzzz]

There was a time when Nike was on a hot streak with kits, but today they’re pretty hit or miss.

[@dave-ld8mo]

I agree that the partnership with brazil was massiv for Nike. Specially having R9 to promote their Mercurial line. However, Nike became number 1 in football, when they bought Umbro. Before Nike started to get into the football market, not only Adidas was prominent, also Puma, Diadora and Umbro. Umbro was still sponsoring really big nations like Enlgand. When Nike took over Umbro, they also took over most of Umbros kit and player sponsorship deals.

[@ledfiction9775]

it's quite surprising that nike ditch neymar year ago, i know he's in legal battle but i don't think they will found someone like him as brazil face

[@loulou7194]

In the 90s, you also had Asics (Sampdoria, Bordeaux, Blackburn, Newcastle), Kappa (Juventus, Barça, Betis, Bilbao), Lotto (Milan AC, Croatia, Netherlands), Reebok (Liverpool, Russia, Chile), Fila (Fiorentina, West Ham, Hamburg), Pony in England (West Ham, Tottenham, Coventry, Southampton) etc.

[@amal-vq6ok]

@@ledfiction9775 he chose to leave because puma was paying him higher

[@maximilianoguzman3879]

In terms of beauty, Adidas mop the floor with Nike.

[@lyleowiti4283]

Performance and basically products Nike are better 🙂

[@rng8119]

@@lyleowiti4283 lol no, Nike products are made of very cheap slave labor force in Bangladesh with even cheaper materials used to make their products

[@TheHuskyK9]

@@rng8119 So does every other mega-corporation, including Adidas. If you think only Nike uses cheap overseas labor for their products, you don't know how business works and fell victim to strategic marketing. Also, Nike's products are made in Vietnam, not Bangladesh. Blame their governments for allowing their people to work for low wages

[@ZhangK71]

@@TheHuskyK9 Cool! Now how does that relate to why Nike has better products or designs?

[@SmellsLikeNirvanna]

@@rng8119 Adidas does the same thing. Regardless, those cheap Bangladeshi's are making better Nike boots anyway. Adidas have been so far behind in terms of tech since their last 'winner' in the adizero of around 2010.

[@zeo4481]

Dude those Japan and Argentina shirts are PRICELESS after incredible performance at the WC. You said it yourself, Messi winning the WC whit Adidas boots is priceless, I'd so buy a pair if they weren't sold worldwide.

[@rng8119]

those boots are gorgeous as well, meanwhile Nike does boots with the transexual colors

[@karma_kar9623]

​@@rng8119 and let's not talk about their horrendous kit design 🤢🤮

[@MisbaCorp]

Damn messi not only carrying argentina but adidas too.. Remember he's 35 years old..

[@GoGetYourShinebox]

Messi is the main man for Argentina but I wouldn’t say he’s carrying. Other players have stepped up. For the most part Messi is just strolling while everyone else is busting their gut lol. But then he gets the ball and magic

[@NishanT_ACM]

@@GoGetYourShinebox cry more Where does magic comes from HAVE YOU SEEN MESSI ASSIST VS NETHERLANDS AND GOAL VS MEXICO WHERE WERE THEIR TEAMS GUT MESSI MEXICO GOAL BOOST ARGENTINA

[@GoGetYourShinebox]

@@NishanT_ACM Calm down lad 😂😂

[@manucr9183]

@@NishanT_ACM ok sharma stop shouting

[@masudbillah6196]

@@NishanT_ACM kid calm down. People like you are cancer. Messi is the goat but you are just making his fans look bad

[@SALVADORANFIRE]

Great video, love that adidas is focusing on quality and not quantity. Let's goooo adidas!!

[@FirstLast-xt9ig]

are you cheering for a brand ?!

[@felixn745]

@@FirstLast-xt9ig Isn't the video creator rooting for Nike? It's only about the World Cup, but how can he "forget" that the referees are equipped by Adidas and all the balls are also from Adidas. And in the end, only sales count. Messi's jersey is sold out....

[@ashishthekkedom2947]

@@felixn745 Because FIFA has a contract with Adidas. Are you dumb or do you just act dumb?

[@felixn745]

@@ashishthekkedom2947 No shit, Sherlock! What an intelligent little man you are. And Nike has a contract with France and co. Now what does that change about the video neglecting that Adidas is present in every game for that reason alone?

[@nerd26373]

Seems like Nike has a powerful force that nobody can intervene. We appreciate this content on this channel.

