The Issue With The 4th Generation Of Kpop Girl Groups (A Video Analysis)

[@raven-kn6lv]

Still remember when the cute concept was over saturated? I'm not surprised its also happening to girl crush and teen crush. After some years... Probably two to four years, it will decrease and a new concept will take over then become over saturated. I feel like elegance or futuristic concept will become the new concept then will be used to an extreme extent just like the previous counter parts. History repeats itself.

[@yoitsphulla5686]

True and its not only in Kpop but in music scene in general

[@rm3364]

Also the sexy concept around 2013 that literally almost every girl group tried back then

[@srinthebean]

Actually, I feel like maybe the technology/futuristic concept will take over. For example, AleXa (soloist, AMAZING artist who is an all rounder, check her out, she was on Produce 101 and is half Korean, half Russian) chose a futuristic/revolutionary concept, and she suits it so well, but she didn’t choose it because it may have been the next big thing. Also, SM’s new girl group, æspa did debut with an avatar/futuristic concept so I feel like it could be more of that, but an elegant concept is also rising. Or, a retro concept, like Dynamite, I Can’t Stop Me, MAGO, etc. Also, funk such as Everglow’s LA DI DA is growing, too. I feel like teenage and tough or revolutionary concepts are really in style, along with retro and funky concepts.

[@stanloona5443]

I personally feel like the retro concept will take over , I mean it’s already taken over 2020 and I don’t see it stopping.

[@hufflepuffxxxx]

Nah problem the emo wave of being super heart broken some like that

[@번째네-v8f]

Meanwhile, dreamcatcher is sipping their tea in their haunted house lmao

[@StarshineStranger]

Seriously. I may not hardcore stan Dreamcatcher since their music isn't really my cup of tea, but their concepts are absolutely on point, and no one else is doing what they're doing. They deserve a ton of respect for forging their own path and not just following whatever the most popular trend is at the time.

[@koprawee]

dreamcatcher is one of the group that I like to attend to their concert. another one is bp this not easy to get the tickets.

[@ninignitdeita8057]

@@koprawee me too i really love BP because they don't really focus to much dancing there choreo but instead enjoying it that's why I like BP because they are not trying to be perfect tgey are just being themselves. And Dreamcatcher ughhhh as always the concept is top tier level.

[@multi4831]

If I'm not wrong, dreamcatcher it's not a 4th Gen group

[@maku636]

there’s a gg under RBW called Purple Kiss and they’ve just released a pre-debut track that has some rock elements to it like Dreamcatcher and it made me really excited for their actual debut. the rock concept is probably just for that one song, but i’m still looking forward to their debut. i’m getting the feeling that they will do different concepts from their debut teasers. :)

[@izzydog158]

i wish people talked about how boy groups do this too, like everyone ragging on girl groups doing edm when most 4th boy groups do the exact same thing

[@koko-gk6rs]

Trueee

[@ChaennieLisoo]

Oh they're definitely guilty of this too there's no doubt about that

[@sewerrat8096]

that's the main reason I don't keep up with boy group releases. I'm disappointed that girl groups seem to also all be becoming the same

[@k-trash4128]

@@sewerrat8096 I was just about to say that! I dropped most of them because of exactly this 0.0

[@laub3856]

I think that the only 4th generation bg with a unique concept is TXT i'm not a fan but I think that they are refreshing

[@mcd2173]

Last time I was this early - Gangnam Style was the icon of K-pop to America.

[@Exonorm27]

🤣

[@jackietang3789]

Yeah the Kpop Industry has been oversaturated for years now, tons upon tons of both girl and boy groups along with soloists debut each year. The really sad yet harsh truth about that? Over 90 percent of them will not make it

[@PinkNintendoDuo87]

At some point, the K-pop industry needs better regulations (including the amount of debuting rookie groups).

[@Rohit-gz8nk]

This is going to increase competitiveness of kpop genre this will have positive as well as negative effects

[@randomkid4783]

@@PinkNintendoDuo87 i legit think kpop does a better job than american pop, think about it. There's the training system which cuts it down by a lot, while in sorry let me specify. Western Pop a company could be like, "u got the talent get ready to debut" to literally anyone

[@PinkNintendoDuo87]

@@randomkid4783 I guess when it comes to formalized training, Western (especially American) pop needs to work on that. It seems like the “talentless” people in Western pop can get away with debuting whereas their Korean/Asian counterparts in K-pop need to train like everybody else.

[@randomkid4783]

@@PinkNintendoDuo87 don’t forget that it’s narrowed down a lot in kpop so I think that 90% is super happy they’re at least recognized by their company

[@wassup442]

Its undeniable that the "I am a tough girl" concept is beginning to become repetetive

[@shibourne2000]

Boy groups did the same thing for YEARS lmao. If anything boy groups have lesser diversity in their concepts than girl groups and still dont get hate. Y'all hated on girl groups for doing a cute concept, now y'all are hating on them for girl cruh. How sad.

[@PrincessNana08]

@heeseung's sneakers. But it’s weird that it’s suddenly an issue when girl groups do it even though boy groups have been doing the same thing.

[@shibourne2000]

@heeseung's sneakers. Funny that most videos only talk about girl groups.

[@jenniekim4003]

You guys should listen to treasure's song "Orange" it's good

[@schmeterling]

Wtf? Really? Where have you been when EVERY GIRL GROUP had an extra cute concept? Lol

[@badbish3213]

I don't think fourth gen is doing girl crush ...its more teen crush ...the only one i can consider girl crush is everglow ...the rest are doing teen crush ..and i think itzy stands out

[@miagarcia_]

But still they sounds so familiar..

[@brendav4695]

is hard for me to give the oportunity to new groups so i don't look at them too much but from what i've seen the only recent rookie teen crush was stayc

[@lilacbp3908]

That’s true but teen crush is a offspring of girl crush...out of all these 4th gen groups that are doing teen crush I think itzy and stay c are the best

[@vivianlili7737]

@@miagarcia_ I agree with you...

[@LinaTelch]

@@brendav4695 stayc, secret number, rocket punch... I know this will sound harsh but I could name a few more if they actually sounded any different from each other.... no hate towards the groups, but as a gg stan I just feel like there is nothing new to check on, you know?

[@justinerueco7854]

One group I found particularly different is Iz*one, their elegant flower concepts easily differentiate them from other girl groups but sadly they're most likely going to disband next year. I hope you guys check them out before they officially disband!

[@sharin8656]

True. There elegant concept is refreshing for me. Idk I was never into the tough girl concept growing up. Recently I’ve gotten into it but the elegant concept feels more at home to me. Maybe because I’m more girly.

[@yones6958]

Agree. I'm not a big fan but they have a distinct sound.

[@justinerueco7854]

@rat mcard they changed it up and went with the common trend on ssots, it's still pretty good for me but I much prefer the other three

[@justinerueco7854]

@@yones6958 you should check them out!

[@justinerueco7854]

@@sharin8656 everyone has their own preferences, but I might agree on you with this one, I used to like the bad/tough girl concepts, but it's just getting more and more repetitive that I started to dislike it.

