The MOST DECEPTIVE makeup brand! (Il Makiage)

[@emmanniee]

“this lady in the ad” and then it’s jan from the office😭

[@un4givengirls]

😂😂😂

[@leilanicorbelle]

Can’t believe they did Jan like that 😂

[@Jadealanee]

@@leilanicorbelle I can’t believe Jan did herself like that! And it got her called a “D list celebrity” 😭😭😭

[@paigeboyd6492]

She said she looks like any mom on facebook who takes selfies 😂 she did Jan wrong

[@dhbrooks24]

“D list celebrity”. Malora Hardin has had a phenomenal career. I never understood why she did this ad

[@sparklinginfinity2887]

No marketing tactic is a greater scam than hiring Mikayla nogueira to promote the product

[@PancakeEnthusiast342]

I’m a 32 year old woman that doesn’t have TikTok and watches these videos for background noise in the mornings. Everything I know about mikayla Nogueira is against my will 😂

[@LunarEleven]

At this point, it's the dumbest tactic, everyone immediately assumes the product is terrible if they need Mikayla to sell it. Even people who are still her fans are beginning to ignore her ads and recognize them even without disclosure of sponsorship.

[@alexamandes8872]

@@PancakeEnthusiast342😂😂 omg same!! I’m 33 and have never had tik tok and don’t want to ever get it. But all I know about that chick is her unbelievably grating fake voice and her complete lack of integrity for her subs.

[@sorry-I-write-long-comments]

@@PancakeEnthusiast342 although I'm 10 years younger than you, same...🤣 KZbin as a background noise have ended up with me watching drama / commentary channels, and so many have made videos about Mikayla🙃 So my head is filled with soooo much unnecessary stuff😂🙃

[@dollkayla]

It’s giving lash gate 😭

[@featmyself]

rather than spending all the money on advertising within every social app there is they could actually develop better products 💀

[@karlylo]

There is no more better development for foundation!! It's literally all for vanity, with the current times, marketing is the only part of business that makes them money. 🤔

[@StellaMoon60]

And open physical stores. That should have been a red flag for me.

[@tinkrls3r]

True, but I think longterm costumers isn't in their interest. But professional makeup artists will use a few names, and even though they're expensive, people buy them years straight, and the big names make consistent money to put into more development. I've heard ones people like alot are lancome, dermablend, it cosmetics, etc.

[@WYGOWarrior]

I am a nano creator and they reached out to me a few years ago to create a video for their concealer. They sent me a brief with step by step instructions on how to film an "honest" review. Let's just say I passed as I have morals and was getting a major "ick" vibe. Here is 1 page of the 13 page brief they sent: ROUND 1: “BEFORE” PRODUCT HERO + SHADE # ◇ Silently pose without the bottle (ex.A) ◇ While holding the bottle in frame, give us these spoken moments (ex. B): ◇ A brief introduction to your testimonial and the reasons you want a new concealer ◇ Show us the problem areas you would like to cover up with the concealer Please grab your BAD MATCH for the next 2 rounds! ROUND 2: BAD MATCH vs GOOD MATCH APPLY (ex.C) ◇ Apply bad match concealer to RIGHT under eye and blend (disgusted reaction) ◇ Apply good match concealer to LEFT under eye (+ blend) IMPORTANT: Keep your head in the same framing (+ limit head movement) while filming ROUND 3: BAD MATCH EMOTIVE REACTIONS (ex.D/E) ◇ (Start with bare skin) Apply a large amount of the bad match concealer ◇ React verbally (i.e. “This does not match me at all!”; “I can’t believe I got the wrong shade again”) ◇ Speak to the makeup mistakes you’ve made with wearing the wrong concealer ◇ Talk about how you need a new concealer that works for your skin

[@queerengineer]

+limit head movement (so they can edit it when they put your ad on their page 😂)

[@WYGOWarrior]

@@queerengineer Their advertising using "real" people is SO scripted! It's disgusting.

[@sarah35557]

This is WILD

[@baddie1shoe]

Wow..ok

[@SussexSandra]

Thankyou for posting this. I am also a nano creater less than 5000 subscribers. I have said no to many brands who wanted to gift me their product but wouldn’t allow me to give an honest first impression, trial and review. Clearly, they are not that confident in their product. 🤷🏽‍♀️

[@taryndancer29]

Still to this day, the best concealer and foundation for me is from The Maybelline Fit Me collection. I'm at the point where I'm just using what I know works best.

[@Jap2675]

This is what I use too and I love it. I’ve tried a lot of other drugstore make up but yes I use Fit Me Poreless liquid foundation I think it’s like $8-$10 and it has been the best for me. I havent tried the Fit Me concealer, but the Maybeline Age Rewind is quite good! Tati Westbrook always swears that the best drugstore foundation is L’Oréal Paris Infalliable- I haven’t tried it. I know it’s slightly more expensive than the Fit Me like $14 and it looks a bit thicker/more coverage as well.

[@amandae5165]

Agreed

[@marissalyn]

Do you know if it’s suitable for dry skin 😮

[@taryndancer29]

@@marissalyn They do have the dewy/smooth version which is supposed to be better suited for dry skin.

