"what economists dubbed, a dick move" haha it got me
@CruelUnknown10 ай бұрын
I lived in a city called Guelph. There was a Nestle water bottling factory and everyone in the city hated Nestle because they'd literally take all the cities water and bottle it up and sell it.
@mattmmilli828710 ай бұрын
I was going to say cap but looked this up and damn, they really did 😂
@shidditiddis9 ай бұрын
@AdoraTsang I’d take my chances with the unfiltered municipal water versus the dog water they bottle up and sell
@blushinghuma5 ай бұрын
they did this in pakistan and other countries
@gastonkessler535310 ай бұрын
Here in Switzerland we recently had a referendum on whether or not we should hold multinationals like nestlé more responsible for what they do abroad but it sadly didn't pass...
@mynameachef861410 ай бұрын
@@Wisteria__Lane who asked you?
@zappy739310 ай бұрын
@@Wisteria__Lane so these people do exist.
@Lovelife-Peacejoy7779 ай бұрын
All citizens around the world need to break free from their governments. All governments are majorly compromised and are working with world bankers and globalists which is very very bad. We need to create a new world, that's healthy, and free from domination. All governments of the world are guilty of crimes against humanity. We never should have governments. We can have healthy cities and societies through voluntary built society. Think about it. These corporations are in bed with lobbying with our government, essentially controlling laws made. Time for a massive change.
@gastonkessler53538 ай бұрын
@@zappy7393 I mean they won the vote so... they represent a majority of those who voted in Switzerland so not only do they exist but a lot of people think that way
@cloudsofsunset73237 ай бұрын
wooow
@sholeha90037 ай бұрын
Let's keep boycotting Nestlé. Here in Malaysia Nestlé product such as Milo have been left untouched in supermarket racks. Small vendors also have switch to other local product.
@Max4Z3 ай бұрын
We also have to find out what other smaller companies are connected/owned by Nestle to completely avoid them
@steeldeel145310 ай бұрын
i boycotted all of their products for months now and i believe we all can ps: they are over-priced junk foods, i always say if you are gonna buy something over-priced buy it from a local company your countrymen deserve you money more than foreign companies
@cindymora671410 ай бұрын
I been doing it for years in a third world country, everybody can
@mranime42OАй бұрын
Drinking Nestle While reading this 😅😅😅😅
@Cwood808010 ай бұрын
Thank you for making this! I’ve been trying to spread this message for years. People need to be aware of how bad Nestle really is.
@KC-Mitch10 ай бұрын
If you want good chocolate by a decent company, I recommend Tony's Chocolonely. They are a bit more expensive than other brands, but their pretty forthcoming about how they try to eliminate slavery in the cocoa market, but are honest about how much might slip through and why. It's not great, but it's quite refreshing compared to a real life Wonka like Nestle who tells everyone that the oompa loompa's live and work "freely" in the factory. 🙄😒
@daveburrows987610 ай бұрын
Nestle chocolates are easy to avoid, but they own a lot of other companies that aren't so easy. Governments really need to be taking much firmer stands though, too.
@cloudsofsunset73237 ай бұрын
i buy local
@kpdkchristian257010 ай бұрын
Thank you for posting this. You're a fantastic journalist and the world needs more of you. In situations like this and the recent Boeing issues, the federal government should have the ability to hold a trial and if found guilty, to liquidate the entire company, return assets to debt holders and shareholders if there's any left, and jail the executives responsible for it. If investors could lose their shirts by supporting a dangerous company like this, they'd force bad actors to be better.
@venod31346 ай бұрын
They aren't paid to do that. If you catch my drift...
@HugoBenoit4 ай бұрын
What a ridiculous statement, Nestlé is a swiss company and we won't let the american yet again ruin one of our industries. You already ruined our banks.
@b164671710 ай бұрын
And they know none of this will cause us to stop using their products.
@HowHistoryWorks10 ай бұрын
They are very hard to avoid.
@stevel.390310 ай бұрын
@@HowHistoryWorks Most nestlé products in Germany have a similar competitor. It's just tedious to look for the small nest logo on every product (after a while you know what is nestlé).
@TheMysteryDriver10 ай бұрын
Inflation got me to stop using their products lol
@Sincityboi10 ай бұрын
Which it should! It has for me!
