"the next bts:" why they fail every time.

[@moonchild.99_]

You know what's sad?? When a company forces their groups to fit in this "next BTS" label, they are erasing all the possibilities for their artists as individuals and they're dismissing their potential to be something new. That's truly unfair for the artists.

[@eileencritchley4630]

Bravo well said.

[@isabellaorizaga3749]

Very true

[@JesusOurLordandSavior]

True, and its unfortunate because all kpop artist work hard for their own identity....

[@JesusOurLordandSavior]

True, and its unfortunate because all kpop artist work hard for their own identity....

[@a.a.stanyoongles308]

Exactly this is what im saying for a long time. These fucking kpop multis get mad at me when i say "theres no bts" when all im saying is that its actually an insult to those other groups. Its discrediting their very own artistry bc they keep mentioning bts name when it isnt necessary.

[@hannahm9212]

People don’t realize that there isn’t a specific “formula” to unlock the level of success that BTS has achieved. A huge part of what makes BTS who they are today is their journey from the bottom to the top, and that was achieved slowly but surely across a number of years. BTS is special due to a combination of the unique talents of each member, their songwriting capabilities that touch people’s hearts, their genuine love for their fans and each other, and most of all their vulnerability and rawness they’ve shared with us via social media since predebut. You can’t help but root for these 7 people who have shown nothing but determination, resilience, and passion to achieve their dreams. Throw in the whole mystery of the BTS universe storyline and sheer amount of content they’ve provided for a near decade and you’re hooked. Other groups may find their success in their own ways, but it’ll never be the same set of circumstances as BTS.

[@lovelyladyofgod4861]

unless u somehow clone them raise them by their cloned parents and basically clone their entire life then MAYBE you ll get the "Next BTS"

[@orchloever9441]

@@lovelyladyofgod4861 Lol true and still there is that MAYBE😂

[@eyeoflena]

I'll say a million times YES !!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@leejeanne487]

In a way BTS did state the secrets to their success in RUN BTS lyrics. "Consolation, got them. Fidelity, got them. Good music, got them. Good team, Goddamn. You said you're hot, oh man you're not". Also Namjoon commented 'Attitude' as his answer as to why BTS stands out from other groups

[@armyswhoblinkonce2711]

i would also say the rise of social media and their use of it in an innovative way helped them a lot

[@hoahatavu3497]

JYP once differentiated him and Bang PD: "When I meet a problem and I cannot find the solution. I give up on it and start a new thing. Meanwhile, Sihyuk is the type of person who will sit down and keep looking for solutions until it works". I leave this statement here for you all to see why others keep failing but BTS

[@rcdaisydog9406]

Bang PD has a great open mind set. That's why he succeeded.

[@eileencritchley4630]

@@rcdaisydog9406 It's the reason I believe he decided to go his own way and start his own company, he saw everything that was wrong with the Kpop Industry and decided to do something better.

[@rcdaisydog9406]

@@eileencritchley4630 exactly!

[@alperry02]

That is one of the key differences. Says it all

[@iii9591]

"K-Pop's achievements in the West are not K-Pop achievements, they are BTS' achievements" you're so real for this

[@elithluxe7568]

Yes I fucking hate how kmedia keeps labelling this shit as kpops achievements. Like with jungkooks world cup achievements, they kept saying this is na achievement for kpop like stfu and stop taking credit

[@its_me_lun5060]

OMG, this is so damn true!!!

[@joynhope7623]

Yeah, that's so true, but Korean music industry doesn't think that way and they are mistaken.

[@professionaljudgeoneverything]

It says there are 3 replies but I only saw 2 replies

[@garpgarp7244]

Not really ig?

[@62army77]

There will never ever be the "NEXT " BTS.

[@fathimanimfa9295]

Bcz there is no fandom like army💜

[@kkcamp02]

@@fathimanimfa9295 Ppl don't seem to understand how true your statement is.

[@aishu_k02]

@@KARIAP Maybe!! But they won't find the Next BTS by searching the next BTS. Just like Suga said that they are not the Beatles of 21st century, the new upcoming grp will not be the next BTS or the BTS of the century....!! The group will be unique in it's own way!!

[@62army77]

@@KARIAP . You can disagree all you want. Was there ever the next Michael Jackson. Was there ever the next Elvis Presley. NO. There will never and I mean never be the " NEXT " Bts.

[@maliam_]

@@62army77 Thats a really good point

[@yoongles467]

"The industry only goes after what BTS already has" is such a powerful line

[@boho0114]

"NEXT BTS" or "NEXT 1D" .. it can never happen .. People think BTS is popular just bcz of their songs and the meanings behind it .. but actually they are also popular bcz of their fun personalities .. they will never fail to make you feel different kinds of emotions .. you can give your artist a good song, good M/V, good promotions but they will never succeed if they don't know how to interact with the fans and the outer world .. BTS always stayed original and basic no matter where they went .. especially in western Interviews .. they showed their seriousness, silliness and goofiness .. that's what I think attracted ppl to engage in them .. !! Just be yourself if you wanna succeed .. what's the use of the popularity if everywhere ppl will address you as "MEET THEM .. THEY'RE THE NEXT BTS" .. then as long as you are associated with BTS you are popular .. nd that's shameful .. even you will feel humiliated ..

[@ms.anonyma2325]

Hitman Bang said this years ago “When you make music put yourself in the music.” BTS has covered all the issues that they were facing in their music. Depressed, anxiety, self doubt, etc. These are issues we all have faced and over came. That’s how we found the way to love ourselves. BTS can’t be replace if the next groups are not authentically themselves.

[@jun-ws9lw]

this!!

[@wineparty5983]

👏🏻👏🏻

[@natalianemethova1070]

So true, you can fake it just to some extend, but sooner or later it will show. You are never gonna create something extraordinary without a true passion ans dedication to a thing.

[@gemini2533]

Yes,your right. There is only one BTS.

[@marielle0nizhoni]

Hitman bang is one of the best label owners ever. He genuinely cares.

[@romro8088]

People need to realize army doesn’t Stan bts bc of their looks or they’re the “face of Kpop”, they began with nothing, the kpop industry hated and belittled them, yet they NEVER gave up, because they actually wanted to be singers and appreciated every little achievement. They never even thought of surpassing Big Bang or exo or any other big kpop group, but instead focused on being themselves, which comes together with their single phrase: Love yourself. Their letters are one of the most special and sincere, very few artists do that nowadays. Kpop and western music need to stop trying to be someone else and start accepting and working on themselves. We don’t want a copy, we want real people

[@btsforever1872]

Absolutely! Also, they make awesome music.

[@anjalimaind9191]

Well said 👏

[@ystrw]

It's funny how we're in it 'because they're so handsome', and yet people still diss certain members for being 'ugly'... the double standard rises again. And isn't it even funnier how many companies work so frantically against BTS's success and spread hate against them- even as they try desperately to fathom what makes them so successful, so they can copy it? Like how having idols who rap was simply unthinkable, ludicrous, nonsense- until BTS did it, and now virtually every group has at least 1 or 2 rappers. 🙄 Until they knock off the hypocrisy, they can't possibly succeed, but they certainly are making fools of themselves trying to imitate what ought to be genuine.

[@kendrullbored3185]

Exactly

[@kendrullbored3185]

You ate

[@markballard9942]

I think you've put your finger on the problem. The thing that attracted me, a seventy-year-old guy from Chicago to BTS is that they feel real. They are authentic. They didn't really come up in the K-pop world. They had to fight the K-pop world to get noticed. They had to create their own opportunities to be seen by fans. And Big Hit entertainment help them all develop their own talents, even when they felt they may not have had those talents. I think you are right to focus on the uniqueness of the music, and the authentic nature of the artists. Thank you for this video.

[@inessacco9970]

I think the same!! 🙌

[@GwendolynRobertson]

I grew up with the Beatles and that was NOTHING like how I adore/love/respect how BTS have achieved their success. And still remain humble. The fact that they share Behind The Scenes of what they do and mostly have fun with their projects that we get to see, is awesome. In my lifetime, I believe we will NEVER see another group that will be loved as much by Army (men, women, teens, couples)as these guys. They make us laugh, cry (well, the females anyway) with absolute AWE of their talents and achievements and we feel such pride when they accomplish another milestone. My granddaughter introduced me to them and I am forever grateful. 💜 🇨🇦

[@hi.laulau]

BTS should start introducing themselves with the slogan: OFTEN IMITATED, NEVER DUPLICATED.