[@erikmorales17]

Adidas has Messi 🤫

[@hartiwanger9176]

They will break

[@eventusvantos1905]

Seems like this guy is biased towards Nike even when Addidas is a clear winner like in football world cup addidas dominates from ball to the shirts to the shoes. Especially ironic considering you're German.

[@numa2k147]

@@eventusvantos1905 globally Nike is still ahead unfortunatly (I don't support brands). Adidas is ahead in Football equipment and Nike every other sport they compete in

[@LuisTrey]

@@eventusvantos1905 Is that why every player who has scored the goal in the World Cup final for the past decade has been wearing Nike boots? But, yeah… adidas clearly “dominates”. The only thing adidas does better than Nike is the ball. I’ll give them that.

[@DanoFSmith-yc9tg]

I always found it funny that Messi is sponsored by Adidas, but all the club team kits he wore were Nike, and Ronaldo wore Nike boots, but almost always was on teams that wore adidas kits. You’d think the sponsors of the sports biggest two athletes would try and strike deals with those clubs to provide their kits.

[@kawazaki23]

I noticed it has well its weird

[@sg3428]

From what I have understood after watching multiple Athletic Interest content & news. These Clubs and sports-brand have decade long sponsorship and relations, but star-athletes don’t stay that long in same club (exception Messi & Barca). Club will stay with the same brand if it is more lucrative no matter the athletics that they may have in future. (Though having goat in team when signing new sponsorship deals is a boost)

[@DanoFSmith-yc9tg]

@@sg3428 geee thanks captain obvious

[@mountaindew3201]

In the end of the day both athletic companies got to sell both Jerseys from these two players despite their respective sponsors.

[@sinanceylan]

Morocco was the secret winner for sure and from what I read online, Moroccan fans were asking Puma when the new supplies will arrive as they went out of stocks real quick, so it must be a good business for Puma. BUT, from what I observed during the matches (I watched almost every match), Puma jerseys seemed to have some sort of design flaw or material quailty issues affecting their ventilation. I noticed players in Puma shirts look really sweaty. Yes, I know Qatar is hot but Nike or Adidas players looked much cooler. Check Swiss team matches and you'll quickly notice what I mean... Their shirts literally stick to the player's body, which looked really infuriating. Meanwhile, top quality content as always. PS: Vamos Argentina

[@remilemaire7601]

Vêtu true I noticed it yersteday and I couldn’t figure why they looked much more sweaty than France team

[@shawnzorf]

Actually, Puma is very poor in terms of stock. Even for the national teams: Chile (who were sponsored by Puma at the time), once received GHANA kits prior to the World Cup in 2014. They signed with Nike six months later.

[@rhetoric5173]

True theyre always very sweaty,,, That cannot have not had an effect on their performance. Puma may have better shoes but others have better shirts.

[@Xdalz27]

And years before it's very tights even player can't wipe their face with the jersey

[@alienespinel]

Anulo mufa

[@ardemis3917]

I hope the dutch kit will be handled by Adidas next time. All their kits look fire this WC.

[@Chopper153]

Dutch kit also looked good this year

[@ZDXP84]

@@Chopper153 bro their home kit looked like orange puke imo

[@mediacenterman8583]

Adidas need to bring the 1988-1992 Dutch shirts. The orange and white are a nice colour combination

[@Doge_Owner]

This is insane, I never thought I would start seeing my country, Morocco in videos likes these. insane feeling.

[@gauravgill8889]

was thinking the same thing, you went over battle of brands in an earlier video which stayed in my head :p

[@NR-fd9wv]

the strategy of puma is kind of interesting. they know they can't really challenge the big two, so instead choose to sponsor underdogs. marrocco was a clear win for them, but they had other teams in the past as well. some teams from africa and they sponsored jamaica when they made it to the world cup. the kind of teams many people like, nobody hates and most root for if they aren't playing ones own team

[@lfc1981]

your videos are just wow! simple, concise, and not loaded with copyrighted videos or images ( im assuming they are stock footage), unlike another channel which was using copyrighted videos of movies and celebrities like nobody's business (obviously they cant use!)

[@TSierra]

Another great video as usual. Thanks for the content!

[@305Solo]

I’m firmly in the Nike camp when it comes to clothes and footwear, but when the dust settled and it was all said and done, it was Adidas who rose to a higher plane, touched the sky and took their seat on the throne 🇦🇷 🐐 ⭐️ ⭐️ ⭐️

[@rng8119]

los zapatos y camisetas Nike son malisimas

[@Replays96_]

Now this geeky stuff I love, Thanks for the great video!

