The Laws of UX - 19 Psychological Design Principles

[@thefanboy3285]

DON'T MIND THIS ; JUST A LITTLE NOTE FOR ME FOR LATER 0:00 intro + talking a bit about author of the 19 Laws Of UX 0:22 Aesthetic Usability Effect -> Users often percieve aesthetically pleasing design as design that's more usable. 0:50 Doherty Threshold -> Productivity soars when a computer and its users interact at a pace that ensures that neither has to wait on the other. ( The time it takes to make a decision increases with the number and complexity of choices. 2:40 Jakob's Law -> Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. 3:10 Law of Common Region -> Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary. 3:40 Law of Prägnanz -> People will perceive and interpret ambiguous or complex images as the simples form possible, because it is the interpretation that requires the least cognitive effort of us. 4:20 Law of Proximity -> Objects that are near, or proximate to each other, tend to be grouped together. 4:40 Law of Similarity -> The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated. 5:00 Uniform Connectedness -> Elements that are visually connected are perceived as more related than elements with no connection. 5:20 Miller's Law -> The average person can only keep 7 ∓ 2 items in their working memory. 5:45 Occam's Razor -> Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected. 6:06 Pareto Principle -> The Pareto principle states that, for many events roughly 80% of the effects come from 20% of the causes. 6:40 Parkinson's Law -> Any task will inflate until all of the available time is spent. 7:07 Postel's Law -> Be liberal in what you accept, and conservative in what you send. 7:30 Serial Position Effect -> Users have a propensity to best remember the first and thhe last items in a series. 8:05 Tesler's Law -> Tesler's Law, aka The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced. 8:40 Von Restorff Effect -> The Von Restorff effect, aka The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. 9:11 Zeigarnik Effect -> People remember uncompleted or interrupted tasks better than completed tasks. 9:40 outro

[@austinandriese]

I know it's a lot of work but it would definitely be dope to have each one explained briefly with examples. I got the gist of it but it would be even better with examples. Love the vid man, so many of this is important to understand. We do a lot of it without even thinking about it.

[@jatodaro]

Great idea Austin! Coming soon 🙂

[@Machiavela]

was about to type the same thing

[@analiseferguson3191]

​@@Machiavela lol

[@niladrisharma]

And in the process, you will have 19 different videos to earn from.

[@MCR831]

@@jatodaro can you supply the link to the examples ?

[@MustSeeHeaven]

Thank you so much bro for this video. I'm a graphic designer who is now learning UI/UX Design & honestly I didn't find any good sources of learning at KZbin. I can't pay for the courses on sites so I want free solutions. Your video made my day. If you help me a little more, its an honor for me.

[@theHUB1LK]

Most wanted content for Designers.

[@kjellruben]

Love that site. Would be cool to make this a series’s and go through each one and see how it can apply to a website, product and app :)

[@Honestly__now]

Excellent to do as presentations in a UX group

[@thatswhatshesaid42069]

Yep. Just what i was gonna suggest.

[@bluetang7317]

Yeah, I need examples. The definitions he gave for each aren’t super clear on how to view the website.

[@shervinaryan2631]

second this! this would be fantastic to see

[@rajeshsatyarthi]

+1 please do that

[@sarandf4078]

I noticed the music in the background helped to digest the information much better .. Very gd job!

[@tobiaslawrenz6032]

Thanks Joseph, with your video I was able to create the basis of our database and achieve incredible added value. Thank you from the bottom of my heart.

[@kshitijshukla3055]

This is a well-designed video I must say. It could have been better if explained with some examples but still, it's informative and beautifully composed. Well done.

[@MarkWhiteartist]

The production of this video *chefs kiss*

[@Kasradesign]

What a great video Joseph. Every designer needs to watch this.

[@TheAaryanQ]

so much inf in 10 mins, well condensed

[@zaheera91]

I started self-studying about designing so your video definitely made me learn some things. Subscribed immediately as I could already tell I would learn more from your other videos. Thank you for sharing with us (and to the one making the principles)!

[@theuxbattles9278]

Great information. Definitely a good introduction to those aspiring designers/ and good refresher for seasoned professionals. At the end of the day, what we do as experience designers is design for people. Understanding core principles will help drive a better experience. Good Job.

[@henrythomas7112]

Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

[@MrJmhess77]

Great vid! If you like the video, the book is even better. John Yablonski digs deep into much better detail.

[@MichaelLloydDesigner]

Vital UX information! My notes are extensive.