[@vousunfilm4629]

loona gidle dreamcatcher and izone: im sorry not for us

[@iwantpizza9363]

Dreamcatcher is not 4th gen tho

[@sfs5293]

Nahh sorry ... not apart of their fandom, but only agree with u on Dreamcatcher with this

[@slendercnpsucks.gocryabout3984]

@@iwantpizza9363 yeah

[@alexdiola6175]

Weekly says hi

[@warrencaelum9536]

iz(g)one

[@jaydie986]

This is why Red Velvet needs to come back.

[@blu3367]

yess ahh

[@nunu1905_]

yaaas :(

[@amoneyy567]

spilled

[@lunarialoonatic]

Ot5 please

[@hf-cc8ff]

I really really miss them😭😭 SM where are they?!!

[@Notnugupromoter]

stan creative girl group nature

[@shanicek5188]

And gwsn!

[@galaxyuniverse4239]

And LOONA

[@user-oj5nc4lb1t]

@wendy's lewd stories they're literally one of the most popular new groups wdym

[@user-oj5nc4lb1t]

@wendy's lewd stories how though? they've been nominated and have won many awards, been on lots of variety shows, two of their members are part of KDA and have you seen their music video views???

[@loopy8241]

@wendy's lewd stories They’re really famous and also really problematic.

[@skrrtskrrt4681]

I feel like EVERGLOW actually has a different take on girl crush. Yes, there’s the whole edm chorus for their past releases but it isn’t generally annoying. What I hate about K-Pop songs with edm beat drop choruses is that they try to make it stand out and sound different from the other verses wherein EVERGLOW gives you a taste of the melody from the beginning, the NANANANAs in the beginning of Bon Bon Chocolat, the whistle version of the melody for Adios, a short version of Dun Dun’s beat drop chorus, and the La-Di-Da-La-Di-Da echoes from La Di Da’s chorus. And it never goes away, it’s in the background which makes their songs sound complete and coherent. And they also have a really confusing storyline which is very underrated. And their songs aren’t the normal “We’re girls, we do what we want.” message in their songs. Bon Bon Chocolat - Achieving your dreams, escaping the doubts you have trapped yourself in. Adios - Saying goodbye to the people who are stopping you from discovering your true self. Dun Dun - How young people should not be just chalked up to inexperienced just because they are young. The youth today are smarter, stronger more united. La Di Da - It’s marketed as your standard Fuck-The-Haters song. But when you analyze it, the phrase ‘this song is a warning to our haters’ become sadder and darker. It’s about how hating on other people can destroy you, how it can destroy other people. You begin to lose yourself with all this hate in your life. So yeah, I’m really excited where EVERGLOW takes their concept in the future!

[@wassabiweeps4750]

i love this take on it! it’s so tru

[@haimalaulajainen6118]

Interesting... Personally i feel like everglow's music is really basic and i find myself getting bored of the songs in a month of listening

[@skrrtskrrt4681]

@@haimalaulajainen6118 That’s pretty normal for a rookie group, especially from a basically unknown company. Companies tend to produce songs that are popular, hence K-Pop, Korean Popular songs. They keep producing songs that play it safe to get the gp’s attention, they’ll keep on producing these types of songs until they create the next big thing. But I’m glad YueHua is taking a different direction with girl crush, like in their most recent release, they mixed girl crush with retro perfectly. But maybe in the long run EVERGLOW will have an opportunity to showcase their skills outside of the girl crush concept.

[@rainriverriverrain5883]

@@haimalaulajainen6118 but their bside tracks are all amazing.

[@carsforever4002]

Thank you for doing this!

[@opheliaphillips8623]

I find it ironic that these girls are all singing about female empowerment etc. when they are forced to live under very strict rules on how to look and behave by (usually male) managers. When was the last time there was a tomboy like Amber from f(x) or someone who didn't fit the stereotypical mould?

[@user-oj5nc4lb1t]

I get what you're saying but let me just say all the loona members are unfiltered and themselves. Alot of girls from gidle, fromis 9 and izone are too.they may not be as tomboyish as amber but i dont think you have to act really masculine to break that stereotypical mould.

[@vanhminglianitochhawng3209]

Gwsn miya

[@foolishhuman5259]

I totally agree with you! All these "female empowerment" and girl crush concepts feel so fake and gimicky because of how overused it is. I guess that's the point of pop music but it would be nice if they made something more than being the "baddest" all the time. Maybe their personal struggles or social norms idk

[@NoName-dx1no]

Yeah and it’s also kinda weird about how a lot of their songs are about being able to ask the guy out first or sth similar to that? Like there’s quite a lot of topics one can cover in their songs about being an “empowered female” but when a group has lyrics like that it almost seems like they’re putting up an act and I would cringe a lil. And why does their empowerment songs is something about love ;-;

[@NoName-dx1no]

@@user-oj5nc4lb1t yeah that kinda enforces the to be strong you have to be masculine which is not the case honestly

[@brittany1531]

we all know loona, gidle, and iz*one r too unique to be on here 😌😌😌. and i feel like 2020 debuts have way more of this vibe than 2018/2019 debuts

[@doremiyeon0131]

I was like "where are the 2018 rookies?" the whole time 😭

[@user-oj5nc4lb1t]

thank youu I love alot of rookie girl groups but loona gidle and izone just hit different

[@aar2285]

gidle loona and izone are the most talented+versatile ggs of the 4th gen

[@aar2285]

@James Henry Smith yes omg true theyre SO versatile

[@teykengwei]

I like G-Idle songs too, but they are in the same Girl Crush group too with those examples in the video

[@mus7c]

i mean, are we surprised? this is exactly what happened after girls' generation released gee and oh! these songs became so huge that everyone flocked to copy cute, bubbly concepts, and then it became such a norm that people got tired of it. i'm seeing so many people getting tired of this concepts, and it's at all not surprising to me considering the huge success blackpink has had with their girl crush concept, and the incredible performance of red velvet's bad boy in early 2018. you can basically trace this back to late 2017 to early 2018. furthermore, we all know k-pop is constantly keeping an eye on what the west market is making succesful and trying to build on that too. dua lipa's future nostalgia and the weeknd's after hours have had such gigantic success at the start of the year that every recording company around the globe has been jumping on the retro trend ever since, and of course k-pop companies would follow suite, with its own twist, of course. boy groups are equally as guilty, though. how many "badass" boy come backs and debuts have we had in the last couple of years? audiences are obviously growing bored of it, though. so i predict k-pop will change it's tune in the upcoming months, especially considering all the retro concepts popping up right now.

[@brendav4695]

@James Henry Smith i hate the retro concept now, but 90's love is not the retro that is trending now, is a different old school vibe (btw i think i replied to 3 of your comments already hehe)

[@PinkNintendoDuo87]

While the Western influences are inevitable, K-pop has and always will be a product of Asia. It's just that some artists have greater chances of succeeding outside of that very continent and pull off "Westernized" concepts better. Major K-pop companies like YG are more obvious because they have rap/hip hop vibes.⁣ ⁣ kzbin.info/www/bejne/fZuWqISsf797sMU⁣

[@PinkNintendoDuo87]

Some K-pop artists do better in Asia, some do better in the West. It is what it is.