@paulofrota395810 ай бұрын
Speak for yourself. I haven't touched their shit in years.
@ChangesOfTomorrow10 ай бұрын
I try to not buy any of their products, but they have so many brands under their umbrella that I'm not sure how well I'm managing my boycott :(
@LilliD35 ай бұрын
I am trying to boycott them. Haveing breakfast this morning and literally just realised that the mayo I used in it is produced by nestle.
@johnsavage66289 ай бұрын
No kidding. Big corporations don't become big by being nice.
@FridoGrahnify10 ай бұрын
Oh my lord, this company!😱 Thank you so much for this video, this is stuff that people should really know about!
@lostbutfreesoul10 ай бұрын
If you take something away, and the person ceases to exist.... How is that something not a recognized Human Right? Water is something we must have a Right too... or we cease to exist.
@katiekane524710 ай бұрын
Look into NACs, they've made nature something that can be traded like futures. It's in the farm bill and we're going to be the losers 😢
@venip10 ай бұрын
Please make an episode about Fairtrade or other labels 🙏
@OmDahake10 ай бұрын
they also added 17x more lead than allowed in packaged noodles in India
@daveburrows987610 ай бұрын
Oh, they added lead, huh? Why would they do that, flavor enhancement? Don't be silly. Get your story straight before trying to report it.
@uGrando10 ай бұрын
@@daveburrows9876this is the KZbin comment section, not a news source. Does it really matter whether they added the lead directly (yeah, unlikely) or if they added an ingredient that had that lead content? Pretty useless distinction and your reply weirdly comes off as shilling for Nestle. Shitty move by Nestle either way. They are responsible for what they put into their products.
@daveburrows987610 ай бұрын
@@uGrando Facts matter. Conjecture, half truths and supposition do not. Why is that a difficult concept for some people?
@phillipholland67959 ай бұрын
@@daveburrows9876They didn't add it, they simply allowed it. Refinement costs money.
@daveburrows98769 ай бұрын
@@phillipholland6795 Practice your reading skills. I was responding to something the OP said which seems to have gone over your head.
@gnarwhal756210 ай бұрын
More than any other company I've seen, Nestlé is far and away the most despicable out there. Their list of crimes and scummy business practices is as long as the list of their subsidaries to avoid. It hasn't been easy, but I've been Nestlé-free since 2018
@jodiecarlson69552 ай бұрын
It's kind of sad how many companies started out years ago with really good intentions, and have grown into greedy capitalist corporations.
@kingludwigxi10 ай бұрын
This is an entire video of "but wait, there's more! And it's worse!"
@animationengineer-ye4zf10 ай бұрын
🇨🇦Nestle took the milk powder i needed for my mornings out of canada!!
@ViscosAtlantic10 ай бұрын
🇨🇦 No wonder I haven’t been able to find them for weeks!
@cindymora671410 ай бұрын
Avoid nestle it's possible, there are alternatives to their brands, I printed a card with all their brands from Google and when I go shopping I buy the others that are close, now I almost do it from memory
@quasinfinity10 ай бұрын
This is so simple, it's brilliant. I'll probably make a note on my phone, but that is the beauty and adaptivity of simplicity. Thank you for the constructive advice.
@Max4Z3 ай бұрын
Haven’t come across a video showing nestle and all its connections to other companies It be helpful if there was a video showcasing that
@OffGridInvestor3 ай бұрын
That one on the African baby formula sounds VERY similar to Papua New Guinea in the 70s. They were spending ALL their income on formula to use water straight from the river in a place renowned for malaria and tropical diseases and many babies had diarrhoea. Piles died.
@atsanonwadsanthat1662 ай бұрын
Oh, and Nestle uses Salesforce, too, which is the software equivalent. Birds of a feather really flock together.
@alexanderveritas10 ай бұрын
The *$* it’s all it matters for the business in the end, so unless there are some serious sanctions, it will never have a real reason to change.
@Mabena4309 ай бұрын
They may be bad but they are a massive part of my portfolio
@dc2guy210 ай бұрын
Great in-depth video as always!
@Rodrigo_and_Otlum10 ай бұрын
When greedy corporate folks take over a family business. 🥶
@Ethernalxxxsoul3 ай бұрын
I wanna avoid nestle, but damn KitKats are so good😢😢😢i didn't even know its from nestle until TODAY.