[@patrioticgrind]

Thank you! Most useful video on design. Concise and short

[@imransaieen]

Excellent, but most of ur video animations do not show relevant examples of pictures or videos to show a certain law. Better redo the animation with relevant pics & vids, then ur video woyld become popular, after that I'd love to show it to my class.

[@kyonas6047]

Bro imagine seeing a whole detailed video about all these laws lol.. Somebody has to make that it would be so cool

[@ELECTRO-e3z]

Excellent content this is What I search for

[@adevikthur]

These are really helpful to design enjoyable products.

[@intelone814]

Hello Joseph, great to see you posting again. would you keep it up please? also playlists would be really helpful, I feel like I'm asking for much.

[@anujmore3115]

This is really amazing and quite insightful. Thank you

[@Kasradesign]

What a great video Joseph. Every designer needs to watch this. 🔥😍❤️

[@kaducamilo2012]

Thank you so much for sharing this website, I'm definitely starting to study UX and this is very important

[@blackbird163]

Thanks for this! Def some things I didn't know. Altho I'd prefer more time dedicated to design examples rather then the actual history

[@flashboyonly]

This video is so cool......The info are useful and the video is full of superb colors.

[@a.duncan6791]

Expanding the application(s) While watching the program, I was struck by how many of the "laws" relate to other disciplines. From forensic analysis, economics, target acquisition, shelf-space positioning, to conformation bias, and more if I think more about it,, applying many of the ideas can help successful outcomes across multiple areas of inquiry.

[@RenatoStupar]

Thank you for the video and explanations.

[@TaCtiiCx]

Thx a lot for posting such videos, well organised, no useless talking. Great job, keep it up :)

[@the.awkward.artivist]

Quality content. Thank you so much

[@CasperAbraham]

Did some work for you folks. Go forth and search .... 1. Aesthetic-Usabiity Effect 2. Doherty THreshold 3. Fitts' Law 4. Hick's Law 5. Jakob's Law 6. Law of Common Region 7. Law of Pragnanz 8. Law of Proximity 9. Law of Similarity 10. Uniform Connectedness 11. Miller's Law 12. Occam's Razor 13. Pareto Principle 14. Parkinson's Law 15. Postel's Law - Robsutedness Principle 16. Serial Position Effect 17. Tesler's Law 18. Von Restorff Effect 19. Zeigarnik Effect

[@jatodaro]

It’s all in the description 😂

[@rtnjo6936]

that's quality video. KZbinrs should learn from you

[@acropolis4357]

This is GOLD!! Thanks for sharing these brother. Keep those valuable content coming. Will check out more of your videos. Thank you!

[@KerrieRedgate]

Thank you, Joseph. That was great, and very enjoyable! And many thanks also to Jon Yablonski for allowing you to share all that with us!

[@anigrigoryan1951]

What a nice voice❤️. Thank you for great explainations.

[@deveshgandhi7134]

How do I remember these and bring them to practice ?

[@resources1balde417]

How is the Occam's Razor relevant or applicable to UI Design?

[@KD9-37]

Amazing video! thank you ! and John!

[@tejas3632]

How did you learn all these principles? Can you please recommend which books to learn from?

[@karanjadhav2041]

Laws of ux

[@StrangeIndeed]

This video's a goldmine c:

[@rysmosley4525]

Great information and presentation! Thank you!

[@uxbits1567]

Such a good video UX designers! Thanks!

[@jatodaro]

Thank you!! 🙏

[@matt-g-recovers]

What a great little gem

[@filipecardoso4058]

Great content! Congrats!

[@ishibam97]

Heyyyy! I need those color palettes.... mind-blowing.

[@amcds2867]

Thanks. Goal-Gradient Effect?

[@koustubhmuktibodh4901]

Wow Sir great Video on UX Principles.

[@devine_noise]

This was brilliant. I'll check out your courses.

[@jatodaro]

Thanks Kyle! 🙏

[@siddhartha4606]

Wonderful, But You missed to mention "The Goal-Gradient Effect"

[@hoodboundstreetwear1570]

Great video

[@platinummusiclounge1203]

The Doherty threshold was actually written by Walter Doherty and Richard Kelisky

[@danieldante8341]

This is awesome, thank you! 🍻👑

[@manuelacacciotto4995]

I love this video! Congrats

[@uzee2257]

Conceptually all these makes sense but it would be nicer If we had a point of reference or an example to demonstrate all these laws. Human brain can easily remember the application rather than theories it self (That's just my personal opinion)

[@ekaterinapchelnikova5348]

Great, especially for Beginners in the Design field. Thank you.

