The Laundromat | The Pointe Shoe Mysteries with Joe McNally

Follow behind the scenes with Joe as he starts piecing the shot for this dance noir storyline.
Joe McNally is an internationally acclaimed photographer whose career has spanned 30 years and included assignments in over 50 countries. He has shot cover stories for TIME, Newsweek, Fortune, New York, Entertainment Weekly, The New York Times Sunday Magazine, and Men's Journal. He has been at various times in his career a contract photographer for Sports Illustrated, a staff photographer at LIFE, and currently, an ongoing 23-year contributor to the National Geographic, shooting numerous cover stories for those publications.
Joe was listed by American Photo as one of the 100 Most Important People in Photography and described by the magazine as "perhaps the most versatile photojournalist working today". He has been honored as a member of Kodak-PDN Legends Online, as well as being a Nikon Legend Behind the Lens. In 2010, he was voted as one of the 30 most influential photographers of the decade in an industry-wide Photo District News survey. He is also an educator and keynote speaker
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Products Used:
NIKKOR Z 14-30mm f/4 S
www.adorama.com/nkz1430.html
Nikon Z 7 Mirrorless Camera
www.adorama.com/nkz7.html
Profoto Air Remote
www.adorama.com/pp701301.html
Profoto B10 Plus
www.adorama.com/pp901164.html
Profoto A1X
www.adorama.com/pp901205.html
Profoto Pro-B4 1000 Air Pack
www.adorama.com/l/?searchinfo...
Profoto 1x3' RFi Softbox, Strip
www.adorama.com/pp254708.html
Profoto 50deg Softgrid for Softbox RFi 1x3'
www.adorama.com/pp254627.html
Manfrotto Super Clamp
www.adorama.com/bg2900.html
Manfrotto Variable Friction Magic Arm
www.adorama.com/bg2929.html
Manfrotto 1005BAC Air-Cushioned Ranker Light Stand
www.adorama.com/bg1005bac.html
Avenger Sand Bags
www.adorama.com/aegs202.html
Avenger 9.8' C-Stand 30 Kit with extension arm
www.adorama.com/aea2030dcbk.html
Avenger Chrome Mini Boom
www.adorama.com/aed600.html?o...
Credit / Support
• Erica Lynn Bridge - Talent - aka the ballerina “victim"
• Larena Danielle Poole - Talent - aka the ballerina “villain”
• Nik Pjeternikaj - Talent - aka “Detective Nik Night”
• Joe McNally - Photographer
• Seth Miranda - Technical Consultant
• Dustin Samman - Photo Assistant
• Xzavian Cookbey - Photo Assistant
• Cliff Hausner - Profoto - Technical Consultant
• Fernando Martinez - Lead Camera / Director
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#JoeMcNally #BehindTheScenes #PointeShoeMysteries

[@VanessaJoy]

So happy for videos like this that show even the greats like Joe McNally build a shot step by step and even makes mistakes/changes along the way until he gets what he wants. So inspiring.

[@JoeMcNally]

Many thanks, especially coming from a talented fellow shooter such as yourself! I make mistakes all the time, every photog does. It's just part of the process!

[@VanessaJoy]

💜

[@GavinHoey]

Just mesmerising to watch. I dream of having that level of previsualization 🔥

[@jmendezh]

And coming from you....I mean, you both have a incredible sense of previsualization, you "always know" what you want, of course experimenting is important as well as creativity. That´s why I love see you both because is really really nice to see all the process to get a final image. Amazing.

[@abhijithanandnewyork]

Gavin Hoey You nail your ligting every sigle time in the most limited space and as far as i am concerned you are a genius in previsualization too👏🏻

[@cooloox]

@@abhijithanandnewyork Beautifully stated and I agree with you 💯 %

[@JoeMcNally]

Gavin, you are such an accomplished shooter! This is very kind of you to say. You as well are possessed of that imagination and the pre-vis that requires.

[@wilbmoore]

Yes Gavin I totally agree. We'll get there. Lol

[@LastXwitness]

This was such a fun set to be on and it’s good to have you back on here Joe. Always think of you as the Spielberg of photo and all this imagination plus technique applied to a grimey location to create the scene/narrative you’re after proves it ! Thanks for having me Joe legit honor 🙏

[@AnneCahill]

Great job Seth. I could see your energy and enthusiasm come through, and loved seeing that. Looked like a blast!

[@JoeMcNally]

Great you were there, Seth! Hugely helpful!

[@josborne2186]

This is bloody genius, I could watch it all day. My favourite line ‘would she appear more dead if...’ but seriously, a real master at work.

