The History of Canon's CINE-SERVO 50-1000mm Lens

Cinematographer/filmmaker Ivo Norenberg approached Canon in 2010 with a request for an extreme lens. Ivo challenged Canon to produce a long zoom 4K Super 35mm lens tailored to the diverse needs of wildlife video production.
Learn more about the Canon CINE-SERVO 50-1000mm: Canon.us/83squ

[@p_adam19]

This guy would also be great at telling tales to children, just imagine him saying 1000 years instead of millimetres.

[@ziginox]

But unfortunately a bit irritating for a product announcement...

[@shingnosis]

Just watched the astonishing Seven Worlds, One Planet and was wondering how on earth they managed some of those zoom shots. Now I know, well done Canon.

[@zuhair_najm]

Also 'our planet' by netflix

[@joshmvfx]

5mm to 10,000 pancake please

[@LycheusDow]

a little bit greedy here, but can it also be F0.95 please?

[@sauberc92]

also with IS

[@Riezaldd]

And usm?

[@no-vd2rh]

And a metal build.

[@Productions-rq3co]

I'm going to need a .2 mm to 25,000mm lens at f/0.2 Can't be over 3 pounds in weight Can't be longer than 4 inches Need it to be 16k compatible Thx

[@Monomonmamon]

I need this for vlogging

[@Knowbody42]

And it should cost no more than $42

[@iamwisdomsky]

cringe.

[@hbd2]

Just for the sake of curiosity, is this lens (with ef mount) compatible with the 5d mark IV and 1dx mark II, for 4k recording? The specifications indicates that the lens has been designed for the super 35mm sensors, but in 4k both the 5d mark IV and 1dx mark II use a 4k portion of their sensors, which should be very close to a 4k super 35 mm sensor size...

[@UnratedAwesomeness]

Most likely. But the lens is about $70,000, twice the price of that fully decked out Alexa​ mini rig. Think about that, it's twice as expensive as one of the most expensive cameras...

[@ensanchefilms8645]

That's not the problem, the problem is the price of this beast.

[@Knowbody42]

Would it work on an R5 with 8K video?

[@janardananwildlife]

There would be a problem, the camera would only capture super 35 portion of its full frame sensor, meaning you have to scale up the footage in post to make it fill the frame, but that would not result in a good 4K footage

[@3rdHalf1]

How can I take serious a camera company that uploads Cine lens video interlaced in 2018?

[@UraFlight]

I need one for my plane-spotting videos

[@wmk5566]

This is impressive!

[@ahmet8266]

Why is he crying?

[@sealand000]

He was the boy who cried wolf

[@braunshugar1]

'Cuz Canon said he could keep that one . . . *heh*

[@Sean.Vosler]

made me lol

[@zbruch66]

after 40-50 years you will know

[@EgdeFilms]

He's old. Leave him alone. The footage was too beautiful for him.

[@livemind482]

You didn't deinterlace the interview shots :P

[@leotownsend]

This ad feels like they are Justifying and defending. It’s a daytime lens, a great daytime lens.

[@nerys71]

That full band zoom shot on the wolves WAS amazing though!!

[@toyyyoootaaa]

God bless Canon!

[@MightyOff1ine]

Larrys voice would be great on a nature documentation!

[@17austintaylor17]

anyone know the film where the wolf footage was used i.e Frozen Plant, Natural World, Mutual of Omaha etc.? Thanks

[@15DJONYX]

Outstanding. Great work Cannon.

[@GisoVE]

Will this work on my t3i?

[@lucianistoc1264]

Yes

[@15mount]

20:1 is great... but what about the OpTex 33:1!! With the widest point on the lens being 29mm after super 35 magnification

[@kataichanda]

CANON, I salute you for this. 👏👏👏👏

[@andreasoberg2021]

Great video and a fantastic looking lens.

[@abhiinair]

Now we need a 3mm to 1000mm pinhole lens. 😁😂😂😂😂😂🤣 But hey, *great job CANON!!!* *IMPRESSIVE STUFF* 🙂

[@naromngin]

will this work on a sony adapter? about to pick a couple of these up

[@hewystudio7832]

You’re about to pick a COUPLE $70,000 lenses up? 😂

[@naromngin]

@@hewystudio7832 yeah. In case i forget one or if one of them is being naughty ill take the other one out

[@hewystudio7832]

@@naromngin best get three just in case

[@maorvaknin769]

@@hewystudio7832 why not 5 ?

[@andylaurel]

Can I mount this on my M50?