[@shubhamkainthola2335]

Thank you for sharing these insights. You have done an excellent job in curating and executing this video.

[@deepgrowth353]

Great Video, thanks

[@aminansar5294]

Awesome! Thanks for sharing such a valuable information :)

[@h.t.7310]

Very cool, excellent stuff.

[@iJuce]

So how does the last psychology exactly help us? Do i need to leave my website unfinished for people to remember it?

[@jatodaro]

This one is more about making the user aware of uncompleted tasks as a way to encourage them to complete them. I'd say it's less about "memory" from a recollection perspective and more so about a sense of incompletion as a catalyst to take action.

[@laxxai]

Would be great to see some examples in ui. Great video tho

[@illeone5433]

Very interesting principles

[@docky_beats1232]

this was incredibly usefull!!! thanks a lot and keep up with the great work!!!!

[@ShiusKitchen]

Very helpful content

[@atbxoxo]

Could the fact that there is 19 items on the list but not a nice round forgettable 20 be intentional? Zeigarnik Effect perhaps

[@briananekea7480]

Thank you sir

[@danakaboom1158]

Good stuff. Thanks and subscribed.

[@doomster2914]

Great stuff. Thank you x 💯

[@HamedMoodi]

what is your microphone for recording? thanks

[@foundx8426]

Thanks for making this video and explaining the 19 rules. The animated images are beautiful and smooth, but I find them not useful or too abstract for me to understand the rules. Perhaps they are only decorative and I had the wrong expectations that they mean something?

[@sbonelongus3360]

eureka! thanks Joseph.

[@tajinderjsingh826]

Its awesome dear /// Thanks

[@brajkishore32]

Examples should be there along with abstract info

[@renascienza.bazarclub]

Following one these rules, this knowledge could be better digested with one short video for principle, with a little more info about each one.

[@AkinsRealm]

Thank you!

[@arunn3874]

please give examples so that we know the use cases

[@pauljohn3898]

awesome content

[@jenniferward6821]

Fabulous. Thank you

[@kamalthanki1130]

thank you bro for sharing.

[@gulbaharoctonet2946]

hello you are professionally using color when you design something.And i wanna be designer, i wanna ask you ,professional designer,what i have to do, because i dont know where i have to begin,give me some advaise which book is better?

[@fractalelement857]

as a ui / ux designer, do you have to literally draw every single frame of website or mobile app you're working on to explain every option user go through??? i am asking this because i tryed it and there is big amount of pages i need to draw and explain so it goes deeper and deeper....also i want to mention that i tryed this on a simple app like send sms message on the phone. I can not image how much frames and options would have some social networks apps ,or some websites,e-markets. How do you deal with it ?

[@joshtornquist1937]

adobe xd, bro

[@SwOOp_de]

great site

[@cyberlink824]

please is that the 8 rule is obligatory?

[@nehakapoor4438]

Thanks

[@dontnowatimdoing446]

watch at 1.5 speed

[@adityaroshan1688]

Thanks 👍

[@rabbythesr]

Nice

[@manishsingla9473]

Hey, nice explanation man. Can I make a post for Instagram on this topic?

[@ginamorales7424]

Wish I can see examples of the laws instead of random pics

[@andikabanuraga4280]

In Hick's Law, I think you've mistaken William Edmund Hick with John Hick's photo. Different person...

[@cric46999]

Try presenting without the bg music....its adding to the cognitive load....i couldn't understand few points as i was getting continuously distracted with the music.

[@machinelearningid3931]

awesome ......

[@slevinski]

Some examples of applications wouldve been great; this is just a regurgitation, albeit a useful one, of the website.

[@bonbonpony]

02:08 Google: "We value your privacy, so give all your privacy to us. [AGREE]" :q

[@rootenshi]

Lmao xDDD

[@1deplatt]

This is cool

[@Leorizing]

Amazinnggg

[@ZOEAnimationStudio]

Nice brother :)

[@recipehacker9752]

Anyone who’s taken cognitive and social psychology knows all this already. This stuff is not design related, per se, but may have some application.

[@starogre]

these are great but without real world applications of these laws and real problem / solution examples, it's pretty pointless

[@ababouh.5540]

This is a good video but you just read the text from his website and did not give any examples. It would have been better if you gave a UI example for each element

[@evamonikaseptiana5083]

Thank's you