The NEW Nüobell S240 Adjustable Dumbbells First Look!

[@johnsodx]

You can tell he’s an engineer and not a marketing guy. He is honest about the trade-offs inherent in any design.

[@Abraham-ik6ws]

can tell hes more of an engineer than a gym goer which is fair to be honest. Feel like marketing had a say in making starting weight 2kg, he seems to have wanted a heavier starting weight.

[@DampRaccoon]

Exactly - the engineering/ethical mindset of an engineer simply doesn't allow one to speak pure marketing bs

[@graham1034]

Definitely a Scandinavian trait too

[@EdwardKeefe]

It is so fucking refreshing to hear a knowledgeable honest person talk about a product.

[@trevorgoodman3027]

He is the founder

[@artifica0]

Respect to neo bell guy for being upfront and honest

[@EJH-jn6mo]

That doesn’t make me feel any better about investing that kind of money on a product that’s not durable.

[@Real28]

​@@EJH-jn6mo ok, cool. Don't buy it. The only issue is idiots dropping the small weight. Why would you do that?

[@johnston8919]

It's mind-blowing they don't just make them start at a heavier weight... Such a worthwhile trade-off for durability

[@fredrikgustafsson2306]

As a Swedish engineer myself; he’s a very typical swede. Very upfront and no nonsense.

[@drewfuller8660]

​@@EJH-jn6mo Don't worry, they're great. I've been using them four days a week for three years. No problems. If you take care of your stuff, it will last a long time. Like he said, probably not 30 years. But, they now sell replacement parts.

[@lennylink8772]

His honesty sold me. I will be a customer now

[@donkey3409]

You ain’t buying shit, you BROKE AF 😂

[@Dr.AhmetGünaydin]

I was on board with the 1.0's. Im even more convinced with NÜO now.

[@LithuanianATL]

I think their selling point should be the servicibility and spare part availability

[@trolololgast]

Watch "gluck's gym" video on the nuobells first. He fully explains several reasons why nuobells WILL fail. So be informed before you buy.

[@plmn93]

@@LithuanianATL They are not serviceable. When the cam followers inevitably break you have to replace the entire handle. If they WERE serviceable for a reasonable price I wouldn't be so hard on them. But IMO they are simply too fragile and too expensive to fix for what they cost.

[@heatwave80s]

Gotta appreciate that swedish honesty.

[@Wotan-ke5ow]

This! I work in Finland and it’s the same there. People in job interviews will actually really tell you there weak points. It’s refreshingly naive and awesome

[@DavidLee-cw6ci]

Lol Swedish people are soooo blunt love it

[@plmn93]

Sure but just because they are honest doesn't mean I'm going to love their disposable dumbbells.

[@t3h8ar0n]

@@plmn93 "disposable"? I've had the first version for years now without issue...

[@plmn93]

@@t3h8ar0n Yes, disposable. Check out Gluck's Gym or Average Joe's teardowns. Good luck when, not if, yours break.

[@louis2p]

When no marketing becomes best marketing ! This guy is really good/genuine love it

[@ShawnIsBatman]

Great interview. It makes a huge difference when you can talk with the engineer without having a marketing person around! Well done!

[@hubianhubhub6397]

Wow wish that guy the best. The sheer amount of honesty in a competitive market shows character. Just look like a guy who’s passionate and open to improvement.

[@bcaro2139]

Really appreciate Thomas Svenberg's commentary on all of this, very insightful and love hearing what they're thinking about. Great that he was there.

[@GarageGymReviews]

Agreed. I’m a fan. - Coop

[@chrisandrews8926]

Man the engineer is a good dude.. love how honest he is. Much respect

[@absbi0000]

Likewise, the honesty was very refreshing.

[@jacesaces15]

good LORD his honesty is so refreshing. this is how you sell a product.

[@msahakim]

I really love talking to engineers who are passionate on their craft. Thank you engineers all over the world.

[@nuoathletics]

Nice seeing you at FIBO Coop, thanks for stopping by!

