The Jellycat Craze

[@talasofiabriones]

thank you all for the amazing comments and feedback you’ve left on this video. the success of this video was unprecedented and thoroughly surprising! who knew that these adorable toys could connect so many of us 😊 please like and subscribe for more❤

[@sakiamira]

I agree with the Redditt comment. Back then, toys often base their color scheme on what its inspired by ( teddy bears would be colored like brown bears, Beanie Babies would have simple color schemes) Nowadays, i see toys with overtly bulbous eyes and neon colors that hurt my eyes. For Jelly Cats to go simple like the old days really brings back the nostalgia feeling of me wanting a cute teddy bear as a kid

[@skippypeanutbuttermuncher]

I love jellycats !! they're just little guys, and give a sense of comfort for people of all ages, unlike those eye burning neon plushes that haunt the toy aisle. I don't have any jellycats in my country unfortunately, but i hope to get some for myself soon !!!!

[@giacallaghan]

This is an amazing video! I think a lot of people who buy them, or as far as I've noticed, (Gen Z and Millennials) have a sense of longing for their childhoods/healing their inner child. Which in turn a lot of my friends and I love collecting Jellycats (19 and counting haha).

[@cherryeditss]

i have 8!

[@homg85]

We have them cause our kids love them!

[@BlueStarViews]

Yea but so overpriced, it kinda sucks too for other businesses it shows how much of it relys on luck of it going trending

[@abbythings]

i have like 4 in my bed rn lol but i’ve been getting them since i was a kid

[@yourpookiescrapmetal]

you’d be surprised how many gen alpha LOVE jellycats

[@shelbylawrie2682]

I completely agree with your points! The fact they are so diverse and they feel amazing is a huge part of it. Plus I don't mind spending a little extra on one because of their ethical labour laws. 😊

[@AB_Artz14]

I got my fist jelly cat recently. It’s a strange thing . When my mum got my a pastel purple bunny , I said I didn’t like it , it looked like it was meant for a new born baby . So I think the selling point is the social media attention to discretely cute faces and legs . But with the twist of age appropriate appreciation for modern items that bring someone comfort. Like if ur favourite food is a pan au chocolates, there is a jelly cat to give that comfort. I think this new wave for soft maximalism can show off someone’s interest and personality in a stylised way. Yes jellycat does cost more money but these items mean more . There are sentimental.

[@saraha601]

Thank you so much for your informative video. I first encountered Jellycat at a card shoppe while looking for cute stocking stuffers for my wife. I believe their appeal comes from their inherently paradoxical design. They are simplistic without being plane, contemporary in their choice of items depicted (comestibles, everyday objects, et al.) while still appearing nostalgic and gentle while avoiding the maudlin or histrionically cute styles adopted my many contemporary toy manufacturers. In short, they’re positively addictive.

[@therearenocowshere]

I'm not on Tiktok so I didn't know that these were so The Moment right now until recently, but I knew them as kind of the *designer* stuffed toys from all of my years teaching toddlers/preschool. The kids with a classy, low-key luxury vibe (think muslin overalls and floral prarie dresses rather) always had a Jellycat as their naptime stuffed toy. I have two little kids of my own now and wanted to check out their website and got sucked into buying the Spindleshanks Spider because my toddler loves spiders and that's the first cute spider stuffed animal I've seen that wasn't glittery or neon or with a huge head and tiny legs. Even at an obviously luxury price point I was not disappointed when he came in, he loves it, it's crazy soft and weighty and definitely high quality. And has long spindly legs as a spider should. And now having made my purchase KZbin seems to want to recommend me Jellycat content and I'm here for it haha

[@abbythings]

i’ve been getting jellycats since i was like in kindergarten personally and now i’m 19 and just never stopped getting jellycat bunnies for easter😭

[@hlh-os8lc]

I caved in and bought a beige medium bashful bunny, genuinely one of the best purchases I've ever made, I've never had a soft toy I've felt so strongly about, its soooo soft and huggable and delicate in a good way, and the little bunnies face makes me melt, they are well worth the price!

[@HeldigGris]

I am over 40 and bought my first jellycat recently😖 was searching for a soft keychain to style my Polene bag, saw the soft Jellycat keychain on TikTok and couldn’t resist;) their toys are really cute and yep, quite nostalgic. And I think they give you this quiet feeling of comfort and happiness.

[@s.b.doodles7625]

I've owned Jellycats since I was a baby because my mom started collecting them when she worked in London in the early 2000s! I love that they are popular now and have a collection of my own now!!

[@vsrobotjulie]

I'm 20- I only have a couple Jellycats but I appreciate the nostalgic look and soft feel. since about the early to mid 2010s it seems like most childrens toys stray away from realism in favour of a bright and sparkly (eyecatching i suppose) design. It seems to have started with beanie boos and their big sparkly eyes and its just skyrocketed from there. In the later 2010s there began the craze of the "kawaii" plushies- squishmallows and other toys with big black embroidered dot eyes. Sometimes the rest of the design leans into the neon factor, sometimes it doesnt. But its hard to find plushies these days that don't lean into one of these design tropes. Which is why I, despite being notoriously only into vintage toys, adore Jellycats. Theyre simple and even when theyre not naturally coloured theyre still easy on the eyes. They keep that playful and whimsical touch on realism that boomed in the 90s with Beanie Babies and again in the 2000s with Webkinz. The "luxurious" feel of the high quality materials only helps. Of course adults love them. They remind us of gentler times.

