the making of rhode

Thank you all so much for the overwhelming love & support for rhode. It’s been such a special journey and amazing to see all the positive response to the products so far. I wanted to share a behind-the-scenes look at the process of creating this company over the last few years - I hope you all enjoy!
Join the waitlist at www.rhodeskin.com/
0:00 introduction
1:00 chapter 1: the start of rhode
7:19 chapter 2: rhode's mission & formulas
8:31 chapter 3: building the business
9:56 chapter 4: gearing up to launch
13:20 launch day

[@34ali19]

They way she talks about rhode, you can tell how dedicated she is and how hard she worked

[@T.Noureen]

So proud of you love

[@queenf8639]

as she should! how would we even trust her then? glad that she is transparent with the ingredients that is being used in the products

[@AngelaVEdwards]

I can't just make my own comment anymore; not sure why. I'm excited about Rhode because she's gorgeous with beautiful skin so I suspect the products are going to be fantastic. 🥰

[@kikip06]

Real Making of rhode: got thrown NO in face for constantly applying "bieber beauty" As brand name, so applied for rhode beauty got approved.. Then make stories like "mom" "Middle name" Liar.. Copy cat for life

[@florencembah2626]

@@kikip06 How can she make up the story when her mum & grandma middle name is actually Rhode. She can like two names, if one doesn't work the other will, no lies detected here

[@Firstofanyone]

you can tell Hailey loves Rhode and feels passionately about it. it’s not just a cash grab for her. we need more celebrities doing things they love!

[@florencembah2626]

Yes the amount of homework she did is impressive, she doesn't seem clueless at all, she confidential participating & admits when she's seems lost, love that about her

[@musicreaction5649]

loves steeling like the biiii she is

[@vickybabadoo9927]

Every brand is a “cash-grab” not just celebrities

[@florencembah2626]

@@vickybabadoo9927 That a narrow minded to have, a person can be passionate about something & make a living at the same time. Do you even know what "cash grab" means, a cash grab will serve little or no benefits to the consumer, Hailey product have been proven to be effective so that cancels out the cash grab nonsense

[@nataliedimantcohen4813]

Don’t All celebrities do what they love? That’s how they became celebrities..

[@maetineemadness1344]

I was re-watching this and it makes my heart hurt how people can spread lies about Rhode just over a silly teenage relationship of her husband. Hailey has worked so hard and with so much thought and love for Rhode she deserves every bit of success. I hope anyone who hates her for no good reason regret it. She's a woman entrepreneur I actually look up to. ♥️

[@beingpallavi3272]

Mam, She herself makes it a mess. Otherwise she is such a hardworking lady ❤

[@meghaaraj1]

Silly teenage relationship? What 😂

[@geraldinesaintil8609]

Cette querelle a augmenté la vente de rare

[@geraldinesaintil8609]

​@@meghaaraj1 yes

[@meghaaraj1]

@@geraldinesaintil8609 uh ok delusional auntie

[@JamilaMusayeva]

I love how she emphasized genetics influencing skin. Her honesty is what makes me want to try her products.

[@gracefuIIy]

That's the word. Honesty! That's what I've been thinking of the whole video. I'm glad to see you here, Ms. Jamila

[@jennbeebs8220]

agree 100% -- she is so honest about things. i love that she is also considering expense. i found this so wonderful about her. kind of like how she mentioned that she feels for people who need help but cannot afford it. she is so genuine. i love that she started this channel so we can all get to know her beautiful soul. cannot wait to try her line!

[@vanessacarr9145]

Did your mom teach you how to be a stalker too???

[@vanessacarr9145]

Thank you justin , I wouldn't have ever had the means to build a business on my own if I didn't babysit you all the time. Babysitter hailey deserves it ! Lol its kinda like she put up with him , so she can use him for her own benefits

[@Desmondenae_]

When she said that I was like ..finally! Someone admitted it. They usually just talk about their products instead of saying, "I also have good genetics"

[@talitam.8414]

I truly appreciate that she's not pretending to be the scientist behind all this and she's really hyping her team up! That is great, it really is a team effort.

