The (Insane) Business of Lewis Hamilton

Lewis Hamilton is the greatest Formula 1 driver of all time. Alongside his 103 race wins and his 7-World Championships is an amazing investment portfolio. Today we explore the monumental business behind the man, and show how he is lining himself up to be one of the wealthiest athletes of our lifetime.
My name is Jordan and I love the business behind our favourite sports. If you prefer content of this nature in written form, subscribe to my newsletter: www.thelongplay.beehiiv.com
0:00 - Introduction
0:25 - Lewis' salary
1:04 - The Many Endorsements
2:59 - Lewis' Startup Investments
4:42 - The Real Estate Empire
6:43 - Sports Team Ownership
7:58 - Almave
9:01 - Ferrari

[@user-gw9gm6uy6t]

Excellent job. Not seen a breakdown like this before. $5m on a house he never lived in! What a life eh

[@TheLongPlayUK]

Incredible ain’t it. Glad you enjoyed the video 🙏🏾

[@redd8531]

He bought 2 penthouses in New York and sold the other one for Real state and made millions back. His other penthouse is where he stays when he is in New York.

[@krissavagelive]

Great video! Your mic audio gain was around 5dB too low but the actual content was top notch

[@TheLongPlayUK]

Thank you I enjoy making these videos. New mic coming soon

[@carloskissoondhan9641]

Ferrari offered him 400 million to switch seats and its going to be epic. Godspeed LH ✌🏾💚💪🏾

[@pjfan173]

Will he ever win again?

[@redd8531]

He actually had bought 2 penthouses in New York and sold one and kept the other one. And Tom Brady is his neighbor.

[@TheLongPlayUK]

TB12 as your neighbour. It's a nice life eh?

[@krissavagelive]

7:13 Why you gotta do Nico dirty like that 🤣🤣

[@TheLongPlayUK]

😂😂 Nico caught an unintentional stray

[@josh.chitrathomas]

Great video! Hope your channel grows man, this is good content

[@andythegamertobeat]

I’ve followed f1 from age of 8 I’m now 45, I’ve followed lhs career since he was noticed on the famous tv shot with his radio remote control car and a passion to one day get to f1. If you are a new fan of f1 then I would like to ask you to take a look back to see just how crazy a dream for a 8yr old black kid to have and eventually get into this sport never mind his dream career and success… He has been an idol for me for much of my life. So pay more attention than you think I’m asking you to if you want to see a truly inspiring story

[@TheLongPlayUK]

Very well put. Stuff movies are made of

[@MrSteamer14]

Great video man. Keep it up!

[@TheLongPlayUK]

Glad you enjoy dude. Big summer of sport coming!

[@FEARYOYOYO]

Good video. Well researched!

[@TheLongPlayUK]

Glad you enjoyed 🙏🏾 What did you think when you saw the Ferrari news? Was it a surprise to you?

[@AZBCDE]

@@TheLongPlayUK Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@punkpanther86]

excellent video!! excited to see your channel grow, wishing you success!

[@TheLongPlayUK]

Glad you enjoyed 🙏🏾

[@dane458]

Cool Video! 😎 LEWIS 🐐🏆🏆🏆🏆🏆🏆🏆

[@AZBCDE]

Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@MP422ownz]

@@AZBCDE Cry harder..... how many times are you going to post those tears on this video ?

[@AZBCDE]

@@MP422ownz It’s tears of laughter 🤣🤣🤣, your boy got SCHOOLED, COPE

[@solvetcag4801]

Lovely breakdown. Subscribed to see more :)

[@TheLongPlayUK]

The man is a star but I don’t see many discussing how impressive he is off the track. Thank you so much for engaging 🙏🏾

[@dianamaioru497]

Sir Lewis F1 GOAT. 👑🐐⚔

[@cosmoshercules8436]

Any details about his philanthropy, pls

[@Brolee123]

Wonderful job

[@TheLongPlayUK]

Appreciate you 🙏🏾

[@AZBCDE]

Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@chrisdalingwater]

Super interesting!! Great video - thank you

[@TheLongPlayUK]

Glad you enjoyed. More coming!

[@johndansby3620]

Lewigee Hamilton and Ferrari…fantastic!

