The Most Successful Product in Dragons' Den History

It is difficult to imagine any supermarket condiments aisle without Levi Roots’ Reggae Reggae sauce, but Roots’ signature dressing was first distributed by Levi himself out of jars he filled in his Brixton kitchen.
Levi Roots entered the Dragons' Den way back in 2007. After receiving investment from Peter Jones and Richard Farleigh, Levi's Reggae Reggae Sauce has made him a fortune.
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An award-winning British TV series, Dragons' Den; Budding entrepreneurs get three minutes to pitch their business ideas to five multimillionaires who are willing to invest their own cash to kick-start the businesses in the original "Shark Tank." After each pitch, the Dragons have the opportunity to ask questions about the venture. The entrepreneurs don't always have to answer, but of course what they choose not to address could very well affect the outcome. The pitch is over when each of the Dragons has declared, "I'm out." Evan Davis hosts.
#DragonsDen #ReggaeReggaeSauce #Success

[@BizWorld]

So it seems like this video is suddenly being recommended to people. Thank you all for watching. If you enjoyed the video, consider leaving a like and subscribing! 👍

[@theghosttribe-gameplay6917]

BizWorld yes it is

[@Chimpee]

Just got it recommended

[@adz2z]

Yeh bro

[@peterjoestar3160]

KZbin recommend

[@peterjoestar3160]

Thank them

[@jackwalsh8871]

I'll never forget when Debra said their wouldn't be a big enough market now Levi is worth more than her 😂

[@stevancollins8267]

Good speech.

[@jackwalsh8871]

@@stevancollins8267 💯

[@Grubbs585]

I love how he’s richer than her now

[@jackwalsh8871]

@@Grubbs585 yeah man, done incredibly well for himself

[@josephhunter907]

She’s so salty about it too

[@bmac6841]

If Jenny were in, she’d be out.

[@Mr30friends]

funny thing is that he is very close to jenny in terms of net worth now

[@emmanuelufot4947]

If you don’t want to invest in a product, don’t speak about the product like it’s trash, that person can be your employer someday. Lesson learned.

[@yeetwchybaban]

Hmmm

[@evm6177]

Thank u for real.

[@DlcEnergy]

but what if a product actually really is trash? :} 🗑️ when did they ever call a good product trash anyway? even when it comes to products they love, they may not see the market/demand for it. or the entrepreneurs business skills may be too lacking, etc... they're going to tell them all the problems they see with it, to help that entrepreneur know what may need changing, or if they're pouring their time, energy, money down the drain. would you prefer no insight from the dragons? (or anybody) if you're struggling to get a business off the ground? just pretend like your shoddy idea is all wonders? (even though nobody is interested for reasons you've yet to come to terms with) you think every idea that'll ever enter the den will be good? beneficial? successful? because they're not. there's a lot of shoddy unnecessary junk people try get rich off. it's just clutter. and that's why they don't get rich. nobody wants it. nobody needs it. people can judge it whether you like it or not. chump.

[@emmanuelufot4947]

@@DlcEnergy not every product that gets into the Den is right, what i'm saying is! if you don't want to invest then let the person go, don't speak about the product like it's a mess. have you really had the time to check this guys product out? cause I have. I watch the Dragons a lot and I can say that some products they've spoken bad of actually turned millions outside the Den. it's fine if you don't want to invest but don't destroy the product with bad words, it takes time to come up with an idea. I'm not saying every product is great. I get your point though but I hope you understand what I mean.

[@DlcEnergy]

Emmanuel Ufot an actual example to prove your point would be good.

[@OH-fp3gv]

Shows how clever someone like Peter Jones is compared to a lot of the other dragons, spotted an excellent gap in the market which was a huge success!

[@OH-fp3gv]

DJ-RocketMan the sauce was different from a lot of other sauces, that is the gap.

[@sponish0]

DJ-RocketMan it’s not even about the sauce, it’s the brand and charisma of Levi, when it comes to things like sauces it’s all about the branding people rarely buy sauces they are not familiar with. Of course it’s down to Peter he knew people would like Levi and he knew the brand would sell if he put it in front of people. I actually don’t think the sauce is even that nice myself

[@OH-fp3gv]

Akaakaaka ak I was comparing him to the other dragons, he waited for all the other dragons to go out then he put it a great offer.