[@justmeee_24]

To those questioning how her process isn't similar with other celebs, it's because it's not hyped. It's just chill.🤗💨🌫️🌤️

[@florencembah2626]

Yes, I love how she's not saying "this cream is magical, it changed my life" ....that what throws me off, she waited for the public review before releasing the documentary which wasn't hyped, rather it was filled with honest details, crediting her team for work done, herself for taking online classes, like I'm so impressed

[@happytobehere200]

My favourite part is how much credit she gives to her team and is really willing to learn and is so appreciative. She’s rare and I hope rhode takes off!!!

[@vanessacarr9145]

If you weren't sooooo hott, I would've left you a long time ago -justin bieber

[@florencembah2626]

@Vanessa Carr_ Dude 2022 is almost over, you need to get help regarding your toxic obsession with Hailey, I'm serious you need it.

[@aprilloves1303]

This is the best marketing for a skincare I've seen. Clearly shows Hailey's passion and willingness to be educated on all aspects of her products and, as a consumer, we witness the amount of work and consideration that has gone into each product in the range. Genuinely makes me want to purchase.

[@aimeeh8543]

After watching this I went on her website to purchase but they’re sold out and don’t shop to Ireland:(

[@vanessacarr9145]

Lol how she calls herself iconic is sooooo funny to me, one hitt wonder to Drake ! Lol

[@katinadiep9268]

I agree!

[@nvarchives]

@@vanessacarr9145 u sound jealous LOL ur not even commenting that in the right context

[@janinreschke]

So ötzend

[@aqilla3946]

I dont get why people are hating on her sm, she seems like such a genuinely nice person

[@briannarodriguez7263]

I absolutely love her ❤

[@isabelleo4048]

I have honestly never seen a celebrity make a documentary about their product, this is changing the game and is so refreshing. Well done Hailey.

[@ElizRued]

Marketing 101 😂

[@florencembah2626]

It's the transparency in the documentary I love

[@florencembah2626]

​@@ElizRued celebrity don't make documentary on product, they do interviews about it but never bring us through the process

[@tawnyarowland5418]

The conspiracy pallet

[@corabrei]

The difference between this brand and other celebrity brands? Hailey has SO MUCH PASSION. She’s not doing this to check off a box and make money, she lives, eats, and BREATHES skin care. So excited to try Rhode!

[@yingsidai9004]

Yesss

[@florencembah2626]

I can confidently say, she practice what she preaches

[@kristav.7627]

Yep what I noticed about her is she’s always very knowledgeable on everything she does and talks about like she doesn’t just say random things she actually knows what she’s doing and what she’s saying, and I really admire that about her.

[@beyondgirl178]

yup she had be at "genetics play a part" I don't buy into celebrity products but honestly I would give Rhode a chance. Even though she late to the skincare game she seem like the most genuine celeb to do this. I appreciate that she studied and really looked into it and just doesn't care so much about what the brand look like but what it does for your skin

[@jacobr678]

I am glad she acknowledged that factor but I do think she should also acknowledge that her skin is a result of working with estheticians and high $$ facials as well.

[@fatinfatanah2965]

@@jacobr678 she did acknowledge she get facial when she had the time because facial can extract dirt in your face in her harper bazaar video on their KZbin.

[@carolinagonzalez9637]

I have three kit and I love it and believe me, my genetics are not good 😅 I have had bad skin since I was a teenager and it’s helping me a lot! The lip treatment is just amazing, I literally don’t go out without it

[@queenf8639]

also environmental factor plays a part too!! especially depending on the weather/season where you live!

[@bingowashisname2345]

Late to the skincare game? There’s a timer on creating brands now? 😂

[@bammmitsrachel]

I really love how she truly made it her own. She did so much research and made sure every detail was 100% in her eyes. Everything from the ingredients to the packaging to the pricing. It's much more respectful how involved she is when tons of other celebs slap their name on a line.

