Levi Roots gets investment from Richard Farleigh and Peter Jones. Visit Richard's official website at www.farleigh.com for more videos, blog posts and business advice.
Пікірлер: 632
@declanhampson10986 жыл бұрын
‘Levi, there’s no business in this’ famous last words
@JONSNOW-jw3zx5 жыл бұрын
@@TS-hr7nv you should probably delete that reply before the internet goes batshit crazy on you
@thehummelballkickers44855 жыл бұрын
@@TS-hr7nv do you have some serious hereditary defects?
@growtyme30395 жыл бұрын
😂
@ticoangelo5 жыл бұрын
@@frosttroll3411 are you fucking serious? Lol... man... Do yourself a favor, just delete it.
@BongoBaggins5 жыл бұрын
This went well.
@helpimstuck94107 жыл бұрын
Guys now got a net worth of around £50 million
@kevshearer32456 жыл бұрын
Levels - baby ting
@bradleypease47646 жыл бұрын
Jack Williams like you do/ google??
@bigboy82385 жыл бұрын
That means he makes more that old blonde girl
@Jessebella15 жыл бұрын
@@goodcat1982 Do u know how much interest 35 milion makes ? By the time youve worked that out, its gone up to 35.2 million
@misst.e.a.1875 жыл бұрын
@@goodcat1982 Only 🤣 I could only dream at that kind of money. It's a fantastic amount - more than anyone should need.
@HaggardPillockHD5 жыл бұрын
I think given his wealth and achievements, Levi Roots should come back as a dragon on Dragon's Den.
@Mr_Makina5 жыл бұрын
They should do a special episode when they get the most successful entrepreneurs from the show and make them the dragons for once
@jennygw18835 жыл бұрын
Great ideas!
@jennygw18835 жыл бұрын
@flip inheck jealous
@HaggardPillockHD5 жыл бұрын
@flip inheck first I've heard of it. Speculation perhaps?
@HaggardPillockHD5 жыл бұрын
@flip inheck was that before or after he received dragons den funding?
@AMCT10111 жыл бұрын
He has more money than Deborah now, and she said it wasn't on a big enough scale for her haha
@BlackJack-di7ym5 жыл бұрын
Would be even funnier if I see Levi Roots sitting next to her in dragons Den making investments.
@deanomcevoy5 жыл бұрын
Black Jack quality 🤣
@LogicKidroy4 жыл бұрын
@@BlackJack-di7ym lmfao
@mwoxo4 жыл бұрын
@@BlackJack-di7ym With his business sense and grasp of numbers that will never happen
@upmusic63684 жыл бұрын
Deborah is worth 65 million dollars whilst Levi is worth 45 million, not too far off, but that doesn't mean he has more money than her, infact she probably has over 50 million in the bank whilst he has about 5 million
@biebersqueen6 жыл бұрын
“It’s not going to be at a big enough scale for me” ... many restaurants later
@mikenevo5 жыл бұрын
@Dodger You do realise that's a dude?
@gaygambler4 жыл бұрын
Can’t believe it not custard
@samveitch67195 жыл бұрын
Suddenly Jenny steps out of her time machine and tells Levi Roots "I'm out"
@ohwellwhateverr4 жыл бұрын
Shagga Jenny jokes never stop being hilarious
@daniii17835 жыл бұрын
And now he’s in my a levels textbook
@FriendlyNeighbourhoodSpidey5 жыл бұрын
Lol
@Foralluhaterz9 жыл бұрын
Haha lucky peter jones and richard who made himself a great profit. That company is now worth 35 million pounds. Bet the other dragons are regretting it
@adrenalineonly66226 жыл бұрын
hassan Waleed they all have percentages in shit load of company’s doubt there too bothered peter jones is the richest there
@jinzo_lord6 жыл бұрын
Fun fact Levi Roots is now worth more then Deborah.