[@TheWonderGirl23]

Great call

[@StoneNayoung]

Tbh boy groups have been doing the same bad boy concept since the beginning of time

[@Rohit-gz8nk]

Not related but i need a gg with refreshing style like TXT. That would be awesome. TXT is still the most unique group in 4th gen for me, something fresh in 4th gen. A gg like that will be insane (my opinion)

[@lamoarmy110]

Yess, TXT is the most unique, that's why I stan em. But also ITZY is damn good

[@tyunning7147]

Yes it would really be interesting seeing a gg doing something like txt, bighit and source music are debuting a girlgroup next year and I have high hopes for them

[@chocojaem]

TXT has such a unique discography. As a MOA, they are really refreshing and bring in new concepts. That’s what makes them stand out.

[@liptag328]

I think LOONA’s a good one. They have a huge discography and all of their title tracks have different vibes. Also, all 12 members debuted with their own solo before they debuted as a whole group. All 12 solos have some b-side track as well. Also can’t you see me has a plot twist starting from a catchy song to much more eerie bop. LOONA has that too, Check out Love Cherry Motion by Choerry

[@athinaej]

@@liptag328 I was about to comment that lol

[@jackr1886]

I expected this to happen. I am equally a boy group Stan as I am girl group Stan and I knew girls groups would go down the same path. Dark concepts were what got boy groups attention, so everyone did that and it blended into all being the same. It was only a matter of time.

[@ibrav7979]

Ikr

[@StarshineStranger]

You hit the nail right on the head. I noticed this last year with boy groups and "dark" concepts, and it just took girl groups a little bit longer to catch up and start doing the exact same thing. Very disappointing. 😔 There have been some great standout releases this year, don't get me wrong, but those are outliers, not the norm.

[@annny6465]

if we're being honest here "Dark" isn't even really a concept it's more of a theme than a concept.

[@heylove9016]

I would really love it if a girl group would do a concept like TXT's Runaway era. I loved the magic theme and you can really develop a huge story line with it and make it so creative and not repetitive I think.

[@purpleyoongi6311]

You should check out WJSN, they’ve had a magical / cosmic concept since 2016 and it’s really good!

[@heylove9016]

@@purpleyoongi6311 thank you for the recommendation, I will! :)

[@tatasvan-9802]

Runaway is my fav txt song..

[@alexdiola6175]

Loona

[@dramaanalyst1745]

Dreamcatcher exists Deja Vu check out

[@truefalse934]

I love how you’re so real and not afraid to talk about the elephant in the room with a lot of these new groups. I felt like I was the only one that noticed a lot of these groups [both girl groups and boy groups] and their music videos are really similar to each other. But honestly I’m trash and I love each and everyone of these new groups. Recently I’m really getting into StayC (their debut song is so good!), Secret Number, treasure, and DKB!

[@maerhanekatebriones4099]

Girl Crush seems to be the "new mainstream" now.

[@mirilovesyou2518]

DKB is really something else, I can´t still get over their debut.

[@purpleyoongi6311]

I think stayc feels different because their chorus actually has vocals and it’s not a beat drop / chant

[@j.u.s.t1093]

!!L)

[@sharin8656]

I like stayc’s new song and aespa.

[@leehannuel]

if i am going to be honest, i do feel like the industry has been oversaturated with new groups. i can't even keep up.. concept-wise though, there was a lot of girl crush and mature styles. and from new gg's and bg's, it's been exactly that :( i can't help but want something different but this happens pretty often. for example being retro, when NATURE (they're rlly amazing!) came out with their new song, I was like "I want more mature, retro, 2nd gen type concepts!" because they pretty much nailed it and then BOOM, the retro came in with many songs following and while I enjoyed it! it just became it bit overdone.. it's like trends being repeated over and over, just with different melodies.. which i don't mind either but i think y'all got my point!

[@randomkid4783]

i disagree... I haven't seen a lot of new mature songs. Twice is starting to mature as a group but they still feel like a girl group, honestly when I saw mature I mean gen 2 mature, like AOA miniskirt... where is that now?

[@leehannuel]

@@randomkid4783 idk if this makes sense...when i mean mature in this case, i mean like the dumbed down version of mature. it isn't mature outright but some of the concepts from groups that i've seen are. it's a bit of matureness heavily mixed with retro. i feel like the comparison with AOA was a bit much because nowadays, no one can really reach THAT level of matureness or sexy-like concepts. i'll bring up Afterschool's 'first love' here as well, no one can really match these levels anymore (imo) so that's why I brought Girls by Nature up because if you see the performance and the mv and just the song in general, it's mature! it's not like a typical cutesy gg song (i have no problems with that). another group did that as well, changed their concept to be a bit mature, Dreamnote! we can agree to disagree but this is just my perspective on things !

[@si_multifandom_ch_5099]

Girls isn’t retro

[@luminny5226]

If you like 2nd generation sounding, you should probably listen to BLACKSWAN debut music Tonight and the b-side Over & Over. They have a retro-ish(?) 2nd gen sound.

[@uwugirl8892]

What about secret number?? I think their concept have enough different

[@N_Lilo]

Best comeback is Chaennie Lisoo

[@N_Lilo]

But yea Ive noticed all the girls debuting right now have that concept/style, thats okay I only look for a banger of a song but I haven't enjoyed all lot of them to put them in my playlist

[@-komi5492]

in my opinion loona, g-idle, iz*one and weeekly are the most diverse groups of 4th gen right now. people sleep on groups under smaller companies when in reality the smaller companies are carrying kpop rn

[@STAARDUST]

I've seen smaller companies produce better songs and better concepts than the big3. It's really surprising because the big3 have all of the money to pay for creative directors, good music producers and still make the same repetitive concepts that every group has made.

[@tszying3582]

These three groups aren’t underrated though. No one is really sleeping on them ~

[@-komi5492]

@@tszying3582 from what i’ve seen not many people stan or even know about weeekly. g-idle and loona are popular but not nearly as popular as other groups like blackpink or itzy. i kind of just mentioned these four bc i feel like they would be way bigger if they had been apart of the big 3

[@anniechen7618]

@@-komi5492 they would dominate the market Weeekly's tag me is in my opinion even better than Twice's upbeat songs! Loona well loona has their own distinct song haha

[@STAARDUST]

@@tszying3582 These groups are underappreciated not underrated.

[@vaneezailyas5201]

I think G idle is the perfect group with concept . No same concept since their debut with powerful vocals shown with perfect rap with easy but attractive cheographies ( except Oh my God).

[@laetitiac9890]

The Oh my God choreography was hmmmm.

[@vaneezailyas5201]

@@laetitiac9890 yeah

[@jamilavillanueva7356]

I don't find any gg with similar concept in iz*one as well.

[@vaneezailyas5201]

@@jamilavillanueva7356 yeah izone also have its own style which no other can do better than them

[@annny6465]

What exactly is g idles concept?

[@aenilta]

omg welcome back queen

[@adawilson4754]

One 4th gen group that I think is really good at experimenting with concepts is (G) idle

[@briannabirckett]

I honestly 100% agree with this video. But one thing I think most of these groups are doing is trying to ride the ITZY train. Cause they were one of the first 4th gen groups to do the concept and succeed with it. Out of all the group you mentioned I only listen to everglow, ITZY and Weeekly and I absolutely love that Weeekly didn’t follow the trend because they stand out from the rest and people notice. I also like Idle and Loona as well for 4th gen 👏🏾 Edit: I listen to Aespa now too 👉🏾👈🏾

[@raven-kn6lv]

I agree. If you think about it. Itzy was the only group or one of the few groups who were using this type of aesthetic only after that did I see other groups using that. As for gidle and loona, they definitely have different concepts, aesthetics and video production that they use to show and evolve their distinct style.

