The History of Mattel

Mattel are one of the two biggest world leaders in the toy and action figure market, rivaled only by Hasbro, Bandai and Lego in terms of reach.
Here's a quick history with what you need to know about the company behind Masters of the Universe and Barbie.
Stay tuned for future videos about all the major toy manufacturers (and some of the best little ones).
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[@thejurassicman661]

I'm giving Mattel high hopes for the Jurassic park line

[@bobbyberetta4206]

Great video, subbed right away. Thank you, I appreciate everything you do.

[@ActionFigureResource]

Thanks

[@ActionFigureResource]

@Tank Slushy This was just a condensed history rather than an in-depth look but I may yet do a longer version.

[@derikdragon80]

4:51, the original concept for Wii Fit.

[@autobeemations5913]

2015 passed and we never got that hover board from Mattel, but instead we got those stupid two wheeled things that people called hover boards.

[@ActionFigureResource]

What's with that? I don't get it too

[@RochelleWilliamsreads]

Update: Mattel has lost most of its Disney license.

[@ArtsyMeg]

+Rochelle Williams Cause Mattel is too good for them. The new Hasbro Disney dolls look UGLY. Mattel's dolls are so good

[@codymerrell976]

Yes Mattel needs to stop messing around and fix this they're errors

[@tcoolwithcaps]

ok

[@tyriq_mcgee8280]

@@tcoolwithcaps ok

[@tcoolwithcaps]

@@tyriq_mcgee8280 ok

[@superrobotscompany8366]

Great video

[@chonthicha84]

Thanks

[@FNHot]

Talks about the interchangeable legs and bodies of MOTU figures, shows a commercial for the very few in the line that never had re-used parts. Also, the Horde was made for He-Man as a villain even worse than Skeletor. They invented She-Ra later and needed a villain for her to fight, and just stole Hordak.

[@Ire308]

What, no mention about Big Jim action figures? It was Mattel's answer to G.I.Joe. Very popular in the 1970's.

[@ActionFigureResource]

Big Jim will be coming in time...

[@StrikerFX47]

Even though I still prefer Hasbro I still really like Mattel. They just need to improve their articulation on their Batman figures.

[@ismaelrodriguez6420]

This is really educational, however you didn't mentioned Big Jim. He was an action figure that was released in the late 60's ( I believe) and that featured lots of action and adventure sets for boys. It would be amazing to see some video featuring this old action figure and its history.

[@chonthicha84]

I've been planning to do a separate video on Big Jim

[@ashandpalschannel8586]

In 2004-2007 Mattel Licensed "Danny Phantom"!

[@alexanderll]

Funny the Barbie song is now being used in by the movie 😂😂😂

[@NTEDOG561]

If only they could improve on multiverse

[@jeffreycoogan09]

That's odd that they didn't cover the Big Jim line. That was one of Mattel's most successful toy lines.

[@ActionFigureResource]

My intention, at the time, was to do a completed separate video dedicated to the Big Jim line, but over time other projects etc have taken priority.

[@cyanjudaslegends6567]

G.I Joe: Call Of Duty Max Steel: Ben 10 Matchbox: Midnight Club Series And Burnout Crash Mode Hot Wheels: NFS And Burnout Thomas And Friends: Super Simple Barbie: Peppa Pig

[@ActionFigureResource]

This was a brief synopsis as I will be covering most of the lines in-depth individually.

[@richardgerischer7353]

Checked out that website you mentioned: 'Matty Collector .com' Amazing Mattel figures for sale! A bit more pricey than eBay and Amazon, but its factory direct. Loved the video. The vintage commercials and barbie song were a riot.

[@ActionFigureResource]

Thanks

[@blazinbratzy3592]

And now here we are in 2018 where Mattel is fucking up everything

[@loganmichaelanti-funkopops3115]

Secret Wars

[@BE_PERRY]

14;02 what show is the cast from ?

[@skyelynch2102]

B .E. Perry how I met your mother

[@benroe3071]

Mattel needs to re make the evil kaneivl wind up motorcycle and action figure. So awsome

[@caitlinzebradownie6626]

Is monster high gonna comeback

[@jjp6874]

I want My scene and the Bratz to come back too 😢💙

[@ActionFigureResource]

No idea, time will tell :)

[@alexanderll]

You did not mention UNO.