[@pendizzy6352]

Um look deeper she took it to court but it's still I believe myself not hers.

[@florencembah2626]

Exactly, her workers say she very involved & endlessly curious, always asking questions.

[@florencembah2626]

​@@pendizzy6352 she didn't take it to court, the sued her & she won. Grow up

[@Mindingherownbusiness]

I literally got emotional when she had tears in her eyes. The whole documentary literally show how much rhode means to her and like she said its her baby. It sure is 🥺 I’m so proud of you hails ❤️

[@kannyvalley9176]

emotional lol really cus i think i have seen this exact packaging style on like 50 skincare brands … like what

[@fatinfatanah2965]

@@kannyvalley9176 try rhode. They so so good. Packaging is very sleek and beautiful

[@Mindingherownbusiness]

@@kannyvalley9176 try being less negative, its really good for health and environment. Have a nice day ✨

[@babyfoodies]

Can’t wait for rhode to be shipped worldwide🙏🏻💗

[@queenf8639]

@@kannyvalley9176 its focused on being environmentally friendly….

[@ezichimdivine2874]

I've seen this video and I felt such at peace with teary eyes to figure out that this woman is kind and peaceful. You can feel it. She really has an aura

[@florencembah2626]

Yess

[@jennie612]

Yes that's what I felt about her too

[@mellila615]

The fact that she wanted to make it cheaper and affordable for everyone to have a worthy skincare regimen is so cute good on her

[@mayraaguiar5983]

@hueo far that her Maddie name duh

[@StrangerThings_YT]

Well no I looked on her site and it’s not it’s still like €29,00

[@StrangerThings_YT]

@hueo far clothing and cosmetics is a whole different side

[@daria5846]

@@StrangerThings_YT She did say her team wanted it to be in the mid 30s or 40. And she wanted it under 30. Still pretty good for a good product tho.

[@idk7z]

@@StrangerThings_YT better than 40

[@angielaangie9181]

Hailey giving me goosebumps in this documentary because she's a freakin BOSS !!! I just wanna say you inspire a lot of women HAILEY , I LOVE YOU!!

[@sickelysweetprincesse]

Indeed

[@florencembah2626]

Especially to the strong in the face of adversity, she such an influence

[@shahedwaleed1279]

I’m so proud of her She built herself over the years and achieved her dream. I really like the way she thinks and talks

[@theresahkwawbransford2395]

She's a queen 👑☺️

[@florencembah2626]

Yes & she surrounded by awesome people, I'm so happy for her

[@queenf8639]

of course she has to be confident when she is talking about her own brand.

[@maryugoh4589]

She's the best

[@florencembah2626]

@@queenf8639 She confident cause she's done her homework, she knows what she talking about.

[@samanthamiller1642]

Hailey Bieber, if anyone ever doubted your passion & heart being a part of this brand, this little doc clears that up in grand fashion. For one who admits to not showing tears outwardly often, to then let them roll at the realization of all your hard work & dreams coming to fruition, was so immensely touching & beautiful to see. I am excessively proud of you as a business woman, but an even prouder supporter of you as a human. This is just the beginning, HB! Keep shining! Congrats to you & your entire team!

[@queenf8639]

exactly she deserve this success

[@samanthamiller1642]

@@queenf8639 I couldn’t agree more.

[@deewebb2506]

Well said!!

[@j_ya1706]

I love how passionate she is about Rhode and how much she cares about her team. This is the kind of brand that lasts. Also imagine having Hailey as your boss those women are so lucky I would die to be in their position😭

[@florencembah2626]

The way she communicate with them & they respond, I feel it's one of those easy relationship that'll last

[@andelkrakowiak4315]

My GIRL! I’ve been using the whole Rhode kit religiously in my skincare routine and I adore the products, not just because they’re Hailey’s. I saw my dermatologist today and she said how great my skin looks. Hailey is the most beautiful, elegant & gracious person and I’m so happy to support her. Can’t WAIT for the Rhode restock + more products to come 💖🍩✨

[@kdramaisjustourdream9077]

The brand, the website, the documentary, the perfect result of the product on my skin. Wow, hailey you did so well with rhode. We are patiently waiting for more product and curious about rhode spf 😁. Go girll

[@queenf8639]

oh yes the rhode spf!