[@ashleepurefancy]

Yup! I’ve been using it for years!

[@kiwiflowers9475]

Listen Jan needed to get her bag after she tried to sue Dunder Mifflin 😂😂😂

[@lbebko9154]

Candles by Jan was not the cash cow she was hoping it would be

[@Cuervorojoo]

@@lbebko9154💀💀

[@jasmyneeee]

i did the trial, cancelled the subscription the SAME DAY my order arrived. (mind you…this was still within the month time frame.) the next month came and they STILL charged me for the subscription that i’d cancelled. when i spoke to customer service, they never got back to me. i had to contact my bank just to get the money back. i was furious. and on top of all of this? i NEVER received the foundation or concealer that they charged me for. not to mention the shade match was comedically bad!

[@corycarpenter9639]

I have cancelled twice and then again today they went into my account and charged me . Calling the bank now.

[@jasmyneeee]

@@corycarpenter9639 hopefully they reimburse you!

[@hollyallred8432]

Same here bad color match. Had go through my bank to get my money back.

[@robleyanne]

THIS! This happened to me as well!!

[@wendabean]

I went through the exact same situation with them, including having to get my bank to get my money back

[@EMECproductions]

False advertising on social media has gotten out of hand. I've started reporting blatant false advertising to the FTC. The last one I reported was a company advertising a product for 35% off, then when I clicked the link the actual discount was "up to" 35% off, when "up to" wasn't on the ad. And I went to the exact product advertised on Instagram and im not kidding when I say it was only 12% off. Ridiculous. And brands will keep getting away with it unless we report it

[@vt140]

I love this, I’m ridiculously petty so I’d love doing this!

[@287christy]

Didn't think of this 👍

[@Yourmom_dotcom]

How do you report that stuff? Is it easy to just find how to make a report through Google? I will start doing the same if it’s not too time consuming…

[@littlenekosparkles181]

I really hope they take this shit seriously

[@lalasarchive1]

My mom (44) bought the whole Il Makiage kit after seeing one of these filtered ads. I will say it does match her skin tone well, but it wasn't really anything groud-breaking like the advertisements. The coverage was average, patchy and streaky like the video.

[@skyerainart]

My mom too 😂 she was so excited, "I found this amazing new foundation on Facebook!" Lol I asked her, "was it Il Makiage"? 😂

[@jaimemarston6200]

All beauty subscriptions do this. Ipsy, meaningful beauty, etc. they make it damn near impossible to cancel. I believe they do this hoping the majority of people will get aggravated and just give up on trying to cancel. It’s really messed up. So be careful with any beauty subscription.

[@shannonkoslova4299]

I canceled my ipsy very easily. They just make you hit, 'yes I am sure' so many times they hope you'll reconsider.

[@punchdrunkassassin]

​@@shannonkoslova4299same. I get emails from them occasionally being like "you can get 1800 points right now!" and trying to entice me back with "previews" of next month's bag, but cancelling my subscription itself was very easy. Does it matter where you're from maybe? I'm Canadian, and I feel like most people who say they have issues are from the US. But genuinely I have no idea 🤷‍♀️

[@happygecko66]

tried to cancel last month and i can’t LOL im so confused

[@CauldronBoilMe]

I remember these super deceptive ads on Snapchat back in like 2016. I’ve never tried them and have zero desire to because of how much filtering/editing they use on their ads.

[@vzxlid]

Exactly, I doubted it was a good product if they did all that and it just seemed scammy to me. I saw them on snap and insta a bunch 😩

[@elisa-beary]

You’re about to apply it but in my mind I want you to have it edited when you do the first bit on your face, do the influencer gasp, then turn off the edit & be like jk. I’d laugh SO hard!😂

[@angelikamakeup]

omg such a good idea 😭

[@melsyoutube]

14:45 beyoncé is so generous for not trademarking “i woke up like this, flawless” lmao. this brand is so lucky they’re getting away with this

[@RandomLegendaryPotato]

D-list celebrity? That actress is the one that plays Jan on The Office! 😆

[@guysmynameis]

so… a D list celebrity 😭

[@anacatarina178]

Being in a famous show doesn’t make someone an A lister

[@nickgilbert5115]

​@guysmynameiskira The actress who plays Jan is like a b list celebrity, she plays in tons of popular shows and movies

[@nickgilbert5115]

​@anacatarina178 there's also b and c list

[@phatpharm06]

She’s also Trudy Monk.

[@mus1quenonst0p]

that’s a standard drugstore 2018 foundation. thanks for taking one for the team. they literally only sell ONE foundation…skin type doesn’t matter.

[@Scooterride13]

My go to drugstore foundations are the Neutrogena skin clearing one when I have a break out, and the Maybelline Fit Me (I use matte and poreless and it makes my skin look really pretty) when my skin is normal. I’ve tried all kinds of expensive foundations and I always go back to the drugstore ones.

[@chaoswitch1974]

Really?! I can't. I love Born This Way, Nars Light Reflecting with skincare and Purlisse Ageless Glow *one at a time, lol* with Nikkia Joy velvet finishing powder and I'm NEVER going back to drug store.

