The Kulture Study: EVERGLOW "Bon Bon Chocolat" MV

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#EVERGLOW #BON_BON_CHOCOLAT #에버글로우 #봉봉쇼콜라 #KultureStudy

[@lyndsay3371]

someone: opinions on weak debuts? everglow: *"we respect but it ain't us"*

[@devilkitty382]

F A C T S

[@deburrito6882]

A TO THE MEN

[@mikami1824]

@@deburrito6882 I didn't get this XD I thought you were saying to give the men A. But then I realized that it was AMEN O_o

[@deburrito6882]

@@mikami1824 PPFFFFsHSSHHSHS

[@Sylveonkpopnyct]

Facts

[@ivanling3316]

"THEA, bring me my good headphones!" how I felt after the first listen jsjsjs

[@dellamai3749]

Aiven of Ivan I first heard this in a car and the volume was turned all the way up, I still wanted to listen to this better with my headphones lol

[@EmotionalCacti]

For a second I thought he was yelling at me

[@lilhonni]

Still can’t get over this amazing debut

[@Ayzlxn]

@@lilhonniSAME

[@carowl]

the "I'm an ignorant American" sended me.... As a French I can say that bon bon chocolat is indeed French, means good good chocolate

[@Chriss_KA]

Caro Tu es sûr que c’est pas « bon bon » dans le sens candy?

[@SY-qv3kr]

I thought it was chocolate candy

[@inactivated3793]

@@Chriss_KA exactement

[@gfrdverse]

@@Chriss_KA ben, pourquoi il y a de place entre ces mots? donc c'est good good chocolate mais t'as raison

[@ETFL13]

So... it’s dat good good chocolate?

[@noahtaeyong]

Agree on this MV is a high quality production. I don't know why people would say it looks cheap/ low quality. (better than some green screen shit)

[@Oopsydaisie]

Taeyong Lee Honestly I also think the MV looks a bit off. I's kinda hard to explain but it doesn't have to do with the concept and look but instead the actual camera angles; timing; how the shots are taken.... that sort of thing. They don't seem to match up to the music very well 🤷🏻‍♀️ I'm really looking forward to seeing more of them though, the girls themselves really shine and make this MV 💕

[@Oopsydaisie]

b yeah I like the actual shots and effects but as someone who is studying video production and wants to become a music video director I feel that the actual timing of things should always fit with the music. Aaaa it's hard to explain but as I said it has nothing to do with aesthetic but the execution 😖

[@Oopsydaisie]

b well I was a student for 1 year at college but now I'm self learning from KZbin (I've learn't more from on here than I ever did at college 😂) also I focused on the actual aesthetics and plot more than anything! Ok I'll try and explain as best as I can but don't expect anything amazing because I'm lazy af and ain't bout to write an essay 😂 1. 1:44 : feel like that could have used a more interesting / tension raising shot for the build up rather than a boring close up that doesn't hype me up at all 2. 1:53 : shot was cut too early, should have waited till she had finished saying the word 3. 2:46 : idk why these car shots bothers me. Just kinda boring with the angles I guess 🤷🏻‍♀️ 4. 2:52 : would have looked better with an artistic shot rather than one from the dance parts (like it's just her walking so whats the point?) Also the nananana bon bon chocolat dance breaks like at 3:20 are the same each time with only slight variation. I think if would have been a lot more impactful / interesting to change up the shots / not focused on the dance for at least one out of the 3 times they do it as it looks repetitive. Hope that can help you understand my view point 😊

[@Oopsydaisie]

Oh these are all timestamps for the actual MV btw not this reaction

[@amy_ambrosio]

​@@Oopsydaisie yeah, got it! Especially at the end of the video, when the girls were throwing the yellow papers balls. I'm an audiovisual student too and I was like 'oh, ok, this doesn't bother me but it doesn't match that well (which is a shame since all of the sets are super gorg)'; also, idk why but I felt like the jump between light to light in that exact part was a little off/ weird too. Still, I found this MV so nice and so pleasant, we have a lot of things to see so I'm really excited about this group's future! BTW, maybe we feel like this is not a conventional way of editing (at least not in all the parts) because this wasn't just rhythmic, sometimes I even felt that it was a metric one? Idk, lol.

