The Importance Of Multicultural Communication With Amalia Martino

Founder and President of The Vida Agency, Amalia Martino joins the Communicate Like You Give A Damn podcast hosted by Kim Clark, sharing her unique experiences growing up as the only person of color in an all-white, blue-collar family in Seattle, navigating classism, and straddling different perspectives. This discussion touches on the challenges of convincing clients about the importance of multicultural communications and the agency's remarkable growth following the events of the summer of 2020, especially in the wake of George Floyd's murder. Not only does Amalia provide insights into her agency's approach to community engagement, emphasizing the need for equity and representation, but also reveals a new engagement model designed to ensure equity is woven into every project by incorporating an equity advisory board, networkers, and contributors. Join Amalia and Kim as they explore the complexities of communicating with diverse communities, navigating social and economic impacts, and the agency's commitment to building meaningful connections.
About The Guest:
Amalia Martino, Founder & President of The Vida Agency, leads the Seattle-based, award-winning firm specializing in impactful outreach to diverse audiences. Committed to disrupting the agency model, she prioritizes work-life balance and fosters a culture valuing team well-being and community inclusivity. With a unique blend of strategic vision and operational excellence, Amalia has successfully served clients across major market segments. Her expertise spans from strategic conceptualization to execution, with a distinctive ability to empathize with diverse cultural and economic needs. A sought-after public speaker, Amalia has inspired audiences in various sectors.
Find Amalia Here:
thevidaagency.com
/ amaliamartino
/ vidaagency
About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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/ consciouscommunicators
/ deicommunicationskimclark
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/ consciouscommunicators