@IrishDan896 жыл бұрын
im sure they sleep okay at night
@BlackJack-di7ym5 жыл бұрын
I was wondering if Levi Roots will come and become one of the dragons, it wud be hilarious.
@ticoangelo5 жыл бұрын
@@jinzo_lord that's awesome! She was a jerk (that "credibility" dude as well)
@ukdavepianoman13 жыл бұрын
i think what was unique about this pitch was that Levi Roots WAS the brand for the product. His image, personality and song all went together with the sauce. He's made millions from it now with Peter J's help. He probably has sold 2,5 million litres by now !
@gandalfhan5 жыл бұрын
Jenny: “I don’t put any sauce on my food and I’m here only for free glass of water, so for this reason I’m out”.
@markdelarosa24454 жыл бұрын
I’m so happy he made it . God bless him truly a gentleman
@symh28136 жыл бұрын
"There's no business in this" "It's not a large enough scale for me" bet they regret that lol.
@thejamminator5 жыл бұрын
Now he's producing sauces, crisps and drinks on an intercontinental scale. Brilliant.
@rossbain9912 жыл бұрын
When he actually wins the intercontinental title I will be impressed.
@JoyStainProductions13 жыл бұрын
My favourite thing about this is that 3 of the Dragons said this wouldn't happen. I've just finished some Reggae Reggae Chicken Pasta and currently have some Reggae Reggae Rasta Pasta Sauce in my cupboard... Which I bought from a supermarket... Which had several shelves with just Reggae Reggae products on...
@RaceForJamaica12 жыл бұрын
The Business is worth 50 million, the guy is funny, down to earth and inspirational, still ives in the same flat in Brixton.
@lloydy___87206 жыл бұрын
RaceForJamaica Bloody Hell! Same flat! What a legend
@2icelollys1goat5 жыл бұрын
The guy was a criminal/ gangster; and shafted an early business partner
@GRAVEAUDIO5 жыл бұрын
@@2icelollys1goat source on that?
@mrumarGTA4 жыл бұрын
The dragons that told him that his business won't succeed are eating their words
@pyroed70444 жыл бұрын
With a bit of reggae reggae sauce on the side
@Drae22124 жыл бұрын
The Brown Knight Honestly if I was one of the dragons I would have lost interest because tbh that sauce itself was nothing special. It’s one of the weird food products that get no investment because of the risk but it suddenly makes millions - hamdog, shrimp burger, etc. But Peter proved his worth and his risk paid off
@DellaWatson-cz3mq4 жыл бұрын
With some reagga reagga sauce
@AbdulKhan-ve4hx5 жыл бұрын
People who dream big can achieve anything in this World,Dream Big guys and stay positive!
@muratkisa10 жыл бұрын
Sells 50,000 a week now
@airguntherapy86656 жыл бұрын
I love the stuff I buy it all the time. Problem is I always pour out too much and end up sweating my bollocks off!
@joesheridan94516 жыл бұрын
Yazole Its not even hot pussy 😉
@thecatspyjamas13096 жыл бұрын
You're weird Joe....
@ritamcintyre82036 жыл бұрын
@Mr Offensington don't be a pig
@RS-ni3lj5 жыл бұрын
Lol, it's not even hot.
@theflyingmusician15 жыл бұрын
I haven't had Reggae Reggaesauce in years but try the Love Apple. It's really good and it's not hot! :)
@sportsman21035 жыл бұрын
The sauce is banging mate. Don't hate on his success. He had aproduct and that all he needed.
@MikeStarKaraokeUK5 жыл бұрын
Levi Roots is the Best that's come in the den. No one has yet to be in his League. What a Legend and a great person.🌟
@burdy7075 жыл бұрын
Whichever dragon got 20% of Reggae Reggae sauce must be popping off right now
@williamking19055 жыл бұрын
And now this sauce is sitting on my table....
@J.Mox_Leeds4 жыл бұрын
Levi roots is now worth £45million in 2020 along with his sauce..... Peter saw the potential and reaps the rewards
@intelligentdesign89944 жыл бұрын
I keep coming back to remind myself of this. The best most confident pitch from someone who knew the business world only by instinct.