[@JoeMcNally]

I was channeling Miracle Max: It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do.

[@vtj2300]

Congrats, Adorama, best photography video ever produced on KZbin! I hope this will turn into a series!

[@tahoeturk]

Once again proving you Joe are THE leading educator in the world of photography. So much relaxed fun on the set, so much craft and all in service of the story. This is hopefully the first in a long series.

[@neelsredphoto]

It's incredible watching Joe work. Great results and I love how he's not too good to say 'please' and 'thank you'. Well done to everyone involved. Thanks for sharing!

[@JoeMcNally]

Gotta be good to the crew, you rely on them so much, and they work so hard. Great people on the set!

[@cliflowry9433]

Really great opportunity to watch Joe McNally piece together the elements of the scene to produce a story within a picture. This is almost literally a picture that says a thousand words. Thank you.

[@GeorgetownThunder]

Joe is my hero of the photography world. If I could be half the photographer he is, my life would be complete.

[@JimKilgo]

Joe on the Go! Seth what a privilege to get to work on the set with him! Thanks, Adorama for having Joe! Bring him back for more!

[@marktomphotography]

The complexity and precision of this is truly inspiring.

[@arangodan]

What a treat! Thank you Adorama for letting see JoeMcNally work. He’s such a professional. Calm. Measured. Respectful. Talented. Bravo!

[@MikeNelsonPedde]

Joe is one of THE pre-eminent photographers in the world today, an absolute master of his craft, and yet to watch him work and he's so down to earth, so kind, so appreciative, so thankful, so supportive of everyone around him... it's just amazing. We should make him an honorary Canadian. 😏

[@jpdj2715]

Joe illustrates you don't have to click-click mindlessly to make beautiful photos and in the process illuminates everybody with his deep knowledge of the technical side in a relaxed way. Fun.

[@JoeMcNally]

Many thanks!

[@williamborges3914]

Amazing! Thanks to Joe and everyone else on location! And, many more thanks to the decision makers at Adorama who make Adorama TV possible. What an incredible educational resource.

[@Adorama]

Glad you guys appreciate the effort! ❤️

[@JoeMcNally]

Thanks to Adorama as well! They took a chance on this. It's definitely a bit different.

[@keithpinn152]

Amazing. It is so enjoyable watching how Joe works through the development of a lighting recipe. Bring on more! Keith

[@KenCannon]

So inspiring! Makes me want to grab camera and lights and go create! Great video, thanks to all involved.

[@SamuelRiveraFilms]

Wow this was incredible!! Thanks for sharing this and I hope to see more!

[@shifteleven]

Yes. Please continue this saga! The images were great and loved how you built up the scene.

[@vic_the_roman]

Always great to see the master at work! Also it was awesome to see Seth involved in this shoot.

[@ericonly]

This is so dope. Seeing the bts and hearing the thought process is so valuable. PLEASE make more videos like this. What a wonderful learning tool. Thank you for this.

[@dcallan812]

Fantastic. 👌 the dark undertone and beautifull lighting work so well.

[@stevefrederick9736]

I've been waiting for a new story from Joe.... well done. Great educational project.

[@johnkosterimages]

Fun!!!! I love these kind of shoots, lots of great info and instruction.

[@paulrobinson6548]

Love it, Joe! Please, please do more of these

[@DsRockGuitar]

It`s so amazing to see Joe working... Outstanding.

[@winni223]

Joe as well generously shares his unique experience. A magician's master class

[@JoeMcNally]

Thank you Diego...sorry it took so long for me to get back on this page.....

[@MrSpiff9]

Beautiful job Joe! I immediately heard the announcer; "It was a dark & stormy night, in a city that knows how to keep its secrets..."

[@JoeMcNally]

Yes, right! "There are eight million stories in the naked city. This has been one of them."

[@tomgrigsby5401]

Love to watch Joe work, he has such a creative mind

[@donbodat]

outstanding talent in front and behind the Nikon camera... how can it possibly go wrong..

[@winni223]

Lots of familiar faces if you watch Adorama :) Thank you Joe and the Team!

[@vonpotatostein]

Joe is a L E G E N D and the team was SUPERB!! thank you Adorama for bringing always such awesome content!!!

[@colinadams5745]

This is a Masterpiece!

[@alexcerdenaphotography]

It was amazing to watch this. Thank you 🙏🏾

[@lindaallen594]

Love, love, love this video and watching the Master, Joe McNally and Team at work!!! Looking forward to the next one in the series!

[@maortizjr80]

Awesome!! Looking forward to the full story

[@nord384]

Please, more such videos!