[@noureenjawad5546]

i think there will be no spf however they talked about cleanser

[@sdmajesty]

thank you Hailey for making your skincare affordable and good quality. not like some celebrities charging $90 for a serum

[@florencembah2626]

$90 who did that?? I know that serum are usually small & potent but $90? Was it a big sized serum

[@daniaabdulrahman2203]

@@florencembah2626 prob Kim

[@JemimasOutcome]

Building a start-up anything requires more effort and sincerity than others can imagine. I love that when she didn't know something she asked and learned. This brand is good, you can tell Rhode belongs to Hailey! ✨

[@celineterra8107]

I love how she acknowledged genetics. Now everyone can shut up about it. I’m proud of you Hailey, you deserve every bit of success you got from this launch ❤️ your very educated, your learning, your hands on, experienced and that’s what I love. People just let others put something in a bottle slap a name on it. *cough cough* 1212 gateway

[@queenf8639]

exactly!!! but i actually wish she could have said something about your environment and where you live too as it can affect your skin!

[@florencembah2626]

Yess, this documentary was dope

[@annagui8450]

@@queenf8639 you think places that are hot all year round can effect your skin a lot? Compared to a place that has 4 sesasons?

[@queenf8639]

@@annagui8450 yes obviously

[@celineterra8107]

@@queenf8639 I mean that’s kind of common sense :P I live in Canada my skin changes all the time compared to winter and summer

[@moyosoreoluwabajo9552]

I'm so happy for this woman. The way she talks about this just makes me feel so proud despite the fact that I don't know her.

[@deewebb2506]

Me too. Like I'm her mama. Lol

[@Meggymiyeko]

This brand is so thoughtful, transparent & honest. I think that’s why people have gravitated to it. Hailey built it from the ground up, didn’t just slap her name on anything. She didn’t release multiple products, but she put so much thought into the 3 essentials. It’s honestly become my staples in my routine. I can’t wait for more

[@florencembah2626]

I heard her website is teasing a cleanser, knowing how thorough she & her team it, I'm sure it might take some time but it'll be dope

[@willcookmakeup]

This is by far the best celebrity brand launch probably in the last decade. So so so impressed with her passion and process. As a licensed esthetician I really appreciate the time and research that went into the line. The ingredients and formulas are truly excellent

[@florencembah2626]

💯💯

[@hopemcnulty1612]

Tell me why I started tearing up watching this. 🥺she’s just so genuine and her passion really comes through both in the video and in how amazing the products are. So happy for Hailey!!!

[@vitoriabflorentino]

she was so emotional talking about rhode!!😭 this was the moment i started crying with her because i am so happy she really worked so hard and no matter how long it took she wanted to give us amazing products. couldn't be more proud, i love you hails!!!🥹🥹🤍

[@arizonadahal1910]

During her emotional outburst, I could really feel the passion she had for rhode.

[@florencembah2626]

Yeah I got emotional too

[@albertinahanda6890]

you know when they say "make the happiness of the other your happiness?" This is what I'm feeling right now and what I feel when it comes to you Hailey. I'm so proud of your achievements, and that there will be more and more reasons to celebrate 🙏❣️😘. A kiss from Angola 💗

[@WintaAssefa]

right?

[@florencembah2626]

Me too, I find myself smiling when she smiles, so happy it's a hit

[@blickblick7723]

Hailey breaking down talking about the work she put into ✨Rhode✨ made me cry 🥺 I’m so proud of her, her heart is so genuine. Never saw a celeb care so much about everything.

[@exo_is_my_youth4266]

I love how Hailey gives full credit of her team and everyone put effort in Rhode.