[@bangtansonyeodanforever7901]

Add this "TRY TO COPY US,MAYBE START WITH HAVING FREEDOM TO WRITE" lmao 😂😂

[@Stella-tan]

@@bangtansonyeodanforever7901😂😂

[@hi.laulau]

@@bangtansonyeodanforever7901 nothing but FACTS lol

[@vsk_bts]

Ohh my godd ... savagery pro max🤣🤣 .... I guess you are taking private lessons from suga eehh ?? 😉💜💜

[@hi.laulau]

@@vsk_bts we learn from the savage king lol

[@imajinallthepurple]

You can't re-break all the barriers they've broken. You can't replicate the hardships they had to face. You can't duplicate the talent, hunger and determination. That's why there is no such thing as the next BTS. If anything, it's simply an insult to the next great artist's effort, just like when people have called BTS the next Beatles. People need to stop comparing artists in that way and instead respect their uniqueness.

[@stargazejk]

So true. BTS just made everything easier. You cannot act as if you broke the barriers that were already broken and pretend as if you are the biggest band lmao. Submitting for Grammys would just be a fever dream for so many of the kpop artists out there. Now they are all submitting 😭😭

[@Hqmptynpw]

@@stargazejk Its also the same "fever dream" for so many of Western artists. Let's not just single out Kpop artists. Because they're just as talented if not more on a general level but Western media has always done its best to minimize, downplay, belittle, even mock Kpop and other Asian artists and have even done it to BTS in the past. Some of these ignorant people still do it to BTS, which is very revealing about their prejudiced mindset.

[@Lixx143V]

True! I like the way you worded it!

[@Catherine______]

Everyone faces hardships Everyone does in that I disagree Everyone has there own hardships they need to get through they are not unique when it come to that unfortunately

[@Catherine______]

@@stargazejk just because bts broke them doesn't make ot easier for anyone else lol they have to put the same hard-work in to meet those barriers probably work even harder

[@SilvinaGaiero]

BTS became BTS because they weren't trying to become THE BTS we know today, they were just very talented kids that wanted to make music, talk about the topics they cared about and connect with their fans. They are 100% ORGANIC and AUTHENTIC.

[@dahliafortes958]

💜🙏💜🙏💜 Borahae !

[@nicolejones3686]

Exactly! 😄💜

[@halinawlodarczyk8013]

So well said. 😊

[@daydreamer619]

In my opinion, these are the reasons why BTS is very successful: 1. Their genuine love towards the ARMY 2. They have freedom to write their own songs 3. They’re down to earth 4. They’re very passionate on their work 5. They’re very selfless

[@crystalsnow1138]

I agree. But I would also add they just make good music that is very versatile sonically and lyrically that people of all ages and backgrounds can relate to. Not to mention their live performances are always top notch and their stage presence is incredible. They go hard in everything that they do and never settle. Groups can have everything that you mentioned but if they don't have good music that truly resonates with people they aren't going to have longevity.

[@cranburrey]

It's because of how attractive they are

[@mpumpkin1]

no

[@nevaladder]

6. They're incredible performers 7. They never forget that it's about the music 8. They don't stop challenging themselves in their music or message

[@zimzalabitch7028]

9. Armies keep fantasizing over them. (Facts)

[@v1ndy777]

Let's be honest 70% armys are not k pop stans.We just listen to other k pop groups but we don't support them as much we do for tannies.There is no next bts.Bts is /will be the biggest boy band atleast for the next 10 yrs.During their break,let's support each members,Let's support their solos.We can do that.

[@kunsinarakorn4647]

totally agree

[@jildatupuza2399]

Agree with you

[@vsk_bts]

I am one of them , who is just Army n dosent give damn about rest kpop groups....💜🤷‍♀️

[@vsk_bts]

@@DeityCloud good for them n all the best .... but u don't understand.... they will never be BTS ... n most army's are only interested in bts n nothing else ... few army multi stans might go n support other groups... but majority of army's are pure bts fans .... 💜

[@ystrw]

@@DeityCloud ...and none of that makes them the next BTS. It makes them THE SB19. Don't diss their identity like that.

[@SS-zg8fq]

"Let your performers become artists." I think that is exactly on point.

[@TAEXven]

Yoongi speaking facts as always. “There will be no next BTS”. 😤🙌🏻👏🏻👏🏻

[@MaikaDomgezSoto]

True. Namjoon Suga Jin JHope Jimin Tae Jungkook They are unique. They are different. Nobody can reply them. You can't reply a person, an artits. That's impossible and... Reply seven? So much impossible. No way.

[@Gojo07]

Slayyy

[@alisonfitchett6754]

YOU CANT REPLICATE BTS SWAG as Suga would say

[@keniawrights6022]

​@@dramanation8515 Don't you know how to respect anyone. How can you Lough at her comment ?

[@ughsophxe25]

@@keniawrights6022 True

[@Tata-gv6ko]

"Their comeback in 2025 will be extremely hard to match." PERIOD.

[@mirakleikhegbe485]

I'm waiting for this with bated breath

[@shianadoris2246]

Am literally excited and it's 2023. Imagine the excitement in 2025. They'll take the world by storm.

[@jayashree-el3sz]

​@@shianadoris2246it's 2024 and i am reallly Looking forward for the day😭❤ may be someone should reply to this in 2025 as well😄

[@colinguo5855]

Meanwhile in 3010: BTS was the ones who made Kpop and Korean culture known worldwide, but they weren't the ones who gained trillions nor was the first idol group that appealed to aliens. Quote from American Pop group

[@btsnesseven]

REAL. ARMIES GONNA DO SO MUCH THAT THEY WOULDN'T BE ABLE TO EVEN DREAM ABOUT BEING THE "NEXT BTS".

[@midnighthirosen5770]

I'm not a fan of BTS. But, i can't help myself to admire how this group achieve their success thru hard work.

[@aminajaved]

Same 😺

[@abeehahyder7061]

"They did not become the next somebody, they became the first BTS". That's such a powerful choice of words, it literally gave me goosebumps but it is SO TRUE🔥 Also, I think that another reason why these groups fail is because of lack of honesty in music. Everything from the music, to the achievements is so fake and forceful that it doesn't attract people. These days people appreciate honesty and depth in music

[@prescilasabalbarino4933]

Wow are u sure on what ur saying? Search EXO vs MAMA to find out, honest, huh?

[@abiisaqib2928]

@@prescilasabalbarino4933 did you even try to read what op wrote or it just went over your head🤡

[@kieferseanvelasco5402]

true!

[@makaylaryan6836]

I love your profile pic, I also agree and what was that show with Jungkook? I don't think I saw it.

[@sandralison7584]

@@makaylaryan6836 N

[@tej4975]

BTS never wanted to be "The Next Beatles" when they were compared. They were always saying we wanted to be "The Next BTS." This is what makes them different. If they had let the narrative of the next Beatles roll for some time, that would overshadow their own success. RM and Suga being authentic and understanding the mindset of the western music industry helped a lot. Remember, they were from the underground rap scene, so they knew about the originals in rap and never compared themselves or thought they could be completely like them, but they picked up the important aspects of flow, rhythm, style, and authentic lyrics, and brought that to the entire group and gave them a sense of grounding. Jhope, V, Jungkook, Jin, and Jimin also grew up in that environment. Thus, they picked up those authentic traits with also Bang PD supporting that vision in interviews, etc.

[@grumpydomppa8666]

I havent seen any artist/group themselves say they want to be the next BTS. It's the media and maybe some companies who say that. But not the artists. There are other artists who have struggled and have been underground rappers before becoming idols, artists who produce and write their own music etc.

[@tej4975]

@@grumpydomppa8666 Even BTS never called themselves the next Beatles. There are many media articles that say the next Beatles for BTS also when they started out. They refused the notion very publicly in all interviews. Only because they categorically said in interviews we are not the next Beatles we want to be the next BTS, that stuck and people stopped comparing. They were a little confident and ambitious in theiir statements, that helped and support from fans increased to change that narrative as well. When they rejected it publicly it created a ripple effect.

[@mee143]

Suga once said in an interview, BTS is BTS and Beatles is Beatles.

[@Mikrokosmoslvr]

Also bts are sing and rap while beatles were sing only

[@reanaa]

There is only one Einstein, one Marilyn Monroe, one Billie Holiday, one DeVinci, one Michael Jackson. There will never be another BTS. They are unique.

[@colinguo5855]

Give it a couple hundred years, and you will have the unique have their sequels.