[@Marcsadventure]

Excellent

[@jasonlightbody7957]

amazing video but Lewis isn't the only black f1 driver in history

[@ramy9556]

8 times world champion

[@TheLongPlayUK]

It’s been more than two years I’m still mad

[@ramy9556]

me too it changed the whole f1 since then @@TheLongPlayUK

[@benjaminhartwig9610]

6 Times world champion. 2008 is Massas Titel🤡

[@AZBCDE]

Drink your COPIUM

[@StevenHombessa]

​@@AZBCDE w Why your everywhere rent free

[@TheRealMafoo]

I like Lewis, and no doubt he is the most successful driver, both financially, and statistically. But he is not the best. With the cars being so different, the only way you can tell how good a driver is, is comparing him to his teammates. Lewis never made any of his teammates look silly, and several times the championships went to his teammates (and he lost to George on points one year, and currently down this season). In contrast, look at Max. Checo, Daniel, Alex, Pierre, and Calos are all outstanding drivers, and all looks like they don’t know what they are doing, when compared to Max. Alonso put it best, when he was asked if him or Lewis could achieve what Max has done at Redbull. He said No, and he said on the days Lewis or himself put it all together, in the same car, they can beat max. But those days are not every race. Max never makes a mistake. He is his best all the time, and that’s something no other driver has ever achieved. Before his career is over, Max will hold pretty much every record a driver can hold. At the age of 26, he already owns a lot of them.

[@E_Clip]

Max is great driver/racer, one of the best the sport has ever seen, but to say he doesnt make a mistake is untrue. At the moment he enjoys a very comfortable lead that the car provides, he goes first in the corner and by lap 1 he is 2 seconds ahead of everyone. I've been watching F1 for over 30 years, people used to say the same thing about Vettel, but as soon as he went to Ferrari and started fighting for position on track, he started making lots of mistakes. Max has made tons of mistakes and if other teams catch up to RB he will make mistakes. Everybody makes mistakes, Max makes them, Lewis makes them, even Senna and Schumacher made tons of mistakes, its the nature of the sport. Also your comparison to teammates doesnt work. Except for Bottas, Lewis never had a preferential status in the team, not with Alonso, not with Nico and not with George. He always had to fight his team mates and besides losing once to Nico and once to George (in fact I don't consider '22 a lost to George due to Lewis doing lots of testing for the car during races). RB never puts anyone in the 2nd RB seat that can challenge Max, that's why they are always looking for a midfield driver. When Max has someone next to him of the caliber such as Lewis, Charles or Alonso, then we can make this comparison. Until then, your argument is unsubstantiated.

[@TheRealMafoo]

​@@E_Clip It's not my conclusion. It's Alonso's. And again, these are not midfield drivers. They only looked that way next to Max. Carlos is a Midfield driver? If you look at the year Max and Lewis went back and forth for the championship, Max was either in an accident, car broke down, or finished 1st or 2nd in every race, and he was not starting on poll all the time. Lewis was 7th at Monaco, for no reason other then he had a bad day. Car was fine. He was just off. The RB is not more dominant than the Silver Arrow was at it’s prime, and Lewis never did what Max has done. Another driver who came up with a great analogy as to why Max is so good, was Albon. He said if you play competitive video games, the player who can set the mouse to the highest sensitivity, and still control it as well as if it was set lower, will have an advantage. Max can “set the mouse” higher than anyone else. The more inherently unstable you can make a car, before the driver can no longer control it, the faster that car will go. This is why Checo looked so bad the last year or two. He never came across a teammate like Max, and I am sure was thinking “if he can do it, so can I”, and tried to match his setup, only to crash out all the time. You need to either be slower then Max, or drive in a way where you will DNF all the time. This is why you think they are midfield drivers.

[@handsomehippo]

Max owes success to the best F1 engineer of all time, and the RB strategist Hanna, and his race engineer. But mostly he owes it to Marko, who has made it his mission to sink all RB resources into making Max appear like the best in history. Give other driver the same resources and Max would be driving behind Leclerc, Sainz, Russell, Alonso on most days.

[@E_Clip]

@@TheRealMafoo Im not sure if Carlos vs Max is a valid benchmark, both were new/rookies in 2015-2016. Carlos since then has grown a lot, so while I dont think he is a midfield driver now, its difficult to judge how good he was in his rookie season. Alonso, while himself a great driver, is not someone you expect to be objective because of his history with Lewis. What can be said about these two is that Lewis on his debut season scored the same points as Alonso in the same car. I saw Albon's interview on High Performance. No one in their right mind will dispute that Max is a generational talent rarely seen in F1. On that same channel there was an interview with James Vowels, who said that Schumacher himself said Lewis is the most talented driver F1 has ever seen. The great Michael Schumacher said that. I can list at least a few dozen relevant people like F1 experts, former WDC champions etc who have said that Lewis is the best. This is the type of argument you're making, appealing to authority and I dont think your argument is valid and neither is mine because these arguments are not objective. Fact of the matter is that we still haven't seen Max opposite a driver of the same caliber next to him. While I do think Max will probably beat anyone currently on the grid because he is in his prime and drives the most dominant car in the history of F1, I think he's not going to have such an easy time in regards to driving perfect and not making mistakes. Max hasn't driven under pressure since the start of 2022 season. This is a testament on how good Max is, but its also a testament of how good the RBR cars are and especially RBR as a team is. RBR is a well oiled machine, even Mercedes in their most dominant years were no where close to RBR's performance. These guys are absolute perfection from strategies to pitstops, we've never seen in the history of F1 such performance, they are absolute beasts. Closest we ever got to that was Ferrari's domination in 2000-2004.