[@treehugger3615]

You missed out on the time France broke with Adidas and signed with Nike. It was a huge deal at that time, because everyone remembered their iconic '98 shirt.

[@sang6095]

Their 2006 away kit was way more iconic than 1998 to be honest

[@jacquesbryan2811]

@@sang6095 fax

[@FootballAds]

Nike may win in terms of marketing and sales, but on the football field Adidas remains unbeaten. Also interesting to see how Puma makes its way with bets like Uruguay and the surprising Morocco!

[@balaramsprasad]

What a video. Precisely compiled. Kudos 👌🏽👍🏼

[@jacobechele695]

Absolutely love the videos! Thank you!! Keep ‘em coming.

[@AthleticInterest]

Numbers aside, who do you think had the best shirts this year 👕🤔?

[@chris.48]

It has to be either Adidas or puma but I’ll say adidas

[@VIK_1903]

Puma sucked this year. Nike always suck. So Adidas, easy.

[@iMajed]

Japan

[@henriqueguimaraes121]

Nike.

[@JanTorresan]

Argentina with Adidas🇦🇷

[@TrayambakOjha]

The Best Sports Insight Channel I know on the internet!

[@Maisonikkokufan]

I just wish that Umbro were the suppliers for England again. Their kit designs were top tier

[@aboodhamadneh5069]

I will always say it. Phenomenal content, keep it up Athletic interest

[@malolanbalaji98]

Great video as always. Just one correction, Messi has 5 goals not 4 so far this WC

[@NihinduAngana]

Great video mate.. truly and incredible world cup!

[@AthleticInterest]

Thanks very much, Nihindu! 😀

[@eventusvantos1905]

@@AthleticInterest not great at all. Super biased to Nike all the time even when Addidas is a clear dominant winner lmao

[@mimiemotingwa6554]

I loved dis man I just subscribed , this is mad crazy I can never stop watching plzz we need more

[@willeyshelton7452]

Okay, though I can't afford any of these brands right now, I always get very interested in videos like these and enhance my knowledge about everything related to sports. I really liked this interesting video so thanks so much for this. As a football player, I wish to get bigger opportunities through NYXS so that I can also afford these big brands some day.

[@erickchevez9285]

Me personally I always like Adidas because I could afford it, it seems since Nike took over everything in the football industry got expensive and exclusive to get. Thanks for the data, great video.

[@gumerzambrano]

Same! Nike never has sales compared to Adiddas so they're much more affordable and great quality

[@Riri-oj1zs]

@@gumerzambrano LOL Simple Google and you'll see how Nike leaves the competition in the dust when it comes to sales.

[@HrithikAhari29]

adidas clubs jersey sell more then nike club jersey. adidas national jersey sell more the nike national jersey but overall revenue nike sell more @@Riri-oj1zs

[@AgKeClva_]

This kind of documentary is on Messi level style of documentaries. AI will never let you down.

[@AthleticInterest]

What a review! 😄 Thank you

[@eventusvantos1905]

@@AthleticInterest This guy is king of biased Documentaries never seen such a big Nike fanboy channel 🤢

[@FIFA-ox2wk]

@@AthleticInterest dear u made my day..thanks

[@JT_Williams]

Definitely want another one of these videos in the future!

[@muhammedgamal5871]

So great one, continue

[@aryannautiyal9362]

This is by far the best channel in sports category on KZbin

[@eventusvantos1905]

Far from the best. Best at being biased to Nike

[@nestordanielsequeramunoz2337]

Que buen video! Siempre he preferido Adidas, pero creo que el poder económico de Nike hace imposible que Adidas pueda alcanzarlo. Sólo les queda mantener como puedan su porcentaje o su cuota de mercado. En cuanto a los diseños y la innovación creo que se han mantenido a la vanguardia.

[@rickmens6110]

that's an amazing video production !

[@richieonkz]

That a new perspective to see about this Qatar World Cup, nice vid as always. Would you guys also break about WC 2026 into video too?

[@mithoondas]

The AI team again surprised me with outstanding analysis and great animation! Good job ♥️

[@goat9295]

Adidas is always the most iconic football brand.

[@chanendlerbong]

Messi is carrying Adidas in this WC just like he did for Argentina

[@wonderchild3879]

fr rbo he will win in adidas kit screw nike adidas makes better kits so im cheering for adidas and messi

[@aramisheredia4724]

He's not carrying argentina, he's the best player and the one that contributes the most but he's not carrying them, Argentina is one of the most talented teams in the world, is an insult to all those players to say Messi is carrying them

[@fragr33f74]

@@aramisheredia4724 Bro Argentina would not even qualify for the World Cup without Messi

[@Rdelrio19]

They need to send him a check😂

[@aramisheredia4724]

@@fragr33f74 so Peru is better than Argentina without Messi?