[@brendav4695]

this type of massive girl crush concept started when it worked for blackpink 4 years ago, that is why almost all gg of 4th gen have this similar, and i agree with the fact that weeekly pulled their concept very well

[@aristheia_]

I'm trash for cute concepts so weeekly quickly got my attention, as well as Niziu, and since I'm JYP trash I still stan Itzy. But tbh, though I don't want to, whenever an ad of a gg group with a girl crush concept comes up in yt I just skip it because I feel like without listening to it you'll be able to get the formula anyway. I hope that there would be more diversity in the future.

[@caratcarrot1261]

@@raven-kn6lv I think weki meki first started the teen crush concpet thing but itzy made it much more mainstream

[@cakecoffeecc1866]

@@caratcarrot1261 weki meki wasn't the first with that kind of concept, weki meki started with just the name of "teen crush", NOT THE CONCEPT, just the name. All girls crush concept doesn't really have a specific name back then but all those kind of concept exist before weki meki debuted. 4 minute also did teen crush with 3 songs, miss A with Breathe, Minx with their debut song, and some group(i forgot the groups name). So weki meki started the name, not the concept.

[@lavieenrose107]

Loona and Iz*one are also both 4th gen girl groups. Loona are very diverse and do not follow the girl crush concept, and Iz*one have an elegant, delicate concept! I would recommend checking them out if you are looking for something new.

[@brittany1531]

she most likely knows them ofc but didnt include them since this vid is abt the repetitiveness of 4th gen concept and issues abt it in general, while loona and izone dont have that problem at all

[@lavieenrose107]

@@brittany1531 oh I know! I wasn't directing this comment at her necessarily, but at anyone who wants to find new music

[@brittany1531]

@@lavieenrose107 ohh okayy lol sorry abt that

[@jessicahernandez3090]

Also Nature, Fromis_9, and others! Not all of them are repetitive :(

[@javiera5381]

@@jessicahernandez3090 formis9 its repetitive D: at least their last comeback was like any generic girl group song. fun it's more diverse

[@fromizzy_]

only (G)I-DLE, IZ*ONE, LOONA and WEEEKLY for me have the cultural reset.

[@bluepersona7916]

I dont know about you but ever since ITZY debuted other groups has been doing the same concept and soundings.

[@brigittavarga2331]

EXACTLY

[@chatgptnewslive2023]

no lies found

[@thecov3n]

Right omg!

[@shia6757]

Okay it was poppin with everglow,blackpink and itzy but now it's getting eh...copy

[@salty_4275]

IKRR like I never really seen any type of “teen crush” concept with any other group, and now, groups that debut after Itzy are following the same concept as them

[@ppjskh]

I’m gonna keep saying this, Weeekly was a breathe of fresh air! I love the fact that they’re doing the cute, school concept while still dressing appropriate for their age. The idols in these new girl groups are mostly teenagers, while I understand dressing in crop top and short skirts, but there are some perverted people who fetishize these young idols which is so unnecessary and uncalled for. I still remember when I was in high school, Twice just debuted and I was the same age as the maknaes (Tzuyu and Chaeyoung). It was quite uncomfortable hearing people calling the girls “sexy” and “hot” even though they were literally teenagers! This can even be seen now with ITZY’s Yuna. I just wish some people wouldn’t be so disgusting and call them vulgar things, they’re young girls.

[@sharin8656]

these groups target younger audiences. In America, Disney and Nickelodeon won’t let their girls wear revealing clothing. So I got surprised when I first got into kpop.

[@dhiyababu]

I love weeekly's concept and their dressing style so much

[@blackheaven5856]

Yeah and people were literally bashing YG For not debuting Blackpink in their Teen age. Bc they'll grow older and look less attractive. Like bruhhh, ppl just want body and face beauty. I know everyone hates YG bc of many reasons. But I really appreciate that their not forcing Blackpink to attract people by showing their body. But everyone is also saying that icecream has quite sexual meaning. But it was produced by Western artists. And we all know Western culture.

[@mowgliray]

i completely agree, like apart from weeekly (who are, tbh, the standout debut of this year to me) and the odd outlier all of the most recent gg debuts have kind of blended together for me - which is a shame because when stuff like that happens people don't really care to look any further and a lot of the time some genuinely outstanding gems of talent hidden under all the neon. but it reaches a point where a mv thumbnail looks like something ive seen before or all of the teaser images are just redos of something thats already been done, so much so that i dont even really look forward to new gg debuts anymore bc i know what to expect

[@briannabirckett]

YES SIS!!!

[@pandaxdaileee3051]

Agree

[@vulrose]

*wAit a MiNuTe* ifykyk

[@ndynamitessi435]

Don't y'all realize how unique DREAMCATCHER are?!

[@ndynamitessi435]

@@leeikjoo yashh

[@Moon-0777]

This girl group is 3rd gen,but Lovelyz is also a hidden gem.They manged to keep a feminine,lovely and graceful concept for so long.

[@CutleryWonder]

That's the whole point of this video. Looking at 4th gen groups, as compared to 3rd gen groups, like Dreamcatcher.

[@yurifujisaki3055]

Okay but I'm glad there's some recognition to their uniqueness... 3rd gen or not, they're a gem...

[@ndynamitessi435]

@@yurifujisaki3055 agreed. 3th gen or whatever, they're something different

[@ajahneely3876]

I still think till this day that Loona had the best debut of the 4 generation, I feel like people forget that Loona officially debuted in 2018 even though they put out amazing music since 2016

[@Dilara-re1lk]

Fr they don't follow any of the trends tbh. They just try a new concept everytime and why not was sooo unique. Especially the song but also the outfits were really nice even though the cowgirl outfits became a little repetitive eventually when they kept performing in those

[@giesshhh871]

Preach

[@STAARDUST]

They for sure did. They had the best debut of the 4th generation. It's a really unique way of introducing the members and to tell a story. But also we got to see their talents and potential they had. Loona is a revolutionary group of the 4th gen. They sadly don't get the credit they actually deserve.

[@niki5923]

Yas Loona are a gem

[@hf-cc8ff]

@Hope Eternal i hope loona still with their 'diversity' but their producer now is lee soo man so yeah it makes me worry for some reasons

[@xoxo_7989]

The only group who never stick to one concept but they own genre is (G)I-DLE, we stan ✨

[@jiminsfave6183]

Am I the only person that can't take 4 gen groups seriously when they try to be girl crush like 2NE1, blackpink, mamamoo and red velvet and much more all have that bad bitch look but with 4 gen groups its not the same I feel like they are forcing it same with boy groups if they try to go for a badass look I cant take them seriously

[@sharin8656]

Maybe you liked those groups when you were younger. They looked mature to you. But now that you’re older the new gg are younger than you and you just can’t take them seriously.

[@jiminsfave6183]

@@sharin8656 no literally every 4th gen kpop idol is older then me not trying to fight just saying

[@jiminsfave6183]

@James Henry Smith yes exactly I just dont get that bad bitch/ badass vibe anymore

[@roegieescleva7012]

Maybe because it's teen crush and not pure Girlcrush

[@Luna-pp4ch]

@@sharin8656 trueee😹😹

[@toxicfansaretragic2003]

I was going to say something about (G)I-DLE and how they're different but I feel like I will get attacked for liking them...