[@SarcasticPixie]

My favorite ever foundation was the Black Label BB Cream by Dr Jarts. Unfortunately they discontinued it and it’s been years of me trying to find something similar and failing. So sad.

[@blackorchidangel1964]

And you’re not wrong for doing that because being in the make up industry for 40+ years and selling make up in my boutique/hair studio I had some very very nice make up the only difference in drugstore foundation and boutique foundation is it has a different name on it. I’m just gonna throw out a number And tell you there’s six different companies that make all the foundations in the world and that’s where all these companies buy from and they just put their private label on it and I know this because I did it. The one makeup that I sold in my studio was by a company called THE BALM, I sold lots and lots of it before it became so well-known and was placed in many HIGH END Stores, they pulled it from the boutique atmosphere and put it in Sephora Ulta Kohl’s places like that, I haven’t bought any in quite some time, and I honestly would buy it online directly from them. But with all my experience in the cosmetic industry, that is by far the most reasonably priced and true to what it says, it will do make up there is on the market. The only difference is that at least when you go to a boutique atmosphere you can try all the different shades unlike the drugstore where you’re doing a crapshoot..

[@essiethehippiechild]

I got this foundation and primer. It worked pretty good at first. I got compliments on it. I've only had it for a couple of months, but recently I've noticed my face having an orange hue to it 😭🤧

[@ivanerodriguez7758]

Me too!! Lol I’m like I don’t think it’s my shade anymore!

[@Sweet_Dee]

Same! I tried the foundation once and at first I was pretty impressed with the color match. I have very light, cool toned skin and most makeup brands lightest shade still looks like a bad self tanner on me. Unfortunately, this product seemed to change color over time and looked orange like the rest of em 🤷🏻‍♀️

[@helena-sc8nd]

i bought the concealer about two years ago after seeing so many ads on instagram . i was 16 working part time so i was a bit hesitant because of the price of the concealer. it looked good initially when i applied it but it dried darker than it was and accentuated the wrinkles under my eye which i never really had with my usual concealers. i’ve had concealers below £10 that worked way better than il makiage.

[@Luvsmusic909]

Thank you for doing this review. Im an so sick and tired of being ripped off. All I want is to go out just one night and feel good about what i look like. Im well over 50 and menopause has absolutely killed my self esteem. These companies dont care about how they make individuals feel when their”awesome products “ Who make, apparently everyone else look dewy , flawless and amazing but not you. And my expectations are not even high. Just give fraction of whats promised and id be happy . Guaranteed or your money back ? Load of crap They got your 50-60 $ and they are keeping it. Im a new subscriber and i realize your probably 30 years younger than i am but the information your providing is of value to all ages. This company almost had me . If this product doesnt do for you what youd hoped with your beautiful complexion ? What chance in hell do I have.Truth these day is so hard to come by. And bonus you saved me 60 $ and a big let down. Hats off to you!

[@vice8063]

Yeah it’s hard finding good products cuz they all lie. I decided to try tretinoin from dear brightly and so far so good, it’s been a month but I’ve been taking it slow and sandwiching it with moisturizer. Maybe I won’t have to buy anything else if my skin is more even. Good luck on your journey 💪

[@SarcasticPixie]

You should watch videos by Wayne Goss! He has been a makeup artist for decades and has a lot of videos on what works for mature skin. I want to say he’s in his 50s now??

[@CryPixie83]

I've been using their "Woke up like this" foundation for about a month and so far it's working really well for me, I was even feeling good about signing up for the sub. However, their marketing is ridiculous. I've already got a subscription to their foundation and their still flooding my inbox with ads. Since my initial order on March 20, I've gotten over 30 emails from them. And lots of them are things like "you've been selected to receive a full size gift" but when you follow the link it's with the purchase of a full size product (which wasn't clear in the email). I'm literally about to find a new foundation because i'm sick of being sold to so aggressively.

[@TheWoodlandWhisp]

If your going to spend that kind of money on foundation, go with a trusted, reputable brand. Clinique makes great foundation, they haven't been in business all these years by scamming women and they've maintained their popularity without forcefeeding ads and offers everywhere.

[@Halfmoonbaee]

I never trust random advertisements for makeup brands. I’m either buying well known brands or indie brands that have been vouched for by people i trust.

[@hermionefoster8097]

You’re 100% right the quiz/email thing is just data harvesting crap! They asked you all of those questions and still sent you a foundation that had an undertone that was far too cool for your complexion! Thanks for making this ❤️

[@angelikamakeup]

exactly!! that’s all it is and now i can’t get them to stop sending me emails 😭😭

[@friv_0881]

People need to discuss how insane Il Makiage's email campaign is if you take their quiz but do not end up ordering anything from them. It has been MONTHS, and I am STILL getting emails from them about not ''missing out'' on buying their foundation! I would just unfollow and contact them to stop sending me emails, but I am curious about just how long they will continue with this!

[@SleepyDaisy99]

I think it’s been maybe around 7 years since I took their quiz and I still find their emails in my inbox. Soooo… they won’t give up 😅😂

[@friv_0881]

@@SleepyDaisy99 That's what I was afraid of LOL!