@sephondranzer10 ай бұрын
Barely a minute in and it’s worse than I thought. Damn 😅 Edit: End of video. Yep, definitely everything was at least a bit worse than I thought. Damn Nestle be more brutal than a cage fighter…
@Zellpampe10 ай бұрын
Why should they change? Everyone is hating them in any case. Also, consumers are buying in any case.
@XxjosemitoxX9 ай бұрын
All of these CEOs will be looked by future generations as the worst villains in history
@sagathekawaiikilla7 ай бұрын
That water thing should be a crime against humanity
@josecipriano30486 ай бұрын
I bet the Water Resources Group is to find water solutions for scarcity, and not to take over those water resources for corporations to make millions to the detriment of everyone else.
@pensivecorner10 ай бұрын
As a father of an infant is breastfed, the discouragement of breastfeeding and subsequent infant deaths makes me sick
@tashawaters899 ай бұрын
9:06 Step aside, Age of Data, it's now the Age of The Genius.
@MrRecklessdriver7 ай бұрын
Boycott.. plenty other companies even local grown companies out there. Or make a brand yourself. Get investors and create a product.
@vibhanshusugandhi4852 ай бұрын
watching this video, as am having Nestle kit kat choclate
@BladeTheWatcher10 ай бұрын
Just your average corporation. Any corporation would enslave you if they could - actually they try every day. This is what corporations do - do anything and everything for the next 1% of profit. And, to be honest, that is their job. Should they not do it, investors would just take their money and go somewhere else.
@thecrimsonfire492110 ай бұрын
You’re kind of wrong. Business is supposed to be about providing more value to others then. And often when chasing the bottom line that leads to failure, because customer satisfaction and ethics matter despite what people think. However, you are right technically, since corporations hold a feduciary obligation to its shareholders to increase profits short term. Not how it should be though
@lostbutfreesoul10 ай бұрын
The monoploy they have on powdered milk subtances suck. Do you know how hard it is to find Malt?! Even Nestles Malt sucks, it has flour in it!
@Max4Z3 ай бұрын
That’s what I was thinking as well What companies even make malt powder
@Vroomfondle106610 ай бұрын
There are some right Nestle enabling bell-ends in the comments.
@cindymora671410 ай бұрын
Employees maybe 😂
@lostbutfreesoul10 ай бұрын
Standard Business Practice is the issue: The people making the decision to further starve a famine wracked country didn't do so deliberately. They where simply following a guide placed in front of them, that stated if X then they should do Y. This guide isn't a magic window that see's all, it has a single focus point that everything is based around. Yet this guide, this pursuit of profit concept, is treated as if it is the only thing you need to be righteous. And those using it are blind-sided all the time by PR.
@UncleJoeLITE9 ай бұрын
Now I feel SO much better. My time was spent with decent folk, like Kellog's Australia & a Sara-Lee owned _att_ MLM! 🤣 But...yeah, Nestle has always been known as the equal of a tobacco company to me. _Irl 90-00s, I wanted +33-50% 'reputation' surcharge for 'bad' corporations, no takers lol!_
@pif502310 ай бұрын
I would accuse them of negligence rather than being evil, I can see the things they got themselves into are part bad luck. They were not prepared to tackle those issues, a case of corporate Dunning-Kruger. But also, it’s eerie they keep running into those cases. In the doubt is always good to fine them hard.
@cindymora671410 ай бұрын
The water one it's not negligence this are strategies they choose to implement to make more profit, they are evil
@rrumisa7 ай бұрын
I love your vids! can u make a video about the history of nestle?
@duancoviero975910 ай бұрын
Excellent video, great job organizing all your sources 🗒️
@raymondserfontein32039 ай бұрын
I don't have kids and don't plan on living forever, so Nestle doesn't bother me. Sure they are evil, but the existence of innocence is an illusion. This message was not sponsored by Nestle.
@cosmicchelonian10 ай бұрын
An industry problem… “Well that guy over there has slaves so I just assumed it was alright for me to have slaves.”
@mexikainz10 ай бұрын
Another technicality on the video: mentioning people that did shameful things but not what they did to no be demonetized. I guess some businesses do all they can to make money! 😂
@deanthroop805410 ай бұрын
DeBeers of food
@MarztheStoic10 ай бұрын
Sounds like the old Banana Republics.