[@doremiyeon0131]

This isn't stan twitter. Most people love them outside that app.

[@brendav4695]

@@doremiyeon0131 twitter stans hate everything tho, the only song from g-idle i know is omg and i love it

[@doremiyeon0131]

@@brendav4695 thanks!! If you have time you can check out their other songs too. Debut song is LATATA. If you like Omg, then you might like LION and HANN too. Lion is not a cb song but has music video. Btw, most of their songs (and all of title tracks) are written and produced by their leader ❤️

[@iamapotato676]

I know I'm so tired of haters😔😔

[@sanyakapatia1440]

If you like them, don't mind others. Just support our talented queens

[@ChicaArgentina48]

Something that I see coming: groups are going to take on more the retro vibe vibe. Now it has been done for some groups: Twice (I Can't Stop), Everglow (LA DI DA), JYP (When We Disco and Fever), Seventeen (HOME;RUN) and I see a little bit in STAYC (So Bad) It is true that a lot of female groups are using a similar concept (neon/shiny colours, animation, street outfits combined with some formal elements, etc), and it's kind of hard to tell what makes each group unike. Yesterday, Aespa and Bling Bling debuted. Both had a similar concept, the only difference that comes to my mind right now is that Aespa's MV had some natural elements. Can we also mention how great is the fact that in both groups none of the members is underaged?! So, if in the future they decide to go for a sexy concept It won't be hella awkward like other cases. I feel that they will be more prepared and stronger to face negative criticism and hate comments

[@keiserious]

The reason Michael Jackson got in trouble was because he was robbed of his childhood...mature idols should be ideal.

[@raynatumbeva780]

ICSM, Home Run and When we disco are more 70s. Dynamite and Mago too.

[@bamycalling]

home run by seventeen is way more inspired by the 20s and 30s, not 70/80s at all

[@juansuarez0126]

I think Bling Bling and aespa debuted with different concepts, Bling Bling debuted with a normal Girl Crush concept, on the other side aespa concept it's cyberpunk/futuristic with some fantasy elements, both are really different.

[@ggstan2439]

I totally agree, we don't have unique concepts more or variated ones. Iz*one is the only doing this kind of elegant concept, Gidle is very unique too and Loona have a unique discography(except for title tracks). Idk but I need more colorful and/or etheral concepts.

[@mr-zy9br]

stan cherry bullet.

[@floating-bo6gw]

I was very glad to see what direction PlayM debuted Weeekly in. They really stand out and I quite enjoyed their debut and comeback as well as the group in general. I know their concept isn’t everyone’s cup of tea, but I just love that they’ve done something different just like adding an extra e to Weekly haha.

[@fangirlmode8705]

As a fan of them, f*ck it's hard to search for their pictures.

[@meow5274]

@@fangirlmode8705 u should try to lurk on twitter sometimes

[@fangirlmode8705]

@@meow5274 I have a twt account... 😬😬😬

[@jell._.y]

@@fangirlmode8705 try adding "" like "weeekly" if you're still having this problem

[@julian7619]

(G)I-DLE is verry unique

[@rxndzlll]

Tbh I've been enjoying A LOT of gg debuts in the 4th gen, it might just be because I dont really focus on the meaning of the stuff if that makes sense, like for songs I dont really look at the meaning behind it nor do I try to understand the concept or message it was supposed to give since I'm here for how it sounds. Basically I also dont care if a song is not meaningful because at the end if the day why would I myself care about the meaning if I'm enjoying it? To me it all just FUN songs that brighten up my day.

[@kajjafeeluv__775]

Same but I don’t think that’s really the main point. I mean yes, please enjoy yourself as much as you can but it has gotten too repetitive. Also you can never go wrong with a bad-ass concept so I like them a lot too and they get addictive but these days I’ve been listenjng to them non-stop then move on to the next one because ur just sick of it and never listen to them. It’s like their design for you to swallow then throw it up. next song. Swallow, throw it up. Gen4 feels like an entire group itself with subunits with how similar they are.

[@kajjafeeluv__775]

But of course there are exceptions

[@gloriapatriciadragic8012]

I agree. I keep seeing alot of people say they are getting annoyed with the 4th gen of kpop and that everyone is doing the badass girl crush concepts. But I generally hate cute concepts so this is my jam. And I also tend to dislike chill R&B, slow, ballad, cute or 'light' songs and mainly like songs with hard beatdrops and strong EDM sounds. Also very strong vocals. Like everything itzy came out with so far has been exactly what I like. Mamamoo is my ultimate fav girl group and yeah they arent from the 4th gen but that's the type of vocals that I like. Just lots of belting and loud and strong. I've seen alot of people dislike blackpinks 'How you like that' but personally that's my favorite song by them. Aespas 'Black Mamba' is one of my favorite songs this month. My best example of what I really like is NCT. That type of sound is my favorite And since I dont speak Korean i also dont focus on the meaning so for me the song is supposed to just hype me up and make me wanna dance and sing along. And even if I spoke the language I still dont think I would see the meaning of the lyrics as something that important.

[@ninignitdeita8057]

Omg me too idgaf about the lyrics or concept as long as i like the sound BWAHAHAHAHA

[@ninignitdeita8057]

@@gloriapatriciadragic8012 same i really loved the chorus and beat of HYLT

[@xavierxylar4477]

This is how pop music works ever since. Everyone follows the trend set by some group. For this generation Blackpink popularized the badass concept globally (not saying they created this concept), and seeing how popular they've become, other debuting groups follow similar concept or some variation of it. This happened with SNSD in the past where their cutesy concept also gave birth to so many ggs with similar concepts like such as Twice, WJSN, Lovelyz, IOI, Oh My Girl, etc.

[@DEOBIDOOO]

This is why I appreciate SM groups so much. SM is always putting out diverse and experimental concepts, they are like a breath of fresh air in this oversaturated industry. This is of course the privilege of being one of the top companies. Sadly other small to medium sized companies can't take such risks and naturally will drift towards safe and popular concepts.

[@annny6465]

I was gonna say this made me laugh but now that I see it... you’re not wrong 🤔

[@ot12stan61]

I feel like everyone in the fourth has fallen pray to this in the years 2020 the debuts of 2018-2019 were so different for girl groups like they brought something new to the table. But now most of theirs groups have also fallen pray to this. When I think girlgroups who haven’t gone to far in I think Itzy, LOONA, I*zone, and G-idle.

[@oopsy-daisy]

IZ*ONE has such a unique sense of style 😍

[@ot12stan61]

@@oopsy-daisy I know right like I have never seen a flowery elegant concept before Izone so sad their time is coming to a end.

[@kathleenhoang8873]

I agree with you!

[@hani-ji7uf]

P R E A C H SIS

[@rosethorn0232]

@@oopsy-daisy Yes! This is my favorite part about them.

[@mayxuuu9354]

I dunno why but ITZY’s overall sound is quite unique, it doesn’t blend in as much as those other “ different” groups

[@kurasuta3715]

I feel like they kind of started these trends

[@mayxuuu9354]

Kurasuta Yeah that's also what I thought.

[@baberuth642]

@@kurasuta3715 They don’t have any more of a unique sound than other girl group. Itzy copies Blackpink and other girl groups and just add noisy sounds that’s it

[@javi_blinkuniverse]

Itzy is a lot more teen crush, whereas most girl groups are going for girl crush

[@mayxuuu9354]

Babe Ruth Blackpink is nothing like ITZY lol. ITZY is a lot more teen crush and has noisier music.

