The New 7 Protection - A New Era of Protection

The new BMW 7 Protection provides VR9-class protection without sacrificing performance.
The new model provides class-leading protection with the potent performance of the BMW 7 Series models. Features include ballistic and blast resistance with certified VR9 protection, which guarantees safety in accordance with VPAM requirements. Weight optimization within the ground-breaking BMW Protection Core improves performance and agility.
Custom options can include a fresh-air supply system, a fire extinguishing system, flashing lights, radio transceivers and flag poles for use when the car is on official duty.
Unwavering protection and superior dynamics are combined in the BMW 7 Series Protection, setting a new standard for protection vehicles.
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The BMW 760i Protection xDrive.
Fuel consumption combined in WLTP cycle: 14.6 l/100 km, CO2 emissions combined in WLTP cycle: 328.1 g/km.

[@coldteeth24]

Every day the dystopian nightmare becomes more real. Thank you BMW.

[@qwertyuiopHuh]

😂

[@boreragnarok4798]

Even the music too

[@2spookii]

ooooo, ahh (in autotune)

[@qwill8254]

And they become Richie rich 🤑

[@michalpollak4798]

I thought thats reincarnated Einstein with Pakistani roots.

[@PietroAcc27]

This thing is like a safe, but you guys kept the design of the normal one… amazing because that’s another defence

[@TheJoeMB]

😂😂

[@pain00077]

woah

[@konarexd]

aint like mercedes did exactly this years ago

[@BATMAN7864]

Ugly

[@valentinasbalachnin]

New modern warfare trailer looks fire.

[@boskofilipovic1927]

I agree

[@otterpossum9128]

I think it was brilliant that BMW made it so difficult to look at that clearly, any assailant would have difficulty aiming at the vehicle while at the same time having to avert their eyes for fear of vomiting. Truly a step above Mercedes Sguard that clearly lacks eye aversion technology this advanced. .

[@celestialnubian]

Ouch.

[@centenarium]

Left out a tiny gay giggle reading this

[@IEATU95]

You can't afford it anyways, and it looks amazing, a step into the future unlike the rest of car companies

[@Account-nx3ui]

@@IEATU95 I couldn't understand the last line 😂😂😂

[@_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-]

Thank you for posting this BMW! I was having a hard time cross-shopping between this and a 2006 Honda Civic base model, and now I can finally make up my mind!

[@skipijs5316]

Yeah that honda truly is way to go

[@TechTornado]

Its been 4 months, how you liking the Honda?

[@jackofice]

I'm genuinely surprised by this approach from the BMW Media Team. It seems a totally disconnected from the reality we're experiencing today. A thought-provoking moment, indeed - slow clap

[@YassineSaidi]

I guess we aren't the target audience for this car.

[@ownerer1337]

@@YassineSaidi THIS! Bulletproof Luxury Limousines are for the 0,0001% that actually do have to fear the repercussions of their actions from the public and are more and more forced to hide and shelter...

[@EXHAUSTlON]

IDK where u live, but in south america, everyone needs a bulletproff car. The ones that dont have them, are the ones that cant afford them@@ownerer1337

[@vipmaster1844]

It's filmed in Bulgaria's capital,Sofia! Amazing footage guys.

[@BMW]

We aim to impress! 👌

[@MaxK934]

@@BMWnot as good looking as S class or A8 possibly most hideous car made in the last 5 years

[@kathirsolaiappan5591]

​@@MaxK934truly in this segment the s is the real king 👑👑 the A8 obviously comes after the. 7 As a BMW fanboy I love the M Performance range and those things slay the road but in this ultra luxury segment ig S class gets the 👑👑

[@92kosta]

​​​@@MaxK934I saw it next to a new Audi S8 and a new Maybach S 580. It really is hideous.

[@AdiiS]

@@BMW The person that worked on the exterior should be fired! I know you think the opposite and believe that it's good that people talked about your ugly cars, but think about the reason why that happens. All publicity isn't good publicity ;)

[@TkoPunches]

I know they say "design/style is subjective". But most people love the old 7 series and 5 series (in terms of looks). So our taste can't be THAT different. Boy, that grill...😆 Great cars otherwise

[@dudarsky]

Define old 7 series, which one? Because if you go far enough with both 7 and 5 series, they were absolutely ugly

[@edoardo849]

I particularly appreciate the anti-missiles decoys and the rate at which the front gatling gun fires. Still - would have loved the upgrade to depleted uranium shells but I guess they will wait until the refresh. The absence of the turn signal is finally a welcomed removal, surely a prime example of listening at their target audience.

[@kevinpraditra]

I hated the way this car looked until I saw and sat in one in person. Sure isn’t subtle but it’s definitely something fresh - only time will tell how well it ages.

[@tuna1867]

I’ll tell you right away it will age as badly as it looks now. There are some RULES when it comes to a good design, they weren’t considered here obviously

[@tuna1867]

But surely its not as bad as other recent bmw designs

[@miauproduction9097]

wow, you even brought back Einstein at the end of the video. Well done, BMW

[@gojkod]

😂

[@driver09921]

Perfekt für Silvester in Berlin Neukölln!