@jackdelane10 ай бұрын
Ordinary things had a good video on them too
@LG-pt5kt8 ай бұрын
When the CEO or whatever said "water as a right is an extreme idea," he isn't exactly wrong, though still a dick. Water is a need, or requirement, but not exactly a "right". I know this is going to cause people to react, so I need to say this carefully: You need water to continue existing, it is cruel to have it denied to you, but the earth or universe doesn't exactly owe you a drink. It should to be provided to you to live and work safely, and employers like Nestle *should* and usually do legally provide you with access or don't deny access to it in the course of a job, which we as a culture and society lump into "employee rights". Or, we expect a government to provide that basic access as part of our rights as citizens who agree to a social contract where we expect these things to be provided. But, no. Water, *by itself*, is not a right. You wouldn't want Nestle claiming an ocean as their property and telling you that a few bottles are your share under your "rights", and to "drink it or don't". That would be giving them am extreme amount of power.
@haswanimohdyusoff6 ай бұрын
So now we all should stay away from those junk foods...
@aaronk53410 ай бұрын
"N E S T L E S, you can kiss my A S S." Never forget hearin that on a CB long ago
@greenleopard4910 ай бұрын
We need to boycott Nestle.
@TheMysteryDriver10 ай бұрын
I do for the most part. Saves a lot of money
@greenleopard4910 ай бұрын
@@TheMysteryDriver I'm doing research now. For the most part, I'm able to avoid them. Didn't know they owned Cheerios though. Oh well, I don't eat breakfast anyway.
@Max4Z3 ай бұрын
They also own other smaller companies, so someone needs to post all the companies connected to nestle so the boycotting is actually effective
@mugiseyebrows4 ай бұрын
Why evading sanctions is a crime, though?
@SESKE_54 ай бұрын
What
@bloodlove9310 ай бұрын
why not pay them more so they didn't have to get their kids to work? umm last time i checked, that was almost entirely the reason for out sourcing labor to other countries.... to avoid paying them more money. such is capitalism and democracy.... heh
@kenji101onspot10 ай бұрын
They do pay great tho
@themaestrodamus10 ай бұрын
Thanks for the information but we all know we will not do anything about it. We are sheep following our horrendous shepherds
@sourabhmayekar335410 ай бұрын
Nice
@TheFrankHuda2 ай бұрын
2:41 Noodles ARE pasta. Is....
@u2b839 ай бұрын
Time to switch to Danone lol
@UpperAquatics10 ай бұрын
Wow
@bodyrumuae291410 ай бұрын
Where do you live that bottled water is only a few cents? Even the cheapest stuff I've found is at least in the dollar and a half range, more if you go to places with higher cost of living. Also, perhaps no deaths from GMOs, but what about development of unwanted side effects?
@quintongengan32444 ай бұрын
Nestle THE SILENT KILLER once now EXPOSED. FOOL ME ONCE shame on me. FOOL ME twice SHAME ON YOU. SHUT DOWN YOUR COMPANY.
@skibum4cy9 ай бұрын
A quick reminder - plastic doesn't 'decompose,' at least not in the organic, scientific sense, so your statement about a plastic bottle taking 450 years to decompose is highly misleading.
@MrZmaniscool4 ай бұрын
16:26, I love the content & I'd like to proffer that GMO isn't humanity's only viable technology to end world hunger. There's more interesting nuance. There's plenty of food, the issue is more of nutritional quality deficit & supply chain issue; which includes food deserts and child obesity in the US. I often notice ppl don't seem to actually know what a GMO is; put simply, it's blasting radiation at 2 sets of DNA to merge them into something that wouldn't occur naturally. There are only about 16 GMO plant types. Vs selective breeding vs CRISPR GMOs are primarily used by industrial corporate monoculture farms. In contrast, Europe banned GMOs & produces more food per acre than USA. Pointing to technology being the real advancement. Using your taxes, the US gives out staple foods for free to countries in need, but in so doing destroys the local economy's ability to self sustain. Haiti can't compete with free US food aid. Agri subsidies from your taxes primarily benefit major farms more than small farms. We don't even need monoculture. We could focus on local regenerative & sustainable farming for cheaper. Sources: UN SDG2, USDA data, & some others. (Excuse my lazy citations & don't tell my profs, haha). If interested, I can get my class syllabi with all the sources we used.