[@IamWhoIam114]

Well...I'm fucked I actually...prefer their debut over ITZY (who are still awesome, just to clarify). SO MANY STRONG DEBUTS WITHIN THE PAST FEW MONTHS 2019 IS THE YEAR OF THE ROOKIES

[@ianllevien]

Actually, just like 2018

[@cromwellcruz]

Tbh, Everglow does have a stronger debut. The only problem I see is with the dance blocking (not to be confused with choreography). Also I think JYP is just loaded with cash so plus to ITZY on that.

[@markdp7053]

tbh i rather listen to Bon Bon Chocolat than Dalla Dalla

[@monstkuki1738]

Same

[@zachdeleon4706]

rhema-beth Boalch i prefer itzy but everglow definitely has a better aesthetic

[@vicky8922]

lia kim was the one who choreographed for them!! && i’m so glad it’s not only me who finds the ‘everything everything you gotta want my everything’ part sort of touching it just feels like they’re yearning with the almost aggressive way they’re delivering the lyrics but with the synth in background it’s got this like p o w e r

[@mgnrvnn4199]

ok now it makes sense why I'm so obsessed with this choreo *lia kim is the queen of choreographies*

[@xwah5016]

Not just her. There were two choreographers

[@vventislyre7552]

lia kim from one million ?!

[@lilhonni]

XW Ah / who was the other choreographer?

[@lilhonni]

Al _ / yes

[@lazyg7218]

The Beat is so SICK. it like the Perfect Electro House beat + kpop + Beyonce Ariana vibe. wow

[@damariscollazo4584]

Georg # yes! It also gave me Rihanna vibes!

[@MaxEpad27]

There was one part that really reminded me of Ariana grandes thank you next

[@zufored5078]

@@MaxEpad27 the bridge?

[@MaxEpad27]

AnwarProGaming YES!!!

[@lazyg7218]

@@damariscollazo4584 yeah

[@eleighanneaveno655]

This is the second time I've seen PD speechless.

[@anabelha]

when was the first?

[@belenlen18]

@@anabelha momoland bboom boom i think

[@bartferguson3726]

@@anabelha bboom bboom - momoland

[@Husky5511]

I think he was also speachless with My Pace of Stray Kids

[@gg6040]

btob missing you too

[@cho8627]

So yuehua collaborates with other companies too. For example, the Chinese members in WJSN are/were Yuehua trainees and WJSN was a collaboration between Starship and Yuehua. Yuehua is slowly expanding into Korea, like how UNIQ used to practice at YG's building and one member is really good friends with WINNER. Yuehua produced a boygroup called Nex7 and they are the RAGE IN CHINA RN. Everglow is iconic in the way that this is a Chinese label, chartering into Kpop. I just wish knetz would stop with this evident Xenophobia and just let these talented girls shine. Anyway, STREAM BONBON CHOCOLAT PEOPLE!!!

[@DaCollectaholic]

Unfortunately Dey will always fav the Big 3 first ( YG, SM, JYP) wit exception of BIG HIT cuz of BTS and now TXT. Lok how dey feel about ZPOP rite now and other small companies ( Happy Ent., BLOCK BERRY, etc.) But yea I agree wit all ur points . Good job! 🤗

[@charlieackles8254]

Im so happy that nex7 is so popularrrr love my ip boys

[@kateabrielle3332]

If yena didnt debut on izone, i think she’s a member of everyglow

[@jnguyen99]

ZHU ZHENGTINGGGGG ❤️

[@kyulkyung6924]

before i want izone's yena to debut with everglow after their contract end but now i want yuehua and starship to collab again and make yena wonyoung and yujin a group but jokes on me, I don't want izone to disband. can they stay permanent like😭🤧

[@AZWZOfficial]

This is a fantastic debut. My favoirte track of 2019 hands down! The Trap and Dubstep influence is music to my ears and the visuals are stunning!