[@jasoneskridge6453]

would like to know the name of the film this footage was in/will be in

[@withsilentwings]

pretty sure it's BBC Planet Earth

[@phrasalsyntax]

Arctic Wolf Pack (PBS Nature, 2017) Nature is a production of THIRTEEN PRODUCTIONS LLC for WNET and PBS. For Nature, Fred Kaufman is executive producer. Bill Murphy is series producer. Arctic Wolf Pack is a production of Doclights NDR Naturfilm, Morag Loves Wolves and THIRTEEN PRODUCTIONS LLC for NDR, CBC and WNET. Campbell Scott is narrator. Oliver Goetzl is director and editor. Ivo Nörenberg is director of photography. Alain Lusignan is assistant producer and time lapse photographer. Tom Synnatzschke is executive producer for NDR Naturfilm. www.thirteen.org/13pressroom/press-release/nature-season-36-arctic-wolf-pack-w-t/ trailer: kzbin.info/www/bejne/hoaXp55pobStgJo

[@DiedLiu]

4k recording with 1080p youtube video.....

[@audimalvin5763]

Explain canon powershot sx430 is please

[@bumkiss]

It has smaller sensor meaning lens can be small. The sensor they are using (super 35) is not a small sensor.

[@zbruch66]

wow! Respect for Canon

[@kilohotel6750]

Here's your next challenge Canon. Make an RF 400-600mm F4 with built in 1.4 TC.

[@GlavenMaven]

What’s with the burnt in subtitles?

[@EgdeFilms]

Really, very cool.

[@MuwexTech]

Wow, i want, but the price...

[@PostWarKids]

OMG NEVER STOP

[@plhearts]

So it took Canon to design this lens 10 long year?

[@karmineokolor4581]

Finally!

[@DavidKatz]

Awesome

[@Raxusprime_]

How about a 50-200 f/2 lens that isn't grossly overpriced for portrait photographers?

[@d.k.407]

Why would a portrait photographer want a zoom in the first place? You have all the time in the world. Use primes.

[@oscarstegland]

Considering the best we've managed for S35 at T2 is an 18-85 that costs $100k, I think what you're after is pretty much impossible. Hell, there aren't even that many 200mm primes at T2...

[@idealab2798]

Can it Auto Focus

[@CanonUSASupport]

Hi Beo! This lens has ports to accept remote zoom, focus and Iris controllers however auto-focus is not supported with this model. For additional questions you can speak to one of our Cinema support agents. You can reach them at 855-246-3367. We hope this helps.

[@idealab2798]

@@CanonUSASupport :( is there any AF follow focus :(

[@digitart-media]

With Canon, we..... Can On !

[@nicotineseries8565]

I need a 8-8.700mm EF-S with a 2.5x focal extender 😂

[@krisangpictures]

I thought April Fool was over!

[@joshmvfx]

Kings dead anyone?

[@rightOrWrongMyCountry]

Nikon p1000.

[@thilinalakshith7529]

Sony 1st

[@SCrowley91]

All this tech, all this talk about the specs. And you upload the video in 1080p. Multiple times in the video, you brag about making a "4k" lens... and you don't even upload you own AD FOR IT in 4k?! Are you serious?

[@Kaletekst]

this video is just talking about the lens and a film they shot with it, no point uploading it in 4K, its not the actual film

KZbin compresion wil ruin the video anyways...

[@tiagoto]

Great!!! i need one! haha €€€€€

[@murugan1960]

canon do anything in the world

[@Teacher2Polis2XtraRice]

BBC and National Geographic will bought dozen of it. Lol

[@hzubovi1]

Full frame 10-1000mm f 1.0 😁

[@M311Y]

Cool, send me one.... for free.

[@angelisone]

this lens was built for reduction cameras. they are just using fancy words, super 35 format. ever wonder why no aps a, aps b? they jump to aps h, so what ever happened e, f & g? kinda like saying from a full frame. half of that should be called half-frame. but they fooled many by saying cropped frame. they failed to mentioned, the dead weights are overpriced setup of close to $200,000.00 usd. today, beginners & amateurs rather go for those amateur cameras from sony like the a9, a7r iii & a7 iii with canon ef mount lenses, just to get canon upset.

[@angelisone]

Harry Neary, sony maybe come out with an elite 35. but then, it is not 24mm x 36mm. so it's still a reduction sensor.

[@acgandhi]

You only shoot "full" frame? What an amateur. Everyone knows the only way to shoot is 8x10. "Full" frame is pathetic.

[@angelisone]

Amar Gandhi, we rent the ATG's Imax just like many that want the best. Imax runs about $500,000.00 with some ATG/Canon/Red's lenses. If you have seen, "The Dark Knight Rises", then it was shot with Imax. ATG, Chris Nolan and my crews shot Batman plus other.

[@bumkiss]

Super 35 is used in the manority of productions though. Red and Arri use super 35 aswell as film cameras. Shooting in only full frame is idiotic. Its not the sensor, its the user. If you cant get a good shot with m43 and a $200 lens then thats your fault, not the equipments fault.

[@DPJeffFeller]

it's really obvious he's reading a prompter from the off axis camera....so dumb. no reason not to just shoot single camera. I'm so over that look...lol

[@Ashmodai]

such a terrible ad...

[@Quetzalcoatl0]

Planet Earth II was shot with this lens. And i bet many more documentary planet movies are gonna use this lens, because it's the best thing ever for such kind of a job. Why to be a terrible ad ? I don't see any Nikon, Sony lenses that can do that.