The Kulture Study: TAEMIN 'IDEA' MV

[@formoftherapy]

Get your discount off of Rosetta Stone: www.rosettastone.com/lp/sbsr/rmsitewide/?cid=af-pa-ty-formoftherapy4-youtube

[@sabrinas4355]

Pd can u please listen to Baekhyun's Delight Album

[@paramitasantra3551]

Taemin had been said that this mv is based on Plato's Theory of form And i-de-a is form........

[@taeminjimin7441]

I was waiting for this reaction, of course I love criminal but idea hits different and I don’t think I am alone if look at mv views for idea. Taemin always tries something new, he’s fearless,he doesn’t take his career path easier , he could do something very trendy but he wants to make something different and memorable, that’s why I am his fan and love his work .he is truly inspirational,

[@pran6663]

is this uploaded on Patreon?

[@doditisnaafandi4601]

Hello PD please React SECRET NUMBER - GOT THAT BOOM

[@taeminsmainbitch2199]

Not to be that stan but seriously taemin is way beyond kpop, he is his own genre. Literally the greatest male solo artist in the industry.

[@Koko3op]

Agreed!!

[@HaoAiNee]

@@Koko3op oh hello, i see, you're wherever "Taemin" is 👁👄👁

[@Koko3op]

@@HaoAiNee of course! Haha

[@AMBER-zn8xl]

💯 agree

[@Auntie67]

Absolutely the greatest, I’m glad that you stated facts :)

[@AMBER-zn8xl]

Fun fact: the female voice you hear saying “killing me” is BoA

[@nessmujica]

The queen indeed

[@niabailey362]

Thank you that was driving me nuts

[@laurenmenjivar4282]

That part of the song is so addicting

[@rupa9339]

@@niabailey362 aww haha, he told its her in the video where he teaches haechan and ten the choreography

[@bryanlocy7389]

go support Queen BoA’s comeback tomorrow!!

[@alexanderbihn]

The way Taemin released two of the best solo comebacks this year with both ”Criminal“ and ”Idea“ - The TALENT

[@ashley-or7zp]

the fact i could still hear the music in my head even if it isn’t edited in

[@SeaDemon25]

same

[@Nada-mz2xt]

Same

[@KaraIblis]

Yup exactly

[@robynbrowne1277]

I used youtubes picture in picture mode. It helps so much

[@cristinaen5927]

Same for me :))

[@rose3.335]

Taemin is just a whole aesthetic honestly he has such innocent visuals but his delivery is so sharp and fierce

[@emilybainbridge6852]

I believe the pronunciation is different because it reflects the way "idea" is said in greek or italian "ιδέα", which hints at possible mythology elements throughout the music video and into Heaven's choreo which has a formation similar to the "creation of Adam" painting. And as for the MV, 2 kids, criminal, and idea are all connected. The MV doesnt show the ending choreo in criminal, but he does in fact end in the Jesus pose. Criminal starts how 2kids ends, and idea starts how criminal ends.

[@giulia2051]

Taemin did say the song was connected to Plato's theory of ideas, so I think that's definitely the reason for the pronunciation.

[@jemima9]

You're right! In Korean 'idea' is pronounced the same way as in English unless it's specifically referring to Plato's idea.

[@elianamilbia]

En español también se pronuncia idea , quizás sea por que el idioma oficial del catolicismo es el latín (que es de donde viene en el Español) y el disco tiene muchas referencias a esa religión (hasta hace una Cruz en la coreografía), Taemin es católico...asique tiene sentido

[@giulia2051]

@@elianamilbia yeah i also thought there were references to at least the heaven/hell concept of Catholicism and as you said a lot of the imagery reminded me of "sacred" Catholic symbols/concepts (sorry if I reply in English btw, I understand Spanish because I'm Italian but can't really speak it 😂)

[@SherryCapricorn]

😲 O. M. G!!!!! I have never thought about that! Even after watching those 3 MV's like 20 times or more I still did not see the connection.... thank you for enlighting me 😊

[@joyjoyz778]

이데아 is the Greek pronunciation but also the spanish and italian. Taemin's concept for the song is based on Plato's Theory of Forms and he pronounces "idea" like "ιδέα" which is the greek variation of word.