[@bearkive]

“The industry only goes after what bts already has” SHE SPILLED

[@hannahm9212]

Your segment on the producers boasting about being the “masterminds” behind “the next BTS” gave me a good laugh… I had no idea they were doing all that! The shamelessness in their egos is actually hilarious. Meanwhile you have Bang PD just quietly encouraging BTS’s artistic freedom 😂 he looks humble in comparison because he didn’t make it all about him!

[@Hajimaaaa613]

And what's funny is that he achieved that love and popularity the other producers want so badly from the fandom without even trying or asking for it 😆

[@elangbam3115]

Louder pls👍

[@thetunafromsupertuna2169]

i love how bang pd had so much trust in joon and the other boys that he was willing to let them do their own thing which most producers don't allow at all. i'm glad the boys had him and people like slow rabbit and pdogg around them to support their artistic growth

[@Becii]

thats one reason to rly like him imo he lets artists be artist and not only perform like muppets

[@arc0613]

Bang pd i love him. 😭😭 That guy is always so humbled down and not to forget he has huge part in shaping bts what they are today. Such a lovely man with a pure aura. Literally he is a godmother fairy 😭😭

[@hilarymoonmurphy]

Beautiful analysis. "BTS didn't try to be the next somebody, they tried to be the first BTS."

[@A_wildflower7]

BTS is BTS. Maybe there can be few similarities in some way here and there but BTS will always be BTS and like Suga said,"There will never be another BTS".

[@michelejones6785]

I’m 56 and bts is only the 2nd band in my life that I’ve followed!! They’re also my all time favorite!!

[@bunnyluv2535]

I’m 40 and never have followed any band, but these 7 men are very special. When I was a teenager I never was into pop.

[@kitchkashepherd4587]

I am also of a certain age. I have seen brilliant bands through my life and I am crazy for music. I love several of these eternal legendary groups and I do sing sometimes their songs. But no one, absolutely no one was able to make me happy the way BTS's family -brotherhood people do. I know I am a mother's age, so I cannot look at them in the way the young girls do, although I can see very well that these guys are very hot and sexy, so I am saved from this point of view. But I can very well appreciate their uniqueness, there creative talents, their individuality their genius. They are all of them GENIUSES, all of them. BTS emalgamate with their talents into each other's creativity in such special way, that every song coming out of them is hit. They are their own poets, their own composers and their own story tellers. I am so blessed with their existence and so thankful for the happiness. Love you BTS family -brotherhood people and the ARMY Of LOVE 💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜

[@1oldcrow350]

@@kitchkashepherd4587 As a member of the two days older than dirt age group I have also followed more genres of music then I can list. I love these guys and their music and message, that is always what attracts me to an artist. If your song doesn't resonate I won't be back. As far as the 'looking at them like a young girl'- yeah but I can certainly really appreciate fine art when I see it.

[@yselacastillo3008]

Mine too ✋

[@ginaramirez189]

Me too im mother of 4 kids but bts is one of my inspiration in life because bts give me a positive vibes in life💜💜💜

[@unapologeticallyarmy]

As another army mentioned, creating the 'next BTS' robs the artist of having their own identity. The reason BTS is the legend they are is primarily bacause of their authenticity, artistry and sincerity.

[@colinguo5855]

Other people: Then please let them rob their identities. Cause we like to ruin things for everybody else.

[@mims1992-y6c]

Honestly, my gut tells me that BTS is a phenomenon and it's extremely difficult to replicate phenomenons. But having said that I think that an aspect that really contributed to their success is how instead of focusing on being the best or making it big, BTS prioritized the FANS. I can't stress this enough, so many artists try to appeal to as big of an audience as possible while BTS simply focused on making good music that ARMYs would love. They constantly focus on the fans. They thank us every chance they get, and after every major performance they go on live with us, they create content just for us. You can't buy that type of fan loyalty and it only comes after years and years of investment in their fans. The fans are what got them to the position they are in today and they themselves acknowledge that. What makes them even more extraordinary is that in addition to the fan loyalty, they are incredible musicians with a very distinct musical identity, with a desire to be excellent in all they do, not so others can love them or they can be loved by the world but because they want to represent the group well and they also want to represent ARMYs well. They always talk about how they don't want us to be embarrassed for loving them. I think that's also a major factor in why they are so universally loved by millions of armys around the world. I think the more artists focus on the people who love them while also being as much themselves as possible, the more they'll see success. Instead of trying to get everybody to like you, focus on the people who do like you and go after people who would be into what you're doing. But I get that it can be tough also in the music industry. Not everyone has a Big Hit that gives you artistic freedom and sticks with you and helps you grow as an artist. Some of these artists are under immense pressure to put out hits all the time and that's not an environment conducive to creative self-expression.

[@JellyOnAPancakeAyyyy]

Reading this actually made me almost cry… Sheesh.. This remind me why I love them so much 💜 THANK YOU SO MUCH AAAA

[@jg5615]

Well said! Great commentary!

[@lost-in-lore]

^THIS. RIGHT. HERE. It's the main reason I fell in love with them. Like, I love their music, but it was their vlogs and obvious appreciation for the support of fans that made me want to continuously come back to their music. Part of that is also that BTS *had* to rely on ARMY. Big Hit had to give them that creative freedom because they were on the verge of bankruptcy. They had to work for every opportunity, for every creative spark, for every moment to stay together. And we got to share that with them. They literally put their blood, sweat, and tears on display for us to be part of. We get to see their vulnerabilities as much as their strengths. So, they've kept their fans very close since the beginning.

[@janetli3789]

Facts 👏

[@jildatupuza2399]

That is the saddest thing, that their own agencies of many groups expect or anticipate that it will be a success every time their groups have a comeback, even the fans of those kpop groups themselves expect each comeback to be a bop, hoping to surpass BTS or achieve some records and they forget to listen to the music, which personally is why I followed BTS in the beginning... even the fans themselves should stop putting pressure on their groups and enjoy...

[@Patitolu]

Once again you got the point why BTS is BTS, and why became the greatest boy band, because they not compete with others, they effort doing good music. Admire them more for their humility thru the years. Thank you for showing us all the difficulties they’ve been walking. That’s why Army love them and appreciate their music, they give us love and hope 💜💪🏻

[@sumeyyeyagan1289]

💜💜💜💜

[@bhaktichaudhary1797]

Only BTS…is BTS. It’s not because of a strategy, or where they are, or when. It’s because of the guys. Army is here for them, their talent, their passion, their way of being in the world. There won’t be a next BTS because BTS is made up of real people. They are not a « formula ». And Army love them.💜💜💜💜💜💜💜

[@Hqmptynpw]

I think people should drop the moniker, "boyband" now. It's limiting to their accomplishments. BTS are greatest band/musical artists of our time.

[@chaela9437]

"let your performers become artists. let them be small so they can grow and let them grow organically" damn, straight to the spot.

[@cayothega1454]

When you mentioned K-Pop groups copying BTS's ideas, I couldn't help being angry and thinking about K-Pop accusing the same BTS of plagiarism when they chose the schoolboy theme at their debut. How rude! And your conclusion had me jumping around with pride!!! Excellent job!

[@delicate55689]

And the fact that their kpop stans mock us saying we are just downgrading their grp by saying nonsense hurts the most. I mean it's OK to take inspiration. Before BTS, very few Grps talked about loving yourself but now the whole 4th Gen revolves around this message. Kpop industry understood, if you want to attract people, you have to do it with something that they can relate. 4th Gen stans get irritated when we say their grp took inspiration from BTS, I mean it's a good thing that they are getting inspired from their senior Grps and exploring concepts to find their own. Even when BTS debuted, they were told that they took inspiration from BIGBANG and BTS themselves said they were huge fan of them but their inspiration was limited to clothing and styling. Their msg was really different compared to others grp. That's why SM entertainment told bighit to give BTS to them, when their main motive was to hide them in the kpop industry forever and let their boy group EXO shine as BTS was turning a threat for them but bang pd refused and kept them, trusting on them. Now in 4th Gen, where ever you go, you will see this live yourself msg. Where were they before? Then taking inspiration from BTS'S clothing for instance wearing Korean traditional clothing in idol. Then BP took inspiration from them. But none talked about it because they were a famous gg. Now people publishs that BP were the one who made it famous, when BP themselves took inspiration from BTS. BTS made it famous but Ig Grps were afraid of doing it because of armys. In this year, BP'S shut down was similar to YTC, for which blinks got irritated at us and started to defend. Aren't they the same person who blames gg when they have similar style like BP? it annoys how now a days lots of kpop stans ignores BTS and tells armys to listen to other kpop Grps when they don't even want to. If a youtuber who doesn't have a profile or caption related with BTS, they get away from everything when they criticize a kpop grp but when it comes to army youtubers, they bash them and call them toxic. None respects an army's opinions whatsoever and thinks armys always want to downgrade other Grps. In Year at MMA, lots of kpop youtubers blamed armys for giving black ocean to 4th Gen Grps when originally it wasn't even them. It was a Fandom of a trot singer. I saw those videos and saw armys were actually supporting the other artists even tho BTS weren't present there. Armys can be toxic but Army's rarely give any grp black ocean because they know how it feels to have one. If anything toxic happens, everyone will blame armys whether they actually did it or not. Idk I think people just no longer want to respect BTS and the real armys as they were the one who made kpop what it is. 4th Gen is eating the attention that 3rd Gen created. Small Grps now get attention when back in the day Grps like BTS used to get heavily mistreated and also insulted.