[@joshuapinter]

Best. Interview. Ever. Well done. Big fan.

[@nuoathletics]

@@joshuapinter Amazing to hear!

[@ulisowiec]

So refreshing to see an actual engineer answering questions and putting it out there as it is. Honesty and transparency is scarce nowadays.

[@tschaderdstrom2145]

I LOVE this level of honesty. I'm way more proud of my purchase of the v1's after watching this, which I've really enjoyed. I just want a way to get up to 120lbs

[@kevinstobbe]

Solid interview, loved Tomas! He even got Coop to say aluminum the European way

[@karllelliott681]

The correct way!

[@stewartstewartstewart]

That guy is now officially the reason why I will buy them.

[@Bro-siah]

It's refreshing to see a company admitting to the flaws in their products and working to fix them.

[@harivasan9650]

I’ve had the original Nuobells for almost 3 years. No issues. Just place them down and don’t drop them. I also appreciate the honesty of the engineer.

[@g__l7217]

11:49 “my new favorite guy” lol

[@livegoer182]

you dont have a favorite guy?

[@drincocaj2971]

It was an absolute delight to watch and listen to the Swedish engineer, I have not personally seen or heard anyone from any company be as direct and truthful about their products pros, cons and logic behind the decisions made. Seriously, well done.

[@leecm]

I hate feeling like I'm being sold something, and the fact that that guy didn't try to sell me his product and instead gave me facts made me want to buy it lol.

[@Antti79]

That dude was the best salesman Nüobell could ever hope for!

[@joshuapinter]

I have the first gen in my home gym (set it up during covid) and I'm still blown away by how awesome they are. Best investment I've ever made in my gym and myself. This gen 2 looks even better. But literally no need for me. The max 80 lbs is more than enough for my needs right now.

[@nuoathletics]

Amazing feedback Joshua, we're glad that we can assist you through your fitness journey! 💪

[@MichaelMerritt]

His honesty is remarkable. I’d buy just based on knowing that’s who is backing the product and you gotta love an engineer driven company.

[@TLPWRlifter]

Im very impressed that there could be a droppable version of this. Even more impressived with his honesty.

[@JMX2323]

The best kind of interview you can have, a guy who is confident in his product, understands it inside and out, and is dead honest about its pro's and con's. Excellent.

[@hiebrantsify]

Con men have lots of confidence.

[@trevorgoodman3027]

“NÜO Athletics started in 1997 by Tomas Svenberg who was a rower on Sweden’s national team. He realized that to reach peak performance, he had to work out at home as well. However, gym equipment didn’t meet the professional standard he needed to push his physical limits. So, he sketched the blueprints for a dumbbell that could replace an entire set of fixed dumbbells while avoiding complex weight changes - and with that, Nuobell was born.”

[@eklimas123]

I hope they keep this guy in the booth for future interviews. Love the honesty, engineering focus, but I hope his honesty doesn't get him in trouble at the home office for speaking with Coop vs somebody more marketing focused.

[@OriginalPuro]

He won't. Honesty is the key in Nordic countries, marketing/commercials some times even point out their own flaws just because it's better to be honest than not to, pure and simple.

[@jeremybrouillard]

He is the founder/inventor. He will be in the booth if he wants. And I think he just convinced me of making the purchase. So great marketing move.

[@michaeltylermedia]

This is the type of video I’d like to see more of from GGR. Open honesty from a consumer/reviewer to manufacturers/companies. Thank you for this!!

[@Tyl3rKrupa]

Honesty is amazing. I've had my nuobells for about a year and love using them. This company additude will keep me a customer.

[@SquatSimp]

I appreciate how honest the engineer is. This video was sweet!

[@Sam-nt6sb]

Great to hear that they're making durability improvements to the original handles. If I ever break mine and need to get replacements, it's nice to know I'll be getting a better version. Such a breath of fresh air to hear from a no BS engineer.

[@ProxCQ]

A true love for engineering in that man. No lies.