[@ruzaperic6972]

also croatian😇

[@annafirnen4815]

basically in most Indo-European languages "Idea" is pronounced the way Taemin does, but English of course has to be the "extra" one and pronounce the vowels differently lol

[@Seyria]

Yeah, Portuguese too

[@punkxgirl]

Also Romanian too

[@leacunderlik]

In Slovakia it's same

[@yellovika962]

Taemin ends with that stretched arms pose the Criminal, not in MV though but in the choreography and he himself said that it’s connected and that the end of Criminal is indeed the start of IDEA.

[@smol_rh]

Taemin is the king, no one can do it like him. Protect this human at all costs.

[@edwinlua3008]

He not human... he is the god himself

[@smol_rh]

@@edwinlua3008 true

[@patriciaalastre2546]

@@edwinlua3008 he Is also the ice cream 🍨 father and the chicken rice 🍚 king 🤴

[@teleporting_god]

i'm surprised that you thought about it, but he actually DOES end Criminal in that "jesus" pose, it's not shown in the mv though. he ends 2 kids sitting on the floor >> starts Criminal in the same pose >> ends Criminal in a T-pose and stars Idea in it too! he even was talking about that himself :)

[@formoftherapy]

HEYO! Please remember the music is muted because SM is blocking ALL my reactions now :) Muting the audio is the only way to get it out to everyone globally.

[@sabrinas4355]

Pd can u please listen to Baekhyun's Delight Album

[@sabrinas4355]

Delight is a bop you should check out

[@nicocasanova1325]

No worries man, I could hear it through your headphones. Which works for me

[@kh-sp1sm]

Please listen to his Act2 album it's a masterpiece

[@Koko3op]

@@nicocasanova1325 Same! I actually didn't mind at all.

[@emilyvivian2852]

honestly i’m not a shinee/taemin stan, but i think there’s not one artist who improves and rises himself above his own standard every time like taemin does. literally no one is doing it like him. he’s better every time and i don’t know he does it but he does.

[@aSUGAaddiction]

I heard IDEA on a shuffle on Spotify and when the bass dropped, I was like "How can I make this song the center of my life" this is my favorite Taemin song and my household stans this king.

[@jannet05]

Taemins comebacks always hit differently-

[@AlexSmith-ns8uu]

Taemin is one of the artists who leaves me speechless every time he releases new song

[@ZaxoVideo]

Me, imagining the sound of the music while watching : 👁👄👁

[@babyapple_]

You can still hear the music. PD headphone is so loud that their mic can even pick it up.

[@fefa1414]

It is so strange to see this! 🤣🤣🤣

[@smwatertasteslikewater]

@@babyapple_ you can’t hear shit

[@babyapple_]

@@smwatertasteslikewater i can, you can't

[@fazi5687]

Taemin can not make bad songs and mv. All he does is art and I'm in awe of him always

[@orical9079]

Taemin is really doing Taemin! He’s his own genre now

[@renaissance5301]

You can hear it through your headphones?? PD, are your ears okay?? We had similar first reactions. Taemin said Act 2 was going to be brighter. This dropped as the title and I was like, “Brighter where sir?!” Fun note, there’s a homage to SHINee’s Sherlock in the shadow dance. He loves that song so much! Also IDEA starts off where Criminal left off (see the stage choreos). Taemin and the people who work with him are AMAZING!! I could be wrong but I think IDEA is a part of a Greek (?) philosophy?? Criminal and IDEA tie together as his journey to find his Identity hence why Identity is the last track of Act 2. Taemin described the forest as Limbo. I can’t compare the two! It’s Taemin, after all. Thank you for appreciating Taemin! (Sorry if this is all over the place I was typing as you were talking.)

