The Making of the Naoya Hida & Co. x The Armoury Collaboration - the Type 2C-1 Lettercutter

[@Konsaliki]

It's amazing how hearing the story behind a great design can elevate the enjoyment even further. Seeing it on my Instagram feed didn't do this watch justice. Thanks for making this happen, Mark!

[@bheinatz1]

Wow! Amazing work! Fascinating to know more about the hand engraving and the crazy amount of things that have to be considered at any given time. Thanks for sharing! 👍🏻

[@sladestrauch]

Simple. Beautiful. Amazing.

[@kenneth7826]

Excellent discussion gentlemen.....

[@davidveroy]

Amazing watch, amazing project, and amazing typography, how I can get that typography.

[@Yaketyyak21]

Would have been nice if we saw the watches..

[@jeffdj1975]

Watch goal

[@asegal4677]

Great watch. But would much prefer not to see the Armoury logo on any of your watch collabs.

[@flashwgordon]

What is that over shirt called that Mark is wearing? Need it asap :)

[@TheArmourytv]

Mark is wearing a cashmere silk polo by Drumohr! we are sold out in the raspberry colour that he is wearing but we do have some others available if you are interested. thearmoury.com/artisans/drumohr

[@jeffdj1975]

I need a type 1

[@jeffdj1975]

Watch goal