[@jensmoonn]

@@delicate55689 bruh bp are korean too and they can wear hanbok without validation from any other group! Blackpink wore modern hanboks in 2020 and that too were specifically designed for them, if they had "copied" they would have worn it earlier and its not like only bts has worn a hanbok..kard, ace, skz, vixx, nct They have all wore hanboks in their mvs but yet you'll only target bp! Plus paying homages to their past isn't smthing BTS has created! It has been in kpop for way longer than you were probably a stan lol! Groups like red velvet, twice, exo have done the same before and its not smth you can gatekeep like be fr! Also bp's contract is ending in 9 months so i think it makes much more sense for them to pay homage then you'd think Stop gatekeeping nonsensical things mow

[@thetunafromsupertuna2169]

@@delicate55689 also not to mention the insane number of exclusive english versions of songs being released by every group after dynamite was released and kpop stans eating them up after accusing bts of selling out for western validation

[@Hqmptynpw]

People need to remember the vast majority of hate that BTS received was from Western media and its people who have had a history of mocking, belittling, stereotyping Asians, especially Asian males for a long time. Even nowadays there are ridiculously ignorant Westerners in American, German, French, UK, Latin American and other Western media figures who mock and refuse to give credit to BTS. Let's not pretend like it was only Kpop industry. At least now everyone in Kpop acknowledges the greatness of BTS. Meanwhile just the other day there was another ignorant French media figure (radio host who was mocking BTS) and this is constantly ongoing among Western media ignoramus.

[@delicate55689]

@@thetunafromsupertuna2169 when BTS makes english singles, kpop stans say 'they are wanting western attention,' but when grps like BP has 6-7 songs in english, their member having solo in total English and Lisa having money as english and having way more nonsense lyrics compared to BTS's english singles, they say 'BP feels comfortable in english so they sing english'. 🤣YG is way more hungry for western validation compared to Hybe, you will see that from the beginning of BP's debut. They had everything, proper promotions to proper debut showcase, mv with high bugdet. On the other hand, a Marvelous group like 2NE1 who are the original trendsetters of girlcrush concept was heavily mistreated by YG. And now SM sending their aespa girls in coachella when their song next level is literal remake and others aren’t that reknown in western country , then sending them to UN which BTS themselves had the chance to be present in 5 years just shows SM trying so hard to make aespa famous. Sorry aespa is a grt group filled with vocals but hungry SM cannot reach BTS's level by doing these when the girls are only in the industry for 2 years.🤣🤣🤣🤣

[@raquelarcienega839]

Another big and important reason is that they don't have ARMY next to them. Don't forget that they're not only The Biggest Group of the World because of their incredible insane talent but for their perfonalities. They're unique...amazing, wonderful human beings. There's never gonna be another Michael Jackson , well there's never gonna be another BTS neither....NEVER!!!!💜

[@FreckLedMarY]

Right!! Those streaming, buying albums, concerts are expensive. Bts merch are to die for🤭 but ARMY myself don't joke around when it comes to voting. Those awards are gifts of k-diamonds and I-lovelies for the hard work of our beloved Bangtan cookies💜

[@its_me_lun5060]

Alongside with BTS being the Biggest Group in the World, we are the Biggest Fandom in the World.

[@felixnguyen6336]

Another thing to point out is that BTS writes most, if not all, their own music. Most K-Pop songs as of now are written by behind-the-scenes lyricists, and the quality may not necessarily bad, but the singers themselves should really feel and love the songs they sing for the public. We DO notice it.

[@eileencritchley4630]

Oh yes those groups that copied the 'I love myself' good grief it was superficial and completely fake where as BTS were talking reality and psychological theory. eg Karl Jung.

[@eileencritchley4630]

@Megan Wilkinson I sure some do but how many have been told oh sorry that doesn't meet with the companies approval because it doesn't fit with the image we want you to display? Also how many are able to write about real issues, topics, where they are right now in their life journey etc etc without their agency telling them that doesn't fit the theme we want you to display?

[@rennywise424]

@Megan Wilkinson keyword “most,”kpop songs are written by behind the scenes lyricists

[@Manj_J]

@@eileencritchley4630 Exactly! Like even JB, a member of a popular group GOT7 (who are friends with BTS and they had a stage together as well) that were formerly under JYP, literally has it on camera where JYP didn't even play more than 10 seconds of the songs JB wrote and performed before instantly criticizing it, to the point where he later on opened up about how he became depressed from years and years of constantly not being able to make the music he wanted to and having his ideas constantly shot down like this all the time. There are a ton more as well, but JB comes to mind instantly when thinking about how much artistic freedom and talent and the artist's original own voice has been diminished and disregarded by their agencies and companies in favour of making generic music that they know will be popular but is otherwise totally meaningless and inauthentic. It's sad, really, and another thing that companies need to stop doing to their artists for the sake of having more authentic music and treating music as the art form that it is, rather than seeing it only as a means to earn lots of money or gain popularity like how many of these companies see it as. BTS understands that music is an art form and that they want to create art and share it with the world, and that's one of the biggest secrets to their success, that they have a message they want to express and that's why they keep doing this, not to make a ton of money.

[@eileencritchley4630]

@@Manj_J Bravo well said and yes this is what I meant the squashing of Kpop artist by their own kpop company labels. I feel so sorry for those who have the talents and are censored in such a way by the very people who should be encouraging their artist to use and develop their musical talents even further.

[@elnabenoit]

These unique seven personalities only exist in these seven unique men. They shared their lives with each other and ARMY - and when they are together they are BTS - a global phenomenon. No other seven individuals could ever replicate the magic of BTS.

[@moonlight2855]

if i remember correctly , after dynamite became a hit all over the world so many kpop companies were contacting the writers and producers to give them a song exactly like dynamite .... which tells alot about the kpop industry wanting next bts or a hit like dynamite i thinks it also happened a bit like this after bts released butter

[@temtaesionon7seas331]

Especially SM. They even brought something like 90s we gon 100 and something similar Kai wore that jk had wore in dynamite.

[@moonlight2855]

@@temtaesionon7seas331 i don't know about the kai stuff. it's not just that.. after dynamite became viral global hit and stared a trend and most importantly bts didn't get credited for this ..everyone tried to walk on the same path bts walked, companies tried everything like contacting the songwriters and producers just to get a song like dynamite , doing songs with the similar themes , similar vibes , similar beats /melodies, choreographed similar choreo , any many more ... companies did so many things just to get similar success as dynamite it's funny that kpop stans/ kpop community dragged bts through the hell just because bts released a English single , called names , made fun of them, they were saying anything just to hate them like "BTS is so westernised", "they are doing it for fame" , " they lost their root " and more but when their faves stared doing/did eng songs the same kpop fans were praising them by saying " they did better " , " they did so good", " they did good although it's their second language", " they didn't lose their root" etc... it was sad but also funny

[@3xitthissid3]

@@moonlight2855 "BTS is so westernised", babes I'm pretty sure that's criticism from ARMYs themselves who preffered BTS to stay as Korean as possible. btw dynamite/butter (idr which) samples the beat from some old song from like the 70's. partially why you can't make another one like it. gotta give credit where credit is due. don't know how popular the original was - must be not that popular bc it wasn't remembered like other well known songs of that era are.