[@-b8683]

DJ-RocketMan you don’t understand branding in the slightest do you? Ahah you’ve just simplified business, which you could do for any business 😂

[@sj8306]

@@sponish0 when did u get Ur PhD in whatever subject this is

[@jackhogan2478]

It's funny because he has a higher net worth than Jenny😂

[@nugsruleify]

Look it up he has nowhere near the net worth of her.

[@mypillowguy445]

Jenny's answering machine message: I'm out.

[@jackhogan2478]

Darren West I did look it up Jenny has a net worth of 30 mil and he has a net worth of 35 mil

[@jamesn0va]

@@pooroldman5089 source? As far as i can find Deborah is worth a 60 million and levi is worth 45 million

[@guser436]

@@jamesn0va coco pops and milk make a bowlful of fun

[@ductator4479]

That guy came to my primary school back when I was around 10yrs old and sung about his sauce, best music workshop ever

[@db5094]

Nice

[@Zeus-sv6wi]

Ductator • Yeah he came to my highschool in North West London, we had a little workshop where he sang his song gave us some gifts ect was pretty cool

[@newsflash5132]

Sad

[@ssssSTopmotion]

Did ya get any free sauce

[@abzinhoo]

W

[@realfacthunt]

I'd imagine that was the best 25k Peter Jones ever spent, must of made him 10 million quid.

[@georgenoble2741]

Made him & 37

[@georgenoble2741]

£37

[@georgenoble2741]

@@andyelliott8027 who cares😂

[@georgenoble2741]

Sorry I missed my fullstop.

[@alicalvert]

andy elliott don your sad af 😂 you think you’re big brain andy cus you correct someone’s spelling on KZbin... shhhut up

[@JordieMotive97]

I have no connection to this man but I feel so proud of him 😂😂 my guy 💪🏼

[@acharich]

I love that but also keep that same energy with ur friends in business.. 🔥🔑🔥

[@acharich]

@It's Alright how'd ya mean..? 💭

[@user-fz3sz2dj4r]

Peter Jones is the best dragon by far

[@firstnamesecondname5341]

And come from quite a humble background, even the way he’s handled his wealth with his family is a nice story

[@abzinhoo]

He’s one of the lads

[@IacovosFlorides]

He can be a dragon now too, if he wishes to.

[@benh8457]

No he couldn’t.

[@francismclean5564]

he is too thick

[@dopemusic6414]

Francis Mclean please tell me about your successful business 😂

[@jamesmendes1111]

Francis Mclean hes thick....but is worth 10mil extra... ok cool cool

[@benh8457]

Sunday Wolf , You don’t know me. Get a grip and stop insulting imaginary versions of people you’ve made up in you’re head.

[@overscoreSX]

Such a likeable guy. Very proud of him. Dreamer.

[@bigdoddsey4203]

his kids are homeless

[@bigdoddsey4203]

@kerm1t because hes a peice of shit who doesnt help his family

[@aimzvortex9399]

He’s right he’s a shitty guy who left his children struggling

[@millwallholdings]

Yeah met him once real nice fella, glad his done well for himself Fair play to him

[@Sam15000]

Levi walks into the room Jenny: for that reason I'm OUT

[@redditsaurus]

He has a net worth of 35 million dollars as of 2019

[@Until_It_Is_Done]

It's shows that in the video, thanks Captain Obvious...😂

[@jenniferhill8776]

Amazing!

[@Zeus-sv6wi]

reddit saurus Oh did you watch the video too?

[@awhi3765]

reddit saurus pounds £££ that is over $40 million (I don’t know current rates but the dollar is worth less)...so you are all wrong.

[@georgeharrison3778]

reddit saurus ££££ not $$$$

[@AboveVenus1]

Crazy to think he’s worth more than some of the dragons now.

[@mypillowguy445]

*Ring Ring* Jenny's answering machine: I'm out.

[@shaneebahera8566]

levi answering machine: sorry but my networth is higher than yours

[@acharich]

😭😭😭😭😭

[@FriendlyNeighbourhoodSpidey]

£35 million net worth wow

[@PokerPlayerJames]

The sauce is superb. Well deserved success.