[@le_pierrot_rouge]

One question did Taemin really said Idea's silhouettes/shadows dance is a homage to Sherlock? because I see the reminiscent but I don't know if he said that for sure

[@renaissance5301]

@@le_pierrot_rouge I mean it’s spot on and I wouldn’t put it past him. Especially with how much he loves the song and his throwback to Everybody with the concept pictures and the album mini poster. But no it hasn’t been confirmed just observed.

[@uhmmmidk4363]

also, saw someone say this kind of "couture concept" that is being hinted in the beginning of this mv is so distinct to shinee (with key's solo stuff and the whole vibes of good evening) and id love for them to push something like that cause i think it would be a rlly nice new kpop trend

[@Nicolasrulo]

You NEED to react to his albums Act 1 and Act 2. They are masterpieces!!!

[@fazi5687]

Yes yes please

[@fernandaandradediaz3506]

Clockwork, Heaven, Strangers, Pansy, Identity: my favs

[@fazi5687]

@@fernandaandradediaz3506 taste👌 Mine are: Black Rose, Waiting for, Clock Work Heaven, Impressionable, Identity and pansy

[@alicesartori4816]

Actually, you were right, he really stops in the "jesus pose" at the end of Criminal but it wasn't shown in the MV. You can see it in the performances though, not only Taemin but the dancers' ending pose in Criminal is the exact same pose of the beginning of IDEA. The fact that you noticed it is so cool.

[@erarifka]

Taemin with his music is just like director Bong Joonho with his movies.. They have their own genre.. I stan T-pop (Taemin-pop) 🥰🥰🥰

[@staybyheart9021]

He ends in that "Jesus" position in "Criminal"'s choreo... there is a continuation in the theme tho, good vs evil.. I agree with you, I love Criminal but this one is just epic! ... I was listening to the song while you were watching the video, don't worry... we got you! Loved your reaction!

[@vallentinosaerang1035]

i think that position also referred to the letter T. T for Taemin.

[@dddadoh]

IDEA is very couture, taemin is so couture and I love everything about that

[@waterbottleyea]

personally IDEA is my favorite song taemin has ever put out. this entire mini album is just amazing!! criminal was great too, but for me this one takes the cake

[@azpcshawol9615]

'Criminal' dance practice ends like the beginning of 'idea' dance practice, that typical Taemin's pose. check it, you will notice it

[@wxlfie2]

i'm absolutely in love with the song and the visual and the choreography THE WHOLE THING, it's so terrifyingly good. one of my favourites from taemin tbh

[@ikkyoda7098]

12:08 i feel like that move is just Taemin’s own thing

[@malaki.h]

Taemin really outdid himself with this one

[@CatherineMiloCookiee]

Fun fact: Taemin mentioned that the ending of CRIMINAL actually leads up to the beginning of IDEA. Also, at first listen I actually prefer Criminal. But tbh, after giving IDEA a few more listen, I'M TOTALLY ADDICTED. And I can play the song on loop over and over again listening to it. Give this song a few tries and you'll understand what I mean

[@jessiejang6512]

@Harmon McCraw that happened to me for most of his song except Criminal. I just liked a part of them but it is enough for me to listen again and again. Guess what. Now I have a whole holy playlist for him only because I cant listen to any other's song after his. What a weird effect.

[@fayla8127]

This mv/song like a psychological thriller 😭

[@LmLTM]

He ends the Criminal dance in stage performances in a "T" pose. They arrest him in Criminal and he starts IDEA in a prison. In Criminal he is battling his duality and in IDEA he finds his alter ego after battling it all. This is based on Plato's Theory of Forms.

[@Nat-ip8rl]

Idea is pronounce that way because it's in greek, Taemin based this on plato's theory of ideas/forms where the idea of things can truly embody something in its complete, perfect form in a way that physical manifestations can't. That's why he said "Beyond the limit of realization your shadow I finally found, At the moment when I've become to trust everything invisible I throw myself into the ideal"

[@mileapo2087]

waaaaa it makes sense now he's so interesting, i read he had full control on this album and the concept

[@lori4021]

@@mileapo2087 He did. From concept, fashion to MV directing and editing, his fingerprints were on it.