[@profahrer5160]

Real deal,respect for BMW👑

[@KoRnrulesM6]

all i see is depreciation

[@yup001]

All i see is a SERIOUSLY ugly car

[@jpjpjpjpx]

what song is this?

[@panartisticprod811]

@BMW please answer that question 🥹

[@syntexarmagedon6349]

I have never been more impressed by an ad!!

[@BMW]

We aim to please 😎

[@Fiedroz]

Saw this car the other day passing by. Thought its taken out of Cyberpunk game, absolutely gorgeous

[@BMW]

Love that! It's definitely very cool 🖤

[@danilaalpatov1374]

Good passive protection via design. Assasin will not stand looking at that atrocity long enough to make aimed shot

[@manoli2002]

What about EMP attacks? What protection does the vehicle offer against them?

[@challenger2205]

you do realize to commit a strong EMP attack today, is only possible by detonating a nuke, right?

[@warrison08]

@@challenger2205 what!? You need a literal nuke just to create a small EMP blast !?

[@artemiskurian1]

BMW the car for people who embezzle money and now need protection

[@user-eo7oh8px9e]

Kind of ironic the people inside the car are responsible for the chaos outside. A stroke of the pen for the homeless haha

[@user-ol3wu5gq1v]

When it comes to advertising bmw has a sweet spot 🎉🎉🎉🎉❤❤

[@anbuiuc6898]

can anyone tell me the name of this background music

[@jakob9660]

What’s the song called?

[@North-tu9yd]

Прекрасное и качественное видео, хорошая работа 🎉

[@BlissTV_Channel]

I tried to buy one and my dealer was joking why do you need it they made me settle for a non protection one. Why would the dealers talk people out of them? Still want one tho.

[@rammstein446]

Maybe dealer agent from Mercedes 🤔

[@joshuad1716]

Sounds like you should have bought a Mercedes

[@BlissTV_Channel]

@@joshuad1716 never said I didn’t

[@julianborabora]

​@@rammstein446good one 😂

[@MaxK934]

@@BlissTV_Channelget the s class protection, much better car

[@sreeramamurthykolluru8484]

Whats the name of the song which've been used in this Commercial? Anyone...❤

[@kinocchio]

Me when I have to go to Tesco in Croydon.

[@rasmusthrane7957]

That's the ideal car for Transporter 5. Back to it roots!

[@d1agram4]

Do you still have to twist the idrive puck counterclockwise to zoom in on the map? Did plumbers designed infotainment system?

[@michaelv6870]

I need this for my daily commute to and from Dallas.

[@RuslanBell]

BMW is the best car brand

[@DevinsShaggyswithgames]

This 7 Protection will become world leaders #01 Protection vehicle.

[@sofianec.8647]

Filmed in Sofia, Bulgaria!

[@laurenmarie4265]

Everyday it feels like we’re getting closer to cyberpunk 2077…

[@kevinbesje]

What is the name of the song used in the video?

[@RugalBernstein77]

What's the point here.. Can anyone please tell me ?

[@moeba2008]

Nice. They need a commercial for X5 protection

[@occultbass]

Plot twist: The driver smirked at the end because he was kidnapping the rich dude

[@kumarajith9133]

yes correct richest only Can buy luxury car and super car luxury assets but middle class and poor l love money 🤑😍🤑😍🤑🤑🤑🚘😍🤑🚘🤑🤑🤑🤑🤑🤑😍🚘🤑🤑

[@johnycsm3177]

1:16 The commercial would have been more better if that old guys would have given the same expression of relief while the attackers attack from outside.

[@pain00077]

BMW to cybertruck : apke papa aye he 😂😂

[@jepbarhalmyradov9135]

Beamers tryna replace the Pullman benzes huh? Lmao

[@livestreamchicagoevents9987]

Create a safe world not a safe car.

[@Hasanhhd]

What is this thinks porpoise s600 pullman couldn’t do or an armored escalade tow missiles hellfire’s this think has era or something but im sure it will be good for going service to service sorry for hate command but if you guys wanna do advertising with protection Have a nice day😅

[@JungTarkin-ve8fu]

What is song's name?

[@ezelleze6264]

Does the car come withthe security team

[@angadkhanal1631]

so will the bodyguards come along with it ?

[@siammahmud2830]

anyone knows the background song name?

[@ddvantandar-kw7kl]

Appreciated your efforts

[@BMW]

Thanks! We certainly try 🙌

[@musamusa2961]

Thank You Almighty God for blessing me I will buy some for myself

[@BornIn82]

Does the car come with the buffy hunk?

[@irakli-2k]

The newer the model, the larger the grill.

[@yaseenmuhammed240]

The full black trim... 💥 0:00 😬🥵🔥

[@Wosat]

But who will keep us safe from needing a subscription to operate our seat warmers?