[@Stephanie.89]

All you have to do is scroll down to the bottom of the email and click on “unsubscribe”

[@friv_0881]

@@Stephanie.89 I know how to unsubscribe; I was just curious to see how long they would continue to send emails to me after taking the quiz, Yet NOT ever purchasing from them. Just a little experiment to see if and when Il Makiage would give up, of their own accord :)

[@MakeupMobster]

6:58 wow the makeup is so good it even blurred the text on the bottle! 😂😂😂

[@RuthieBabe]

Oh lol Good catch! 😂

[@kyanngrunseth4181]

I CANNOT TELL YOU working in sephoras and ultas for years that I have a predialed speech for this foundation and for the 6 pan beige to cool pink waxy “creme” palettes on facebook. They do believe it, every time 😭💕

[@strawberryskygirl44]

I remember seeing these ads EVERYWHERE on KZbin and I wanted to buy it, but I'm SO glad that I never did 😭

[@yogadork_namaste]

I did the trial and i loved it. But i don't go through foundation so quickly so the subscription charged me the next month. I hurried up and emailed them asking if i could cancel the order. Not only did they release my funds, theyd already shipped the foundation and told me i could keep it for free. That stood out to me. As for deceptive marketing, i think most companies do that. It doesnt make it right, but here we are :/

[@theexploraholic]

They literally laughed at me when I asked for help with my order…

[@juu0n]

@@theexploraholic …over an email?

[@Sjood-qs8ol]

That’s a very typical/normal business response. This is my actual job lol. If it’s an error on “our” end (damaged in shipping,payment processing etc) we are obligated to let the customer keep the product. As for releasing your funds that’s also a very normal part of my job. We don’t want banks coming after us if the customer files a claim, and if multiple customers file claims that’s really bad for your business. Plus the bank has to launch an investigation which can take up to 2 months I believe. So it makes more sense to refund the customer or you risk making the situation worse. I hate to break it to you, but this is the bare minimum in customer service when it comes to online orders. I think people are so used to crappy service. So the bare minimum seems exceptional to them. But in reality this is the best course of action because it’s less work for us and the customer is happy.

[@bodybalancer]

Omg- your comment 😂 reminded me, to delay my Dear Brightly subscription again bc im just not going through it very fast - so you just saved me a bunch of $$ i can’t afford rn! Thank you! 😝🥴 just have had so much going on of course it slipped my mind 🤦‍♀️ i hate when you have to sign up for a subscription just to get a product you want :/ i just rather order a la carte if you will. I don’t have a dermatologist, and I wanted a nice retinol (the real stuff) product bc its just, past time for it in my life. & I really like their product & service it made it easy for me to get what I needed but ugh! Its so annoying having to remember to delay it all the time bc i probably only need to go through one bottle every six months or so bc i just tend to use it sparingly 😕🤷‍♀️ i should use it more but, im not quite in the habit yet & I avoid it if I know Im going to be in the sun bc it would cause me irritation 😕🤦‍♀️ such a DOH Homer moment 🤦‍♀️ so thankful I randonly landed here & saw this comment rn or I’d be on the line for another bottle shipping THIS month & i don’t need it nor can I afford it! :P the things we do for beauty 😕 :P

[@bodybalancer]

I haven’t tried it yet but I have a feeling Kjaer Weiss is what Il Makaige is trying to be :P Jane Iredale is nice too. I stick with either Bare Minerals or Jane Iredale & I really don’t bother with anything else anymore 🤷‍♀️ but I am still curious to try Kjaer Weiss (sp? :P ) its just pricey & need a bit fuller coverage for blemish scars 😕🤷‍♀️

[@MakeupMobster]

Omg I’m soooooooo happy someone is finally called this brand out! I purchased this foundation and it was absolutely awful.

[@Karmaisabreez]

Il Makiage is the kind of brand that relies on a mature audience that knows less than we do. They're in for a surprise in a few years and millennials reach that age demographic and the company can't trick no one anymore. Another make up brand that'll go under in 6 months lol

[@skyerainart]

For real though. People like my mom. She was telling me about this "amazing" foundation she bought from Facebook that covers "everything". I was like, "is it Il Makiage?" 😂😂😂 She thinks everything on Facebook is real.

[@thk929]

Huh. Mature audiences know straight out of the gate that it’s a scam and waste of money. Unless you mean 90 year olds with Alzheimer’s.

[@wendio5437]

You would have to be referring to Baby Boomers, because I can assure you, those of us that are Gen X believe NOTHING! We are skeptical of EVERYTHING!!

[@maddie8415]

Weird to read this. I'm 39 and in my experience people my age or older are often less influenced by their own insecurities or BS beauty ads they see on the internet.

[@karijozsa9679]

This makeup brand has been around for a very long time. I remember seeing ads for it in Vogue back in early 90’s. I personally think they are just desperate to rebrand.

[@vanessabryan5993]

I actually love this foundation It looks incredibly natural, and when I did do the color match it matched me perfectly !

[@amsthy1179]

Same

[@aortiz1184]

We must be the minority. I am between shades and this matched me best and I have never broken up. I tried so many other brands, always break out or get an allergic reaction.