[@fazi5687]

And the t-pose is just Taemin's 🤭 Also this is how Criminal ended and IDEA began with this. So basically it's a reference to Criminal

[@eshabadr3507]

Thank you for the glowing review, PD!!! To answer some of the queries you raised, since the song is influenced by Plato's 'Theory of Ideas' and talks about his process of discovering his true ideal self - while enduring the struggles he's gone through, Taemin intends IDEA to be pronounced as per the Latin/Greek pronunciation of the term - that is similar to 이데아 !!! :) Also, he spoke about how Idea begins from where Criminal ends and, hence, the similar posture at the beginning of the former and the beginning of the latter.

[@planteatuhdiaries1958]

Your reaction gives justice to my boy Taemin. Thank you for giving me sensible comments and not just ooohs and aahhhs.

[@usuallysofi]

When I heard that he pronounced it EE- DAE - A instead of I - DEE - A my spanish speaker heart went just- dead.

[@FlowerLotusThe]

calm down, it sounds the same in many languages

[@thatgeminidreamer]

Criminal is a bop in a way where it's iconic listening to it in any situation (bg music, watching the MV, on a drive, etc). Meanwhile, IDEA seems more like an experiential kind of music that is definitely more epic when you listen to it live in concert with all the lights and performance.

[@nirakorn]

2 kids last pose is the beginning of criminal criminal last pose is the beginning of IDEA it's all connect..so amazing!!!

[@v4leree]

The mv for Criminal doesn't show it but the choreography does end with that pose, and then Idea begins with it that's how they're connected.

[@TheLoveDiler]

don't even have to imagine the music, i've been listening to it so much it's imprinted into my taemin-damaged brain 🤫💀

[@joamya7631]

Oh, believe me, Idea is the song which you listen again and again and again. The more you listen, the more u hear. Some interesting moments, sounds. In a way it's brilliant.

[@felixfreckleshyunjinmoleye6243]

IDEA is plato theory, it's not the english word

[@Imyourcherryybomb]

Taemin makes me cry because the man is literally the perfect artist.

[@Parasociologist]

In Want, he ends the video pointing off to our right (just one arm pointing), but in Criminal, there is a shot after the first chorus where he is in the Jesus pose and there are CG elements that make him look like a statue: it is definitely a theme!

[@devakibhagwat6146]

Taemin took a part in every aspect of both Act 1 and 2. He wanted the Idea MV to be filmed and edited like a horror movie and spoke with the director and editor about it in depth. He's also the one who came up with the concept based on Plato's Theory of Forms

[@nickwolf6116]

PD: You'll have to watch alongside with another device. Me: If I turn my volume up high enough, I can hear his headphones play into the mic -

[@annamaree2958]

It;s funny how every Taemin's comeback song I always hear someone saying "this doesn't sound like any other k pop song" Like all his songs are just some next level masterpiece

[@bea_hae_tae9392]

TAEMIN OMG IDEA -"killing me softly"-female voice BoA 💎 Taemin's style is so good that it is breathtaking💎It's a masterpiece! I absolutely love it!!!💗💗💗Taemin deserves his own genre. Nobody does it like him. Taemin-pop. Such a one of a kind artist💜💎💜Taemin said that this portion of his album was based upon Plato's Theory of Forms.

[@honeypoutyfm]

PD being just as confused as we all were with what Taemin just gave us.. Taemin said “here have this new thing, take it, make it your own and that’s what I do” 🥵🥵

[@Goblin_325]

Taemin is really just a league for himself...his vocals, his dancing, his performances are just so legendary. I freakin‘ love this song so much. Thanks for the video pdnim❤️ Okay, but serious question... isn‘t this new guidline stupid for the companies because now they can‘t copyright claim your videos anymore so you can keep the monetization on the videos because it goes under fair use...aren‘t they shooting themselves with this behaviour?