[@kavk3874]

the new call of duty looks amazing. is this the ps5 version or xbox?

[@captainalex1594]

Captured in Sofia?

[@boondoc001]

Who here remembers BMW Films?

[@SalmanovGadzhimurad-pj9qq]

Than you

[@mystickal6342]

This video does not show protection features! It ahould have shown what all features and pritection does this car provides😊

[@hoangphuongphansy2061]

what's the music name?

[@ahmedhristov4296]

the footage from my great country Bulgaria ❤🇧🇬

[@4verageYTuser]

they made it ugly so it blends with any other modern car. brilliant

[@user-mz9oy1iu9r]

What is the background music please?

[@Joshpolius]

I need the song , so cool 😢

[@rytheasmango1993]

ooh nice G70 saw it in switzerland for first time last year.

[@sydneymathuka4228]

Thanks

[@Roberto-hl4id]

this car and these movies are so funny 😂 😂 thank you for making the market amusing. but the new s-class looks very stylish… they deserve thanks too, for making the market demanding.

[@hadifarhani1455]

Excuse me, how can I get a dealership for BMW cars?

[@samuilyata4621]

We need to check it with russian machine of tank support ( BMPT Termiator)

[@cloud3ree]

печальные тенденции

[@thatoneguy5903]

Not a BMW fan but this was a well made commercial

[@readytoexplore366]

Impressive.

[@jakob9660]

very cool ad, very cool car

[@BMW]

Thanks! We strive for excellence 🔥

[@hoop5824]

Protection how? Is it armored? Does it have it's own oxygen supply?

[@mystickal6342]

They did not show how does this car protects! I cant understand the concept of this video as it does not demonstrate the capability of the Vechile as in how it protects!

[@hoop5824]

Exactly!!! Unless BMW are just letting 3rd party companies who turn ordinary cars into armored cars know that this is designed to be easier to converted? A BMW can get away from a lot of cars, but if it is stuck in traffic or the road is blocked?

[@anitajensen]

Obviously it’s armored , did you not watch the video ?!

[@LeszekDeska]

As I'm not fat and old it looks like it's not a car for me. But who knows what future holds.

[@stijepozupa4581]

Bmw 7=new leopard 2 tank

[@WalterDWormack214]

I'll definitely add one to my collection!

[@lightchipster]

That smirk by the security guard at the end, he has clearly been paid off. The principal will be driven to a remote Forest and never seen again!

[@henrywindsorrurikovich]

@bmw what a pleasure,💙

[@louiszc999]

so it comes with a bodyguard - got it!

[@FET0.]

Aguardando seu vídeo William enb

[@smetljesm2276]

Amazing depiction of todays world...

[@vladimirspasov5591]

България, София?

[@EndritBs]

Of course nobody want to be near that grill,so everybody is protected.

[@anacharsiss6003]

Man I hate those big grills.

[@behnamebadi746]

I didn't believe it, until saw Clive Owen in driver's seat 😁

[@gucciogucci3930]

I love it, i wish i ll have it one day with engine on petrol. I wish good luck to all of us!

[@MrEmptyfuel]

Incredible ❤

[@llewelynklaase7896]

ANC has entered the chat

[@Lion030berlin]

Hello BMW, I have noticed that you have a major error in your promotion clip. Your clip appears to take place in germany, but the police officer in the video has a american police vest. I hope you can fix this major error in the next promotion videos. kind regards Patrick

[@THEB33MERGUY]

Incredible🎉

[@BMW]

Why thank you! We think so too 😉

[@HotNitrogen]

Wasn't sure if I was watching a trailer for the next call of duty game for a moment with all the callouts

[@rakshitabhichandaniabhicha5078]

Song name? 🎉

[@lisajason111]

New grill reminds me of Mater in Disney Cars anime... Just halirious

[@mortadahasaad530]

When do you guys close your showrooms?

[@BMW]

Hi Mortadah, your local BMW dealer will be happy to help you with details about their opening hours. Simply contact them directly or visit BMW.com | The international BMW Website 💙

[@pricetagcitrus]

This new call of duty looks great

[@commonman8872]

Anyone knows what the Background song is?

[@Ult_yuji]

BMW is the best protection for president ❤you BMW

[@VICIOUSLYFAST]

Bmw why the 7 series doesn't have the legendary 6l twin turbo v12 anymore?

[@NeverSleepingDemonicEntity]

Emissions

[@thaval9607]

Love BMW ! Best cars ever . I have my X1 But I still dream for a series 4 or series 7 . Working on my dreams and maybe I will be able to honor my passion to BMW Cars . Great as always ! Keep up the amazing work !!

[@BMW]

Thank you for your endless support and love 🙌

[@itzZ_jake_x]

​@@BMWcan millionaires buy them or just government?

[@Edi_Bliss]

You get bodyguards with this model.

[@NafiIslam-oq3hk]

I love engineering

[@BMW]

Nice 💙