[@florencembah2626]

When she said I reached out to these people, I was so happy. She's not trying to act like she knows everything

[@minisweaterpaws8152]

And the fact that she not only introduces but also expresses gratitude to those that work with her is very noteworthy.

[@reimi97]

Finally a celebrity that actually makes a skincarebrand that doesn't feel like "i wanna make money", but really put thought into products and make it accesible for people. Thank you for making this Rhode brand, and I can't wait to try them out. Hopefully you will find Europian retailers that want to sell your products. Really love the clean minimalistic look as a danish woman :D

[@Girly1026]

So proud of her. You can tell it’s so genuine and transparent.

[@rulierulie44]

Someone should put this next to Kim’s skincare campaign 👀👀👀 you can tell Hailey is invested. As a licensed esthetician I want to buy just from watching her in this video. She took the time to learn ingredients, skin types, ect. Also that she notes she wants everyone to be able to purchase it (we stannnnnnnn)

[@florencembah2626]

Plus don't forget she mentioned genetic, she's not trying to sell a lie, she completely honest that genetic helps her & her product do work.

[@dianaguzman1504]

I respect her more by being real honest, specially saying that genetics plays a part , unlike other celebrities that only wants you’re money. I can see that Hailey is very genuine and truly care about skin care . ❤️ I loved everything she released and it did not break me out , I have dry skin

[@florencembah2626]

You've used her own products?? I'm so jealous, I'm still waiting it's not yet in my country

[@florencembah2626]

I love how RHODE is formulated for all skin types, people confuse dewy skin for oil on skin but she use Gel to achieve that GLOW not oil (gel is great for oily & acne prone skin), peptides great for anti-aging, so RHODE is safe for all skin types, so proud 👏🍩🍩

[@juliasupportshailey6671]

your passion is so magical for rhode. for your baby. i'm so proud of you, so happy for you. can't say anything else about it. and i know, i'm definitly freaking out if you and your team launch it international

[@queenf8639]

oh i cant wait if she launch rhode international omggg

[@lolo-to3kq]

Peeps say she lives off Justin's money? No, she is very talented on her own. Her Gene's are almost perfect I'd say. Starting with her moms mom. Grandma, mom and Haileys skin is amazing! Just Beautiful! I wish Hailey all the Best in her success! Great smart young lady.

[@maseiraa]

True. I always find it ridiculous when people say she’s living off her husband’s money. Hailey literally came from a wealthy family and she already had a career before she married justin. She’s successful and talented on her own.

[@florencembah2626]

She started Rhode with the money she made from modelling. Those haters need to leave Hailey alone & stop spreading lies about her

[@emilyadelle6134]

All three of the products are soooo sooo good. My skin has never been better. Hope yall restock soon, bc I’m thinking about using them as body lotion too …damn my skin literally feels like baby skin now 😭😭😭

[@HoangNguyen-xy7zf]

I love how she never forgets she's also half Brazilian. During her meeting, one of the key materials of rhode came from Brazil, and the product design was also inspired by the Brazilian architect. I am so proud of Hailey, she has inspired so many people. Once again congrats on rhode's success!! Can't wait to be using it!

[@musicreaction5649]

she steels

[@fishbish9749]

@@musicreaction5649 no.😊

[@ginellecruz5042]

It is disheartening to see how Hailey, who worked tirelessly on her skincare line, is being dragged down by people's speculations on social media that she is a bully. Watching Jefree Star discard her products without even trying them was heart-wrenching. Moreover, people are now appearing on TikTok one by one, claiming that the products irritate their skin, even though the reviews from a year ago were really positive, with many people commending Hailey for her product. It is heartbreaking to witness people tearing each other down without giving themselves the chance to know the truth. Hailey, I am sorry that you have to go through this. I hope you find success and peace of mind, as problems are not permanent.