@Mcfc2Rich6 жыл бұрын
8:45 that gasp of desperation like; “finally!” Great to see this man do well. Very positive and optimistic and I think that’s why the nation loves him and his sauce. Great Job Levi hope one day I can be as successful as youX
@paladinpriest80735 жыл бұрын
I've tried this sauce with just about everything, burgers, chilli, pies, i even dipped a banana in it which wasn't to bad actually. very tasty product, I'm glad it set off to spread around the world
@RamonDaniel5 жыл бұрын
It's funny watching this back with them doubting the product, now I watch this with Levi Roots sauce sitting on the shelf above my screen I'm watching this on 😂
@deanomcevoy5 жыл бұрын
I be still seeing this sauce going strong in supermarkets today, this sauce is legendary 🔥👌
@innovativeinnovation66294 жыл бұрын
Without a doubt this was by far the most successful pitch in Dragons Den. Keith, if you ever see this comment sir, very very well done. I totally envy you!
@christopherp63705 жыл бұрын
now hes worth more than deborah meadeon!
@Pack-Man1995 жыл бұрын
That’s really crazy to think about. Wow.
@samirmouladad66335 жыл бұрын
Astrocat nah they’re both worth about 40 million
@coreyblakee3325 жыл бұрын
Meaden was worth 35 mill last time I look on google lol
@ivandrago7825 жыл бұрын
Astrocat she has about the same net worth as him
@co69835 жыл бұрын
Bob Deborah Meaden is worth around 40 mil. Peter Jones is worth around 500 mil for comparison.
@laswap16 жыл бұрын
This was a mastercass by Peter Jones "this will be nearly impossible, but I like impossible challenges" what an inspiration.
@MrWax4 жыл бұрын
I am so blessed this worked out in the end, I have purchased countless bottles over many years and its still my favorite sauce on anything.
@kingrapid6 жыл бұрын
Them Dragons must be kneeing themselves in the forehead after seeing where he is now...
@theblackunicorn80656 жыл бұрын
Goosebumps every time I watch this.... proud to be a brother....... great achievement
@marcuswoodhead91410 жыл бұрын
eggs and chips with reggae sauce is awesome, kfc and reggae too...
@3Guys1Cam13 жыл бұрын
Hahaahahaa, Sorry Levi, this won't make supermarkets, it'll be a smalltime product. Just goes to show that they don't know what they are on about.
@joesheridan94516 жыл бұрын
Dom Saunders no one gets it right all the time. To say they “don’t know what they are on about” is ridiculous
@reginamushi65825 жыл бұрын
Wow...I remember watching this episode over 15years ago in England! That song stuck in my head for weeks!! Reage reage source💃
@dwayne18595 жыл бұрын
Whta this came out 15 years ago? Has it really been that long? im gettin old
@reginamushi65825 жыл бұрын
@@dwayne1859 it has am afraid 😯same here can believe the time!
@T0pMan155 жыл бұрын
Regina Mushi reage reage source? You obviously weren’t in school 15 years ago lmao. Reggae reggae sauce
@Dubaipappi11 жыл бұрын
that women got owned, levi roots is a millioner now
@RenegadeShepTheSpacer6 жыл бұрын
RAMZI K What the fuck is a "millioner"?
@RS-ni3lj5 жыл бұрын
She's not short of money herself tbf.
@deanomcevoy5 жыл бұрын
R S Levi is richer than her now 🤣🤣🤣
@adielstephenson29294 жыл бұрын
About time they had a Dragon of Colour. About time for this guy to come back as a dragon.
@TheIkaraCult6 жыл бұрын
The man had a simple idea - "stick me on the bottle, put me on the telly, and I'll make you millions" and it worked a treat. Still never liked the sauce though.