[@merimoonshell]

I was really excited for aespa becuse of the virtual part. They hyped it up during promotion and I was expecting for the music video to turn into CGI in the last verse of the song after ae- Karina punches the camera. But that didn't happen. I wish they use the concept more. The CGI looks better in the music video but it feels like they were trying to do the similar CGI style from KDA Pop Stars. I'm new to Kpop so I dont know everything but I'll keep following the group and see what they bring in the future

[@tahajuddlover9427]

They’re building their story the whole song is about how they can’t connect with their avatars because of “black mamba” so yeah their next releases will definitely be crucial to their concept.

[@gabe7215]

Personally i liked the fact that they didn't go that route, its fine as it is now sprinkling a bit of virtual characters here and there and they can expand on the universe later, when they fully establish the real girls rather than their ae versions

[@you_know_me8218]

I think that they'll use this more in the future.

[@nana-jl8ll]

Check aespa Ep 1 SMCU you will understand

[@Steven-lw6jq]

LOONA & (G)I-DLE unique groups with a great concept (in my opinion)

[@larissinhafadinha]

I was talking about this with my friend today, soooo many gg doing the same concept, the same aesthetic and the lyrics all shallows and everyone beings a "bad girl"

[@epiphany._.5444]

this is the reason why i feel so attached to izone. thier sound is unique and i feel like they remind me of snsd idky (snsd is my ult group). girls generation was very versatile and that’s what i feel like the newer gen lacks. like i won’t come for any group for having a consistent sound, but now everything sort of meshes together and it becomes very undesirable to me.

[@JitaeTyJy]

SAME

[@mc3926]

I generally hate cute concepts (like i steer clear of them so much) but i think everything you mentioned is why i like weeekly so much. They are doing a cute concept really well, in a very clean and refreshing way. Using prompts really effectively and breaking up the choreography between members (ie 3 members will be the focal point while the others get to catch their breath and set up for the next verse). They do use neon but it isnt as sharp and they have a warmth to their videos I also love how weeekly did their school girl concept in tag me - it was fun but not childlike and it respected the school uniform (making them look plausibly like actual uniforms and not just performance pieces (think of itzy's mama stage or blackpink's aiiyl)) also, the group has 7 members and handles it really well without feeling busy or overwhelming (so many 4-5 member rookie ggs ) sorry this is so long but thanks for reading and i hope it all makes sense :)

[@byulharangforlife]

Same but i LOOOVE CUTE CONCEPTS

[@Carolina-bw6gy]

Weekly seems Girl next door then cute. The company is letting them act their age, what a breath of flesh air

[@meow5274]

AGREE WITH EVERYTHING U SAID i also really like how they wear comfortable clothes on stage

[@dhiyababu]

Agree with your opinion completely, the company allows them to act their age. The reason why I completley fell in love with them

[@cayonaianjakem.9961]

Mamamoo, GFriend and Dreamcatcher just sitting and watching them looking all the same with their concepts.

[@avinatine]

OMG yes... I honestly love them all so much :(

[@avinatine]

also Red velvet

[@dayazzi]

mas esses ggs não são 4th gen, mano, é o ponto de todo o vídeo

[@rianpark8332]

This applied to boy groups as well as many of them repeat a lot of concepts. However, the one 4th generation boy group that is different in my opinion is Tomorrow X Together. Their concept is quite different, and although they follow a story which could be repetitive, they somehow make their concept whimsical. If you watch some of their music videos, such as 'Can't you see me', it;s quite a dark concept which talks about feeling left out in friendship groups. This group talks about thing that many teens go through, rather than just 'falling in love'. In their most recent comeback, their title track is 'Blue hour' which you should definitely check out but the other song I would recommend from their recent comeback is 'We lost the summer', which talks about the lock down during summer holidays and the feeling that we basically lost the summer in quarantine and how we miss hanging out with our friends & loved ones. I recommend you to check out TXT, they are under Bighit!

[@Bohbohboh_36373]

Thats true but it just seems i cant get into them, what would yo suggest to start stanning them? I was a boy group and girl group stan in the 3rd gen but in the 4th gen i stan a lot of girl groups but not even one boy group they sound so repetitive to me

[@llamajoha1130]

@@Bohbohboh_36373i am moa can i suggest for u too? have you ever listened to txt songs? I recommend a lot for you! all the songs are good but it depends what type song you like. They're have many genre and almost every has deep maening. 5 vocalist , rapper , dancer. that why people say txt it's versatile and creative. Besides txt.. If you want 4th gen boygroup that have the best discography In my opinion ab6ix,cix IX SLAYY

[@rose-rv5yz]

@@Bohbohboh_36373 Same, I can't seem to stand boy 4th gen groups, but stan girl groups.

[@Nesallienna]

Yall were hating on girl groups when they did cute concepts and called them boring and cringe and now its the same for the girl crush concept, people just hate women

[@jessicahernandez3090]

I was thinking the same

[@DivaQueen-k8x]

Ha truee

[@chedgatchalian8401]

UP

[@NoName-dx1no]

I guess it’s just about people not liking to see the same stuff over and over again, but though the same could be said about bgs too and I feel like I haven’t seen much people talk about bgs having similar concepts

[@jamesthomas5818]

@@NoName-dx1no Exacly I agree with that most ggs doing girl/teen crush but wasn't there a time where bg(of course I not all them) was only doing bad boy concept. I actually enjoy girl/teen crush and darker concept more but people seen talk shit about ggs doing girl/teen crush more than bg having bad boy images. In my opinion, I think that people expect too much from ggs because some ggs are very diverse in concept(ex. Loona,Girl Generation,Red Velvet,Twice,Blackpink, f(x) ) so they bar to high for ggs. People need let ggs settle with one concept(if the girls want to) and learn to just ignore it when they see gg(and bg including) doing concept they don't like. Sorry for my bad grammer

[@slytherinct]

I'm kinda happy that loona and weeekly didn't debut with a song that screams girl crush. And at least relieved that there are still groups out there that doesn't stick to the trend. I expected a lot with the debut of aespa though but sadly i can see different elements from other girl groups debut/comeback then combined together in their debut.

[@vkskms]

I wish we would just have "normal" concepts. Like real life situations in music videos/concept/lyrics and not so many universes/fairytale or fictional concepts. I wish we had more of the 2nd gen style of music, but transformed into this 4th era.

[@cloudofreverie786]

Let's be honest F(x)'s Pink Tape and 4 walls album influenced the whole 4th gen of kpop girl groups.

[@nikksssyd307]

Fx invent the whole aesthetic thing

[@fangirlmode8705]

This is a big FACT.

[@Layla-td1pl]

For me, I'm overwhelmed with groups. So many groups debuted in 2019-2020. Itzy, Everglow, Aespa, Purple Kiss, StayC, Rocket Punch, cignature, secret number, weeekly, cherry bullet, craxy, etc. And majority of them have the 'teen-girl-crush' vibe/concept with a splash of retro/edm/futuristic type sounds. I'm not mad at the companies because I know they're following a trend to make their groups popular but like you said it's over-saturated. On a lighter note, I blame BlackPink (and Itzy lol). They came though dominating 2017-2019 and alot of companies wanted to emulate that same success using that same concept. But anyways I do believe some 4th gen girl groups will move on from the 'crush' concept eventually while other stick to it. Like I see Everglow staying in that crush concept whereas Aespa may eventually be more versatile since that's Sm's style.