[@mimmz3696]

Same

[@whitneyearl4361]

I have both the concealer and the foundation and love them as well. I've bought tons of higher end - think Charlotte Tilbury and MAC foundation, as well as drugstore brands, and IL MAKIAGE WORKS great for me!! I have the " After Party" which I've had on a subscription for about 3 years. I just ordered the " Woke up like this" and it came in yesterday, so I'm going to try it tomm. I've never had ANY issues canceling, or getting charged after ive canceled and I check my bank account everyday. Also after I've canceled the 2 week try before you buy and when I went to return it for whatever reason, I was told to keep it, then got the money back and then got a $20 gift card. I love the company. I'm glad to see that you like their foundation too. ❤

[@jocelynne1513]

no same, i’ve been using their foundation for years.

[@Sarah-nk4zh]

Thanks for saving me - i was just considering this foundation for my next purchase as i have yet to find a fpundation that i love.

[@cailinanne]

Try the fenty foundations if you want full coverage. They are amazing. ❤

[@cupofcoffee4611]

I cannot escape this ad on Pinterest ugh. Glad to see someone talking about it

[@syringaw]

2:57 “this person” 😭😭 No Jan Levinson Gould would not stand for that disrespect

[@AlyciawithaY]

They turned off the comments because they are an Israeli company and they didn't like people pointing that out.

[@pizzadogma]

That explains it

[@lillyrgreenberg]

Yeah, because harassing people based on where they're from is bigotry. I would've turned off the comments too

[@gretataxo]

I always assumed it was a scam but I remember like 3 years ago Sydney Sweeney used this foundation in her Vogue beauty secrets video. I was so confused, made me believe it was actually good quality foundation for a minute haha. Now I am thinking maybe she was paid to mention it? Not sure. It did look good on her skin though

[@thefriendlysenpai]

A lot of the products used in those celebrity GRWM/skin care videos are sponsored. They have had exclusive product models, as well.

[@mitziedoll]

To quote Cher from Clueless. “It is a full on Monet. From far away it’s ok but up close it’s a big old mess.” Amber - picks up a bottle.

[@ItsTheCKH]

She starts using the foundation at 15:40

[@cathydefelice6807]

Thank you!❤❤

[@coffeegirl18]

2:06 - I literally thought it was custom foundation. What a scam?!?! I thought the ads were a little aggressive.

[@minxiimayhem6781]

A few years ago I got their trial version where I had 30 days to return it... it DESTROYED my face (patchy, oily and made me break out within the first week i had horribly painful acne everywhere) and I've dealt with trying to get rid of the scars and divets since then. When we contacted them trying to return it and not get charged for the full bottle.. they said they would send us return stuff, then never did. Contacted them over and over trying to get it returned by that 30 day mark to avoid the charges and they started ignoring me until the 30 days was up and they charged the card anyways. This company is a mess.

[@glycerinetears]

I remember seeing these ads EVERYWHERE back in the day when really thick full coverage foundation was the gold standard lol

[@thoughtsintowords]

I actually like this foundation. Best foundation match I've had. The coverage is average but I've been wearing it for years. I didn't believe the skin blur from the ad, but was curious nonetheless. Edit: just wanted to say after reading the comments, I've never had an orange hue when using it. Its a nice natural finish and I set it with elf primer. Never knew people hated it so much.

[@skyelynnae]

Literally same!! I am dark skinned and this was the first foundation that truly matches my skin tone perfectly. I've been using this for years, found it through a friend, not any media campaign

[@rybachman]

they’ve been trying to sell me on this damn foundation for YEARS at this point. always knew it was too good to be true

[@BeBe-zq1dt]

I've definitely had this shoved in my face on fb as well. I'm so glad you tried it so I didn't waste my money. Thank you Angelika 😊❤

[@reowyn9183]

I bought this foundation YEARS ago, like at least 5 years, and I was not a fan. the shade match was good but I didn't like how it looked on my skin. I did the trial where they don't even charge you for like 14 days (not sure if that's still a thing) and I sent it back within that time frame. I later got a really nice customer service email asking me to give them another chance and a $50 gift card. I got lip products and they were ok but not my favorite. they definitely didn't have any kind of sketchy subscriptions at the time either

[@SimaShah-dl2eh]

My mom had to get a new card cause she bought foundation one time and they never stopped charging her and sending her more Atleast ONCE A WEEK for a couple months and no matter who we contacted they wouldn’t stop

[@brandyroby6377]

Ugh tried it, first time I turned orange, changed my shade by doing the quiz to find a new shade match and what was wrong with the first one and picked it's to orange, second bottle came and I'm orange again lol and they're fairly far apart shade numbers so IDK. Bought the primer too, didn't do a damn thing! Cancelled my subscription! Like the brush it came with though 😂

[@BriEMcN]

They put all this time and money into scammy ads and scammy tactics, why not just put that effort and money into doing it better? Seems like a good way to have a short lasting business once everyone figures out it's bs.

[@mariahlamb2983]

Like 4 years ago after seeing a million ads for IL Makiage, I finally caved and gave it a try. I knew it wasn't gonna be great.. but it was just terrible. It felt like I was putting something on my face that I wasn't supposed to, my skin was getting itchy right off the bat. I am so shocked to STILL be seeing advertisements for this brand, and even more shocked it lasted this long to begin with.