[@shawndimery]

Yeah it’s great, I buy a bottle a week

[@junaldinho100]

I’ve recently bought it, it’s great

[@obama8814]

James F and the drink

[@PokerPlayerJames]

@@obama8814 Never had the drink. Cant find it in stores near me.

[@l750z_6]

@@PokerPlayerJames it’s not a drink

[@MurakamiTenshi]

If he could distribute his sauce to carribean markets here in the US, he'd be even more rich. I'd love to try it.

[@rufousdederp]

I agree! I think it would do well over here 😁❤

[@turtart]

I'm going to buy it today. I love hot sauce but never tried the carribean or jerk variety before.

[@jakezywek6852]

It's really good.

[@yeboii5677]

The sauce is really good, there’s really nothing else like it on the market as well.

[@Marjopolo302]

Levi wasn't greedy...... Got his dues....35m wow......just wow.

[@margru8207]

Couldn't be happier for Levi. Great presentation.

[@isGrime]

I'm glad this popped up on my recommended... Great seeing a black entrepreneur have great success, from nothing! Truly blessed man... Big up ya self!..

[@QuentinKarentino]

warms my heart seeing such nice people make it. keep on stacking them bills Levi, you deserve it.

[@enatty8654]

To think I met Levi, he went to my Secondary School for a talent show we were holding, and I got to do a live interview with him, so down to earth, it's amazing to see how far he's come since then, he came to my school about a year after his appearance on dragons den, now look at him, what a success, and his sauce I cannot not buy it now, no exaggeration its a party in my mouth

[@LordCroker]

Richard Farleigh is the most likeable Dragon. He comes off as incredibly humble and intelligent and seemed like a great link-up with Levi

[@ezatron9766]

Wow. Duncan thinks he knows it all. And he was the first dragon out. UNLUCKY!!!

[@ezatron9766]

An order for 2500 litres, and Duncan says, there is no money in it.

[@waelofwallstreet]

Eric Wadman 2500*

[@ezatron9766]

@@waelofwallstreet typo. Cheers dude

[@nitsuj6801]

Jenny smiling on the day of her children’s birth: 😐

[@pizza_parker9689]

NitSUj ”I dont like my child and for that reason im out”

[@ThunderingG]

More like 😶

[@crazychimp1324]

Well you’re my child and your out

[@baziwaanebaziwaane9757]

After watching this show on KZbin every day, am leaving my job to discover myself. Deborah meadena and peter jones please u are my heroes. Learn alot from you. Baziwaane joel

[@PlugSocketStudios]

I still remember watching this way back, knew it'd work out for him in the end cause his sauce was already well known. What a lovely man, he deserved everything that came to him.

[@hospitalcleaner]

Jenny: "I'm in, and for that reason I'm out."

[@TheBruceKeller]

He had to stuff his pride and some of the profits for the help of two powerful businessman. Not many could have put their ego aside, and now look where he's at.

[@JelloMiniatures]

Reggae Reggae Sauce is great and I love that Levi Roots has become a household name. His cooking shows were fantastic.

[@jordancorrigan769]

His drinks are also amazing try the watermelon and guava highly recommend 🤟🏼

[@Hoopspur]

He'd been selling it locally for 15 years. This reminds me of the watch sitting in the Trotters garage.

[@stevancollins8267]

On top of the gas cooker.

[@SavageAR123]

Stevan Collins in the pan

[@Linosek279]

That’s a throwback

[@PSF1986]

They should bring back Ready Steady Cook & have him is the presenter

[@wetlettuce4768]

From what I've heard they are bringing back Ready Steady cook, sadly no Ainsley or Levi for that matter :(

[@orbvts]

they are but with rylan clark as the presenter

[@Blackhawk211]

@@orbvts such a tosser that rylan

[@John-ql4wo]

Down to earth , genuine, and blessed. Well done Levi , good people deserve that break in life 🙏👍🏻

[@mohamedrahman4299]

Well done Mr Roots. You are a Legend in the Den.

[@muj3]

I remember watching this episode like it was yesterday

[@WDJPRODUCTIONS]

His Caribbean crush drink as well 👌🏿

[@connorwalker2297]

I like that more than the sauce lol

[@siobhanveronica7533]

Yes, it's so good, especially in the summer months 👍

[@firstnamesecondname5341]

I didn’t know this existed, will hunt it out next time I’m shopping 👍

[@SirDougiee]

First Name Second Name it’s amazing

[@DotM.]