[@kane_az]

remix is coming

[@swagmasternim2807]

See the one remix with dddd. It’s f***ing 🔥! kzbin.info/www/bejne/gWe5hpqNrZueec0 I’ll put the link in case you want to watch it

[@ragingozz4056]

I need a house remix homie so I can play it in the club 😎🔥

[@yoghuuu]

I didn't expect PD would react to this that fast! Thank you! We were just requesting this earlier, PD is honestly the best. The intro is so good btw 💞🌸

[@emeraldpiece]

It kind of sounds like a boy group song. It's so strong and powerful. Definitely one of the best girl group sounds of 2019

[@gabrielleboden7976]

Legit was waiting for this as soon as the song came out OMG

[@Janice_]

i absolutely am obsessed with this song

[@andyvu1325]

Their label is actually Yuehua Korea, which is a “sub-label” with two ceos that are dedicated for the korean market with artist such as Everglow, HyeongseopXEuiwong, WJSN, etc. Please support them!💕

[@briannarichardson1596]

BON bon chocolat is for intellectuals . Because my first time listening to the song I had to rewind it so many times because I wanted to make sure I was hearing all the effects or lack there off when the first chorus was happening vs the second and third and the melancholy effects . It’s very dream like and sad but also dark trap music vibes ! Lol LOVED YOUR REACTION ! I’m really glad you like them❤️

[@abxcdesdssavsvxbsvs8641]

Listen to xkito music there are some similarity

[@briannarichardson1596]

abxcdesdss avsvxbsvs will do ! Thanks

[@MrDrainBramaged]

I was ready to name Itzy my Rookies of the year and then everglow came storming in to the scene and im obsessed.If they keep making bangers like this,they will quickly be my #2 girl group behind Dreamcatcher. Its so refreshing and nice to have a girl group with this kind if sound...Where my E:U stans at?

[@jinyuznn]

Than... Do you already heard ADIOS.. so..????? 😉😉

[@primarinegaming6761]

Siyeon Trash I am E:U Stan

[@darao.4907]

I'm and EU stan and a dreamcatcher stan :)

[@jichuturtlerabbitkimsaysya5223]

First. That's the comment.

[@iedayaya]

"She look like Suzy person" 1:52 It's Sihyun from produce 48,and we have Yiren from p48 too Edited: yes, 3:44 Wang Yiren (center) is the only chinese member

[@Olivia-ml4qy]

Wait I thought onda was Chinese too I might be wrong tho

[@sssourwav]

@@Olivia-ml4qy Onda is Korean

[@deburrito6882]

The pre-chorus sounds strangely sentimental because the song's message is sentimental. The lyrics talk about the struggle they've been through during the trainee days, and the mixed emotions they've gotten from finally being able to debut.

[@nereisi]

Yena from Izone is from the same company, Yi Ren and Shiyun competed with her in produce 48 but they weren't chosen. Shiyun even went to the first edition of produce 101. It's rumored that when Izone disbandes Yena will join Everglow.

[@chubbychipmunk1561]

Most likely, because at 4:31 they threw a yellow paper ball. Yena's official colour under IZ*ONE is Yellow. I'm pretty sure that is like a secret message connecting the debut to her.

[@moonypad]

Mikayla And there is a single chair in one scene that many are saying it represents yena

[@psychoticsickhypnotic]

Most likely cus they have 6 members and it’s better to do choreos with odd numbers

[@kyulkyung6924]

before i want yena to join everglow after their contract end but now i want yuehua and starship to collab again to make a group like wjsn with yena wonyoung and yujin in a group but jokes on me i don't want izone to disband🤧 i want them to be permanent😭

[@AnimeArt]

Why is izone disbanding?

[@elsiem.1746]

I haven’t seen him this shook since Bboom Bboom lol

[@mariannaa.4138]

HAHAHAHAHA

[@sipttsdstannctloona9112]

her*

[@elsiem.1746]

`sipttsd / stan nct this was from a year ago! I wasn’t aware at the time that PD went by female pronouns 🥺

[@sipttsdstannctloona9112]

@@elsiem.1746 hhh dwdw!! 💕💕

[@APPLEPIE978]

I feel like the song gives off a vibe of confidently moving forward in an uncertain future. The lyrics are also very fitting for a newly debuted group.

[@rainb0wpiie]

I like it when groups surprise me and they definitely did that. The song and MV are amazing and I appreciate that they go for a more sexy, mature and dark hard bass song because I love those the most and you barely see them from girl groups.