[@briannarodriguez7263]

I agree 😢

[@stephanie3087]

Killed it. This woman is POWERFUL. Can’t wait for international shipping to A) settle into a routine, and B) just to be a part of the rhode community

[@breannalee8627]

i love this so much. Hailey truly cares & puts so much thought & attention to detail in everything she does. Justin is so lucky to have her & honestly I'm so happy she is such a beauitful patient soul who married Justin. I really don't think anyone else could be the more perfect partner for him. I'm so happy for Hailey. I love seeing her shine.

[@florencembah2626]

📌

[@EmilyEasthom]

I can tell she’s so nervous people won’t like it but so extremely passionate about it at the same time. I’m happy for her! I kind of roll my eyes when a celebrity comes out with a makeup/fashion/whatever it may be line and just slaps their name on it, but I can tell this is really genuine and that makes me happy for some reason. I think she put a lot of effort into this and I hope her brand goes far! ❤️

[@redvelvetsprinkles]

Been a fan of hailey since 2015 and I couldn’t be more proud of her and her brand and all she’s accomplished 💕💕💕💕

[@florencembah2626]

She's always been a skincare person, from being the brand ambassador of bare minerals one of the best brands in the world to having her own skincare brand, I beyond proud.

[@Ar1rix]

Girl your story behind Rhode is something else

[@vanessacarr9145]

RIGHT! SHE LITERALLY STOLE THE NAME FROM TWO HARD BUSSINES WORKING WOMAN. SAD BUT WHAT AN ARTICLE

[@noka_uwu]

Wtf she didn't steal ...it's her name mf

[@florencembah2626]

Yess, raw & genuine. Plus I've seen others review and it's really effective 😊

[@florencembah2626]

​@@vanessacarr9145 It her middle name & she won the case, get over yourself

[@JB-xh1kx]

i’m so proud of you hails

[@jennyadams5020]

Me to

[@queenf8639]

why this has so many likes

[@celineterra8107]

@@queenf8639 why not

[@charinamoreno6012]

I'm so proud of you Hailey, everyone is saying that "Rhode" is amazing and I can't wait to try it, congrats girl!!!

[@tannyland6412]

Jesus loves you he died on the cross for your sins. Believe in him and you will be saved and go to heaven!

[@florencembah2626]

Even the KZbin reaction are great, love it

[@analizfrancisco123]

Try it ive always struggled with skincare that works for me because I break out in a rash or pimples and ever since I started using Rhode my skin has never been better than it is RN and I couldn't be happier

[@zappinglegos]

@@analizfrancisco123 how much does this brand cost? It sounds rlly good!

[@cicelyobrien6228]

hailey is honestly my favorite celeb! she is so dedicated to her work and you can see how passionate she is about it. she is a beautiful woman inside and out, can’t wait to be able to buy her products 🥰

[@BillieJean61]

I’m so emotional rn and super proud of her. She built it from the ground up and i’m so happy to see it doing so well.

[@arihlieber]

hailey has worked in the process of rhode and just not taking photos, she cares about our skin and she is a hard worker woman. I love you hails🤍

[@florencembah2626]

Omg I'm in tears, I love the part after reading, taking classes & doing research she reaches out to specialist & said "okay I don't know what I'm doing, this is what I have" it's so humbling to reach out even after personally putting effort. She did her part (read, took classes), then let specialist do their part), love👏😍😘

[@queenf8639]

love her transparency and honesty!!!

[@Lea-sr6ts]

this is the definition of a business woman! I appreciate so much that she works with women. Hailey is devoted, kind and humble. I can’t wait for rhode to come to europe!! these products look fire 🪄

[@mayrah2263]

I don’t know why people hate on her so much it’s amazing of how far she’s come with creating this brand that means so much to her.she’s so gorgeous and she’s living her dream. We love you hailey❤️❤️❤️

[@sb5355]

I don't know even I was emotional when she open the box , I'm so proud of our girl hails love u girl 😌💜💜💜💜💜💜💜

[@deewebb2506]

Omg! I love HRB! She rocked it, making Rhode affordable for us everyday folks. Thank you, Hailey, for being authentic, passionate about the environment, and humble. You're the best!!!