@hueanao10 ай бұрын
Companies are legally obligated to seek as much profit as possible. This isn't a Nestlé problem, it's a capitalism problem.
@thecrimsonfire492110 ай бұрын
The only reason nestlé is able to do so much harm is because it’s a legal entity in the form of a corporation that has had every legal action against it literally squandered by government. This isnt capitalism. In a free market you’d be able to easily find competitor items for everything, probably with an ethical approach too. But the food market is over regulated. In a free market you wouldn’t be able to lobby the government, or news media (weirdly scary how much control nestle has on media reporting. Big choc in general tbh).
@daveburrows987610 ай бұрын
What? In what way are companies "legally obligated to seek as much profit as possible"? An unregulated capitalism is problematic, but how do you propose we get away from capitalism? What other viable options are there? I lean towards socialism, but there isn't a single example of a socialism that has even done as well for it's people as capitalism. The social democracies of Northern Europe seem to be as good as it gets, but they're still based in capitalism.
@daveburrows987610 ай бұрын
@@thecrimsonfire4921 Free market capitalism is not the answer. It's the problem. We need a well regulated capitalism. The idea that companies aren't going to merge and become monopolies, that we're somehow going to have more choices not fewer, is as naïve as it is preposterous.
@hueanao10 ай бұрын
@@daveburrows9876 Google 'Dodge v. Ford Motor Co.' Also, kinda hard to try socialism out when the US and it's dogs start sanctioning your country.
@blushinghuma5 ай бұрын
evil company
@Par-Crom25 күн бұрын
Please don't feed us with bad quality pictures (AI generated). We don't deserve that crap thank you.
@HPkobold10 ай бұрын
Hello
@eimanal-khalaf93779 ай бұрын
Boycott
@CurtJunya10 ай бұрын
I’m actually pro child labor, but you gotta pay them. C’mon Nestlé. Smh.
@buysncharge10 ай бұрын
Pay em? Waste of money.
@calmman3210 ай бұрын
GMO is not really important
@weksauce10 ай бұрын
Please stop misusing "begs the question". You don't speak English.
@bruce41399 ай бұрын
nestle is the definition of Machiavellianism
@antoniopacelli10 ай бұрын
You make Tons of This Videos from the late '90s against Nestle to the Point the Highest Level of Neuronal Incapacitation Produced Illegally on My Persona I said it myself while in the Semi -Lobotomic state that I was Putted In... Not sure why because the Reason Was to Me unknown... it was just a "Voice in the Air" when I was 16... 27000000 Gallons are Literally 1 Day Worth of 1 California Water Desalination Domes m³ production... Plastic Is Made by Petrochemical Companies since they don't have Better use to it.. The Canadian Espionage Special Unit with Chromosomal 3 Deficiencies Invaded the Studio of Dr.Martin and his Colleagues Denying Production of Algae in The Ocean. Without any Permission Nestlé couldn't Start by itself a Productive Oceanic Algae Plantation Plan in order to Generate enough Cellulose Plastic in order to Produce all of its bottles.. Bottled Powdered Milk is as Likely to Kill a Baby as it is a Seagull to Deep Dive in your Ass attracted by the Fishy Smell this Video produce.. Seagulls are actually not better Instructed, but this is a Propaganda Video. Is not that Nestle need an Advocate for this Things... They need a Better Business Consultant.. Or to Ditch their connections with Savoia, Frederick, Merck/Novartis and Boncompagni Family... Regardless how much the Antagonist Propaganda Increase... They still can push alongside with Bankers & Insurance Companies for Making those Multi-Leveled Production Enlargement Operational Plans, that would have Increased both Markets Share Profitability and Positive Imagine...of an Industrial Conglomerate that already Shine compared to Others Brands which Proactively Defined themselves and Their Products "In the Full interests of their Clients/Patients" while manipulating Already Sick Individuals making them Believe they are not Allowed to Survive without their Products, which in Turn are Actively Harmful to the Patients themselves... Nestle Always Sold just Powder Milk and Candy Bars... ...You Never EVER even Tried to Make A Similar Antagonizing Dialogue for Merck... [Regardless Merck being Officially the First Modern Day Chemical Industry Selling Directly Poison as Medicine.. That being Related in its Fundamental Unnatural Abhorrent Malevolence to Women Rape and Lifetime Breakage of Will, To Freudian Sponsorship of "'Scientific Paedophilia'"... To Promotion of Academically Widespread Anti-Scientific Movements.. Which brought to Racial Segregation, Racial Laws and Finally Racial Selection for Mass Epuration. Which Became at First the Action T4 Euthanasia of Asylum Patients, than the Shoah... ..Things which consequently brought to this New Darker Ages not only characterized by Anti-Humanism imprinted Loopholes - Laws, but a Constantly Increasing Number of a Selected Inner Cycle of People who Simply Became Openly Anti-Humane in the Self Description of their Personas...to the Gain of their Physical Assets...and the Detriment of the Neuronal Capacity of Everyone..]
