The Massive Shift Happening on Social Media in 2024

[@Bec.Mackey]

I’m here for all the more authentic less edits in the videos. I myself find it hard to edit and trying to learn the tricks so I tend to not. Hoping this helps me grow more with the swing back to that style. Thanks for the great video.

[@EnricoIncarnati]

I appreciate that! Glad you're eager for a new form of content

[@theenickhalliv]

This man deserves his flowers in the space 1000%, Rico bro we appreciate you for all the value you consistently bring to everyone. Just cleared up all confusion I had on how to approach my filming and content creating process, thank you once again man!

[@EnricoIncarnati]

Nick, thank you so much!!

[@buenonobuenoo]

Authenticity always shines through. People want to genuinely connect and it's hard to do that with hyper edits Great video

[@EnricoIncarnati]

Nailed it bro! Thank you

[@cliftonbrooks-peakperforma9816]

This is great to hear. I started doing 1 live video a day for 2024 on Facebook. Now I'm just going to start posting those on here. They are similar to this video

[@EnricoIncarnati]

Go for it!

[@doctoravi]

So much value in this video thanks for making it and i agree with you! I have seen a noticeable increase in engagement and watch time with more organic content. My question is how would you recommend someone systematizes it so that you can record and share it for long form but also get short form out of it?

[@rituolayla]

Oh thank God! It was getting really challenging to create 'good looking' content while simultaneously running a full fledged business!

[@EnricoIncarnati]

Glad I could help!

[@quirkydreamers]

This is super encouraging! In 2015-2016 I grew a Facebook page to 44,000+ of a pretty engaged audience, mostly from doing lots of FB lives and videos of me just chatting in front of the camera (no edits other than cleaning up where it started and ended). I'm about to relaunch a new business and growing a new audience totally from scratch and was feeling overwhelmed with needing to do more 'professional' stuff. Especially since I want to try doing more on KZbin. Thank you so much for this! It feels much more doable now.

[@chasewhallon]

1000% agree Rico! It's the one thing I've noticed about myself even the last few years. I'd rather watch an old raw Hormozi video than some of the new ones. But that's just me 🤷‍♂Keep it up !

[@EnricoIncarnati]

Same here, I love raw videos I can put on in the background and not need effects and everything to keep me "stimulated"

[@jeffagostinelli_official]

Was wondering when you were going to to put this vid out. Very much agree with a lot of this bro. We can only handle so much of the fast-paced style of short-form content before we feel tired and "like we can't keep up" I think it's a bit of a renaissance of sorts. Going back to the real, raw, and in the moment capture style that got this whole thing going. There will definitely still be a place for cinematic style content but even that will be more for those who inch into the film making side of content as apposed to a straight up personal brand or coach who is in the business of selling information or transformation. Exciting times!

[@AmsyarHanif]

Awesome, time to stick to whatever it is I’ve been doing then!

[@EnricoIncarnati]

Love it

[@Explorewithtunde]

thank you for this Enrico, creators (especially we just coming up) should be as authentic as we can instead of following the bandwagon over overly edited contents. and also focus on giving more value with our contents.

[@EnricoIncarnati]

Yup!

[@ConnorNewell]

I agree. Great vid!

[@EnricoIncarnati]

Thanks bro!

[@rubenmazza_]

Hit the nail on the head! I'm feeling the same way as soon as I see content like that. *Swipe*

[@EnricoIncarnati]

I’m with you bro

[@RuffDiesel]

Great value

[@CharliesCustomClones]

I would love to see the nuts and bolts of taking a long form video and cutting it to pieces and making dozens of pieces of content. I know many have said it is possible, but I have not found it that straight forward.

[@cameron_monds]

Thanks, Rico. Great video. I definitely agree. All personal stories I post of just me and a simple idea to communicate gets the most interaction. Can’t wait for more long-form content from you!

