The Macallan: How did it get so BIG | The Story

[@Businessvidsofficial]

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[@user-tg5rv7ok2y]

Perceptions of luxury and quality are certainly perceptive. However, marketing and experiences are all about how you make your customers feel. The Macallan has a commendable business and marketing strategy, and in a world of high competition, has managed to survive 200 years. Great video!

[@Businessvidsofficial]

Thank you for sharing that valuable insight :)

[@barryhamilton7845]

In Scotland, we call it the pretentious malt. And we only rate Macallan made before 2000. They may be good at marketing ,but really, only those who haven't got a clue about whisky pay hundreds ,if not thousands for chill filtered whisky,and some of them will never be opened,and if it is these people wony really know what they're tasting.

[@germantarapow9112]

When i find myself in times of trouble barryhamilton7845 comes to me, speaking words of wisdom:

[@terrortower666]

Couldn’t have said it better myself mate 👏👏

[@amandariedinger6944]

When I get my first bonus check, I’m gonna buy me a bottle. And drink it. Cause I can.

[@user-wq3hn1ru4o]

The Macallan 12 was my first single malt as a beginner

[@Businessvidsofficial]

Great memories!

[@mikemuoio175]

Best marketing company in the game, I'll give them that. Their Scotch is okay.

[@Businessvidsofficial]

thank you for commenting. This seems to be a popular opinion recently.

[@deadlysinsb623]

Good video to only have less than 200 views ! Keep it up

[@Businessvidsofficial]

@deadlysinsb623 thank you so much! Please do consider subscribing and sharing the video :) kzbin.info/door/ExAz6wkwZlHkGMazoPgp5A

[@seenskeme]

AWESOME VIDEO!

[@Businessvidsofficial]

Glad you enjoyed it

[@Businessvidsofficial]

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[@artisticsoul603]

best whiskey investment

[@Businessvidsofficial]

Investing in whiskey can indeed be a fascinating venture.

[@barryhamilton7845]

It's Scotch whisky.

[@terrortower666]

“Join us as we unravel the artistry”…. artistry of what? Chill filtration and artificial colouring 😂

[@vimalrajkappil]

Overpriced mediocrity

[@Businessvidsofficial]

Hey @vimalrajkappil, it's understandable that everyone has varying tastes in whisky. What particular aspects or flavors didn't quite resonate with you when it comes to The Macallan?

[@terrortower666]

⁠@@Businessvidsofficial It’s excruciatingly overpriced and massively under-delivers in it’s quality. Put it this way, it tastes wayyyy less than it’s actual ‘value’ that they claim it is worth. These days Macallan is beyond a joke to us malt enthusiasts, but also appreciative as it keeps the collectors’ attention away from the good stuff 😂

[@138kmLove]

1/3 of the global single malt market? What is this nonsense?

[@BracchiAlessandroFineArt]

most overrated Scotch ! Great marketing less substance !

[@Businessvidsofficial]

@BracchiAlessandroFineArt Thank you for commenting. This seems to be a popular opinion. Why do you believe its overrated?

[@BracchiAlessandroFineArt]

I foud the Macallan whisky very nice on the nose, but will not keep what promised on the palate not very complex, a middle range whisky in my opinion. with the decades they were very smart in the marketing department adding a "value" that for me is not present, especially for the price they ask. There are many other Scotch whiskies that are far more interesting and better priced than Macallan , peated and not Peated@@Businessvidsofficial