[@arifrost.x]

I've seen them and I like them, but to me they are over hyped and a bit too expensive. They also use Polyester, Acrylic and Nylon - just like other brands and while I do believe that working conditions are important to the company to me this is also marketing technique. I don't think they invest this much more into their workers to justify these prices. Jellycats are a luxury item in a way - but a small luxury item that a lot of people can afford to buy in this economy. People can't buy expensive luxury items at the moment, so they invest in small luxury.

[@smaugrat3587]

my first ever teddies were two jellycat cats, i had them since i was a baby and they were called daddy chat and mummy chat hehe. they're still, 18 years later, holding up fine, no rips or tears, just the usual wear you'd get on a teddie after that many years of use. I still now absolutely love jellycat and all they teddies they come out with, and I've recently bought a unicorn for my neices' third christmas

[@TheMegWrites]

I went in search of Jellycats, but when I got to the store, I wasn’t as enchanted with them as I wanted to be. At the same store, I found Bunnies by the Bay and fell in love with them. They are even softer, in my opinion, and so cute. I now have several bunnies and couldn’t be happier with them.

[@georgienewzealand]

"So, unlike many companies, *cough cough, (Zara)"

[@darthrizzen9349]

Thanks for the interesting bit of info on the company. I had no idea about any internet hype, I simply discovered the brand when going into a small independent toy store and basically falling in love with a Huge Sage Dragon. There was just something about the feel of the fur and the kind of soothing calm that somehow radiates from the toy. Since then, the dragon family may have expanded a bit. 😅 Interestingly, Jellycat CEO Arnaud Meysselle mentioned during a July 2024 interview that the brand defined itself as "lifestyle and luxury" rather than a toy company, and that they initially had no social media presence. It was the fans creating content during that certain period in 2020 on Tiktok that made Jellycat known. They also have a deliberate policy of not going through usual large scale general retailers or toy retailers, favouring small independent toy shops and also a select few concept stores embedded in high end department stores, e.g. the Pâtisserie at Galeries Lafayette in Paris, or the Diner at FAO Schwarz in New-York

[@dorkafricska6102]

Great video! I saw a bunny plush that my little sister got years ago. I could tell by the look and softness that this is quality, so I looked at the tag and I researched the name Jellycat on the internet, and that's how I found this company. I'm an adult and wish to collect them if I can (I don't have any right now), but I personally don't connect to their food designs, only the animals.

[@sneakynela]

I really like your style of video essay!! Your voice is really calming and not too over the top so it doesn't feel like you're yelling at me! :) I would love if you had longer videos like this too

[@AndrewBird-i9i]

I am 10 years old, (using my dads phone) 🙄 and I love jellycats soooooo much! I have been collecting all my life and I have 82 of them! 😮 I ADORE jellycat and am in the slow process of writing a letter to Thomas and William Gatacre! 😂 love the vid

[@xXNekou]

I'm 31 and I own a good amount of Jellycat plushies, they are really hard to resist, I have a soft spot for the food ones, and yes I totally agree they are all cute without looking too loud and childlish

[@zaraaa.davisss]

2:02 I got so scared because my name is Zara 😭😭

[@nicsabot]

Just found your videos, I love the editing style you've developed. Excited to see more!

[@franb0l]

My only jellcat was a xmas gift back in 2018. My friend's aunt owns a baby/toddler store and had too many bat stuffies after halloween. The store sold them because they are infant-grade/safe for newborn babies. Crazy how the market has changed. As for quality, my bat is in near perfect condition just the softness has faded from use. Still very soft.

[@lenasophie5455]

I just ordered the croissant bag…I just completely fell in love with the funny and adorable design 😅

[@nataliesoutlet]

great in depth video!

[@mountainbeatle98]

HI OMG I LOVED YOUR VIDEOS WHEN I WAS LITTLE I STILL DO I CANT BELIEVE IM NOT SUBBED ON THIS ACCOUNT

[@Steelexxe]

I work at a toy store. Jellycat is one of our most stolen items beside pokemon and lego because of their price and desireability, and a large part of teens that come into the store are just there for Jellycat. The demand is definitely mostly from older teens and young adults (I find 16-20) who are more susceptible to trends. Even a lot of the older adults buying jellycat say it's for their teens, haha. That being said, I really, really, really want Winter PJs Bartholomew bear and the medium sage dragon... Maybe one day. They're just such a perfect amount of cute and calm!

