The moment Ellis Genge is unveiled with Roc Nation | Changing the Game

Episode 3 of Changing the Game follows Roc Nation president Michael Yormark as he is in London to meet England rugby star Ellis Genge. The agency announce the Bristol Bears front row as their latest big star as they look to reshape the sporting landscape in the sport. #ChangingTheGame
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[@adamdvx1604]

That gym scene at the beginning is straight-up Partridge!

[@davynewcomb8054]

He's had those shorts since 1982, they once had an under-pant lining, but it's perished.

[@alliebeans]

I think he popped out at one point.

[@tim73639]

100%. High point of the whole vid.

[@cullyx2913]

😂😂😂 💯

[@tomblakemoremusic]

This is a cringefest

[@harveyaustin8952]

The gym scene and then the "what's up my brother, how you feel?" at 3.33 is just too much 🤣

[@mdavidom5903]

Just gotta love Ellis’ no fuss temperament. What a fascinating character

[@HighBoss]

This bloke talks about 'change' a lot but has never once said exactly what that's supposed to mean or look like.

[@Danimal13]

I really don’t know how to feel about this, on one hand I’m happy for the players getting what they deserve but on the other hand I don’t trust agents like this especially Americans who come from nowhere into a game with barely any money in it trying to take more away, it’s a bit worrying really

[@MiniMatthew]

This guy knows what he's doing, he wants to grow the sport because there is a money making opportunity to garner lots of new fans, but its what rugby needs.

[@Danimal13]

@@MiniMatthew I hope you’re right and he actually does want the sport to grow but he won’t be able to do it on his own tbf, if teams keep playing boring rugby no one will be excited or want to watch it, I find myself drifting away from the game and I’ve loved it all my life

[@theultimatesharpshooter6734]

@@Danimal13 which teams do you watch that play "boring" rugby?

[@Danimal13]

@@theultimatesharpshooter6734 England mainly but a lot of the prem teams do, I only enjoy watching Quins and London Irish. Most international teams are boring and scared to lose

[@MR-tb4po]

I’m sorry - Quins and Irish are the only teams not boring you? The Premiership averages shed loads of tries every week. Gloucester? Sale? Exeter? Did you see England at the last RWC? Or on tour in Oz after? It’s been a bad autumn and the 6N was poor for England … but I think you may be watching re runs from the ‘90s.

[@MiniMatthew]

I cant wait for rugby to be modernized

[@35Hoopsfan]

How so? What do you propose?

[@alliebeans]

Why not make it like American football and call the teams catchy names, like Worcester Warriors? That's bound to get bums on seats...

[@booey28]

@@alliebeans😂 oh yeah let’s change the clubs names 🤣what a clown

[@alliebeans]

@@booey28 exactly. Bristol Bears, Exeter Chiefs, Sale Sharks. It's all a bit embarrassing.

[@mickconners9377]

This fella creeps me out. Not sure if this is what rugby needs,

[@alliebeans]

Is this a spoof?

[@35Hoopsfan]

Ive watched all the ROC Nation rugby videos and I see nothing in any of them that make me think they have any vision for what they want to implement. Its just a few Yanks (Jay Z and this dude) coming into rugby trying to make some money.

[@nardwalker219]

look at the super rugby comp as well.... Peyton Spencer is a new super star that's young and up and coming.... he's just signed with the Blues franchise.

[@booey28]

😂 whooooooo????? 😂

[@nardwalker219]

@@booey28 he's young and up and coming... I guess you don't follow 1st 15 rugby.... he's the son of Carlos Spencer... he's just signed with The Blues.... look him up on you tube.... he just curved up everyone at the secondary school's world comp in Thailand.

[@nardwalker219]

@@booey28 if union doesn't pick him up then the NRL will

[@Gilescowdemdem]

Finally, some progressive voices looking to grow the game.

[@35Hoopsfan]

What is their vision? All I heard in this video was a lot of cliches. How exactly are they going to grow it?

[@Gilescowdemdem]

@@35Hoopsfan would recommend looking into what the URC, SA teams and French teams have been collaborating on recently.

[@35Hoopsfan]

@@Gilescowdemdem .why don't you just tell me?

[@Gilescowdemdem]

@@35Hoopsfan here you go Jimbo. Spelt out for you in simple terms so you can understand - growth comes through introducing new audiences to the game. New audiences come through more visibility and marketing both from the leagues, the clubs and the players. Having a huge management company like RN pushing the players and getting them more notoriety, bigger brand partnerships, bigger social media followings and bigger platforms is a great start. The collaboration between the URC, SA clubs and some of the Top 14 clubs is another step in the right direction - youll have do actually do some work for yourself on this one as I'm too lazy to type it. Making the world cup a spectacle is another step. Honestly, I love the game but here in the UK it's been stagnant for a while and we lost 2 legacy clubs. Imo everyone should be looking at every possible way more money and more eyeballs can come into the sport right now, if that isn't your goal then why do you even watch it.

