The Most Viral Product on TikTok - Cakesbody from $1M to Shark Tank to $100M in 2 years.

Welcome back to the podcast! This week, we’re excited to reconnect with Taylor and Casey, co-founders of CAKES Body, for an update since we last spoke to them in 2022. They’re on a mission to solve a problem many women face but few talk about-Nipple Freak Out, or as they call it, NFO. Their solution? The world’s first grippy, not sticky, nipple covers that use your body’s natural heat, with no sticky adhesives.
What started as a simple fix quickly turned into a viral sensation, with TikTok driving massive demand and multiple sellouts of their product. But the real game-changer came when Taylor and Casey appeared on Shark Tank in 2023. They secured a $300,000 deal with Emma Grede in exchange for 10% equity, a move that’s propelled their company to nearly $10 million in revenue today. This wasn’t just a business deal-it was the moment that launched CAKES Body into a whole new level of success.
This week, you’ll learn:
- How CAKES Body is empowering women by revolutionizing traditional bras
- The power of manifestation in their journey
- What it was like to pitch on Shark Tank and make a deal with Emma Grede
- How they’re owning the boob solution space
Without further ado, let’s meet the founders of CAKES Body, Taylor and Casey!
#StartupToStorefront #EntrepreneurLife #SharkTankSuccess #WomenInBusiness #StartupJourney #BusinessGrowth #InnovativeSolutions #ViralSuccess #EmpowermentThroughInnovation #CakesBody
#entrepreneurship #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #startuptostorefront #sharktank #sharktankdeals #CPG #motivation
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[@wanderlustgrace]

Dreaming, envisioning and manifesting 💯❤️ POWERFUL. Inspiring interview!

[@StartuptoStorefront]

Thanks for tuning in!!

[@danafigueroa3053]

This was a wonderful interview! I clicked on this not knowing the company, and come to find out I actually HAVE cakes! (Love the little pink drawstring bag as well). These ladies and their product are awesome :) Makes me want to get serious on manifesting and journaling too!

[@StartuptoStorefront]

Love that! Thanks for tuning in - manifest your future and come on the pod to tell us how it ended up!!

[@IreneArellano-l9c]

I'm so excited to see what these amazing ladies have planned! I could really use a lift! :)

[@StartuptoStorefront]

Us too! In a short time they've redefined this space.

[@tuavaresm]

On his head?😂 Congratulations 🙏🏾

[@StartuptoStorefront]

Insane moment in TV history!