[@astridparungao4971]

The complete utter silence halfway when he reacts, and the fact that he has to listen to it again. You know it's gonna be a big favorite by him. This also happened when he reacted to Bboom Bboom last year 😂

[@belenlen18]

deep house and retro.. my two favorites. in this house we stan everglow

[@snloveclub]

Same lets be besties 😭✋

[@itsfine_txt]

Dude, til this day, Bon Bon Chocolat is my favorite song of Everglow, in my top 10 girl group songs, and one of my favorite Kpop songs of all time.

[@imthevideogameboy]

The strings in the “everything” section give me CHILLS. That sad chord in there is unexpected but holds so much power. Thank you for pointing it out because it’s by far my favourite thing about the song.

[@martamorais5782]

was NOT expecting this from them. this is amazing?!

I'm in South Korea rn and I saw them in a few music shows already and they are really good! And I don't think that people in Korea are ignoring them, cause comparing with other rookie groups promoting at the moment (and even non rookie groups, like KARD), they had a lot of fans in their pre recordings. They will probably hit big in the future.

[@sssourwav]

It's most likely the fans of Yiren and Sihyeon when they were in Produce 48

[@johngeraldmangaoang7943]

The choreography is made by Lia Kim so it's on another levelm

[@julianads5657]

wew pd finallly yiren and shiyun debut from pd48 (heuehueheu) bon bon chocolat sLAPS YALL stan everglow ;3

[@kpopnoonanikki9211]

This is the first kpop girl group I've really gotten into and said "I need to stan this group"

[@jasminebrown4201]

best debut of 2019 PERIOD.

[@Triizmiie]

I could actually hear the ''melancholic'' back melody you were talking about right away in my first listens to the song and it's one of the reasons I come back to it all the time. It just gives it that extra depth, I love it.

[@farrahwho]

i love everything about this debut and i'm glad you pointed out the stomping in the final chorus bc i immediately noticed it too. and when they face either and form into a line during the choreo oof i fucking love that. i really hope they keep this kind of sound for their future releases

[@hibiscusicedtea]

this is THE song i've been waiting for from a gg. i'm glad i've been fed. btw 'Moon' is the best b-side from their EP so go listen.

[@pepperyiyi]

Honestly, this is the ITZY what I was expecting but they failed me lol glad I find them in Everglow lol

[@rh05nived]

Imma need you to react to my Queen Park Bom 😣 Her comeback was so important to a lot of people

[@TheMoonlightArtist]

Omg yes :D

[@kchill6925]

No. It wasn't lmao

[@gia_444]

KCHILL not bc it wasnt important to you doesnt mean it wasnt important to ALOT of ppl :)

[@blinkz191]

Just so you know Everglow is actually under very well known Chinese company called Yuehua entertainment which also made group called Uniq which they promoted in China and South Korea as well. One member form Uniq also wrote a song for idol producer which is show like producer 48 and mixnine shows like that . Also also trainee’s from company are Chinese survival shows like idol producer , idol producer season 2 & all for one which the show that NCT Chinese group WayV is on . They all really amazing group . And all really good looking 💓😱😫😍

[@hessaa1712]

Tbh I liked all boys and girls trainees they show in past produce 48/101

[@blinkz191]

HeSsA EXO yes me too 💓👏🏻

[@gabrielleboden7976]

PDs reaction was pretty much Everything😭😭

[@aseryo5457]

Im just here waiting for PD's reaction to their comeback 'Adios'

[@IonlystanidolsfromYG]

When PD says "weird" it means marvelous

[@ran_loona]

I had 0 expectations while watching it but holy crap it was soooo good best debut in 2019! I was really curious because some girls looked familiar so I looked them up and they were on p48, p101and idol school ncndnfn

[@vestakontautaite1649]

Bon bon chocolat means your dream and that its sweet when you reach your dream “Bon bon chocolat go up to the sky” means you should reach your dream :DD

[@_maj3stic239]

if Choi Yena from IZone didnt make it on Produce 48 im pretty sure she would definitely Debut with Everglow

[@henrystoes6508]

I honestly hope she joins everglow when she leaves izone

[@rdpa4019]

HE NEEDS TO REACT TO ADIOS!!!