@ctb19775 жыл бұрын
Yeah at the end of the day it's just spicy ketchup nothing special. What the dragons saw is that the guy is very marketable
@irp22835 жыл бұрын
Rangda Rangda fucking ditto. Lol. What marketing by Peter. Always best dragon.
@joshkovenc99785 жыл бұрын
It's a jerk bbq sauce
@johnsmith-wx5fb5 жыл бұрын
Rangda rangda sauce
@BigFatDonkeyDick4 жыл бұрын
Yeah it's kinda crap
@jordannay600710 жыл бұрын
well done levi roots
@purelight66635 жыл бұрын
I remember watching this years ago. Nowadays, his product is sold nationwide. 😀
@jamesyp30656 жыл бұрын
I must of bought 50 bottles of this stuff , very versatile and tasty
@tedcrilly466 жыл бұрын
Must HAVE.
@iCookieMad5 жыл бұрын
@@tedcrilly46 lol
@peterwalsh274 жыл бұрын
Delighted for Levi, he is an absolute legend.
@crazypianolady12 жыл бұрын
He's such a lovely man!
@AJCham13 жыл бұрын
@Thirty9Days: Even the two that backed him admitted it was "a gamble" and "impossible challenge". It was Levi's charm that won them over, not their business sense. They were probably quite fortunate that it paid off - if they made a habit of these kinds of investments it wouldn't go so well the rest of the time. I think Levi's charisma worked on the rest of us too, and that was part of the reason for the success. It also helps that the sauce is bloody lovely.
@Darren819612 жыл бұрын
5:24 i bet Duncan Bannatyne feels like an idiot now
@ssssSTopmotion4 жыл бұрын
5:24
@darthyoda81703 жыл бұрын
Well,if it was anyone but peter he would probably not be wegre he is today
@RuffRyder20115 жыл бұрын
Duncan : Levi there's no buisness in this lol the irony
@DuncanWLievi5 жыл бұрын
Interesting
@ijd645 жыл бұрын
His sauce is the only product I've seen in the supermarkets after they've appeared in dragons den so good for him. Should be really proud and I've actually bought some out of curiosity and it's really really nice
@Maryam96xxx4 жыл бұрын
Reggae reggae sauce is banging 😍
@daveed44265 жыл бұрын
" so nice that I had to name it twice "
@lincoln71845 жыл бұрын
Richard Farleigh says 2.5 million litres is enough for "something like one pint for every person in England" in 2010. Quick calculation shows his numbers are wrong too. The entrepreneur claims to have 2,500,000 litres of sauce ordered which is 5,282,500 pints. England's population in 2010 was 52,640,000. 52,640,000 ÷ 5,282,000 = 9.9649787033. About 1 pint between 10 people in England. Just saying.
@davidmellish32955 жыл бұрын
Are u English or American? I'm only asking cause a UK pint is bigger than a USA pint,so are your figures worked on a UK pint or a USA pint? I'm not questioning your maths I'm just asking
@lincoln71845 жыл бұрын
David Mellish I'm a kiwi but I just googled it.
@davidmellish32955 жыл бұрын
@@lincoln7184 ok what's a kiwi pint? A USA pint is 16oz a UK pint is 20 oz or 568 ml
@lincoln71845 жыл бұрын
David Mellish Cheers for that. Not a huge difference then anyway, doesn't make his calculation correct. NZ usually follows Britain with everything like that. Not sure sorry.
@davidmellish32955 жыл бұрын
@@lincoln7184 oh no mate I wasn't trying to say it was the reason his calculations were off,I was just wondering what pints u were using, as a commonwealth country I'm sure a new Zealand pint will be the same as a UK pint
@RoadRunnerMeep4 жыл бұрын
A very humble person. He knows the deal was way more than he wanted, but he could see the potential of the investors and the value they could add for him. It worked out
@jurgenklopp64yearsand795 жыл бұрын
Notice the difference in how friendly they are to him compared to the others, that shows you how warm he is
@magic30615 жыл бұрын
Nice man deserves all his success...