[@rennilynjoyofalsa9316]

I just love how you put so much love and effort to these products! Thanks for considering every little detail, like the environmentally-conscious packaging, how you considered lowering the prices, and just all the scientific research that was put on the product’s ingredients. These are genuine products from a truly genuine person and I appreciate that!

[@user-ly2lp2bc7e]

I’m glad to hear you mention genetics play the role instead of magic in the bottle. Makes me want to try.

[@cylierepp9506]

I’m HUGE into skincare and these products especially the serum and moisturizer and something I now CANNOT live without!! Best skincare so thoughtfully curated and you genuinely cannot beat the price! I just bought 2 of the serums on the last drop because there’s no way that i will go without it!!

[@wrishijanandi8156]

Please start shipping it internationally.. From India 😊

[@nerdynorah4658]

I have bought her products. I swear its so nicely formulated 💖

[@SummerLovesGlitter]

She’s inspiring and I’m really happy for her. I’m really glad that she mentioned genetics playing a part cause my skin is acne prone & no matter how much I spend on skincare makes it clear.

[@EmitazVlog]

Can't wait for it to come to Europe so I can try it!!!

[@luzcari3202]

Not me getting emotional with you too, i want to have a brand in the future too and i just can see all the work you had put in and all the sacrifices and sleepless nights. Your reaction was so genuine it made me tear up. You inspire me so much and to a lot of people too i wish u all the best Hailey. Thank u for being so sweet with all ur supporters ♥ I'm from Peru I can't wait for international shipping and try Rhode, i have heard the greatest things about it ♥

[@alessandraolaya4506]

Escuchameeeee se donde pedirlosss quiero todo yo también soy de Perú

[@luzcari3202]

@@alessandraolaya4506 espera no entiendo, me estas preguntando o me quieres decir info? jaja no entendí bien

[@toluwalopexo]

Her laughter at 13:36 made me cry😭. I'm happy her brand is thriving.

[@alejandrafigueroa1697]

I like the fact that the products are cruelty-free and environmentally friendly . Congrats Hailey!!

[@boldsoul]

Rhode, she made it in such a beautiful and affordable way for us❤❤ thanks Hailey for letting us be a part Rhode family ❤❤ stay strong no matter what haters will say they will only speak rubbish so hope to new more Hailey Rhode products soon

[@ludmizoel334]

omg i’m so excited for this !! n so proud of hailey for this brand, it’s an incredible project

[@queenf8639]

exactly!!!!

[@alissongamarra2842]

Te amo, me siento orgullosa de todo lo que has logrado, de cuánta pasión pusiste en esto. Eres todo lo que quisiste Reinaa 💖🥺 rhode is iconic ✨

[@olastaszowska]

I love the way she talks about it and how much effort she put in to make everything work so well

[@Melissa-yv5ye]

Hailey is such an inspiring person. You can see she put so much work into this.

[@sr5461]

I just wanted to say that I really admire the approach you took when creating your brand. From recognizing the role that genetics play in skincare to formulating products you were 100% in love with, I truly believe in your brand's message and philosophy. I'm definitely late to the party, but I will be purchasing some products from the line indefinitely. You are a bright light and I wish more people highlighted the kindness, positivity and warmth you bring to this space. 💕

[@noureenjawad5546]

i cant believe my comment was also in there!! it was 1 am in my country when this doc dropped and i hadnt sleep cause i was waiting so much!! i freaking love rhode, all rhode team, u 🤍🍩❤❤❤

[@havane8583]

I felt so happy watching this video, I had tears watching through this entire video. it's so nice seeing people putting their heart into the work they do and you can tell Hailey really did her best. love u Hailey xoxo -rhode for life

[@alexahedges]

I feel emotional watching this, Harley you’ve done such an amazing job! I need it in my life! Waiting to get to the US, or bring it ton UK please! Thank you so much for all that you’ve considered during making this brand, this is true inspiration and true role model!