[@rlpittsjr]

Fascinating video about branding at the World Cup. Most striking graphic is the brand per player on the pitch. And goals scored the most by which brand. Sends a powerful message to kids wanting the best their as they dream of future careers in football.

[@ghadeerdr2352]

This channel is among my favourite channels on KZbin, big love ❤️

[@AthleticInterest]

That's what we like to see! 😀

[@roderickteerink1852]

Nike and Puma kits at this world cup were widely derided by fans and neutrals. Adidas kits were on point this world cup. 2018 was a blip as they have the 2010, 2014 and 2022 winners. Vamos Argentina!

[@greeshmamary3447]

Best athletic insight channel on KZbin

[@AthleticInterest]

Thank you, Greeshma!

[@alialansari6043]

love it, interesting video 👏

[@jp2650]

I watched the 2018 and 2022 take. Nice one!

[@sagaragarwal953]

Messi has 5 goals before the Finals

[@TheJoEmAgIC12]

The only question that needs to be answered here is that, "What brand will Eerling Haaland sign with?". If he would continue with Nike then the football world will be the same as basketball, where Nike dominates everyone. Haaland's choice is the answer for what will become in the future.

[@mk-jy1mn]

Do you really think that Norway will even qualify for the world cup?

[@jaad_1090]

@@mk-jy1mn He's talking about Haaland, not about Norway. Haaland is a bigger name compared to Norway when it comes to football. In fact, currently one of the biggest names in the sport.

[@mk-jy1mn]

@@jaad_1090 I know he is talking about Haaland and even partially agree with his comment. But Haaland hasn't been a part of the World Cup despite being a big name in football

[@rupusaireddy1972]

Damn the content on this channel is💥

[@FireJach]

I like the editing. Good job :D

[@AthleticInterest]

Thanks very much! 😉

[@magizhentertainment3856]

I wonder how argentina still maintaining its partnership with adidas over the past 30 years Love that bond❤

[@in2august507]

We had briefly shirts made by Reebok and also Nike.

[@Lavnasur_Gaming]

Not Matter how Nike is growing, but Adidas kits in 2022 World Cup are the best eg: Germany, Argentina, Japan. Nike kit design is bad in 2022 (see the kit of Portugal and England)

[@mateoparborell9347]

The jersay of England is good

[@Lavnasur_Gaming]

@@mateoparborell9347 the finishing is not good, that blue design is shit. 2018, 2021 was way better.

[@ANKURGUPTAJEEVLOGS]

Very good analysis done by this channel. I hope all the facts given are not misleading and are actual come out from genuine sources.

[@adrianelias2365]

Thank you Beaverton, Oregon.

[@kirtikedia1722]

need a battle of both of these brands video for 2026

[@AdarshKumar-nj7rp]

Terrific video as always. Nike seems to dominate the biggest sports tournaments in the world. It already has left a huge impact on Olympics through guerilla marketing and now on WC.

[@jonpetter8921]

Adidas has always dominate the World Cup in revenue. Being sponsor of the game. They have right over all WC merchandise not to mention Argentina winning will boost their kits sale. How many france kist were on that finale ? mostly white and blue....

[@Riri-oj1zs]

@@jonpetter8921 Well, Nike has bigger revenue overall.

[@joegerman]

Great vid. Thx

[@AthleticInterest]

You're very welcome, Joe!

[@kartikyadav5704]

Watched the First Video...This one. It was a really amazing, how you explained Nike, capturing the football market.

[@AthleticInterest]

Thank you 🙌

[@kartikyadav5704]

@@AthleticInterest Also, I subscribed to the channel, the moment, the video finished. Truly a great video 👍👍

[@sanderaarts2941]

Adidas win!! Seeing Mbape (leading nike athlete) standing with the adidas sponsord golden boot has to be one of the beste moments for adidas

[@ibrahimashraf1817]

in terms of football boots, I would give Nike the upper hand, and in football t-shirts, it's 50/50. I am supporting Argentina in the final Vamos Messi

[@nesta9799]

This channel deserves a million subscribers

[@kimihakim1213]

As usual, great video from AI. THANKS!

[@ArtLogins]

The best thing Adidas sold me was the 2022 world cup ball... no Nike there..

[@007-bourne]

I'm usually an Adidas fan but this year's France navy blue kit with swirled stripes oozes class.