[@lumostsumos9049]

Doing an edited Il Makiage social media ad is such Jan Levinson behavior.

[@adamkinne6467]

I saw a bunch of Il Makiage ads but never bought in until I did a google search for what sort of foundation was good for dry flakey skin. There were so many people saying Il Makiage and I just trusted them to be real. For me I believe that for sure either bots or people paid to write that stuff. Absolute garbage in my opinion and I regret spending so much money on a bottle. The shade wasn't even a match but I didn't try to correct it because the formula was so trash for me and a color change wouldn't fix that. I'm glad people are spreading the word that this seems like a total scam.

[@courtneypaige18]

The only thing I have from them is their disco fox eyeshadow palette, it was ridiculously expensive but luckily the shimmers are stunning and the mattes are some of the best I’ve ever used, they blend themselves. However I don’t think I’d buy from them again knowing how they advertise & run their business! With the ridiculous filters & the subscription service that is so difficult to cancel, no thank you!

[@courtneypaige18]

It definitely looks so patchy, drying and streaky! Also I find most foundations look glowier/more dewy & natural when applied with a sponge and yet this foundation looked more matte, dry and heavy when applied with a sponge which is so odd!

[@Kimbyrleigha]

The ads for the sunless tanner is even worse!! I’ve tried almost every brand (back in the day I even did comparison videos on here lol) and I got sucked in to one of their tanner ads! It’s the worst! Completely orange! Not olive or brown at all. Big yikes.

[@bunny11114]

I've been seeing these ads for like a year lol. I found the obvious filters/photoshopping hilarious

[@officialblimp]

my mom was so susceptible to their advertising and kept telling me to buy their concealer because it was the most revolutionary makeup product, but i was like, “mom, don’t believe everything you see online!” i’m fine with my good old drugstore concealer that has never let me down.

[@louise8219]

I find the foundation okay, I bought it from an old ad a few years ago. I normally use a light foundation so I only use it for more coverage. I didn’t cancel, just changed my payment method to one that wouldn’t work 😂

[@jelisamedina9999]

I tried it a few years ago and hated it. It asked for several foundation shades that match my complexion from other brands and I gave them 3 and it made my whole face yellow and made me break out lol horrible.

[@iampolyanaliz]

Thank you so much for this honest review! I was pretty sure the ad was edited, but when looking for reviews or even reading the comments in their posts most people seem to love it, so I was very confused and almost buying it. Glad I didn’t.

[@Toaster_Prince]

When I was first getting into makeup a few years back I got this foundation. It was my first real foundation and I was really excited to try it out…Girl, when I tell you I was ORANGE! I still have pictures from when I used this foundation and its genuinely embarrassing to look at lol. I was naive and easily influenced by a few too good to be true ads, don’t make the same mistake I did 😅

[@Gore_Jus]

I bought this foundation, and I'll be honest, I liked it. The only complaint I have is that it oxidizes. So, it made me look orange after a while of wearing. Which made me send it back.

[@ashleybeckett9690]

The quiz is to collect customer data to modify their product/marketing at the same time

[@LifeOfTheAngels]

sounds like MLM marketing tactics

[@holysaby]

they sent me their 3 fairest shades and they still looked dark orange... i couldn't even tell you if the formula is good, because the colour was such a mess

[@melaniephillips8556]

So glad you did this because I got hit with these ads like crazy!!!! I did do the quiz like you did a few different times and did get 2 different shades. Did it again a couple weeks later and got the first shade again. I was so close to buying but so glad I didn't buy into the hype. I'm not really a foundation wearer and the appeal of the application looking like skin was the thing that made me want to buy. I'll stick with being able to get away with not wearing foundation or go with my tried and trued bare minerals. I do love elf so I'm going to try their new satin foundation. Or just use their halo glow filter alone when I want some coverage. But this product really is being pushed down everyone's throat and you can't believe everything you see.

[@XxsyaX]

I bought and return. The color was too ashy for tan skin. They offered return different color but when I try tiny amount my skin look so dry and matte even after prep my skin with hydrating skincare. So no for me

[@mandysieg6856]

I actually bought the foundation kit and was so disappointed as it was nothing even close. I get they used filters, but I didn't expect the foundation to erase my texture lol, I did hope though it would still be good but man, it was cakey, patchy, shade was off, just horrible. I then bought the spray foundation with primer, that is supposed to give you an airbrush look and it's just as bad.

[@ajdean2974]

I will say that part of me really does get it. Ive come very close to buying because 1) they wear you down and 2) appealing to pain points DEFINITELY works. I struggle a lot with acne and scarring so im always on the lookout for products that actually help hide those things, and a lot of companies use those insecurities very effectively

[@eeveefever13]

that type of advertisement in the beginning with the obvious blurring is so common in china 😭

[@theexploraholic]

I bought this foundation in college and first thing I noticed was that the packaging looked nothing like what they had shown in the ad. But also it didn’t do anything it claimed and it was super cakey and they had me submit several photos (this was probably 6 years ago or so) and it definitely did not match my skin AT ALL. But why I bought it was that I saw an ad where they covered up a tattoo perfectly. I was like hey if they can cover up a tattoo, they can cover up my acne! I was in a play so I needed some stage makeup anyway so I bought it and I looked orange like an Oompa Loompa…

[@JustNormal659]

I bought the primer, concealer, and foundation and it was the straw that broke this camels back! I've spent years, $1000s of dollars and I've NEVER found a foundation that was worth using! No foundation actually works. I'm now 33 and I will never buy foundation again. Just gonna live with the face I have...