[@TheRealMafoo]

@@E_Clip There is a good chance next year, we will see Carlos next to him, so we can reassess then.

[@foxesamu]

Wait, I had no idea he was the ONLY black F1 driver ever 😮 that’s a travesty. He should start a racing school / fund to get more black kids in the pipeline!!

[@TheLongPlayUK]

Wild ain’t it! I didn’t get into it in the video but he has a foundation called Mission 44 which has been set up entirely to create opportunities from underserved communities. Will take a generation to bear fruit but the work is being done

[@bobkeul7682]

he started with his brother..

[@integratedmarketinghamilton]

👍

[@Jackster31]

Great video….spitting facts…… He is that guy….the G.O.A.T. Loving all the sour comments from the Dutch fans of the ultimate car merchant...

[@TheLongPlayUK]

Comments have taken an interesting turn! Thank you for tuning in 🙏🏾

[@sam.victor470]

G.O.T. E.= Greatest Of The Era. Off track earnings have stayed pretty damn close to: 1. Clothes 2. Food and 3. Housing. 1. A collaborative and successful range of streetwear with designer label 'Tommy Hilfiger.' Swiss wrist watch IWC Big Pilot's 2. 'Neat Burger' vegan restaurant Chain. Monster energy drinks Alcohol-free 'agave' (tequila-like) in collaboration with Mexican spirit Casa Lumbre group. 3. Luxury dwellings portfolio in: London, Geneva, Monaco Principality, New York, Colorado, Los Angeles, Grenada in the Caribbean. The team principal/team owner aspiration kickstarted with part-ownership with American Football 'Denver Broncos'. Leaving Mercedes for Ferrari has probably killed his promised intro in to F1 team management and with his mentor Niki Lauda dead and can't aid his ambition.

[@AZBCDE]

Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@no.limittsmussbuss4051]

💯👏🏿👏🏿👏🏿👏🏿👏🏿👏🏿👏🏿

[@jonslayr4901]

The Goat!

[@TheLongPlayUK]

For sure!

[@AZBCDE]

Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@andrewgta5358]

Shamilton isn't the highest paid driver in the history of F1 Michael Schumacher was

[@TheLongPlayUK]

You think Schuey earned more than what Hamilton earns today?

[@krissavagelive]

$60M >> $30M. Google is free Andy 😏🤷🏾‍♂

[@jean-louisvanbeek5222]

​@@TheLongPlayUKrelatively yes, you would have to take inflation into account.

[@handsomehippo]

Schumacher’s networth is still higher. Schumacher is in another league. Growing up I didn’t follow F1 but I knew who Schumacher was, I didn’t know Hamilton until I started following F1, enough said.

[@snowrabbit9558]

Max = Goat.. hands down 😂

[@louisbeerreviews8964]

No

[@AZBCDE]

@@louisbeerreviews8964YES

[@AZBCDE]

@@louisbeerreviews8964 Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@bobkeul7682]

@@louisbeerreviews8964 Max is way better in everything, just look at the stats in F1 and even before F1. One exception is dressing up like drag queen i do have to give those credits to Hamilton.

[@Jackster31]

😂😂😂Max the ultimate car merchant……driving his Sunday drives with 0 competition….gtfo……He will be forgotten as soon as he leaves the sport…..seems bored af most of the time after a race and has 0 charisma…….

[@KK-ygh]

8 X F1 WDchamp !

[@AZBCDE]

Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@AC-li1pg]

why don't be give back to the ppl , I think that will shine for who he is

[@TheLongPlayUK]

Interesting. How do you define giving back? What would you like to see more of?

[@redd8531]

Lewis is among the highest tax payers in the UK and has been donating million dollars to charities since he was rookie in F1.