@KoreanUnnie8 жыл бұрын
The old Dragon's Den was weird with interviews between lol
@rossbain9916 жыл бұрын
lol idiot
@markc2666 жыл бұрын
This was a catch-up show. The old episodes didn't have interviews in between
@Darkiie6 жыл бұрын
Catch-Up show? Or is it a *Ketchup* show?
@rossbain9916 жыл бұрын
worst joke ever.
@KieranIsWriting6 жыл бұрын
@@rossbain991 lighten up dude
@YouITune5 жыл бұрын
‘You have very little hope’ now look at him his sauce is in every supermarket & shop in the UK
@Andyjzr12 жыл бұрын
What a lovely chap. Exudes charm and honesty.
@TomboyNatzz6 жыл бұрын
I love how his OG theme song never changed even with the money income
@mattjoiner41454 жыл бұрын
Mad that this sauce outsold Heinz ketchup in the uk last year 🔥
@callumosullivan75464 жыл бұрын
There’s no way that’s true
@liamgaine4 жыл бұрын
x to doubt
@RM-tj6ju4 жыл бұрын
lol what an Odd thing to make up
@khalidazhar1014 жыл бұрын
God bless Peter, he really did make this work due to the kindness of his heart.
@HamSupZhai7 жыл бұрын
Come on guys. Let's be serious. Levi Roots wasn't sure of his numbers. Clearly went in to the den unprepared and asking for investors. Any investor would be scared investing into someone who apparently lacked organisational skills and even bad at numbers.
@StevioGaming15 жыл бұрын
Yeti but those who did made millions off him, just goes to show that you don't have to be a genius to make millions
@BlackJack-di7ym5 жыл бұрын
It turned out that he is a great salesman, with average organizational skills, he somehow knew how to sell and most importantly it worked. He did have a skill that is understanding people.
@StevioGaming15 жыл бұрын
@badbacknsides Well my logic is sound, you just have to know what the average consumer wants
@comparethemiaKAT5 жыл бұрын
Agreed,@@StevioGaming1. Just look at the Kardassians - a bunch of fake, talentless idiots who made a fortune and a (bad) reputation out of being fake, talentless idiots
@sharboro6295 жыл бұрын
@@StevioGaming1 So True1
@amywilson71094 жыл бұрын
He did well not to be greedy. He accepted the deal with the bigger picture in mind and without cutting his nose off to spite his face. He is now a multi-millionaire because of that xx
@BassCreator184 жыл бұрын
Those dragons turned £25k into millions I'm in the wrong job
@leehollebon33934 жыл бұрын
Levi your a legend my friend you give us all hope mate well done on becoming a multi millionaire very few make it but you did
@maxbusiness695 жыл бұрын
Yeah I remember seeing this on TV. Great presentation.
@joemudd27785 жыл бұрын
And now he has his sauce in every supermarket in the UK and he has a drink line
@squireforhire80075 жыл бұрын
He has drinks?!? Gotta try it!
@joemudd27785 жыл бұрын
He man they are called Caribbean crush they lush like
@TheRaveMusicArchive6 жыл бұрын
This is brilliant! I love a success story and i have purchased his sauce since 2010, and I never go without a bottle in the fridge.
@BintyMcFrazzles5 жыл бұрын
Levi is also a great DJ and musician. Love the guy and love that he's a millionaire!
@shadowgolding12 жыл бұрын
And look at him now,, In every KFC and being sold in America !! Gwaan Big Man ;-)
@vickysinghvirk87684 жыл бұрын
So the guy multiplied 2,500 by 1000 when the order was for 2,500 kilos.
@andypatterson50555 жыл бұрын
I feel old now. I remember this, it was the first episode of Dragon's Den I saw
@lizaking2513 жыл бұрын
how do you go see the dragons without having confirmed your figures?!!! oh keith, that was a close one!!
@pippipster67675 жыл бұрын
‘I’ve invented something called the iPhone.’ Duncan: it’s not a big enough business for me. I’m out.