[@novelacontada]

love this content

[@AthleticInterest]

Fresh out the oven! 🍞 😉

[@eventusvantos1905]

@@AthleticInterest fresh nike bias out of the oven! What next you'll say Nike dominates hockey too? 🤡

[@vfeuer9236]

i have so much nostalgia on my first nike kickers, a blue tiempo 10R signed by ronaldinho

[@ItsMinarmy]

Adidas has the undisputed GOAT on their side now

[@shankhasnaps2320]

Who's here after Argentina's win?

[@giovannivelasquez6065]

Fascinating

[@juniormichael354]

Nice content

[@charlesarg4022]

good analysis, I follow both brands but Adidas has sold out argentinian t shirt around the world before final. And there are millions waiting for the three stars. This t shirt has been one of the most sold in history, surpassing by far any nba t shirt owned by nike, or even real madrid t shirt. Only brasilian t shirt could be close to argentina. I think they have difrent bussines models, Adidas prefer less countries but huge sales. Look, Argentina (and a lot of countries in asia and middle east), Mexico, Germany, Spain are soccer friendly countries, and buy thousands of t shirts year after year, not only by world cup. And yes I’m from Argentina :)

[@FIFA-ox2wk]

Adidas n Argentina won fifa 2022 wc

[@eversonalmeida9866]

A successful and charismatic personality values much more than many teams combined. In that regard, the Messi partinership is gold. If he lifts the trophy, it will produce priceless images that will echoes for the ages, and certainly sells a lot for adidas.

[@sketchyskittles5001]

hi lol> great video< learned alot!!!!

[@AthleticInterest]

Hey > Thank you < We love to hear that!! 😜

[@hammed2615]

Adidas doesn't just looks good, but also feels great!

[@kennyamr5]

I don't know why but I never really liked Nike products as much as Adidas. I don't even care much about which star wears what, I just prefer Adidas designs any day of the week.

[@EmilBoenke]

Brooo! Pls do a Video about New Balance. I know there are many but you have a special video style. So pleeeeeaaaaseee do one!

[@veronemani]

Interesting as always

[@AthleticInterest]

Glad you enjoyed it!

[@eventusvantos1905]

*biased as always

[@raidmss2320]

Every big international football event plays with adidas balls 🔥🔥

[@urlocalamerican3991]

Kid named adidas:

[@dennislacroix9962]

You're kidding right? Argentina sponsored by Adidas won the World Cup

[@alexd3673]

Great channel great video

[@AthleticInterest]

Great comment 😃

[@user-xm9sb5zv8t]

I remember during my childhood schooltime. in early 80s my old man bought me my first adidas 13 stud Copa mondial for inter Scholl football tournament ⚽❣️✨

[@bilfordwrimley1316]

Always been an Adidas guy. Something about that brand just hits different compared to Nike.

[@anasshahid224]

Adidas and Nike both have amazing designs for football 👏👏👏

[@AshwaniKumar-ej9zb]

one of the best video

[@AthleticInterest]

Thanks Ashwani!

[@oluwaseyiisrael8453]

Love the thumbnail, feels surreal seeing how the World Cup ended

[@in2august507]

You forgot to mention something very important that was literally being broadcasted all the time during the entire world cup competition.... The official balls. Made by ADIDAS

[@JaY-dr1xc]

Messi winning the world cup on Sunday will surely boost adidas

[@JaY-dr1xc]

and he did lol

[@DaPigeon]

High quality video :)

[@AthleticInterest]

High quality comment 😉

[@shreeramaryal752]

Interesting work by your teammates.

[@vasilistsenes8269]

Nike certainly did not take over the world cup. Their kits have been truly horrendous apart from 1 or 2 nice ones. On the other hand adidas delivered very nice results with amazing and classy kits for Belgium, Argentina, Japan, Mexico & Germany. When it simply comes to aesthetics and design, adidas is miles ahead.

[@han6061]

Fr i really HATED portugals fit like wtf and the dutch one was not even Orange its sad to see brands just wanne make money and not caring about the sport

[@mariadanielalavia8877]

@@han6061 nike has bigger overall assets but most people recognize adidas for iconic football shirts, balls and boots. nike can keep making basketball gear no one will beat an eye

[@han6061]

@@mariadanielalavia8877 idk am frm Europ i do not even watch basketbal i dn't even know the rools lol, but i would say adidas and nike are on the same level here everybody knows it

[@sagarpatwa6996]

The last question was the most important one, who will replace Messi in 2026 WorldCup for Addidas.

[@jmlive10]

I love both and I love this rivery

[@zkank123]

I love the music at the end, what is the name?