[@BTS_JUNGKOOK_97]

@@3xitthissid3 you are in every reply section low-key hating on bts as quietly as you could and supporting other 3rd Gen groups and super M that's why whenever is see your comments I don't bother to read them cause they are written and seen from a biased perspective that is bad Instead of bringing the same stupid thing all over again:" bts are NOT BTS ANYMORE *whining* stop the English songs, NO IT'S SAMPLED they don't deserve the hype for it, bts hates army the just want American audience by releasing too much English songs they just care about the Grammys" Like they made a whole Korean album in between and a Korean collab and you all kpop fans were ignoring it and even when they do what you want ya'll still hate BTS made proof album and it was a new sound just for army a ballad beautiful song and again kpoooopies hated on the song and called it boring like it isn't even made for you to hear! It's for armys even many popular artists and platform and the grammys acknowledged the artistry of the anthology proof album cause of the artistry of the beat (you won't understand how great if is if you don't like ballads and then again music is objective but don't hate if you don't like it) and also perfect lyrics that your faves can never make to the point that it was nostalgic enough and even got a Grammy nomination so stop it, it was barely a comeback but still broke records and kpopies got angry and hated on bts in every way for it BTS are a group that barely has any scandels and haters didn't find anything to dig but "the English songs" or to say "bts changed" Everyone changes they can't be the same 21 to 26 year old boys from back then The oldest is 30!and the youngest is 25 almost finishing his twenties they grew and changed by time just like everyone, bts always experiment they aren't boring like some artists they acknowledged that they changed many times and they have really unique and different music styles. And if it was sampled (though I don't think so cause first the billboard would've wanted to find anything to say about it+ these types of funky songs are so old and popular and similar beats exists everywhere it isn't 100% a sample and there are no credits to anyone other than the bts producers and writers) but let's say it is..... Now compare it with kpop groups these days that do so much sampling from blackpink to gidle to many more No one says a thing cause they aren't bts. Yes let's say they sampled it they still did better than half of the industry compined so what?? Anyways so sorry if this was rude but I saw you everywhere trying to drag bts quietly, like if you were just bringing sampling for no reason then it's ok you mean nothing and I agree but you were bringing weird things in every comment section that stood against bts in every comment reply section I was like does this person really hate bts so much? If you were just giving us a fact then thank you but if you really don't like bts then just pls report this video and go No need to drag them down, yes armys are toxic and this video might be toxic that's why I didn't comment here much and I didn't really like the video I just reacted to some ppl dragging bts in the comments and made them understand the actual purpose of this video and ignored everything else So don't feel angry

[@BTS_JUNGKOOK_97]

@@3xitthissid3 also most of my comment isn't for you Just the middle part The rest is for the ppl who actually say these things Just the part about sampling and bts changing is for you the rest is for every hater quietly sitting in this comment section feeling too tight and annoyed haha

[@moonchild4040]

My conclusion: other groups are famous because of KPOP and KPOP is famous because of BTS

[@ashton1356]

PERIODT

[@glitterjjk]

yess.

[@nicolejones3686]

That's it 😊

[@peachy-blush]

One of the main reasons why the Love myself shift in K-pop failed so much is because K-pop companies treated the LY series as an artificial concept. Rather than a deep dive into the psychological artistic expression of learning to love one's self from every aspect of the psyche. That's why the numerous clips shown from 9:46 - 10:04 are just the words "I love myself" that sound almost meaningless. It's cause it is, I don't doubt that these groups or members like the idea of such a concept but I also don't doubt they know it's not the same meaning. The commodification of such an expression into a mere K-pop "concept" is almost insulting; because at that point, it just becomes a commercial capitalistic aesthetic. Think of it like the song shake it off by TS, it's catchy, has a receptive beat, has a hook to drive you in, and is repeated numerous times in the chorus. But it doesn't really mean anything. Sure, to some it does but it's mostly a dopamine driver and commercially successful. It's a hit specifically made to be a chart-topper and virally successful. This is what K-pop wanted to do with the Love myself "concept", however, it didn't hold the same weight. We were not being told WHY/HOW we should love ourselves by other groups or the painstaking process of it, we were just being told "I love myself." Again don't get me wrong they feel like great pick-me-up songs, but it's not what understands me.

[@Jojac0la]

Amazing comment

[@BELIEVER78989]

You can just feel the genuineness behind BTS's message of Love Myself, because they have to face to face a lot of hardships, people even called them ugly that's why they truly feel the message in their souls, others just treat it as a concept😒😒

[@jenelle1372]

Ikr bts doesn't do it just for aesthetics and concepts.. they brought it up from their own struggles, RM was very depressed back then he express how he didn't even want to live anymore through his songs, but gradually he learn to love himself and accept his flaws and spread that message and encourage armies to do the same.. That is just too genuine, these kpop groups cannot compare with the bts love yourself concept

[@J_House]

Any effort will inevitably fail if the objective is to be the next BTS. How insightful to understand that replicating what is already in existence will never match or surpass what BTS has achieved organically, with perseverance, diligence, forward-facing vision, and authenticity. There are numerous quotable assertions in this amazing video; My favorite, "It looks like the next BTS, is BTS." And what I find to be an often missed basic fundamental, "Don't be mediocre and lazy." Bravo for another fabulous video essay, boracity magazine!

[@boracitymagazine]

organically is the keyword for me. bts did not try to be the next somebody. they just did their thing and the world saw their talent and perseverance

[@deneenwong8864]

@lemonssssssss4 That sounds fairly accurate 💜

[@lasandrasweatt6138]

@:D I dont understand why people who are fans over other groups come to pages like this and try to dismiss what they are saying she is being disrespectful and has pulled facts/data so please stop acting like she is doing a deserve to Black pink.

[@monmon-mj7qy]

the thing is, when you try to become ”the next bts” you immediately lose what bts has; sincerity. in the beginning of their career, all they had was hope, talent, sincerity and passion for music. coming from a small, almost bankrupt agency meant all you could do was work hard and hope that that work pays off. so as long as people are trying to find a formula, a way to make it big like them, they are never going to succeed.

[@mf722]

That was a fantastic documentary. It gives non Army a great look as to why BTS is out selling and outperforming all other groups till today. They were not an overnight success and what I totally love about them is they still have that passion and dedication to their craft and their music. Their recent concert in Busan shows how hard they work to put on a great show for their fans, after 9 yrs! My heart wants to burst with pride. Omg, their solo works since Jhope I can't wait. You are the best!

[@alanna1087]

no matter what the kpop industry may see when they study BTS, for example, if they see yoongi's deep struggles with anxiety and depression, or joon's extreme intelligence and effort he puts into every lyric, they couldn't possibly find anyone else that has that "original" gift or art. the boys all came in with their own talented abilities and that's what they used to create as a "base" to start off their careers. the kpop companies can try whatever they want to mirror BTS but it just won't work because they care about external situations and how they want their members to act or be seen toward the outer world. they don't realize that in order to make the ''next BTS'' is that their missing the BIG first part of making one and that is to not focus on music, but to start with natural abilities and deeply allowing the members to do what makes them feel like "them" in order to work their way to the top. and even if they too do that, there is no possible way they can reach where BTS has reached during these long, favoritized, ignorant, and clout-chasing 9 years. BTS has also gone through their own hardships as a group and independently which also plays a big part in their growth. plainly, there is no such thing as the ''next BTS" and there never will be.

[@MsKaz1000]

not sure of other groups but JHope and Jimin studied dance and did dance competitions before becoming trainees and RM and Suga were rappers performing on stage before becoming trainees, that was their own drive to perform

[@akc67]

I’ve only became an ARMY a few months ago, when Hobi enlisted right before/after in the military service. I wasn’t there for them before, I didn’t even know them until 10years later after they debuted. But man, all I know now is that I cannot wait until 2025 to support them. 💜

[@shockofthenew]

As a fan since 2014 I just want to say welcome to ARMY! It's never too late to find BTS, and I'm confident they have many many years ahead of them. The enlistment period is the perfect time for you to catch up on the last 10 years of content, and before you know it they'll be reunited. I promise they'll be worth the wait 💜

[@ms.anonyma2325]

We have a saying within the fandom, “You don’t find BTS, BTS finds you.” No matter what stage of life BTS has as a message for you to hear.

[@pambarab5506]

EXACTLY! The Beatles were THE BEATLES because of Ringo, George, Paul, and John. BTS is BTS because of the 7 members, their life experiences, song choices, and their failures and successes. There will be another group that will succeed someday but not another BTS.