[@yue1084]

those ominous strings in the chorus sound to me like a theme song for a murderer or a pursuer in a movie; someone who's always right behind you, smug and always ready to strike his prey down. i looove it so much!

[@bhangela]

Yes, the "이데아 " pronounciation is due to the lyrical concept of Plato's Theory of Ideas and the allegory of the Cave!

[@JoeCool9690S]

Again this is a masterpiece...very surprised he didn't get this #1 on the 100. Honestly this would've won a Grammy for the video alone, song. Taemin is just art 🎨

[@Random-yz1hl]

I personally really really like this song

[@bella7162]

idea is my fav taemin comeback ever i love the song, the mv and the choreo soo much

[@herohearts1919]

I stg this song is a James Bond theme song in another universe. IMAGINE THE POWER. This over dramatic 007 intro scenes eventually phasing into the classic theme. I need it in my life

[@agiksf.8998]

I am in love with the movie style strings in this song. Combined with the electronic sound... Ugh, the duality in this song. I have such Bjork vibes. Taemin is my kind of music this year! These songs and MVs have it all

[@fearlesskeys1323]

This song is based on Plato’s Theory of Forms (이데아론) and especially allegory of the cave. I recommend everyone who doesn’t know about that to read it out and then watch the MV again. It’s really interesting ♥️

[@Luminous.A.Glory_VitaNostra]

Thanks for your reaction!!!! He’s just SO GOOD!!! No one else is standing where he’s standing!!! Love him so much!!!!

[@LeeDee5]

Every time Taemin drops a new MV in the back of my mind I’m always like “I wonder what PD is going to say about this one.”

[@applebee39]

I think you got it spot on. IDEA strays from the realm of pop songs and into the world of movie scores. It has a similar feel where the replayability may not be as high but the impact and emotional journey is intense.

[@MaluSilva-yx8nl]

Idk if anyone told this here yet but, the "killing me softly" parts are sing by BoA 👀

[@izzydog111]

Are you pranking us or is this true?

[@MaluSilva-yx8nl]

@@izzydog111 Well, if this is not true someone pranked me because that's what I saw a lot of people saying 😅

[@Faelivrin12]

just when you finished the MV it popped up as an ad lmfao perfect

[@mrkam3441]

thank you for this reaction, PD-nim! I've been waiting for your video :) As for the T-pose, it actually appears in Criminal after the first chorus, showing him as a statue at 1:37

[@luziastefany]

This is just my favorite comeback of the year. Nobody could do this kind vibe so good like Taemin!

[@MissOriginal7]

Honestly I like this format of the reaction videos. It helps to give the artist more streams and having a “play-along” with commentary still gives you the views you need! It’s not ideal that it’s changing this way but at least we have the power to make it into a win-win situation. I love your reaction and kulture study videos, please keep working on them, your effort and work is much appreciated!

[@Nessainthebuilding]

Yeah when I first heard Idea I felt the same. I was a bit uncertain about it and then it grew on me and now I'm addicted to it

[@gloryelfblink1115]

Taemin is the definition of perfection.

[@Lumiinosiity]

It's not K-pop anymore, it's T-pop! The song is about him finding his new identity, so technically it's like he's fighting himself. And he indeed ends Criminal with his "Jesus" pose, the MV just didn't show the choreography ending! Nice catch PD. Also I love how I could still hear a glimpse of the song from your headphones

[@cabbagejuice]

if you didnt know BoA is the female voice who says "killing me softly"!! she secretly featured on it shes doing so much this year for her 20th anniversary yayyy

[@matildaoverton2770]

Nobody is switching concepts and genres as smooth as taemin

[@osakuramochi]

I got Taemin's "Idea" whole music video as ad here and I had never wanted to thank KZbin this much. Apart from this, glad SM has changed from blocking reactions to profiting off them (as it's the best way to promote for them). Edit: Wrote this before actually watching, smh SM I thought you had turned a new leaf. PD KEEP DOING WHAT YOU ARE! Big fan of the channel!

