The Important Stuff | Children reacts to Climate Crisis and Children’s Rights | COP28

Respect children’s rights is to listen to them. “Kids are important and they can give you good answers”. How about we listen to their opinions about the climate crisis?
The climate crisis is a children's rights crisis.
The project "The Important Stuff" includes 6 films showcasing 25 children from 12 countries presenting their concerns, ideas, and solutions for real issues related to climate negotiations. It also calls attention to the necessity of a first decisive letter towards children’s rights.
Presented by: Alana Institute and UNICEF
Institutional partners: United Arab Emirates Ministry of Education and Van Leer Foundation
With support of: Children Nature Network, IUCN World Conservation Congress, Early Opportunities, Fbiz, José Luiz Egydio Setúbal Foundation, Learning Through Landscapes and The Two Lilies Fund
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Special thanks to the children:
Aidan, Australia
Albaraa, Egypt
Aleema, USA
Anja, Serbia
Antônio, Brazil
Ayra, Brazil
Devon, Malaysia
Fu’ad, Somalia
Gabi, Brazil
Hidaya, Somalia
Laila, Barbados
Lamar, Egypt
Lova, Madagascar
Manu, Brazil
Maria Clara, Brazil
Mariam, UAE
Mia, USA
Raoni, Brazil
Rozan, Egypt
Sadie, USA
Serene, Malaysia
Selena, Pakistan
Sultan, UAE
Yehansa, Australia
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Credits
Title of the films: Project ‘The Important Stuff’
Advertiser: Alana
Product: COP28
Agency: Fbiz
CEOs: Fernand Alphen and Paulo Loeb
Executive Creative Director: Carla Cancellara
RTVC/Artbuyer: Aline Fernandes
Creatives: Ryan Bussi, Gustavo Cavinato, Rafael Britzki, Rafael Dias, Gustavo Verçosa
Content: Carolina Monterisi, Camila Bevilacqua, Lara Alfieri, Rodrigo Torres
Media: Gabriela Amato, Nathan Adelino
Business: Lara Magalhães, Juliana Passini, Thiago Segundo, Ygor Attie
PR (Alana): Regiane Oliveira, Myrian Vallone, Belisa Barga
PR (Fbiz): Otávio Almeida, Maria Fernanda Pereira
Internal Communication and Language: Eliane Arakaki
Translation: Renata Garcia
Producer: Dead Pixel
Directing: Gabi Biga, DYG Midnight
Executive Producer: Gustavo Michelucci
Executive Producer at Alana: Cacau Araújo e Josi Campos
Account Team: Adriana Mamprin
Director of Photography: Thyago Ribeiro
Camera Operators: Paula Coradini, Cristiano Santa Cruz, Carlos Taparelli
Sound: Rafael “Cumis”
Drone: Cristiano Santa Cruz, João Romano
Casting Production: Caca Oliveira
Production Director: Adriana Mamprin
Editing: Nacho Martin
Editing Assistant: Pedro Padin
Color: Junior Xis
Motion: Rodrigo Dutra
Final Artwork: Nacho Martin
Sound Producer: Mission Music
Producers (Sound): Gabriel Soster and Marcelo Dino
Sound Technician: Cblau
Sound Producer (Account Team): Sabrina Geraissate and Iara Pertusi
Global Crew
USA: Tom Pietrasik (videographer)
Australia: Andrea Andres (videographer)
Pakistan: Fahad Ahmed (videographer)
Egypt: Khaled Mokhtar (videographer)
Malasya: Jo Luping and Eric Juman (videographer)
Madagazcar: Sanjy Andrianina (director) e Tsiory Ny Aina (Director of Photography)