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In this video, I share the importance of cleaning your lead lists for optimal email deliverability. I'll share a trick within Google Sheets with the 'people chip' method, and learn how to effectively verify and reclaim those risky emails. Whether you're sourcing from Apollo, List Kit, or scraping databases, I'll show you how to ensure your emails reach their intended recipients. Be sure to check out MillionVerifier and Scrubby.io too.