[@sophiawilson8696]

The Beatles were greatest thieves of Black music! That put on earth. Please stop compare them with the damn Beatles.😈😕😰😤

[@juliemaiifanai8365]

When K-poppies say their groups have a chance because BTS is going on a hiatus, I think they forget: Army's are not on hiatus

[@eileencritchley4630]

We'll be buying their solo work and waiting in the wings to support their group work once they are back together.

[@bluey3538]

Slay!

[@bluey3538]

I will borrow your comment, permission to rephrase pls

[@kirana4976]

Yezzz 💅

[@juliemaiifanai8365]

@@bluey3538 sure 👍

[@MyMSLS]

There will never be another BTS. There are no duplicates for our seven precious boys. Their chemistry is unmatched. Their bonds are too strong. Their understanding of one another is truly unique. So since they can not be cloned, there will always only be one BTS. Born To Stand out 💜💜💜💜💜💜💜

[@ArmantoAlex13]

This must give Bang Si-Hyuk such satisfaction, given how badly he, his company and ‘our’ (lol) members were treated by SM and all the other big KPop companies in the early days. The problem for them is they will always be chasing his coattails because what he and his boys (with the huge support of his long time staff) did was change, create and set trends that can never be reset! There’s no such thing as another “BTS”, just like there is no such thing as another “Michael Jackson”. If there is ever to be another group who could be even a fraction as successful as BTS, they will have to find some NEW barrier to break and each member would have to be freakishly talented; but it’s virtually impossible if you ask me…they’re legendary!!! BTS is NOT a KPop boy band. I cringe every time Western media calls them that! Two years is nothing - it will fly by and they will take their rightful place at the top once again!!

[@anju5124]

True. They don't have to find the next BTS. Each artist is unique and that's how art works. And, I do think some day in the future, there'll be another great artist or artists who will do something unique, be authentic and relatable and immensely talented. But that's not another BTS or another Michael Jackson. They will be them. And, yes Western media calls idol music K pop nad categories BTS as one piece of the k pop slice! Ignorance! I also think even if BTS creates solo music from different genres, they'll still call it k pop.

[@nolanmart]

That was incredible, boracity! Thanks for all the amazing hard work, detailed research, and straight truth. I'm so glad that I found such a high-quality, entertaining, and creative channel as yours. Keep slaying!

[@fingertip7882]

as someone who started stanning BTS since early 2014... and still a stan, tells you why BTS is an unmatched name.. I've been an ARMY for 10 years dude , with all these kpop groups, I never was a fan of anyone , I just casually listen when I feel like it!

[@sammytruong2275]

After Watching BTS performance on Mama and Mnet I start to love K-pop. I decided to watch other groups performed too but no group make me fall in love with K-pop. I didn’t like BTS right away but just keep watching them I knew there are no group like BTS. Even in 2016 or 2017 they wasn’t that popular in the West yet but their performance was still mesmerizing because they but 1000% efforts in it. That make them the best.

[@cinthia2287]

They try to create the next BTS but they can't recreate a basic part of BTS and that is the love that ARMY has for them, it's natural, real and unconditional. It's not based on visuals, or kpop rules, it's based on something that BTS planted in every ARMY and it can't be recreated mechanically.

[@snowyconfession]

People tends to forget that the main power of BTS is their music. They are not a mere idol, they are musicians with a lyrical genius and genius songwriter as the cores. And they also have genius musicians around them such as pdogg and bang pd. Their songs resonates a lot with life, and not only about cheap love songs. To find the next BTS? You'll have to find musicians first, then trained them to dance and sings. Good luck 😂

[@eileencritchley4630]

oh and an award wining producer eg Suga.

[@virginia_the_elder]

You hit the nail on the head. Focus on the Music. Give the musicians time to grow as artists. Forget about being BTS. 💜 I became a fan because of their music, mostly their other songs not their Title songs. It took a year before I began watching the wealth of their behind the scenes, them at play, them learning how to create a variety show, dance practices, clips of their live performances, and all the fan produced videos like this one.

[@rafaelsmith5737]

SAME, it's their other songs that they themselves created is what made me stan them Not their title or popular songs

[@monimuppet6132]

Same!! I never had the habit of looking into artists, I would just take the music and go. But BTS managed to eventually get me to really engage with them beyond just strictly their songs. Four years in and it still amazes me.

[@asielzal4790]

exactly! when I first heard of BTS, i was in Japan for 6months (One Day Japanese version) i really thought they were Japanese artists until I listened more songs from their Skool Luv Affair album that I knew they were South Koreans and I was hooked with their music specially with their lyrics. I actually don't want to see any picture of them so I just search their song lyrics but I avoided those with videos & pics hahaha. My favorite singing voice is JK's, rapping style I love JHope's & Suga then last RM. The first time I finally see who BTS' "faces" was when I watched their FIRE performnce in that huge stage and from then on I watched videos & read just everything about them. American Hustle was my fave, I count how many times I've watched it! And my bias is Jimin - V - Jin! 😂😅 Til now BTS & some of Jung Yong Hwa's songs are in my playlist of SK artist & the rest is OPM & mix of Japanese & Latin songs.

[@rafaelsmith5737]

@@asielzal4790 Nice But it's cool that you thought they are japanese group Is it because they also sing in Japanese?

[@virginia_the_elder]

@@asielzal4790 American Hustle Life sealed the deal for me. I could see how the experiences still influence their choices. My bias is RM, wrecker is Jin, but I love how unique each of the 7 are. I listen to AKMU, Peak Boy, IU, Key, Ottman Liebert, Jackson Wang, Lena Park, and much much more. Never thought I’d ever like pop music again (I’m a child of the 60’s and 70’s folk music and acid rock). It has been an adventure changing my attitude towards EDM and rap.

[@phoenixfowl4283]

I'll just say one thing I'm not the type to follow singers and celebrities. I don't even have any social media accounts except KZbin and WhatsApp but I somehow got so drawn towards BTS. There music and their personality really touched me so here I am just a ignorant guy of 23 still wishing them for their future endeavours and I will wait for their comeback I'm not leaving ever.

[@dbloskidelros]

Welcome to the rabbit-hole that is BTS’ Army!

[@mariyummi]

🫡

[@Meza890]

thank you for staying and waiting 🥺🙏💜

[@eileencritchley4630]

While you wait you can also listen to their individual stuff. Big welcome to you

[@animationcentral.3799]

same they have me hooked especially taehyung

[@phyntapia2552]

this makes me appreciate mr Bang more. He is genuinely focusing on each member's growth and knows that in order for the members to know when they are ready individually, is when they have to succeed as a group first. I remember in one of the bon voyage episodes when mr. bang gave them a letter, and the members read it. He knew that focusing on their music, fans, talents, and attitude is the key to being a successful group.

[@camilesouzaa]

they always focus on the wrong things in their eagerness to reach bts in some capacity. When you look at every single bts album, the "concept" fits with what the members are going through as people or artists at that moment, it feels genuine to them and true to their journey. The tannies music is like diaries. And also bts NEVER compromise quality - you don't know what it's gonna sound like, the genre, or the lyrics, but you KNOW it's gonna have quality, and that they'll have something to say with it. When they're about to release new music it feels like you'll get to learn more about them, their feelings and thoughts, their state of mind and be touched by it (while possibly shaking ass to it lol)... and when it does get released, you can track back and see the connections with stuff they were going through at the time the music was made. How many times have we looked back at song and "omg this is what they meant". Their work gets deeper and deeper the more you learn about them. Remember when we learned the heart-breaking truths behind Outro: Tear and Black Swan way waay after their releases? Even when performing, you can see bts sending a message with the songs they pick for a setlist. I remember when they performed Idol wearing hanboks on Fallon Week after the storm of "they're sell outs for singing in english" accusations after dynamite was released. They use their music to communicate, to express themselves. But people who try to create the "next bts" never have artistry, sincerity or self-expression in mind, they focus on money, greed and clout. Visuals are great, choreo is great, but damn if you do not make more efforts on the music quality than don't expect to keep people's interest. At the end of the day, if you take all the shine from bts looks, visuals and extra content, their music still slaaaps. I'd add that Proof comeback is a great example of how bts makes choices, some argue that Run BTS should be the title track bc it's a more hype commercial song that would do better on charts and with gp, but Namjoon said "everything I want to say is in Yet to Come", so artistically and in the context of them having to take a break it makes more sense to pick YTC as tt, because that song represents the main message they wanna convey and their promise of coming back together to continue their journey. Now YTC mv is grammy nominated (the grammys still suck, but at least they're not acting blind to tannies korean music anymore), an mv that pays homage to their whole career. There is no way these "next bts" companies would've made that kind of choice, bc they only want immediate obvious explosive success. Money and clout come first. That's such a pity because although to me BTS is a "once in a lifetime" artist and there is no "next" them, these labels (K- or western) might have under them people with pontential for greatness, but in their immediatism and obsession with control they rarely give them the time and space to truly grow and develop. Now that members are doing solo releases, you can look at each one and see how it's very representative of their individual personalities, not only on the work, but on the promo material too. JITB artwork is very Hobi coded, Jin creating Wotteo is veeery him, Namjoon having minimalistic, phylosofic and conceptual artsy aesthetic for his album is very him as well. Even Dreamers that is made especifically as a the world cup theme therefore not a project focused on jk's personal life, still represents so well JK and BTS' posture as people, their journey and their beliefs "Look who we are, we are the dreamers. We make it happen, cause we believe it." You're not gonna stand out if you just do the exact same as everybody else, and it baffles me how these industry people cannot grasp that concept. As Namjoon would say "Do you".