[@MoSec9]

The honesty is refreshing. Makes me want to buy Nüobell even more.

[@legion2590]

Interesting to hear him briefly talk about patent infringements and the cost of enforcing their intellectual property. I wonder if any of the other big competitors will face patent claims from Nuo at some point? The Pepin/Reppin seams different enough with it's locking mechanism that I think it'll be fine. Either way, I've had my Nuobells for over 2 years and they've been great so far.

[@seandemura128]

Q: "Do you think its the best?" A: "It depends" This guy engineers. Mad respect.

[@jeremybrouillard]

Everything is a trade off in engineering. Everything is a trade off in general.

[@dominicscalise]

Love how candid Tomas was. Straight-shooter.

[@andrewfriedrichs9340]

If equipment companies wanted some real amazing marketing, have the engineers talk to some of the influencers. This is the best advertising I have ever seen for dumbbells.

[@McWhatevs]

Kudos to that gentleman for being so honest and open

[@tranquil5892]

I saw the video and started sweating since I just bought the 80lbs set. Glad I did though, love them so far and I'm glad to see someone represent the brand so well. You can tell he isn't a sales man and was the brains behind it. Refreshing to see as an engineer.

[@spud1300]

I love when you can just get a straight answer. Epic. These look awesome.

[@IndustrialMaintenance]

I love some honest person vs a marketing team. He got a points on why some choices are made on it and love the openness

[@mayasarmonia3257]

Can't wait for the Nuobell Vs Reppin comparison video

[@bryanwall6284]

That guy was awesome!

[@davidekman5245]

Coop a lot of people could learn from this video..... The guy Thomas was really honest......that is so cool.

[@FiveStripedFalcon]

Gotta love the honesty. The majority of the population (even fitness population) isn't putting up heavy weights so I get why the low start weight is important.

[@jeffbridgessalt40]

Kind of disagree. Their target market would be different. If a light start weight was the goal, I don't understand why they would go up to 90lbs. That makes sense for a 50lb type set.

[@ifitistobeitisuptome]

I like this guys honesty! Very VERY impressed!! Great video, thank you both!!

[@markusmerbach8516]

a very honest guy. It's true you can easily replace the handle - I just did it with my Nüobell and its like new. a piece inside broke after 1,5 years of regular use. My dealer gave me the handle for free. still happy with Nüobell.

[@Auddy07]

Love interviews with actual creators like this.

[@victorjimenez7213]

10:22 that is great to hear. As a engineer myself, we are honest people. They say all an engineer has is integrity and once that is gone you aren't a engineer.

[@MuffyBarsch]

I have the old 32Kg version over 2 years no in a daily use and i love them. Thinking to upgrade to the 40kg version.

[@mlam929]

So when's the timeline for the release again?

[@nuoathletics]

The release date is yet to be confirmed, we're still working on some final adjustments before the launch. Keep an eye out on our socials for any updates! 🥳

[@MuslimBestLife]

As an engineer I'm glad you interviewed the engineer, much better conversation

[@ChillTry26]

That guy makes me want to buy these simply because he’s honest about the pros and cons. That’s awesome

[@bruuhhhh]

Does this make the originals oldabells then?

[@alfredo31024]

😂

[@GarageGymReviews]

Ayyyy! - Coop

[@MrBeast561055]

Got NuoBells 1.0 and still holding up great after 2 years

[@KimTrinhMD]

I love my nuobells, used them since the pandemic without problems, just don't drop them! The honesty by which this man is presenting this new product is refreshing and definitely makes me proud to own them.

[@smeshfactory3992]

Can you not even drop them say 2 inches?

[@KimTrinhMD]

@@smeshfactory3992 2 inches yes but I wouldn’t drop them while doing bench press for example

[@shotbboy]

That dumbbell stand is so nice, love how it's height adjustable

[@MukimukiRunner]

I have been using my nuobells almost every day for two years in Japan. I have never had a problem with at all. They are best adjustable dumbbells you can get here for a decent price that are not chinese junk.