[@mirilovesyou2518]

Personally, I like more Craxy because of the MV and the concept, I mean, its girl crush, but they have a different fierceness and I really liked that. The debut MV also included some historical elements of Korea, something I havent seen

[@dhiyababu]

Weeekly was more cute or girl next door concept and I liked it so much

[@rnngtjrs]

aespa's concepts are way more creative than any other 4th gen group concepts

[@moreandmore7309]

who else noticed that loona isnt added as a vid here? i mean their concepts are NOTHING like a usual 4th gen song

[@DJ-cg3fh]

Loona with their ✨own concept✨

[@dghsdjk44]

@@DJ-cg3fh Loona is the concept 🤝

[@lewnathewerld]

It’s cause there’s no issue with LOONA at all 😌

[@Ihaveafearof]

Loona had no concepts since 2016 is it really 4th gen

[@moreandmore7309]

@@Ihaveafearof its 4th gen the debuted in 2018

[@bern.i3573]

That's why i love LOONA and Weekly. Loona deliver diferent concepts (well, they are the concept) and messages since the pré-debut (debut in 2018), and Weekly explore the cute/teen crush concept and they just debuted in 2020.

[@DustinTheHuman]

*When the world needed her most, she came back*

[@eggymoon]

I was so disappointed in æspa I thought they would bring something new to the table since they are from sm, but no . That's pretty bad since they have money to pay people to find a new whole aesthethic for a kpop group aside from girlcrush.The only thing they have is the cgi but I don't even get the point of it... 😬

[@ash_a3ri]

Fr the avatar thing is creepy 💀

[@havensohn3821]

I think they went for girl crush since its the only concept sm has yet to play with. Girls generation is innocent to mature, fx fun and unique, rv is two sides bright and rnb.

[@eggymoon]

@@havensohn3821 By that I mean they could have done girl crush plus something and rn I don't see the something

[@theycallmecherry]

Yeah , I didn't find anything different. Their vocals are great but if there was something more to the concept , it would have been really nice.

[@a.aikalog3574]

It's only their first song anyway. We still have to wait for more future projects or songs from them. I admit, I was worried with the concept but it slowly grew on me and love the group already.

[@luvity_zip]

i personally feel the g-idle is one of the only 4th gen groups bringing something new to kpop

[@tiffanyknowsitall04]

yea

[@moonchild4729]

@@tiffanyknowsitall04 m2

[@flaviamasson6624]

YES

[@NoName-dx1no]

I agree

[@t.p5931]

Yea they also started with Girlcrush but many were criticizing so CUBE be like let's change the concept .😂😂 Don't tell me LATATA was not a girl crush concept .

[@angel101heartsJB]

Been with dreamnote since debut in 2018 and they started cute. Their first comeback was still cute. Then their 2nd comeback last year was a bit more mature but still on the cute side with pink and silver/glitter. One of the few groups who I can say that are different from the girls who've debuted or have done comebacks since last year. I didn't know if I was the only one who noticed that a lot of the girls groups tend to blend together now since they're all basically doing the same thing just like what you said. I hope the can break away from the trends and get their own identities

[@activethyra2825]

In my opinion Loona has really unique concepts and is always experimenting 🤠✌️

[@heyitscree8728]

I had to drop animal crossing for this

[@NightPain]

To be honest, I want Girl Groups to switch it up a bit like how Dreamcatcher switched up their music from PIRI and Deja Vu to Scream and BOCA. That is one of the ways to get me interested in the entire concept and group.

[@enricomiguel1002]

True.. dreamcatcher is a girl group that you wouldn't know what you gonna get..

[@34-nidhisavur35]

Dreamcatcher are amazing , they're consistent and they definitely deserve more

[@beidougi6787]

I really miss some of the elements of 2nd and 3rd gen kpop! I think the reason why I get somewhat uninterested with 4th gen kpop is that it’s a huge dance competition. What I mean is that suddenly, most groups are heavily influenced by dance and technicality than vocal practices. The whole “girl crush” and “empowerment” doesn’t feel exciting anymore because in my opinion, it feels so overused and I feel no more excitement. In 2nd and 3rd gen, there was a variety of concepts so I always felt surprised when a new song came out! It could range from cute and crazy to cool concepts! Some of the music in 4th gen are amazing and flawless but I miss some of the concepts that we solidified in past generations! This is my opinion! Please don’t feel offended and feel free to reply to me if y’all have something you need to share! ❤️❤️❤️

[@hani-ji7uf]

we all know (g)i-dle, itzy, iz*one don't belong here 🙌

[@brittany1531]

exactly and id def add loona 😌😌 these 4 groups have most diverse and unique concepts in 4th gen

[@okaka4260]

(g)idle, loona, and iz*one periodt

[@butterflygowon2607]

loona and weeekly too lol

[@brittany1531]

@@butterflygowon2607 def agreeeee

[@salty_4275]

And everglow to, they maybe girl crush or whateva but they do it very uniquely and different from other gg’s

[@tammybeboso4968]

Props to Weeekly and Playm because in fourth gen kpop the group is kind of a breath of fresh air There concept is relatable, there lyrics and music is SO RELATABLE and not a lot of groups go for cute concept in fourth gen Zig zag hits different for me because of the lyrics itself kinda defines my everyday life

[@kristyraza6041]

The Queen was returned 💖

[@AIVILO_444]

I feel bad for the groups that *are* trying new concepts but no one notices them bc their company is much smaller. Like Weki Meki for example. They're always giving us something new and fresh, but bc they come from much smaller company that can't promote them properly, sadly people don't recognize them. Weki Meki gave us *3* comebacks this year, all with different concepts. They definitely deserve more.

[@minqiluvs3422]

Want a self-made and versatile 4th gen Girl Group? (G)I-DLE is the group for you

[@Drhoor111]

I think TXT hits different in all of those new boy groups.Like their debut song was literally talking about like pets, cats etc.Their choreo also looks different in my opinion

[@shriyas2258]

Yesss

[@javiera5381]

crown does not talk about pets, it is about insecurities, the crown or horn symbolizes insecurities and the way to accept them. the horns became a crown and they are proud of their crown. cat & dog is about a toxic friendship,,,

[@Drhoor111]

@@javiera5381 Om thank you for explaining me.I didn't look into the meaning that deeply. Anyways i'm gonna support TXT coz i find them somewhat unique

[@neruneru9713]

Is it too much to ask for a fairy or fantasy concept? IS IT??? Closer, Secret Garden and Fifth Season all by Oh My Girl are the best examples I can think of. Also, songs like Violeta by IZ*ONE or Love Whisper, Time For the Moon Night, Memoria and Fallin Light by GFriend. Throw in Apple in there, too. Or if you wanna go the darker route Girls by Nature or Fly High and You and I by DreamCatcher. Just... songs that give off this magical, mystical feel to them? With a touch of fairy or flower elements and elegance. Or go down the classic horror route of ripped bear plushies and bloody dolls and spiders in glass jars.