[@hootieq]

When I first started collecting stuffed animals, I did start with squish mellows back in 2017. I love them up until 2021 2022 when they change their company and their quality qualities started getting cheaper and cheaper in the fabric changed in the stuffing as well, that’s why I got one cat and then I found the dragon so I got a dragon and then I got another dragon and I am about to order another dragon Each time the qualities the same they’re so soft. They’re so cute and funny. I really love how goofy their characters look. I especially love their goofy fat frogs and I will be getting me one of them goofy fat frogs thing is absolutely hilarious how they have other mundane items, cute such as toilet paper or a baseball bat they somehow made a roll of toilet paper. Pleasant to look at honestly might buy it. They are expensive but I would say worth the money. They’re so soft and amazing and cuddly. I will definitely stop being my squish, mellow collection and moving over to jelly cats, I will keep my squish mellows. I have a lot of them and I don’t want to part ways. I love them dearly, but I might downgrade.

[@Lovelyclarii]

I got the banana jellycat and it’s small enough to slip in any bag. I love its silly little smile and I want to bring it with me everywhere, especially at uni because it’s almost like a companion!

[@lee81947]

i love ur editing style

[@Amber-md8ut]

Interesting video! I’ve collected them since 2018 so seeing them be so popular now is a bit of a madness. I think up until only a few years ago they were seen as baby toys which this obviously shifted. Popularity definitely increased in 2021-22 but they weren’t as mainstream / everyday name as the present, where nowadays they’re everywhere on social media. I do wonder if it is just the next craze, as squishmallows were the main “thing” at one point (ofc they’re still popular but not in the limelight as much).

[@analukac5301]

such an interesting video! i've recently gotten into jellycats through pinterest, couldn't resist their adorableness...i mean who could?! it's nice to find out they're an ethical company, and this video was an interesting topic of their demographic

[@blessingchia6481]

I love this video! So informational 😮

[@MercyMaya-og8gl]

This was very interesting to watch because I'm collecting both jellycat and squishmallows

[@Tarantula-k9j]

I got my first jellycat when I was a baby haha (it was my first soft toy and it was the old jellycat penguin design). I still love them and I have a quite a few, I still don’t have any of the amusables but I would love to get some

[@megasaurus94]

Millienial here. I saw them on tik tok. Fell in love with their aesthetic. I have children, so therefore have the perfect excuse to start collecting with them, however with that being said even if I didn’t have children I would have still caved and started collecting anyway. My first jellycat was Miff Moffman. And my daughters was Sage Dragon. As I was visiting Paris anyway, I had to stop off at the patisserie and had a lovely experience, that me feel like a child again. That sense of joy.

[@pearlgirl7826]

We sell Jelly Cat at the Hallmark store I work at and BOY was I surprised when I saw a tennis ball keychain for $30.

[@JellyfishButItHasAGun]

I’ve been collecting for many many years, obviously some ones that were cheap when I bought them have not become limited edition and increased in price all the way to hundreds of pounds, my bashful bunny collection alone is probably worth around £3000 pounds with plushies such as the sherbet, roberta, lucie, maple or imogen bunnies. obviously I didn’t pay that much though haha

[@datonegrl3828]

As a daycare worker, a lot of my little ones own JCs and always thought it was funny. Either JCs or Squshmallows or Disney characters.

[@zijunluk]

Also a correction, toys arent target for kids only anymore, their target audience are all ages especially those who still has a childish spirits

[@Nicole39859057]

I just like the smiley faces of food items lol, im not that into other stuff like bears. And yes jellycats cuteness isnt overloaded or weird, like you can see on some wannabees

[@wow_23211]

I like this video absolutely amazing

[@MothGuyz-]

Jellycat: traditional plushies Squishmellows: pilliow-plushies Squishable: MÖTH

[@BeeDaComposer-u1w]

JELLYCAT WORLD DOMINATION 🔥🔥🔥🔥

[@lisaeva4472]

*thinks back to the Boba and Burger Jellycats I sold at my job and looks at the three sushi Jellycats on my desk rn* Y-yeah, I get it.

[@AlexSwaine-x6l]

jellycat pancakes make me hungry

[@Sunny-w9n6w]

My dad used to get them for me, it’s hard to explain but he was a horrible man and did terrible things, but I still sort of miss him :(

[@catherinelovesshrek]

ive had jellycats since i was a baby

[@LailaOthman13]

Sameee, I love them but they are only being hyped up now, lol

[@M82_galaxy]

All kids in my closer family has jellycats!

[@mountainbeatle98]

i had a lot of jelly cat plushies when I was little :)

[@cowsonzambonis6]

I’ve been interested, although I saw my first Jellycat in person a few days ago (classic bunny- bashful?) and wasn’t impressed by the feel of the material. I’m hoping Bart is much softer- he’s top of my list.

[@lemonade1502]

i loveeeeee jellycats i have had one since the day i was born :D

[@LPSmeow1989]

My sister is into jellycats and she was into shopkins as a kid

[@cherryeditss]

that’s literally me

[@gracedrinkstea]

I love this video- so so interesting !! I want to write a data journalism article on this as part of my university coursework. If anyone has seen any data regarding jellycats pls reply !! Would be super helpful

[@Peppmintleaf]

My first Jellycat plushie was the squiggle mouse. A smol rosey pink little guy that just looked so soft and perfectly floppy; plus it was a mouse plush! Mice have always been one of my favorite animals growing up and it's so rare to find a cute mouse plush so seeing him felt like it was meant to be 🥺

[@spookydust]

i liked them before they were popular haha