[@JustNormal659]

I forgot to mention I bought their brush. And mine went orange too...

[@quirky6334]

I have an IL Makiage foundation, primer, and setting spray. No affiliation, honest review: Foundation: when I first purchased, the color they sent me wasn't exact but it was the closest I've ever found and was only one undertone shade off. I had assumed it was my lighting in the photo I sent. I reached out and they sent me another with no extra charge and it was a perfect match, at the time. I don't use it as often anymore because my color changes from time to time because of hyperpigmentation, season, and medications I use for unrelated reasons. The texture is alright for my skin type (oily) when I apply and goes on smooth, but once dry, the finish actually separates and makes my skin look flaky if the weather is dry or cool. (When I use this foundation, I counter this effect with the setting spray) I use this foundation when I do natural, matte, every day minimal looks. For me, it gives medium coverage and can get full coverage with build, but the more I build, the more I build it becomes cakey. Primer: it works decent for me on humid days or hot days, not on dry days. Nothing groundbreaking with this. On dry days, it makes my skin look subtly gritty. I use it when I have nothing else but don't waste your money. Setting spray: hate it! It is sticky, like post-it sticky. The sole reason I still use it is because it counters the separation of their foundation, but I always have to go over with powder to cover the stickiness. I shouldn't have to set the finish of a setting spray 🙄 also, I have to lightly blot the spray in with a foundation brush, otherwise, it will dry to a gritty looking finish because the mist will dry exactly the way it lands on the skin (granular moisture bubbles), instead of spreading and blending on its own. So technically, it defeats the purpose because I'm manually doing the blending, not the spray blending on its own. I only use it for this specific foundation and refuse to let my money go to waste so I won't trash it, trying to use it out. Save your money, big pass on this one. Overall, not worth the money. The only thing I can say about their foundation is that they did indeed get the color match exact (on the second try)

[@madinp1177]

Omg I remember them! I bought from them back in like 2017ish? If I remember correctly I think it was their "seamless shade match" that was their USP at the time? I don't think the filters were THAT bad at the time but maybe I was naive lol. I definitly remember that the shade match was appalling and the coverage wasn't all that. I only got a few uses out of it before ditching it.

[@MsSquarebanana]

I bought the foundation in 2019. It's an ok foundation, my skin is dry so it didn't look the best on me, but I didn't feel scammed by it. idk why they market like they do.. i feel like it harms their reputation more than anything

[@user-ur8wq7gp9u]

Thanks for reviewing it, I have been wondering about it for years now (before they started being so obviously ridiculous)

[@TheSegmentOnline]

This brand has been around for a while. I was invited to their launch in SoHo (friend was a beauty editor) and we were given $100 to spend on the makeup. I choose a foundation and a few eyeshadows. The event was really nice, walked away thinking it would be the next big thing. Even back then, the foundation’s biggest problem was oxidation… I was orange halfway through the day when the foundation in the bottle had a yellow undertone. I brought it back and went up a shade…. It oxidized to my shade but for the first few hours I looked casket ready. Really odd…. And I had to use a heavy duty pore filling primer or else every line/ pore would show. I will say I LOVED the eye shadows. My favorite is the 955 Own It single shadow. After that event, I never heard about it again until last year. To me this seems like a money laundering front lol

[@rumberaladyv]

I bought Il Makiage after they bombarded me with ads so I fell for their mass marketing. I am sorry that I did because the foundation is drying to my skin and as an older woman it's cakey and emphasizes my wrinkles. Not impressed at all.

[@MultiMichellerose]

This was the worst foundation I have ever used ( i’m 40 years and black )and the colour match was terrible. They also make it difficult to cancel the subscription …… I also bought the black liquid eyeliner, which was really good ….but the foundation and concealer was the biggest con.

[@srey_p]

I tried the foundation so many years ago and the color match was very good. It matched perfectly and I did get compliments on whether I was wearing makeup or not but I didn’t feel like the foundation was anything special or ground breaking. I cancelled it right after the trial period with no issues. I agree that their over exaggerated marketing was so irritating but it obviously worked because I gave them a try.

[@donnapieniazek3989]

I would like to tell all of you about a foundation that I think is the best I've ever used in the course of 50 years! Its, L'Oreal Infallible 24 hr foundation. I use Rose beige and it matches my skin well. It does stay on for hours! I haven't had to wear it for 24 hrs yet, so I can't comment on that. But, I do love it! There are a couple others I would like to try. One is, Dermablend cover creme. Its a heavier, cream foundation, so maybe better for evening wear.