[@AJSSPACEPLACE]

why do people ignore Dr barbie, soldier barbie, police officer barbie, lawyer barbie ect.?

[@pinarcita1]

How Did you go to mattel

[@danielecarcelli6026]

Where the fuck are the Shogun Warriors and the Micronauts?

[@ActionFigureResource]

Daniele Carcelli I am going to be doing separate videos to cover major toy lines like #Barbie, #BigJim, #Micronauts etc

[@bobdylan1968]

"Gahh-rodge" lol.

[@ActionFigureResource]

😆😆😆😆

[@GameOfDepth]

American Pinball is making a Hot Wheels Pinball Machine!

[@ActionFigureResource]

That sounds pretty cool.

[@canigetto999subscribersple9]

It's fun until thy take the guns to school lol

[@pleasestop4046]

Secret Wars?

[@moninaesteves6650]

They teamed with hasbro team masbro

[@ActionFigureResource]

:) LOL

[@mvpeanut4964]

Ren and Stimpy

[@keenanmeyer5511]

Omg I had that he man castle, but it came with different, bigger, slimmer figures.

[@lesliehapablap2848]

+Keenan Meyer Hmmmm, I think you are remembering a different toy line. Nearly all the He-Man and Masters of the Universe toys were built off the same body, which are the ones shown in the commercial in this video.

[@keenanmeyer5511]

Not the ones in the commercial. The ones later in the video.

[@lesliehapablap2848]

+Keenan Meyer I'm not quite sure what you are talking about then. All the He-Man and She-Ra action figures they show in this video are the actual vintage action figures. They do show more modern He-Man figures later about 10 minutes in the video, but these are not what the vintage toys looked like.

[@keenanmeyer5511]

+Mortomer Faust I'm actually talking about the more modern ones.

[@lesliehapablap2848]

Okay, I was assuming you meant the Castle Grayskull and the figures they were showing from the 80's. The He-Man figures from 2002 were great!

[@ReboottoysEllis]

Didn’t they used to make real machine guns for the U.S. Army. And everyone forgets about Harley Davison Canon Barbie and I’m going to track down and by police Barbie right now thanks for the info

[@timelymatters]

Thomas is worst rageeeeeeeeeeeeeeeeeee

[@WaterLemon147]

Optigan!?

[@ActionFigureResource]

sorry??

[@WaterLemon147]

Nice video btw just can’t find any video with the optigan

[@ActionFigureResource]

@@WaterLemon147 unfortunately, I'm a one man band and there is just sooooo much to get through!!

[@zekejaeger920]

Mattel is better than spin master

[@pweweawol3608]

You can tell it's matel hahahaha

[@CobraAlarmfurcobrafanSpongebob]

I am hatte mattel .matttel cancelld fireman sam

[@LowellMorgan]

From your tone of voice, I'm guessing you don't much care for Mattel?

[@Sam_Brunt]

He shouldn’t do aswell, Mattel have ruined Thomas & Friends.

[@Cobracatcommander]

Now Mattel is making barbie dolls in different shapes, sizes of realistic women

[@thatrandomredengine9430]

You forgot the part where Mattel bought out HIT entertainment.

[@ActionFigureResource]

There's a lot I left out otherwise I could have goine on for hours. May be I will do a follow-up some time.

[@thatrandomredengine9430]

@@ActionFigureResource ok

[@NicklasZandeVGCP2001]

If Mattel continues its dumb decisions, they will likely be out of the picture for good. (Looking at you Thomas Wood) At this point, it's probably for the best that they get bought out by Hasbro. Power Rangers is better off with them than with Saban and Bandai. So, the same should be said for Thomas & Friends due to Mattel's awful treatment of the franchise.

[@ActionFigureResource]

That said I'm not overly impressed with Hasbro either and the problem is if they were to buy out Mattel it would give them to much of a monopoly on the industry.

[@tannen1036]

I have a cousin who works at Mattel he's some toy designer

[@ActionFigureResource]

Awesome, may be he would be up to do an interview? What dept is he working in?

[@brucechaltraw2228]

Bubba.

[@darkharleydavisdongang418]

AND BIG JIM ???????? you have forget to talk about big jim ! Its no good !

[@ActionFigureResource]

No, not forgotten. In fact I'm thinking of a Big Jim special.