[@bts_is7]

👏👏👏 well said 💜

[@vikassethi4227]

My massive respect to you for writing this I read it only because you took out so much time writing it.

[@camilesouzaa]

@@bts_is7 💜💜💜

[@camilesouzaa]

@@vikassethi4227 oh thank you for reading all that haha 💜 I only wrote it because I had to vent my thoughts a bit. I keep seeing these companies doing the same mistakes in trying to create a non-existent next bts, instead of learning to let their performers be their own unique artists. They're wasting these people's talents trying to copy bts and that's honestly sad.

[@rexalexmacedon]

so true. the level of excellence of each bts member is so high, that each one of them can have solo careers that will outshine other kpop groups collectively. the first two solo attempts already show that the achievement of one bts member is greater than what other kpop groups could dream of. imagine jhope headlining an iconic american music festival by himself and creating such an impression with his first album from music fans and critics alike. imagine jin selling a million-plus physical copies of his first solo track -- an achievement that other kpop groups can only wish for. as one black american critic commented, bts as a band is like having seven beyonces in one group. that's high praise by any measure, which sadly no other kpop bts wannabe can approximate.

[@Wrapmonsterrm]

"The industry only goes after what BTS already has". What I always wanted to say

[@corneliatagorda5423]

hardwork , commitment and true to themselves BTS will surely stay for awhile in this music industry

[@cookiejar.mp3]

I'd also like to argue that these people don't care to cultivate a next bts, they just want a next army. and the whole point is that u can't replicate a "next army" because the way army was formed was through the hardship the tannies faced, the fact that armys were the only ones on their side. if ur debuting a group and getting them media play and achievements inmediately u won't get a next army, because army had to learn to fight for bts's recognition

[@Jojac0la]

That's right. Some kpoppies like to mock army saying that bts only has the army and nobody else cares (which is not true) but the truth is the companies are crazy to have a fanbase as solid as bts'. Imagine breaking historic records with the support of people who not only like or casually listen to your songs, but love and support your work? Even some of the western artists who collaborate with bts are obsessed with the army, I've seen some interviews where they speak more passionately about ARMY than about bts or their collab, it's kinda creepy.

[@JellyOnAPancakeAyyyy]

@@Jojac0la WOW!- SEE??? This connection that ARMY have for BTS (and vice versa) is so magnetic. It feels unreal, for real

[@monimuppet6132]

Very true. You go through a few different phases when you first get into BTS and start considering yourself an ARMY too. It takes time to notice the difference between how ARMY moves vs. others, time to tune your expectations to accepting that BTS never stay in one place. Whatever era got you hooked is one of a kind and won't come again. It also takes time to really absorb and begin to trust BTS' sincerity, then to trust yourself. To understand that it's ok to feel so deeply about them. BTS had to literally raise ARMY and we became a trust for them too. They have the privilege of just making the music they want because of ARMY. Even though they are scared and insecure about every release, every new risk, they still feel safe and secure enough to do it and show us their works. They trust us, we trust them, so media and industry shunning has never managed to damage their career - making them more free. You just can't replicate that kind of relationship.

[@liu5461]

this is so true

[@madamadadane2479]

I also want to add this. Aside from their talent, music, visuals, and personalities, BTS has a certain charisma and appeal that can draw many people that's why they can attract new fans and stan them.

[@anju5124]

They have great energy on stage. When they speak it sounds genuine and authentic. Their music is personal, real and relatable. They are artists in every sense.

[@jjkbrry]

People need to realize how BTS started their debut. They started with nothing, nowadays, if a group is coming into the world, they already have the essentials for starting out. Be your own person and find your way to make music. You cannot remake something that is already done. BTS is BTS. All of these ‘boy bands’ who are made in a factory will never understand how hard it is to make it to the top. They already have it all and they’ll never understand why people don’t fall in love with their work. It’s for the money and that’s how they fail.

[@schafferable]

The "new bts" groups can try to replace but it's best just to be themselves, (like BTS) and not compare, just write great music, love people and be kind. You can't recreate 7 personalities/clones like BTS, they are unique in looks, emotions, and characters. No wonder these groups failed... they weren't themselves. How stupid. That's like buying a fake Rolex on the street and trying to make us believe it's real.

[@ystrw]

That's a great comparison, and you're absolutely right. BTS are the genuine ones. Everyone who tries to copy them comes off fake, and that doesn't appeal much.

[@double_thumb]

This is a good analysis of the current k-pop scene. I am a kpop songwriter and all these attempts have been frustrating for us writers. To us, it is clear that there is no formula to re-create BTS, but record labels will try anyway, because they have money and they want more money. BTS' success is based on 1) An exceptional quality of the songs, which means that the single will top the charts digitally, and not just the album through physical sales; digital chart toppers come when the greater public also buys into the song, and not just the fandom 2) An exceptional aura and like-ability as human beings, beyond their music. Record labels could (maybe) reproduce 1) by picking amazing "western" pop songs like they picked "Dynamite" or "Butter", to top the US single charts. BUT (and this is a big BUT) they surely can't replicate 2). No money can buy that natural charisma. What is very sad is that actually the labels are not even doing well with replicating 1). They are investing an enormous amount of money in everything else but the quality of the music, in a desperate attempt to "create hype". This is why in 2022 girl bands dominated digitally but boy bands didn't. The single songs were better and the greater public picked on them. Soon someone else will come out by themselves, like BTS did, with incredible Music + Aura of their own, breaking new boundaries - and the focus will naturally shift to these new superstars

[@eileencritchley4630]

Streaming doesn't bring the money in for the artist like a big fan base does who buy Albums, concert tickets, and merchandise. It's a fanbase that difference between an artist selling out the biggest stadiums in the world or playing to in much smaller venue's like arena's and theatres. We know Spotify deletes streams all the time and it makes it look like a artist/group is not doing so well in order to push curated paid for play lists. It's all part of media hype. It also means they are not even paying the artist for all their streams either stealing from the artists. The US music industry likes to push the narrative that GP support is better than fandom support. Fandoms are members of the GP we don't come from another planet. We are the one's who will support an artist their work so that the artist gets paid for their art by buying as I said at the beginning of this post. We know how the industry works, we've had to learn about it.

[@double_thumb]

@@eileencritchley4630 I 100% agree with you, and it is THE REASON why I love k-pop and work in this field. The bond between the fans and the artists is the reason why k-pop is so successful, and, if you want to know, I refuse to even use Spotify for how much it underpays both artists and writers. I can probably buy myself a T-shirt with the royalties Spotify sends me **in an entire year across all the releases** (and I am sure for artists it's the same). However, an incredible song will reach out beyond the fandom and make the artist bigger. The fact that fans are so dedicated should not be a reason for the labels to be lazy and not try to give their artists amazing music. Sometimes, they seem to prioritise everything else but the music.