[@luneseishin11]

It's so amazing to see you back! Can't wait for more new vids. Also in my opinion your points are 100% accurate, and though I like some of these debuts and songs (StayC, Secret Number, Weeekly etc.) It's been hard to find good songs with in such a limited range

[@zzz6730]

Stan (G)I-DLE they don't run behind trendy concepts, they make their own concepts.

[@gstreamer7067]

EXACTLY

[@jaegabyeonhae]

I need a Group to debut with a High Fashion concept similar to what Naughty by Red Velvet Irene and Seulgi, like that concept hasn't been explored enough

[@theymon]

Hopefully Purple Kiss is going to be one of the few that will be different, since judging from their pre-debut, they ain't going for bright neon lights with a ton of EDM and might go for alternative/rock, but hey, it's their pre-debut and their maknae has yet to appear because she's on hiatus due to her health...

[@_ans_5958]

(G)I-DLE can't relate. They be doing different concepts every comeback

[@Boonies]

I feel like Companies are trying to debut as many groups as they can because of how big kpop has become they want to be apart of the success I guess

[@mobina1248]

I'm happy that you didn't mention (G)I-dle Cuz they're totally different. They're on another level compared to other 4th Generation girl groups. Yeah! (G)I-dle is UNIQUE. ~(UwU)~

[@rainbul]

3:09 RedSquare and BVNDIT are my favorite groups from 2020 and 2019 respectively, both had really unique concepts but people slept on them. Ee complain about repetitive concepts and at the same time we forget those who are not.

[@alisyaicha07]

I don't like any of the 4th gen gg cause they all tried so hard to look badass and sexy...It's cringy tbh...So far I think,izone g-idle and Itzy stood out the most to me

[@brittany1531]

agreeddd those groups r most natural at what theyre doing

[@jessicahernandez3090]

Well... there is Nature, Fromis_9, Weeekly, Loona...

[@javiera5381]

not sexy, they are trying to look empowered and badass, but they can't if they are being forced to fit to a beauty standard, they can't if they don't sing / dance what they want

[@dhiyababu]

You need to check out weeekly, they went with a school concept and not a badass concept

[@yasminal]

i think many companies are going for something easily digestible before branching out into more creative concepts. it can be risky to not follow trends especially for debuts

[@GGreporter]

4th Gen groups I feel are unique are Weeekly, Loona, (G)i-dle, and Iz*one. Weeekly's cute concept is so refreshing, it's like a breath of fresh air from all the girl crush that's been going around.

[@optimistic.pessimist]

Hm. I see what you mean. But I don’t necessarily think this is a 4th gen problem. Kpop, in general, has a track record of running certain trends into the ground until they’re unlistenable. As someone who has been a kpop fan since late 2018, I noticed that the 2019 trend were beat drop choruses and this year there has been way too many songs that fall under the disco/retro category, especially from 3rd gen. Although this was one of my favorite sounds prior to the trend, I’m almost sick of it now. However I do agree with the vid, I’m just offering the point that all generations face the problem. EDIT: Here is something else I want to say. Kpop is an industry FIRST before it is a music genre. Even more of an industry than western pop is. Groups are specifically created for the intention of making money, even if thats what the idols did not want. Ergo, they do whats popular, they do what sells. I do not know what else you would expect - ESPECIALLY with groups from the Big 3. There are tons of korean artists who do their own thing just for their art, and I would recommend you to check them instead if this bothers you.

[@Nameless_mixes]

The only more recently debuted groups I find myself drawn towards are (G)I-DLE and Dreamcatcher who both seem to diverge from these overused concepts.

[@zvmiino]

chile how does this video already have one dislike 🤦‍♀️

[@cherryixing4372]

Maybe a 4th gen stan, lol

[@truefalse934]

@@cherryixing4372 👀👀

[@babiegirl526]

I'm so happy for another upload oh my god

[@rohan3157]

ive known aespa cuz of their OWN CREATIVE CONCEPT which is AI

[@alescorel9335]

IDLE is ICONIC periodt, no other gg can pull off their songs.

[@Alioathereal]

ahaha- Ive noticed it too sadly just the saturation in such concepts with this specific theme, but I mean its whats popular rn and they have to take it otherwise if they risk something in debut its either a flop or a bop which sucks now :/ My ultimate girlgroup rn is Gidle for the most part for 4th gen because of how well the group is versatile- noticeably they always are going for different concepts and styles. In which I love Soyeon for doing so, their last comeback was so fun yet sorrowful in terms of lyrics. Growing old being less creative... but I really love it

[@kajjafeeluv__775]

That’s what makes g-idle successful, same as many groups that has lasted for a very long time. They don’t ride with the wave, they make a splash and create a wave. If your full of potential, people will notice you one way or another. Would you risk longevity to gain attention right away. I see groups like txt who debuted with cute concept and took their time to ride their own wave and discover what’s right for them. I think it would be harder to venture out somewhere when you got famous for one thing.

[@ilovesummer9750]

Never for life can’t wait for January

[@ninie2071]

that's why aespa is the uniqueness and no wonder why they more successful nowadays

[@vedikajain2050]

I don't it's a big issue tbh , they jus need to come up with other concepts rather than always portraying themselves as tough. They are tough , No doubt in that statement but how about showing a soft side or y'know ... Talking about real issues and giving out a meaningful message through a song. I love k-pop and have no problem with any type of song I jus want the idols to be happy with what THEY create

[@seulgideulgi8883]

If we talk about aespa's concept i think they are more like on futuristic especially knowing the members have an ai counter parts

[@reisgrimery3372]

I think this only started after Itzy’s debut. They started this whole weird teen crush trend as you can notice the trend only started after 2019. But now Itzy is venturing into new conceptS while some groups stay dull and dormant in their teen crush concept.

[@heidyc2300]

I feel like the only 4th gen girl groups that didn’t debut like this was Loona and IZONE. They are also the only 4th gen that i think has shown the most versatile i mean look at Butterfly to So What and La Vie Rose to Secret Story of Swan. They really proved they can pull off different genres and i think also why they have tons of dedicated fans. It’s really sad also that IZONE is going to disband because their elegant concept is super successful and i’m sure the next fad will be it in ggs just like this edm / girl crush fad rn.

[@jamilavillanueva7356]

And we're not yet talking about their bside tracks.

[@jessicahernandez3090]

Also Nature, Weeekly, G idle, Fromis_9

[@heidyc2300]

@@jessicahernandez3090 i agree on all except gidle when it comes to debut songs

[@leseolle]

@@heidyc2300 Yeah Gidle’s debut was pure girl crush, but that changed in the future.

[@sphxx7995]

what edm fad i rarely hear kpop girl groups making edm music

[@salmaabdelrahimm]

(G)-idle arent here because they have theor own unique concept not many groups have had a song like lion or oh my god or latata or most of their discography also their duality from oh my god to dumdi dumdi not done before the whole i trust album is something we never seen from the majority of groups either what gen they really have their own concept so you better stan (g)-idle

[@elizaelise5192]

doesn't this always happen with every generation in kpop though? 99.9% of the time, these companies only care about earning a lot of money and following trends is the sure way to do that especially if the group comes from a bigger and more established company. both boy groups and girl groups have been doing that for decades. if y'all want some groups with fresh concepts here are some recommendations: loona (every title track literally has a different genre), g-idle, and dreamcatcher (not really 4th gen but still a horribly underappreciated group with fresh concepts)