[@D2H777]

You can laugh at my post but, If this is the case Hamilton is another poor deluded person. Everything you chase as passionately as money, will only eventually become someone else's money, or lose it in an instant with a rapid destabilization of the monetary world. In any case, you came naked in this world, and you return naked, you won't be able to take the money with you. Those who are determined to become rich fall into temptation, a trap and many senseless and harmful desires, which plunge men into destruction and ruin. In fact, the love of money is the root of every type of evil, and by allowing themselves to be taken over by this love, many have caused themselves pain, in a physical and emotional sense because to protect their wealth, they ultimately have to sell everything they have dearest in the world. Their sleep will also become increasingly disturbed. Be content and live your life with your family and the closest people you have. Dedicate your time and energy to them. In the world there are very few truly happy rich people, but many who live a senseless and lost life.

[@AZBCDE]

Lewis SCHOOLED BY an 18yr old ROOKIE making his debut AND BY HIS TEAMMATE RUSSELL 🤣🤣🤣 What A FRAUD

[@Gunna88]

The 8 time

[@bobkeul7682]

STOP mentioning he is the greatest of all time, because he isnt by far! You insult the intelligence of F1 fans or real statistics. Lewis never had a slow car. Before his dominance at Merc, his track record wasn't exactly bright: choked in 2007, barely beat Massa in 2008, choked in 2010, beaten by Button in 2011. Matched by Rosberg in 2013. Lost from Rosberg 2016 and now beaten by Russel in 2022 and probably this year as well. He was good in 2012, had a good rookie year, and that's it. Never dominated a teammate apart from Kovalainen. Button and Rosberg all were close to him, and Bottas was close to him until he got relegated to number 1. His overtaking skills are drastically overrated - he would always complain that he can't get past someone - Verstappen at Australia, a Renault and Sauber (!) at Mexico, Raikkonen, Ricciardo at Austria, Vettel at Baku, Kimi at Brazil. There are more occasions of this in previous years. In addition Lewis had way more horsepower than the rest of the field. So even mediocre Bottas was very close but usually ended up second. Perez is a better driver than Bottas and has difficulties keeping Sainz or George. Of course Max car is great, but absolutely nowhere near the horsepower advantage Lewis always had. The countless times he did "Hammertime" and overtook people by sheer engine power is insane. Lewis is heavily overrated, and George even proves it today. Fans usually wave at you with his his titles, but his skills aren't goat material. He is good driver in general but very overrated by the British media (Sky) and got some good luck with Mclaren en Mercedes. Faster Qualify towards teammates isnt bright either, his win percentage are way lower then for instance Alonso or Max. Lewis has even lost in quali in the stats. British always tries to avoid giving credits to max or Alonso.. where they always gave full credit to hamilton "another master class by lewis". Since Max or Alonso, its "look at how dominant the car is"' another "design miracle from Newey" whilst its actually a fun fact that Wache and his team who is the lead designer, not Newey. They constantly repeat Newey and Milton Keynes. Sky asking the driver (Max) continuely about how good job the design team did is just disrespectful. They wouldn't ask Checo these questions.

[@Jackster31]

Not gonna read all that BS……why take the time to watch a video about someone you hate….touch some grass you absolute tool😂

[@jddarnes1131]

Has he lost his drive now he’s vegan? #meatitorbeatit!

[@AZBCDE]

The most OVERRATED DRIVER OF ALL TIME

[@Gigabyte-df8yu]

lol hater

[@AZBCDE]

@@Gigabyte-df8yu LOL CRYBABY

[@IronBalls007]

You have a very questionable opinion

[@Subaru_God]

[@handsomehippo]

Hamilton is good but not better than teammate George Russell. Alonso is much better, as was Schumacher and Hamilton can’t hold a candle to Senna. Hamilton does make a lot money, yet Schumacher’s networth is 3x Hamilton. Schumacher has been retired and in a COMA for years and still out earns Hamilton.

[@Latha32321]

Lulu is the greatest cry baby of all time.. Only can win when his car 2 sec faster😂

[@ImHim919]

Who has won with a slow car??

[@Latha32321]

@@ImHim919 Vetstappen 2021.Redbull slower than Mercedes. Alonso 2005-Renault slower than Mclaren Mercedes Alonso 2006 - Renault slower than Ferrari

[@redd8531]

@@ImHim919 Red Bull were the fastest car in 2021, 2022, 2023 and 2024. Red Bull has the best engineer of all time Adrian Newey and he said that Red Bull was the fastest in 2021.

[@bobkeul7682]

@@ImHim919 Not hamilton

[@bobkeul7682]

@@redd8531actually a fun fact that Wache and his team who is the lead designer, not Newey.