[@EnricoIncarnati]

Thanks for sharing! Excited to create more here on KZbin

[@SuzetteBouwer]

This is great news. Thank you for your insights 😮

[@CherryBlossom.Beauty2024]

Im hearing less is more in regards to production flair. Keep it simple is a personal mantra of mine; i apply it hear. I agree 💯 with this video's message. I think you are spot on. This is my first time here. Clicked link through your broadcast channel. Gratefully received 🎉 #DivineTiming❤!!! 🙂

[@EnricoIncarnati]

Exactly!

[@ashleighhubbard]

Thank you! 🙏🏽

[@EnricoIncarnati]

You are so welcome

[@waleedcchavez]

Definitely agree on this one! There's a refreshing feel to the newer content that we're now seeing pop up since the start of this year with a lot of the more vlog-style stuff, and as you've said, the more real and raw type videos. Quite exciting to see where all this is headed this 2024. Love this video, Enrico! Such an insightful and informative one. Thanks for sharing this!💯🤩

[@damoahfilms]

Yeah I’m new on KZbin and I appreciate a more relax video vibe, podcasty vibe .. my last 2 videos are doing better for it I believe … so it’s cool I came across your video now

[@EnricoIncarnati]

I'm with you on having more relaxed videos, easier to consume too

[@the-nutrition-navigator]

That’s what I’ve been thinking since I JUST started doing videos, I’m just a guy with a camera phone pointed at myself, no fancy edits or effects. Yeah I use captions and texts but thats it, maybe my videos bomb idk 🤷🏽‍♂️ but I’m trying to be comfortable on camera.

[@EnricoIncarnati]

Love it Glen!

[@OneMansJourney22]

Turning into the Trumam show!

[@EnricoIncarnati]

yup

[@OneMansJourney22]

4:05 I think some of each type will be valuable as well though. Capcut allows for easy development of the short stuff now.. it's moving fast for sure.

[@EnricoIncarnati]

I agree, it is moving fast

[@JoshPounder]

I definitely would go to longer form if I actually want to take on the things I'm consuming

[@EnricoIncarnati]

Nice! Again, it depends on the platform right...because the examples I shared are working on both long and short form

[@marianamaring.103]

How could you apply that rawness and naturality to a product brand? I can easily picture this when it comes to creators, influencers, and personal brands in general. But what about products?

[@DigoWood]

What would you say a woodworker should do besides showing "behind the scenes" me making something? How do I show off a finished product?

[@Dwyermedia]

I think I’ve shifted to consuming more raw and conversational content. Gotta start trying it with my own content now

[@EnricoIncarnati]

Yup, I’m with you in the consumption part

[@CryptoGrit]

I tried doing videos with less edit and they had worse performance :/ I notice that this works great for big channels but for smaller ones I am not sure :/

[@EnricoIncarnati]

It depends. Someone like Sam Sulek was small and it worked for him because he LOOKED the part. The content needs to be good end of the day and it has to be for the right kind of audience

[@maximilianoaros224]

definitly de pendulum is going the other way now, how could we search for references from past years to be uptodate or even better get ahead by analizing that kind of content and getting ideas to reutilice and get creative with it?

[@EnricoIncarnati]

That depends on the platform you're wanting to create on

[@OneMansJourney22]

Do you think Live videos will make a comeback?

[@EnricoIncarnati]

Already are :)

[@RichStays]

Thanks for this. Why don't you do the raw real and authentic content?

[@EnricoIncarnati]

I will be implementing more of it

[@RohitxKushwaha]

I personally don't like over edited videos. It feels harsh on eyes..

[@ashleighhubbard]

I muuuuuch prefer raw, BTS type of content

[@EnricoIncarnati]

Interesting...why do YOU prefer that style of content?

[@ashleighhubbard]

@@EnricoIncarnati easier to connect with someone. Doesn’t feel overproduced or fake. And as a coach myself that uses social media for business, it’s what I prefer creating. I don’t love the feeling of the rat race of keeping up with the overproduced content with graphics and imagery. It takes away from the actual point of the video and also takes so much more time and energy which makes me NOT want to create content… which isn’t good either