[@margauxj-broussel9186]

Absolutely loved the interaction: we could feel you excitement!. Thanks 🤩 Loved the Honesty all the way. Incredible and so rare nowadays.

[@JustinCooper-h7z]

Im more excited how he said they are working on a commercial pair that you can drop. That should be awesome

[@Blazemon9999]

I love this guy. Engineers are so straight forward, then you ad the Swedish part and you get a sweet interview like this

[@Drzg126]

That man’s honesty was great. I actually wonder if they had that guy there specifically in anticipation of Coop showing up 🤔

[@brozark1873]

Love when coop first meets someone and they start to see how knowledgeable he is and then they just nerd out about the products, awesome video

[@jerryray8693]

Loved that interview! If only I could put Tomas’ honestly in the mind of the next automobile salesman I deal with 😂

[@winstonwolfe1964]

20 plus years with Powerblock 50lb in a garage gym setting. Still going strong. A little beat up but they just work. Always looking at new stuff though. Keep up the good work Coop!

[@michaelkulman7095]

It is a simpler mechanism, I worry about some of these newer ones, if they'll hold up over time. It's stood the test of time. You could say it's still the conservative choice.

[@Sirianphillips]

It’s game over when the commercial droppable Nuobell drops

[@deeziegaming8545]

What an amazing guy keeping it real the entire time!

[@NickAndTech]

Make Tomas your co-host for all future reviews 😄 Love my Nüobells!

[@Dutch_fellow]

I've been using the first nuobells for a while now (about 1.5-2 years) I absolutely do NOT get how people break these.... When people say "I didn't drop them," I am 99.95% sure they did drop it, without a doubt.

[@trevorpullen3199]

Or they set them down really hard every single time. I agree, be careful with the and you shouldn't have any issues.

[@Dutch_fellow]

@@trevorpullen3199 that's the thing, I use them as normal dumbells without dropping them, I don't think that counts as "being careful". They will not break if you use them in a normal way :)

[@BillPairaktaridis]

A lot of people think they're Ronnie Coleman and feel good dropping dumbbells. I've never dropped my Nuobells and don't plan to. I get that accidents happen but people breaking them at 2kg is not an accident. That's a drop or even a throw.

[@trevorpullen3199]

@@BillPairaktaridis Hell, I used to have cast iron dumbbells and never dropped those either. Didn't want to risk damaging my floor, or the dumbbells. If you're strong enough to lift then, you can set them down somewhat gently.

[@houseofalbey2160]

Highly appreciate this video

[@jamesedlund931]

I like how Coop dropped the "Reppin" reference at the end there. It's gonna stick.

[@TheAkashicRecordSchool]

Wow Tomas! You Really Rock!

[@freedomlost6466]

I love these dumbells. Excited for new ones.

[@StonedRambo01]

And that was probably this man's last day in front of a camera. Companies hate his honesty. Kudos to him!

[@davidb1975a]

It would be nice to see a comparison between these and the RepxPepins.

[@Smellslikegelfling]

@@Pler1978 Good point they are kind of long. But the design looks so clean.

[@GarageGymReviews]

Of course. - Coop

[@VinceLoschiavo]

Tomas is the man!

[@jacobpedersen2368]

Did they give a hint on when this is ready for retail? - can't wait for a propper review from you :)

[@nuoathletics]

We do not have a confirmed release date yet, we're still wokring on some final adjustments. As soon as we're ready to launch this beauty we'll announce it on our socials! ☺

[@BrimhallBarbellClub]

Love listening to this guy! Honest and transparent.

[@BobbyDirt]

They sent the right guy to rep

[@mrdisco8616]

Rep/Pepin and Nuobell have this market cornered off and this guy was so nice.

[@FoxStrength_Performance]

I have the original nuobells and the design and engineering has held up well for over a year. I don’t see any issues with adjusting or other aspects. They aren’t a forever dumbbell but certainly a quality option to get a range of weight in the gym. Love the honesty here and upgrades are cool

[@hiebrantsify]

Watch gluck's gym teardown video which explains why it will break eventually.