This drink is SO GOOD. Wasn’t aware that it was his!

[@tobyn123]

This is the wholesome content I needed on my KZbin feed today. Thanks BizWorld and thanks KZbin! ☺️

[@BizWorld]

Glad you enjoyed. Thanks for watching! 👍

[@samual94]

Never saw this episode but when he started singing the song I instantly remembered the advert for it

[@BallHacks]

I remember watching this on TV. The guy was just so upbeat, what an inspiration

[@Johnnyjawbone]

Jenny is an innocent puppy next to Duncan. He truly is next level Sith Lord out.

[@HydroSnips]

And it tastes bloody lovely. Good for you, chap.

[@capio78]

RichArd was the best dragon he invested a lot, terrible mistake to replace him

[@waelofwallstreet]

35/0.6=58.33, If he owned 100% of the company he would have had an extra 23 Million pounds which means that Peter and Richard have made 11,5 Million Pounds Each. All that for putting their expertise, knowledge and 25K pounds into the business.

[@SdoubleA]

If it wasn't for the dragons though, the company wouldn't be where it is today. They all got their money's worth.

[@ezatron9766]

@@SdoubleA they got more than their moneys worth lol

[@danielgreenhalgh4889]

He wouldn't be where he is today without the dragons

[@waelofwallstreet]

AnilAslan I know, they’re great investors, I just wanted to share how much he would have had if he did it solo. This is why every single percent is important and you should always negotiate.

[@MegaZodiac101]

he bought the other investers 20% back for like 150 thousand so he maintained 80% of the company

[@BonGrips]

I saw his dragons den part on KZbin. Never been so happy to find out someone found great success

[@jayPT77]

Good for him. Love these type of story

[@Ash-pn2lb]

This sauce is absolutely lovely!! Well done man, i buy loads of it.

[@slinkiegirl2001]

love u levi i love your sauce glad your biz has been going well

[@thetempter9023]

And now I use this sauce on fking everything xDhaha

[@therollingreviewer6379]

The best thing he said when he was with the dragons is that " I had a feeling that I wouldn't do well but at least I would come as myself."

[@myplace848]

Big up man. That's great news. God is good.

[@waynebaker1563]

Fair play to him he , love it when the average man comes good especially when they from the ghettos of Jamaica . Much respect ✌ the sauce is lovely btw .

[@funny27man93]

He gave quite a generous percentage of equity as well

[@b.i.g.brothersinguitars249]

I'm glad he made it I buy this sauce often and it's beautiful.

[@Carklipz]

Absolutely brilliant love to see archive there dreams

[@babamama6821]

Achieve?

[@mrm5183]

Baba Mama Their ?

[@passtheparcel2024]

Yah gotta love that guy. Full of confidence. He knew it was gonna b a winner, an it was...

[@lazybones69]

Genuinely lovely guy, great personality. I'm glad he's gone on to be successful.

[@LurkingCrassZero]

Just thinking of Reggae Reggae sauce makes my mouth water. It's lovely stuff.

[@alienmonkey6304]

It makes me happy that Levi finally made it.

[@yusuffusuy4971]

My man grinding 🤙🤙

[@adam73819]

Yusuf Fusuy the black man loves to grind

[@FriendlyNeighbourhoodSpidey]

Yo yusuf where you at bruh you're not on WhatsApp anymore

[@steveward6185]

He has 8 children with 7 different mothers. I hope he is using his money to support them all

[@idwiw-8767]

Don’t think that’s right

[@yo-yomary9380]

@@idwiw-8767 if you want u can become baby mama #9 10 11 12 u won't have to work u will get your child support

[@hbsblkk3842]

Bruh Moment it is right.

[@idwiw-8767]

Ooh fuck

[@PRODBYDENNZ]

If Jenny was there she woulda been out

[@EverthingsApple]

The best part of the pitch for me was when he said his real name’s Keith LMAO

[@1220b]

Everyone who saw this first time were all behind Levi. Genuine man with a great product...

[@stretfordender321]

Man said "wait for it" like he was Barney Stinson. Legend

[@c2producer]

Blessed food in Loughborough junction Brixton will never be forgotten

[@sponish0]

Something people don’t like to mention he admitted to stealing the recipe from his friends grandma and pretending he came up with it himself was actually taken to court over it.