[@ven_nom8636]

5:19 this is pd's kingdom and we're just here to serve

[@emilio9606]

isn't it unusual for the second and third choruses to be emptier than the first chorus? also, i am very happy about pd saying they hope everglow to be well know because they have been! bon bon chocolat has almost 100 million views now

[@Amber-pc4cg]

I was soooooo surprised with this debut!!!!

[@jellychoo6145]

can i just say, yuehua literally has the best artists...and they actually be giving them all good tracks (expect the fact the uniq has yet to have a freaking comeback in several years) p.s. im also talking about nex7 and wjsn too

[@trishadas1331]

It was no. 1 on Spotify top 50 global hits for weeks. WEEKS

[@malachiteheart1676]

You know shit gets real when the good headphones come out 😳

[@ggjune7392]

As other comments have said, Bon Bon Chocolat can be translated to mean Good Good Chocolate, but bonbons can also be sweets/candy if I remember correctly (si j’ai tort, corrigez-moi s’il vous plaît. Je suis juste in britannique idiot)

[@meienais]

George Leitch yes you’re right! But here it means good good chocolate :))

[@hessaa1712]

Yes it's French "-"

[@ana.medina]

this is the best debut of 2019 almost halfway through the year and there’s nothing that beats this plus all the girls are fantastic, ngl I didn’t like the song at first bc of the distracting auto tune but the more I listened the more I couldn’t stop listening to it

[@woofy021282]

His reaction to the hip motions with mouth agape is the correct response lol. Everglow came out firing. No dipping the toes in the shallow end to see if the water was warm, they did a cannonball right into the deep end and made a huge splash.

[@euniceong595]

I'm also obsessed with the pre chorus background music. It sounds like I'm in another dimension

[@jasminjerry4489]

This is my favorite rookie group even though ITZY is good I think that if EVERGLOW was more hyped up like ITZY they would’ve had more exposure and fame.

[@theformerthings6308]

Can I just just THANK YOU for that welcoming “This is your form of therapy” 😩🙌🏼👏🏼 we all in this together fam! Thank you for this space man!!

[@mtktm]

Every time I listen to this song, I notice something new. If you listen to the sound effects and how many there are, it's pretty simplistic, but it's how and when they are used, makes it great. The audio/music producer is a genius

[@KanYeezYlp01]

That wooden-pipes-vacuumish sound in the second and third chorus is absolutely incredible. Listen to it LOUD. And the "emotional tone" you're talking about is strings, my bet is on pitched violin. It brings a lot of soul and texture to the pre-chorus.

[@rivaillis8]

"It sounded like you just said one chinese name" BRO MOOD

[@kas_ualties7692]

I love E:U’s part during the “everything, everything, you gotta want my everything” Her voice just sounds so nice and toned down compared to the rest of the song

[@jlcsr9163]

Ok usually I don't notice these things, but their stylists did an awesome job in this mv.

[@ArzeeAllegories]

I got an Everglow ad before the video started YES PLEASE

[@panner11]

I didn't expect you to like it so much, but I'm glad you did. This is the best debut I've seen in forever.

[@ParkJimin-iu6fr]

I actually thought they were an old group because this was so goodddd P.s. I love that "everything, everything" part

[@avantikaarvind4725]

So basically *16 minutes of pd being shook*

[@vexandhexz]

I like that you picked up on that "sentimental" factor in the pre-chorus, too - I thought it was strings that kinda juxtaposed the choreo and trap beat = SUPER DOPE. That final pre-chorus stomp was an excellent touch, too; it keeps playing in my head

[@kiafromthemoon]

Focus on Me video is really good! Have you seen it?? (JUS2)

[@davidpt]

Yo thanks for introducing me to this girl group, they are really interesting. I thought it was super unique so I'm really considering stanning them. I'm gonna check them on Spotify to see what they got and I'll base my decision on that. Either way will definitely keep an eye on them because they are doing something completely new.

[@luka-6388]

i always come back to this because PD talks about that note and almost tearing up and i alwyas feel so SEEN lol. i need to know more songs like this one.