@eliminatorofevil81404 жыл бұрын
Bloody well done Levi Roots.
@Thismanisright6 жыл бұрын
I love this sauce but I think his success is pretty much all down to having a dragon on board opening doors for him. There's probably thousands of sauces out there that just can't get brought to market stores because they don't have the contacts or connections like Peter Jones here.
@davidlawson92766 жыл бұрын
spot on mate!!
@TheMattTaggart6 жыл бұрын
It's the brand, not the sauce. I could release the nicest sauce since ketchup and label it Matt's sauce, but the charisma and branding that Levi provided would be missing from my product. It's for that reason that I wouldn't be successful. Of course having the dragons help with the initial investment ensured that he could start his business, but the brand would have launched without them if Levi had the funds to create the product in the volumes he needed.
@kindnessofwooedandwooer24945 жыл бұрын
@@TheMattTaggart matt's sauce sounds disgusting, would not buy. Wasteman ting!
@sensationlive35285 жыл бұрын
Money Maker uh... ok
@jamesfield16744 жыл бұрын
8:44 A prophet he knew his sauce was WINNING! So confident without being cocky
@blastoise775 жыл бұрын
I think this is probably the biggest success story that has come from Dragone Den
@waynebishop11166 жыл бұрын
I just tried it 8 years later after passing it on the supermarket floor
@alisonwilliams48625 жыл бұрын
I misread that as 'passing out' on the supermarket floor! I thought you had tried some samples they were giving out there and it was too hot for you! 😃
@thesaltyspittoon68676 жыл бұрын
In fairness to the dragons who dismissed Levi, he didn’t do himself any favours
@lemonyfresh123412 жыл бұрын
Met him in Birmingham the other week, he's so funny!
@RM-tj6ju4 жыл бұрын
I’m glad this guy made it, he seems like a likeable dude
@sneakykebab12 жыл бұрын
Is Dominos Pizza & KFC a big enough scale for you? Ha Ha Ha
@justjones54305 жыл бұрын
"Me can't believe it not Custard!" :-)
@Jameswalters95 жыл бұрын
Think I must have spent a years wage on this stuff, it's incredible with everything, possibly even breakfast cereal 😂
@jonnybravo30556 жыл бұрын
Tomatoe and brown sauce are no longer on the table when i have a english breakfast.
@messyfrenzy45896 жыл бұрын
He came to my secondary school twice 😭 LAVELLYYY
@roadgetfrogoff46746 жыл бұрын
Messy Frenzy Lool you got a great profile photo
@notoriousvalcor63416 жыл бұрын
Keith???? I can see why he goes by Levi
@germansheperdddr4 жыл бұрын
Duncans statement teaches us we shouldn't be disheartened by words of anyone no matter how big or rich they are.
@opeoluwaawoniyi86295 жыл бұрын
I love this guy. He's the real deal
@opeoluwaawoniyi86295 жыл бұрын
One look at him and you want to buy his sauce
@rodiz235 жыл бұрын
That’s my guy very down to earth.
@xwalshyx13 жыл бұрын
Best 25k Peter Jones has ever spent!
@bensmithkent225 жыл бұрын
This was his susan boyle moment both special and give me all fuzzy warm feelings!
@pothwariwood21637 жыл бұрын
a great product, man knows what he's doing, if you read some bad comments just think they hate coz they don't have the balls to make this happen for themselves. FUCKING HATERS.
@cliveperkins14056 жыл бұрын
What a nice fella, good on him.
@xchunk07x12 жыл бұрын
they mean its a catch up on levi. to see where he is now LMAO
@Michael-hk6dj5 жыл бұрын
Debra looks good here. 😍👍
@NN-jd5ul5 жыл бұрын
She looks younger
@TheMrJstreetz13 жыл бұрын
lol... debs the reptillian! dont wanna give levi no doe for that reggae reggae sauce!
@jamesm95224 жыл бұрын
He is now worth around £30 million. Fair play to him.