@core95637 ай бұрын
I get it, you're telling a story, so you must make shortcuts. But you keep conveying a narrative that really isnt in touch with yue reality. I.e you state Nestlé is responsbile for child labor in private held farms because it doesnt pay enough for raw materials. Shows me you dont know how the business works locally, nestle doesnt buy to the thousants of local farmers but to local agregators that themselves take a confortable margin. And even if, since when in a capitalistic market we define what price to pay ? Prices are defined by supply and demand. Let's be crasier and say Nestlè has a moral obligation to pay higher raw material prices. Fine, then it must mean that ultimately prices have to increase to reflect increase in cost of.raw material. But then all of a sudden youre not longer competitive and loose market share to competitors that them don't pay higher prices for raw material. So really at the end of the day, there is no logical argument in nestle solely paying higher for raw material prices. Truth is, it's a very complicated subject with hundreds of variables to take into account. Saying nestle is evil because you can't comprehend that the problem isn't one entity but the system itself, just goes to show you don't really get what the problem really is Ps: i understand youre just a youtuber that likes to tells stories, and obviously algorythm.makes it so that flashy titles and claims sell better, so i really dont blame. But i still strongly believe that your video is not in touch you reality, and what youre describing is a problem linked to capitalism and not to entities that work under that system
@theberserker_of_falconia6 ай бұрын
Go away Jew, they abuse their power in least developed economy by engaging in criminal activities. And your argument is that they are too smart for the system, blame the game not the player type scenario. Evil be punish.
@SESKE_54 ай бұрын
How does the boot taste
@dylansmith60789 ай бұрын
One thing i need to pick out of this is the babies dying because of how the mothers misused the products that is not a nestle fault that is 100% the mother fault. If you are a part of the poverty why not just do the cheap breast feeding yea it is advertised that the formula is healthier for your baby but watering it down is so obviously bad a monkey could figure that one out.
@Ushio0110 ай бұрын
I'll defend Nestle with the farmers they are buying from using their kids as labour because all farmers do this! Christ it's called doing chores! I know younger millennials and gen-z born in cities have to have a twitter meltdown if their parents ask them to do anything but come on! Third world farmers especially use their kids as cheap labour it's why they generally have more children and even China during it's one-child policy phase allowed rural farmers to have two children. Paying them more wouldn't make them hire outside labour when they have children already especially since a lot of farm work can be done before and after school.
@susk332610 ай бұрын
finally someone with any sense , it feels like the entire comment section is filled with socialists
@jf818810 ай бұрын
Cool story… Now let’s focus on the 99.99% of the evil sh!t they are actually doing.
@Sosi28810 ай бұрын
It feels because it is... 🤢🤮
@Splozy10 ай бұрын
@@susk3326what does this comment have to do with socialism? US moment 😂
@joelle422610 ай бұрын
This is not completely accurate. Children are trafficked to work on farms as well.
@gopipo12310 ай бұрын
Sadly, this is a very unbalanced hot take full of hyperbole and huge thought leaps..
@xSinfulDesire10 ай бұрын
How so?
@thecrippledpancake945510 ай бұрын
Nestle CEO in the comments section 😷😷
@kpdkchristian257010 ай бұрын
beep boop nestle bot
@idrathernot_210 ай бұрын
Nobody at Nestle is going to sleep with you , stop simping for them
@Sosi28810 ай бұрын
Dude. This is all good but it's not a history channel. Specially calling it How History Works is extremely missleading. You guys have a very heavy political bias and use a kind of insideous aproach to attract viewers and subscribers. I'm unsubscribing this and the How Money Works channel. Sick of this shit.