[@FoxStrength_Performance]

@@hiebrantsify I’ll check it out. Thanks

[@michaelkulman7095]

Powerblocks...it is a simpler mechanism, I worry about some of these newer ones, if they'll hold up over time. It's stood the test of time. You could say it's still the conservative choice.

[@Dr.AhmetGünaydin]

Coop could you make an UPDATED comparison between all the adjustable dumbbells? THX :)

[@whiskyinsv]

love this guy's honesty! that was awesome! great video!

[@VinceVoyeur69]

The CEO is a remarkably honest and down to earth guy, and i tell you this as a german.

[@labalo5]

I’m buying.

[@chromaticgrey4360]

My thought is, honestly, i don't drop my dumbbells. Never have, just don't need to. These look good.

[@Jcap593]

When are the 2.0’s due out in the US? Thinking of buying 1.0’s but looks like upgrades are worth waiting for!

[@nuoathletics]

We're still working on some fiishing touches for the S240, therefore we don't have a specific release date yet. It will launch to our EU market first and then our US market. Keep an eye out on our socials for any updates! 💪☺

[@stevencraigbryan3770]

On my bucket list Love his explanations and honesty.

[@coreyperdue3069]

Alright Coop. Enough is enough. The wait is killing me! Let’s see those Reppins in hand at FIBO!

[@GarageGymReviews]

Soon. Very soon! - Coop

[@meisdetermined]

Trulaps start at 8.5 pounds and I think it’s light enough. No issues with cracking like Nuobell. If I want lighter i can get those cheap dumbbells from 5 below.

[@michaelkulman7095]

I agree that buying some lower weight dumbbells makes more sense than trying to make one set do it all. Going to a higher weight is more important and justifies these kind of prices so much more. Whether it's a lighter weight adjustible pair or just a few pairs of light dumbbells so what? They are cheap. It's going up to the heavy ones that costs real money and space! Also when going light makes it more breakable then I feel even more strongly that it's a mistake! Yes, that's just my opinion... Also I'll say, Powerblocks...it is a simpler mechanism, I worry about some of these newer ones, if they'll hold up over time. It's stood the test of time. You could say it's still the conservative choice.

[@gianlucavalentini2259]

Thanks for the update! However, I purchased a pair of the old nuobell and I always had a pair of powerblock (pro exp version) and, in the end, I returned the nuobells for one single reason: once you go at higher weights, the dimensions of the dumbbell play a very important role in my opinion. at 32kg (I'm in Europe so we get the Kg version) the nuobells are much longer and hence less manageable than the powerblocks. That was my only gripe with the product and the new ones don't seem to solve that problem as they seem just as long. They are very beautiful, compared to powerblocks which are, objectively, really, really ugly. But muscles don't have eyes :)

[@allenm9775]

I agree on this man’s character! Would love to have more product builders be like him. I prefer the original design over this new one.

[@JorgeMendoza-we4hy]

Almost felt at times the man was questioning himself on why he is even talking to Coop. COOP coming in with the great questions.

[@daemon_Sevin]

😮 the honesty is strong in this one

[@hifromTX]

In regards to selling direct...if they arent set up for that it's a lot harder to get into than you'd think. Selling to distributors is much easier, quicker and way less of a headache.

[@890639buck]

This OG clearly thinks his design is superior for multiple reasons. I love it.

[@890639buck]

He refuses to innovate.

[@Paulkatz123]

My nuobells are up for sale in NL. Moving to ironmaster for longevity sake

[@Paulkatz123]

Sold:)

[@thomaschrist1368]

His honesty sold me lmfao

[@eat_the_octopus]

Oh that man's marketing team was grinding their teeth watching that video. A sales guy would have sold you on all the new features and convinced you that those new ones will cure all diseases. Instead they got Timothy the guy who made them telling you he likes power blocks better.