[@Sportserjeff]

Love it! Glad to see I'm not the only one with a warped mind!

[@harj-spp8547]

The legend that is......Joe McNally. The outside gelled light blazing in WOW!. The way so many objects pick up nuances of the pinks and blues, give so much drama and depth to the image that it doesn't make sense any other way, for this type of scene. I adore cinematic scenes. that pull you in and will hopefully will learn enough to get started to use this kind of lighting inspiration in my work too. Joe you are always a inspiration and love how your mind conceptualise and apply such ideas. Thx Adorama for the video/BTS.

[@JoeMcNally]

Thank you so much for the kind words. You're right, I was going for something that was a bit on the cinematic side.

[@D-Professor]

Wonderful to watch a master at work. Mr. McNally is always an inspiration.

[@JoeMcNally]

All best and thank you...

[@andrewfrost8866]

Excellent, Joe is the man!

[@PaulHoward]

Fabulous!!! So good to see Joe here again!

[@SuperQBAH]

Was just amazed at how many lights were used to make those shots.

[@JoeMcNally]

Each light did a job, and it was fun, like a puzzle, to put together.

[@creativechr1s]

Wow! This is such an amazing shoot and some really creative shots here. Joe you are a true master

[@tw9535]

So fantastic! And why you never doubt Joe NcNally. Early on I kept thinking, "Joe, we want to see Erica's face... not just the legs!" And, of course, Joe knew that. Erica is such a trooper-- everyone was awesome. Nothing left to say except, BRAVO.

[@therealsteelie]

Absolutely loved this. Joe as always the 'master of light' and the talent et al all brilliant. Looking forward to the next episode.

[@wilbmoore]

I love when you take the time to put a concept together. This was excellent and I love when Nick is in the frame. He's really cool when being photographed.

[@JoeMcNally]

Nik is definitely the man!

[@danbrowning2418]

That was a blast! Both a technical and an artistic marvel. Thank you.

[@przemekbil7310]

It's super inspiring to watch you working Joe!

[@jerrym8140]

Amazing job everyone and Joe what can I say, I absolutely love watching you work!

[@wjohnson20]

Amazing BTS!! Shows great teamwork and great creative leadership not to mention tons to technical gems!!

[@JaredRibic]

This was really awesome! I loved watching Joe's thought process during the shoot. Thanks for sharing this!

[@derryk1]

Back in the day the men's magazines such as GQ, Esquire etc would have layouts like this. Telling a story through photos and of course high fashion. It was much more interesting than the standard images of the models posing with their best mindless Zoolander expressions. These types of shoots and exactly how it's done with all the good bad and ugly moments tells the truth. Very helpful to those of us looking to come up with unique story telling through images both still and motion. Thank you for this.

[@JoeMcNally]

thanks, yep agree with you...back in the day, you could literally tell a fashion "story" and let it breathe a bit. Hoping to pick up again here soon.

[@paulhills1967]

Fascinating to watch. More please!!!

[@JoeMcNally]

Working on it!

[@TravisBrooksPhoto]

This is fantastic! Really cool to see how Joe works and visualizes the scene. Love videos like this!

[@JoeMcNally]

these are fun to do. I mentioned to Adorama that I didn't want to just go into a studio and talk about lighting. Wanted to get into the field and really do it. Very thankful to Adorama for putting this all together.

[@RimantasLiubertas]

The best I have seen from Adorama this year :)

[@allandixon8105]

Awesome video. Met Joe at The Photography Show in 2014, attended his business seminar.

[@mikebarbee8621]

Excellent video Joe and Seth! You all, and the talent. were fabulous! Thanks for sharing!!

[@djsugarbear6079]

The one and only!!!! Amazing work as always and extremely inspirational!! 👍🏽

[@MikeJamesMedia]

Joe! The behind-the-scenes videos of your shoots are my favorite "how to" lighting studies. Thank you so much for sharing this! And, it was nice to see some of my favorite "Adorama team" people in there. (Erica and Seth) Great job everyone, and of course, great job Joe, on both the concept and execution. Lots of fun! (I've recently purchased your "Lighting Logistics and Strategies for a Life in photography" course, and am loving it.)

[@JoeMcNally]

Adorama's got great folks working there. And they had faith in a nutty idea!

[@DaveLundy]

As soon as I saw the title, I skipped it. But a little later I saw Seth Miranda talk a little about it in his weekly Adorama Rewind and decided to give it a look. That's WAY beyond any lighting I could ever even remotely think of doing, but I enjoyed Joe's step-by-step description of what he was doing and why.