[@asahisangel]

I also got shade matched and decided not to buy because I said my shade was very light and cool and they gave me like a warm sun kissed color

[@mirandabs129]

I’m 44 and I fell for this makeup b/c my ‘makeup smart’ friend suggested it. Your review is 100% my experience plus I have wrinkles and they were made worse by this foundation! I thought I was doing something wrong or my skin was just that bad! I don’t wear makeup everyday but I want to at least feel good about my face when I do wear it, I’ve given up hope on that! Thanks for the video!

[@kmdfs4433]

Tried this years ago. Didn’t match my skin tone. They did send me a new one for free. Only one foundation, they just want information about your skin for what reason exactly? Bizarre. The foundation is alright but it’s not worth the money. Double wear is around the same price and a million times better

[@daisy_rh]

Double wear is the 🐐

[@fortunatecookie]

So, I have never used foundation before, very ignorant about makeup in general. And let me tell you, when I first saw those ads in high school, I 100% bought it. I thought it was so amazing, and really considered buying what the test recommended me. I kept a note of it on my phone for if I ever wanted to start wearing makeup. It’s not rage-bait, they’re just targeting people that don’t know better. People that aren’t into makeup, and don’t have a lot of practice spotting photoshop. Because even if I only log onto instagram once in a blue moon, that’s still often enough to see their ads and wonder about it

[@theomachia921]

I fell for the ads a while ago and bought it. Bad colour match and sat on top of my skin and emphasised all dry bits. Got an exchange for another worse colour match and no matter how I applied I couldn't get it to sit right. Streaky and just rubbish. Sent it back and didn't get a full refund they kept postage fee which just finished me off 😂

[@that_one_person5805]

You got me addicted to that darn sponge lol

[@missfrankie6055]

I’m so glad you did this video! I nearly ordered it and money is tight. Thanks 🙏🏼

[@missmgmnt]

Yeah I bought it and it's good but definitely doesn't go on completely smooth and hide your pours, etc... I used it a couple times but for the price it's just not worth it imo.

[@ilovenycsomuch]

Thank you for making this, I was convinced by the ads cuz I didn’t realize they were filters & I’ve been wanting to order it but frustrating that it’s never on sale even on Black Friday, so glad I now know it’s in fact bullshit & never gave them my money

[@heatherhill333]

Same issue you had. I have dry skin. It was patchy even used primer. I reached out to the company and got an AI bot who told me to spritz a little water on my brush. Totally missed a sales opportunity too because I said I was curious about that pore blur stuff lol. Anyways, adding the water helped a tad, but it really was just like any other foundation I've used. I usually don't wear foundation because it just looks dry and patchy. I just want an even skin tone because I have red patches all over. :(

[@sanicakaur]

thank god finally someone is talking about this, because my sister got this foundation and she was new to make up so she didn’t know what a good foundation looks like. And I did her make up one day and I felt like it was so patchy and clung to her dry areas of the skin. The shade match wasn’t as good as they marketed to be either.

[@jazzywarrrior1414]

I feel like foundation is a case by case thing. My mom is obsessed with some high end brand that doesn’t work for me, and Revlon is great for me. A friend of mine uses Elf and it looks great on her. It depends what people need.

[@katieusbrownius]

Oh my god, are they the W.I.T.C.H. books behind you? I GREW UP ON THEM, forever an Irma stan

[@davabeardsley972]

Yes!!! I haven’t seen anyone talking about this brand (also haven’t gone out of my way to search..) but I almost fell for their marketing (roast me idc) and now every time I see an ad I’m like “who tf falls for this?” 😂

[@theHappyTrucker]

Thank God I am so jaded from years of having acne scars that I know that no makeup will ever look good on me. Giving up has saved me a lot of money and tears.

[@yelrog]

omg i got an ad for this a few YEARS ago on ig, i bought some, and thought i was trippin bc it was so horrible!! it applied exactly like it did in this video, so weirdly patchy, dry, and thin. i thought this brand went out of business bc i don’t have twitter and i haven’t seen any ads from them in a long time

[@Ellmayxoxo]

Ur eyelashes are gorgeous!!

[@tiffanyhasleftthebuilding9070]

I bought it. But I bought it because my best friend bought it, and really is great foundation. It matched my skin perfectly, surprisingly (because I have splotchy red skin with eczema), and it was worth the price. 💁🏻‍♀️

[@cassandrak9890]

THIS FOUNDATION IS SO SMELLY!!!? I had to send it back because of it! Like helllllla chemicals

[@AmiMelaine]

15:53 Yes! All texture GONE! I can hardly believe my eyes!! 😂

[@the1_grammy503]

Even though it’s not an exact match to your skin color, I have to say that, on camera, it looks smooth and it’s covering your blemishes and discolorations. I’m at the point in the video where you’ve dipped your brush twice and applied it a little thicker and I stopped right when you started dabbing it on. I think it looks good. Edit: So I’ve seen the entire video and I agree with you. I don’t believe the makeup is all that it advertises. I’ve seen all the Twitter (X) ads adnauseum. Too much. Shoving it down our throats! I’d agree it’s very edited video.

[@blackorchidangel1964]

Thank you so much for this honest review. I have seen this stuff for like five years. It seems and I am a make up artist as well as I have worn lots and lots of different types of foundation and I thought about trying it, but after finding this video, I won’t waste my time or my money thank you for taking the hit and sharing it with all of us I commend you!!