[@amajeet]

This is what happens when one makes money. Everybody knows u and turns up.

[@sponish0]

moondee lundee this is what happens when you make money from someone else’s idea lol

[@amajeet]

@@sponish0 did the original creator patent copyright the idea. If it then any one can claim. The fact is Levi had the recipe, of so good should be been kept secret. Alas, just because one has been dragged to court, doesn't mean they are guilty. Although I'm not denying Levi stole idea or not.

[@sponish0]

moondee lundee I’m not saying he broke the law as you say the person didn’t copyright it, but doesn’t change the fact he stole an idea from a friend and lied saying he himself came up with it.

[@amajeet]

@@sponish0 seen. my point of view is are people sure he stole just because someone claims that he stole. If he did then he's a cheat no doubt, especially if he claimed it was his own recipe outright. But nowadays easy to believe a deceiver. Anyhow, did the court prove he stole the idea?

[@sui7322]

This man has been in and out of my fridge for years and I never realised he was famous on tv

[@itsthatenglishdriver]

Me and my wife have been eating reggae reggae sauce and the reggaenaise recently and they are AMAZING.

[@datjulesyboy]

Videos like these make me wonder what kind of person would dislike the video instead of just turning the video off if they didn’t like it.

[@heavygustav]

We are so happy for you Levi Roots

[@Penguinloft666]

Levi bought Richard out of his 20 percent share for £250,000 and kept Peter

[@WindyMcshovel]

Amazing. Well done Levi

[@JoeJoe-fw6ze]

Good for Levi roots his sauce is so nice!

[@longstandingemperor5009]

For those who take dragons words as conclusive EXPERT opinion this is your contrary evidence.

[@kierandobb928]

Well you said it yourself there. These are experts providing their opinions but they are just that. Opinions. Even the dragons get a lot .of shit wrong. I can't imagine how much money they've lost or gained throughout the show

[@jameswest4692]

Youd never know this 'good ole boy' did 9 years for drugs and firearms offenses. What a lovely fella. Makes you wonder what's in his sauces

[@bigtrolldontfallforit393]

Well atleast he's rich now why you mad

[@trevorjohnstone287]

Respect this man is a legend top man ...

[@MrDaveFerrier]

now that's the power of music

[@emranali097]

That outro... my boy keef will start running down them stairs soon :)

[@IPbscape]

Reggae sauce is the bomb I have it on my roasts

[@brg9327]

Wow never knew this was the result of dragons den.

[@michael2305]

Just gotta believe in yourself, do what you love, have some courage at the right moment and life can take you places!

[@jhock9171]

Good thing they corrected him before he went and filled that order for 2.5 million liters.

[@vision-oe7hx]

Atleast Levi still gets full control over his business. Good thing is the dragons do take that into account

[@hajirshakib9210]

It's always Peter who makes the impossible possible!

[@tahmid1898]

I literally bought this on sale, it's worth the money , really nice 👍🏻

[@famousstranger8468]

To this day I've never had reggie reggie sauce and I saw this episode Going to buy some now and have it for my tea

[@josephmiller6286]

DREAMS CAN COME TRUE

[@juliecooly3]

That’s the only sauce my family ever buys for barbecues. It’s a household name for me and has been as long as I can remember.

[@djlnrmcmlxxxi8967]

Important note everyone trying to start a business without money is that you must be the main inventor of your product the it doesn't matter how much of the business you own because the product will always be yours and make separate royalties money besides the business and units sold. Any company van fail or just purposely shut down business but the brand lives on in people's minds until one day someone else will be lazy and pick it up and restart it and maybe make it better than before or worse.

[@adilchana3069]

I literally seen this product but in a drink form

Right, I loved the sauce when it came out and bought a bottle a week for about a month...not heard about anyone buying it since.

[@Ibra_499]

Ima need some reggae reggae sauce on my dish

[@rendondo214]

*Duncan has left the chat*

[@GreenHad0ken]

Go deh Levi!

[@coldpineapples9328]

so inspirational..

[@phillyproductions6694]

Now that is what I call wholesome

[@freddyli5356]

Well, I think Levi would still have a decent income. By slaying Titans and dragons.