[@raulakis35]

BRAVOOO!!! Amazing work Joe, Zeth...Erika!! Always inspiring!!!...

[@Valtrach]

This is a Masters video. Seth Miranda and Joe McNally? And for free? Great video. Thank you for your time and work Joe and Seth.

[@IslandFilmMaker]

That was FUN! Great lesson on light :)

[@perrycouncil691]

This is a great video shoot. I learned so a lot about lighting. Much Appreciated Joe!

[@NIKONGUY1960]

Ninja level brilliance. Love these BTS vids. The mind of Joe McNally is a dark and mysterious place.

[@leewatson1525]

That was pretty good never would have thought laundry mat

[@JoeMcNally]

I've got a strange brain....

[@eirikkittelsen9787]

Amazing video!! really show a creative process of an artist at work!! truly amazing to se how the lighting is adjusted to obtain the desired look and feel of this scene!! Bravo!!

[@richardkozak475]

OMG what fun this was to watch! Must have been fun to be on set. More - please

[@JoeMcNally]

It was...great folks and we had a bit of a hoot!

[@1BigBucks1]

Joe is THE MAN

[@tracyedwards3354]

A lighting triumph, great video 👌

[@wannabeturbo]

Wow, I'm really glad I finally watched this.

[@gewglesux]

This is soo cool!!! I enjoyed every minute of it!!!

[@carlosread5887]

Such exciting and fun to watch, and wonderful results! Loved this video!

[@lenam6510]

So entertaining! Loved it!

[@NYIKAZENO]

McNally is a Friggin' Master. Watching him craft a scene (juggle cats) and tell a story at the same time is incredible. The only down side is it makes me want to go out and buy a bunch of Profoto gear... Thanks Joe! Thanks Adorama,.. oh and you too Seth :) ...

[@briano58]

Excellent loved it 🤘🤘🤘

[@pattymattes7124]

You give a whole new level to an image telling a story. I love this!!! Thanks for going over the lighting!!! Okay, so, did she do it? I can't wait to see the sequel.

[@trumannnnn]

Wow! The big McNally!!!!

[@MyHumanWreckage]

A true genius. Love it!

[@teleking58]

Amazing to watch the process unfold, the lighting build and the twists and turns to the end result. A real pleasure to get a tiny glimpse into the mind of McNally. i'm sure she was as comfortable as she could be but poor Erica. Love the whole shoot though!

[@JoeMcNally]

Erica was a trooper!

[@JimResnikoff]

That was pretty amazing.

[@lerakogan]

love it love it love it!

[@gbunton]

Joe is a master commercial photographer, shoots like this come easy to him, as it should after 30 yrs doing it. What the youtube crowd will never grasp is when an agency is paying you 50 k to produce images, you kinda figure it out.

[@shawnvine4918]

Great fun and a lot of good information. And great model talent. Thank you.

[@MySalesTalk]

That was excellent!

[@andrewchisholm3665]

Just amazing

[@revbarth1]

Seth you lucky dog, getting to shoot with the Man :{)))

[@Prateek.Social]

truely on-point informative

[@alex0589]

Dude...

[@simianinc]

Fabulous as always, Joe .... you’re the master. My only feedback is as with most KZbin BTS videos, the resulting photos flash by too fast. The video is 23m long and we’ve invested that time watching, but the payoff (the climax to your “movie”!) is so short. I want to savour what you’ve created

[@JoeMcNally]

Good critique...we'll bear that in mind for the next one. Seriously, appreciate it.....

[@KAR120C69]

Like watching how a concept and idea gets built from beginning to end with all the small steps included. My only question - Did you happen to find my missing sock in that dryer? Keep up the great work & looking forward to more... and word about my sock ✌️

[@TheJWC56RSA]

I would like to see this type of scenario in video format also... meaning that it is not only a photo shoot with photos as the main output but video as the output... that will be challenging but great!!

[@martinwerge9245]

Light Candy 😍

[@freddensing1224]

Love it

[@roytarbox7733]

Brilliant

[@djbphoto]

Fun to watch entertaining and nice showcase of equipment. Like shooting through the window challenge. The finals are fun. Cute story well done overall. Donald Bowers

[@kurtozan251]

MORE OF THESE!

[@studio9guy]

That's great. Creating a drama to create dramatic photos! I also enjoyed seeing Erica and Seth in a different context.

[@poniatowski3547]

wow. just learned more 23.14min than I thought possible. just wow.

[@250GTOAJ]

Awesome, worth the wait to see! I hope Erica got some extra compensation for being in the dryer.

[@vinnym6734]

Master Joe!!!!!