[@christinab1288]

You are so correct in the way you understand this music and lyrics. He is such a creative artist on a level you just don't see.

[@KittyAnneLeon]

Actually, criminal’s choreo ends exactly how IDEA starts (you can check the dance practice) in the same pose, so it is connected in some way, I think is the continuation, at least choreo sense.

[@ihavenoklou4773]

The jesus pose also appear in Criminal when he was with the statue. And also in Move, so we can say that this is a common theme in Taemin's choreo.

[@lu_cas11]

I've watched this mv so many times that i can hear the song just by watching the mv lol...

[@exol0t992]

Taemin said hey guys its me...the god of kpop

[@taylorvoorneveld3402]

the reaction I've been waiting for!!

[@superstar-lr3un]

it gaves me evil vibes the dark shinee vibes that I love the most

[@24sailorvenus]

the song is literally INSANNNNEEEE

[@jessjess1107]

i love love looove this song. i've had it on repeat for days and it's always in my head

[@Eireneist]

amazed by IDEA I mean when its Taemin it always satifieds me love the reaction thanks

[@marienes6955]

i am thrilled by this comeback, def one of my faves this year taemin is really the reference of the whole industry

[@sivirdolol]

the final criminal pose is a T pose and the start of idea is a T pose as well

[@nineplustentwentyone26]

If you notice in the second chorus, he depicts heaven, earth and hell. (Heaven - clouds and white outfit, Earth - trees, suit with white feathers, Hell - the fire in the background)

[@4Peace.]

The duality, and Taemin gets to show how he transforms into the angelic, new Taemin character. He explains his conceptual narrative in some of his other videos. Yes, he has surpassed the kpop genre, and it's obvious that he has studied filmmaking in his amazing work. Thank you for your reactions!

[@foxintrash9636]

I have to be honest.... I like IDEA more than criminal It just really takes me back to those glorious Want and Move times But at the same time you can really se his growth as an artist 100/10

[@roomofmirros]

This is the first time I am actually talking about a video's sponsor and I have to say that I used Rosetta Stone to learn Korean and it's so fun and helped me ALOT...the learning method is really fun and it's so helpful if you learn it parallel with listening to Korean music and watching Kdrama...since I'm lazy, i didn't take the courses completely and i yet have to finish them but the best thing I learned so easily and quickly is the alphabet and I can actually read Korean, that was a huge step for me !

[@iviebx]

pd it doesn't matter the format i'll always watch your videos!! the way idea is structured is so interested i love the first chorus and its continuation it's like i can't breath until the second verse comes

[@sirdromos2769]

The end of 2kids is the debut of criminal and the end of criminal is the debut of Idea. 🙆🏽‍♂️

[@lukereyes9263]

That bass drop is EVERYTHING :) !!! It matches the vibe of the song PERFECTLY! SOTY IMO :D

[@uriya7009]

I always love how pd react to artists, especially my favs' one.. Like, i feel so happy when he say he like the song or mv or anything. Just like how he said he prefer idea in the context of artistic aspect but he also likes criminal more in terms of kpop song. Love it pd! Anyway Taemin is king. Periodt. No one can change my mind.

[@ginj13]

Thank you much PD. No issues listening on another device. Worked great.

[@bbibbibu]

i actually quite like the no audio thing because not only does it increases the streams but the viewer is also in charge of how loud they want the song to be in addition to the commentary

[@damianreyes5343]

all of the ending/starting poses from 2 kids to idea are connected! also the director of the mv said it was filmed and edited in a way similar to a horror film

[@blossom_718]

it's connected with taemin's criminal closing > opening idea you must check his dance practice or music show to check the move~

[@mons3013]

It's all connected in performance aspects. Taemin starts criminal with the ending pose from 2 kids and he starts Idea with the ending pose from Criminal.