[@sophiatring]

i love how involved she was in creating rhode! you can feel the care and intentionality in the products! i cannot WAIT to get my hands on them!!

[@mads2849]

I soooo look up to you and what you do in the fashion and skincare industry! You’re so talented and if i trust anyone with a skincare product it’s you girl 🤍 So so happy for you!

[@gitaainii]

i love to see how she really put so much hard work on the brand and how she tried to understand everything abt skincare and wanted to give the best of it

[@ariannasandoval7059]

the tears in her eyes i can't :((( i'm sooooo proud of her and it's worked so well for my skin !! so excited for the future of rhode 🥹🥹

[@LunnaLovesCoffe]

So exciting to see the road of Rhode, wish to be available to shipping to every country in the world. Keep glowing Hailey, we love you and nobody can't stop you 💜

[@Kimprendo]

So so beyond proud of you Hailey! The dedication! You can tell she put her heart and soul into her brand and it clearly shows. Wishing you nothing but the best.

[@sammylee1895]

because she has experience with expensive facials and estheticians as well as her genetics playing a role, im glad that she still made this skincare brand with all the knowledge she attained and make a skincare brand that's affordable for everyone who may not have as much money as she has.

[@billiemiquelfrazier1312]

Thank you Hailey for doing affordable products it means a lot.

[@phuongphan9376]

This probably the only celebrity brand that I feel so so honest and related! I watched so many clips of Hailey doing her skincare routine and she does it perfectly. Really looking forward to buy Rhode in Vietnam.

[@loriannamarrero2374]

I’m so happy for u! I know how much you’ve been preparing yourself for this. Can’t wait to try the products! We need the international shipping 😭. I love to see you this happy💜. You deserve the best, Ilysm Hailey💜💜💜

[@Deerfoxinthewoods]

You're one of the celebrities that really does it right especially with skin care and I love you for that and happy for you and I hope you extend your line with cleansers and toners and other serums and stuff ʚ♡ɞ

[@alexsandraballheim9533]

I love how passionate Hailey is about everything she does, she's truly an inspiration!

[@knnyyaa]

It’s amazing how she put so much thoughts into every single thing 😮‍💨❤️

[@ashychild]

Just proud of u 🖤 Luv your vibes and what I can feel it laying at home. It’s amazing. Hope in one day I can try your products

[@v.5949]

Her getting emotional🥺🥺 LOVE RHODE! Adore you, hails

[@seonagupta5238]

i seriously admire everything you do and rhode is just one example of how committed you are to the things u love

[@KiyoNatsume]

I’m actually crying . I wish I could give a big hug for this incredible lady . Hailey I love you so much and I wish you good luck I can’t wait to hand myself on Rhode . You are such a beautiful women inside out and we all love you .

[@daisybelbermor-acosta5109]

She surely did an awesome job on the product itself to meet its purpose without being too pricey given her status. It means that she cares to involve even women who are wage earners towards skincare. Big plus! Next, she is as much an environmentalist having to care enough to choose her product's packaging that won't add to the threat of environmental pollution as would many of the skin care and beauty products do. Wow! Good points there, Ms Hailey!

[@HiZee]

More of these behind the scenes, real and raw videos. So beautiful and so inspiring hearing your passions and how you invest in yourself, truly inspirational x

[@ezichimdivine2874]

And when this gets to Nigeria, I'm cooping it!! I just gotta have these😭❤

[@Jameelah147]

This is amazingg! I was wondering why Hailey hadn't posted anything in a while and now a 16 minute video, im so excited to sit through this with a nice warm cup of tea and enjoyy!! 🥰

[@LoneFlora]

Proud of you Hailey and the team👏 all the efforts and time we're all worth it✨ you did great ensuring the quality and selling it at such price. Keep it up! ROAD TO RHODE SUPREMACY!!!

[@miriamfernandotitochaleca2336]

Tô tão feliz de ver a hailey feliz e podemos ver que ela realmente ama o que faz❤❤❤