[@sometallkorean]

Honestly didn't know about their whole company situation but HOLY CRAP i've been listening to this song non stop for about a week now since discovering it from Running Man (Korean Variety show) and honestly can't stop listening to it. ESPECIALLY THE BASS BOOSTED VERSIONS OMFG!

[@LostToYuigo]

Aha! Finally i knew why that "everything" part have stirred my feeling so much. I can't figure it out at the first time why that special part is managed to snatch my attention swiftly, it seems simple but effective. Thank you for pointing that out for me. Plus their choreography is amazing too.

[@lrnelinguini954]

It's true the underlying synth just got me in love with the song. It made me feel inspired and like I was coming home from a long journey even though it was so small. It was still so significant. I love the pre-chorus so much.

[@PK-ql5en]

I love this song. I had the same thoughts after listening to it. It is very dark, dreamy and in a way nostalgic. It feels more mature than many other Korean pop songs,

[@chelseajane4796]

Sihyun really looks like Suzy. I noticed it right away in Produce 48. And she got that hidden talent of sultry(ness) which really made her stand out in Rumor. I love her even more here!

[@adiramses2199]

i think this is the best reaction to bon bon chocolat mv.. only a few youtuber can find the 'hidden drop' and this one can find all of the drop even the sync melody at pre-chorus.. i like when he find 'no bass' at second and third chorus.. i enjoy this mv but i can't describe the music.. he came with all the truth of the trapping beat.. goodjob.. this music have more complex beat, deeper bass than ddu ddu dduu

[@Kata_Rin]

still think this is one of the best kpop debuts of all time. they came in strong and keep coming back strong. it’s incredible, nice to see the company of UNIQ is giving us a nice girl group after that whole thing didn’t work out 😭 at least we have MDZS the way it is now haha. good stuff

[@sebastiannavarrete6605]

That sentimental emotional note in eu’s rap (7:17) gives me goosebumps every time I love it so much

[@IonlystanidolsfromYG]

It all started here and now he's a big fan

[@habydiallo5939]

I’ve been waiting for this! Yas 🔥❤️

[@robrojas6351]

This song has a weird sad but aggresive feeling I don't know how to describe it haha I really like Everglow

[@mikrokosmin1401]

it’s so rare for me to go back and watch reactions, but with pd I always seem to enjoy watching his reactions to music. The way he words his observations are so interesting and undoubtably enjoyable to watch as a viewer. ❤️

[@mafuyu9292]

Everglow had one of the strongest debuts in Kpop and you can't change my mind.

[@dominickwes7215]

The only people hating on them must be boy group stans 🙄 I’m ujung and I support them!

[@alyssas3062]

i was waiting for another reaction love these pd

[@rdvanbilgic341]

That pre-course is gonna be legendary.

[@TonyKimtheamusementparkfan]

I respect Everglow and they deserve all the attention they need :) They are one of my favourite rookie groups, and all of them are really talented, vocal wise, and dance wise.

[@eduard_kuchynka]

Bro I made new years resolution that I won't be staning any new ggs. Well it didn't lasted long. This is pretty good 🔥🖤

[@schnuds]

Everglow - Adios came out!!!

[@OpinionatedMatt]

The drop and the instrumental in this song are EPIC. I've listened to this song on repeat until I grew sick of it. I still listen to this song from time to time, Everglow are still underrated IMO. Not for all, but underrated.

[@audreanneforget4539]

The way you pronounce "chocolat" in korean is exactly how we say it in french 😉

[@ash.613]

Going back and watching all the 2019 reactions.. man 2019 was such a happy time with such great music 😢

[@sleepyash951]

What a review/reaction!! Subscribed!!

[@yeonjungsquishycheeks7920]

Yay! I’ve been waiting for reactions

[@mooneyes7234]

I just... can't wrap my head around this song, it's so all over the place, but it grows on me more every time I hear it somewhere and that hook is catchy af

[@kpopiseverthingforme2204]

Omg THANK YOU SO MUCH

[@user_0804]

definitely going to become one of my favorites girl groups!! thanks for the awesome video as always 💕

[@evyta1236]

i love this debut SO MUCH, thanks for reacting to it!

[@jcruz2255]

Props for the great insights on the music with this MV. I'm hearing things I didn't notice before thanks to you!