[@chadthecat7248]

@@Gilescowdemdem 1st year marketing spiel with a generous helping of snide disdain. The arrogance of your crowd demanding that rugby people just obey and never question what's going on here in this bizarre marketing campaign. ROC nation doesn't seem to have much to offer as yet.

[@lemonkaysweet]

Rugby can definitely be more bigger and grow👌 Compared to soccer it's still a baby!! Hopefully the URC grows, more teams and players from all over the world join. As much as I like the South dominating,this thing of only five teams making the rugby final every time is predictable 🤦 France, New Zealand, Australia, England and South Africa!!

[@888young2]

Does anyone know what rock nation actually does?

[@nowelaZA]

It's a sports agency, i.e. Jerry Maguire type stuff.

[@jonwayne7685]

It’s an entertainment conglomerate

[@turkishdelight7083]

Cant wait for players start demanding their own dressing rooms, clubs to refuse access to the national team (already there), more ads during matches, half time shows, scandals...possibilities are endless.

[@fifabr0zmother695]

I’ll be real it ain’t that deep, it’s just making the players more out there.

[@turkishdelight7083]

@@fifabr0zmother695 Captain of SA just gone to Racing...

[@iamnutty8471]

rugby in US is getting popular because its not what this knob is doing!

[@lukecarter7776]

Love this lets gooo

[@35Hoopsfan]

Just curious, what is it that you love about it?

[@chrismay7227]

Wilko Johnson at it again.

[@randalllederman6346]

I love rugby and fear for its futur. Something has to change and hopefully this will help. Respect to Ellis for stepping up and hopefully the old school controlling bodies take note and sharpen up or the legacy they leave behind will be the death of a beautiful spot.

[@35Hoopsfan]

How are ROC nation going to "save rugby from dying?"

[@caighanmoko7728]

That the wish AD ? lol

[@ryanmurphy8216]

Rugby has been getting stale and it is needing to move forward and progress. It needs to be inviting for all to watch, not just us rugby fans. Hopefully this is a step in the right direction to help grow the sport we love

[@devout666]

So when the sport is tamking they want to invest?

[@jonwayne7685]

They believe they can rejuvenate

[@1112-g1x]

i bet itoje or sinkler gt singed nxt

[@nowelaZA]

Itoje was signed a couple of years ago.

[@chaz.92]

Great English my man

[@1112-g1x]

@@nowelaZA yea c i knw it

[@1112-g1x]

@@chaz.92 thers my lil spelling nazi

[@conorh4882]

Trying to turn rugby into an Americanised (with an s!) Sport is going to be terrible for the game. Bringing entertainers in for rugby events like they do for the Superbowl sounds tragic, keep this man away from rugby

[@ChyeahWill]

Every game and sport evolves and rugby will be no different. Interest in rugby is shrinking in a lot of places globally and the sport needs to evolve in order to change this.

[@hellovanite]

bollocks

[@gregdufeu]

I’m so confused by all of this, what change??

[@brotherd1675]

Yeah with all the sly and develish BS roc nation does to its Music Artists. That pose on 0:10 really sais alot.

[@billfleming4370]

Yormark the king of buzz words

[@michaelevans797]

Brilliant, fingers crossed 🤞

[@35Hoopsfan]

Fingers crossed for what? What are ROC nation going to do to improve rugby?

[@michaelevans797]

@Jimbo who knows, we'll have to wait and see but Roc Nation sounded keen and enthusiastic.

[@35Hoopsfan]

@@michaelevans797 so you are saying "brilliant" just based off of vibes?

[@michaelevans797]

@Jimbo they certainly implied that they had ideas and said over time so a bit more than vibes. I'm optimistic and good luck to them. There is nothing wrong with good vibes. 👍

[@Dunnerstunner369]

This almost comes across like satire. SO cheesy

[@petertaylor6479]

Is that a silver fern on his cap?!

[@kgkg-nk6rd]

The price of rugby is gonna go up.

[@dumingwenya7388]

I love keeping up with roc nation

[@Sindisile]

Let's goop, Rocnation is here for everything 😎🇿🇦

[@35Hoopsfan]

What are they here for?

[@Gilescowdemdem]

@@35Hoopsfan lmao is your goal to just make everyone as scinical and unhappy as you are.

[@amazingvheriwa]

@@Gilescowdemdem hope this doesn’t sound rude, but genuinely how do you think they will grow the game?

[@Gilescowdemdem]

@@amazingvheriwa growth comes through introducing new audiences to the game. New audiences come through more visibility and marketing both from the leagues, the clubs and the players. Having a huge management company like RN pushing the players and getting them more notoriety is a great start. The collaboration between the URC, SA clubs and some of the Top 14 clubs is another step in the right direction. Making the world cup a spectacle is another step. Honestly, I love the game but here in the UK it's been stagnant for a while and we lost 2 legacy clubs. Imo everyone should be looking at every possible way more money can come into the sport right now.

[@chadthecat7248]

@@Gilescowdemdem Nice copy pasta there.