[@englishrose7408]

I have thought a lot about what accounts for BTS' success. Clearly the individual members of BTS were chosen for their talents and they have worked incredibly hard to hone their craft. Their rise to the top from very humble beginnings has its own appeal. They were not afraid to write and make music about topics which were unusual in the Kpop industry. They have allowed us to share aspects of their lives so that their fans feel connected and relate to them. But I truly believe that JHope was right when he talked about it being fate that brought these 7 amazing artists together. I have no doubt that there will NEVER be another BTS!💜

[@z.z.4752]

I remember when the LY series came out, and it’s something that really blew me away and also included what other positivity anthems or loving yourself songs didn’t: context and validation for a lot of vulnerable people in society like myself. Positivity anthems and songs about loving yourself are by no means a new thing, I’ve heard songs like that on American radio for over a decade. But they’re always super vague and send the same general message: loving yourself is so easy, stop being a negative Nancy, and if you’re depressed due to things you can’t control, we’re not even going to consider that. I’ve never really liked them for that reason, and there’s barely any variation from this. Plus, I’m autistic and after seeing people like me used as inspiration props, a lot of the songs reminded me of that and it was just uncomfortable. LY didn’t have that issue because they had a clear and concise message: as a society, we’re too stuck in the idea of having a romance as the only type of love, and we go after it to the point we end up sacrificing ourselves if it turns toxic; and the way to heal from that is to embrace the good and bad parts of yourself and keep working towards a better you and recognize + leave a toxic situation; there are other types of love to focus on than romance, like self-love, and most importantly, it’s okay to stumble while doing so. It made people feel less bad about not knowing how to love themselves, and gave them a decent start point too. Not to mention that for aro and ace people (like me!) who have a hard time finding themselves in general in a society that makes us feel broken for not focusing on romance, this was such an empowering message and validated those identities. Oh, and the songs were not overwhelming to my sensory issues like a lot of what radio keeps spamming, so that’s a plus. People are still making love yourself songs now, but they usually come out like the ones that were on 2010s radio: very generalist and vague. People do still enjoy these songs and I know that, but when it comes to the LY series, the context of why it succeeded is just as important as the way the music sounds.

[@thetunafromsupertuna2169]

also bts's love yourself trilogy did not come out of nowhere. if you look at their journey as a group and their past trilogies it all connects so beautifully. their music has grown with them and denoted different phases of a person's life. other kpop groups don't have this kind of fluency in their concept changes at all. it's all about the trends and what's popular and what's going to make a certain group look cooler with these people.

[@hi.laulau]

And they just posted a 5 year anniversary for the love yourself movement. It just shows that they didn't do it for a trend-- it wasn't a moment-- they were so genuine when they came up with the concept.

[@crmcknight9118]

Just wanted to give a shout out from a fellow autistic aspec ARMY💜

[@almostthere2884]

That was a great and informed comment. 💜

[@jungkookarmy3849]

girl, do you want to be cancelled?😂😂 you speak so many truths Seokjin is proud of you. I really like your video.

[@carmencrespo5704]

Another great essay. You made several very good points. 1. Artists need to be nurtured and developed to become the best of themselves, not shoehorned into a pre-conceived mold to imitate someone else. If you start with the premise of creating 'the next', you've already failed. 2. Some groups with very worthy achievements suffer by comparison to BTS. Be proud of your own accomplishments, don't try to compare yourself to someone so far beyond your ken. 3. I think that all these producers, by pushing themselves to the forefront, enforce the Western prejudice against Kpop: that it's manufactured and fake. Allow your artists to be the stars of the show.

[@wolfgamer2021]

Like Namjoon has been saying all these years: “We’ve been doing our own thing. We’re thankful that people are feeling it, loving it, and now we’re here.” The difference between kpop and BTS is just by that phrase alone. BTS didn’t care whether they had a million fans or thirty. If their songs, their music, their messages reached just one person, they were grateful. Even now, they appreciate every single ARMY because they know each ARMY is their own person with their own story. It’s never been about how many awards they have, #1’s they could achieve, Grammys they could grab. It’s always been about their story, music, message, and passion at the very heart of their work. It’s why ARMYs have never doubted BTS even as they go off to serve their mandatory service. They’ve been doing their own thing, going against the normal stream. They’ve taken risks, many risks. Done things that no other artist has done before. And that’s why they have the recognition they have. They weren’t afraid to do their own thing. If people liked them, that was an added bonus. They truly, truly do this job because they are passionate for it. They have a motivation that’s beyond the materialistic achievements. And that’s the difference. If there’s no stronger motivation behind why you chose the career you did, you’re bound to die out, I’m sorry to say. This is why BTS is worldwide. They care about their music and their message, not the successes they gain. They continue to do their own thing despite everyone telling them to do other things. They keep shocking the world by going places, doing, and achieving things others could only dream of. If the artists aren’t passionate about their work, they’re gonna fail. That’s why everyone has failed.

[@riluluyaaaa3283]

One sentence: BTS is not kpop or neither biggest boy band global, for me as an ARMY , they're my soul therapy/a true performer. 💜 They don't care about highest chart attention whatever, they really pour all their sincere feelings write the true song, that's what all the group/band fail one and other because not the company force them do like BTS, but instead not be inspire like BTS...this is sad

[@wolfgamer2021]

@@riluluyaaaa3283 exactly

[@shiji1682]

True passion can’t be emulated no matter what. I’ve watched BTS since they debuted and the true feelings, love, and soul put into their music and art can never be “copied”. You can’t create a formula for genuineness, the whole thing that makes BTS BTS is that there is no formula! They’re just being themselves and that’s why there will never be “another” BTS. One of a kind one hit wonder!

[@wowgee3157]

i rlly dont think the part about control can be stressed enough. bts is great bc of how much control they have over their artistry. the ability to participate in the creative process, whether through writing lyrics, producing, or visuals, is what makes their music so distinct. if labels want their groups to be successful, they need to give them more control and put emphasis on the music

[@BELIEVER78989]

But not every kpop idol has the same kind of passion for music as BTS does, there's passion for performing yes but for music not so much, part of the reason why BTS is so popular is because they truly care about music and song making process in a performance driven industry.

[@orul8384]

@@BELIEVER78989 Just bcoz they are not in the level of BTS you can't deny their passion for music Thats quite Judgemental of you 2nd tbh BTS are popular bcoz of 'Highly' catchy beats in their songs Their choreo is always on point Their impactful communication with their audience Their pretty doll like faces & here I'll give the credit to their Composer, choreographer & makeup artist also They're definitely not popular bcoz of their care for the music making process You already know that how much from the 100% of the a.r.m.y fandom are eagerly trying to know story behind their every songs , unfolding the theories hidden in their mvs and how one song is connected to other song I seriously am perplexed bout their fame But a few of time i've heard their fans talking bout their music and i don't need to tell what armies always discuss bout them If what you are say was true then tell Why Black Swan & Airplane pt.2 are so underrated ? Do u know how deep are these songs ? I don't think anybody care exactly for their music but something else BTS are one of the great artist & unique bcoz of some reasons but it's pathetic that their crafts are not entirely checked by their fans which they've made out of some much emotion and skills

[@BELIEVER78989]

@@orul8384 first of all I am not gonna read that essay, secondly I doubt you are even an Army, most Armys know how passionate BTS are about music, they constanly spend their time making music, they are realesing solo albums in their hiatus, they don't just make "catchy" beats they actually put their own thoughts into their music, BTS's lyrics are all personal experiences driven from their lives, BTS are "pretty dolls" you say I find it funny how BTS were trolled for this very reason in the beginning of their careers, people called them ugly and shit, why do you think most of the idols don't write their own lyrics or even make their own music because they have passion for performing not music, both are different things, people don't even consider idols artists in Korea because its all manufactured , thats why Bangtan stand out in this industry, many groups are coming out right now with catchy music but are not reaching Bangtan level why do you think that is its because Armys genuinely care about good music not just "catchy beats", I bet you only listened to Dynamite and Butter and think BTS are popular because of catchy tunes lol, go listen to their 10 year discography before judging them, anyway I don't want to argue you can believe whatever you want.

[@wowgee3157]

@Mochi Jiminie💜 thats 100% true -- that passion is what so many people gravitate towards. that passion cant be replicated because its authentic to who bts are as musicians and people, and thats exactly why any of these ppl trying to be the next bts wont ever succeed. you cant replicate that genuine love for music they have, its gotta come organically, and that can only come from picking up a pen and getting in the studio

[@wowgee3157]

@O!RUL8,3? i think its true that their catchy beats and choreo are part of what attracts people, but most people that stay and become armys do it because their lyrics and music speak to them. the first song i listened to was dope and i didnt fully understand the lyrics then, but that interested me in them and made me listen to their other music and read the lyrics. i disagree with you saying "theyre definitely not popular bcoz of their care for the music making process" bc from what ive seen, armys are definitely interested in that. sure, there are people in the fandom now that just listen to their music cuz it sounds good, but overwhelmingly, army care about their craft. maybe youre just not around the armys im around cuz every army ive seen loves black swan and airplane pt2, and black swan in particular is regarded as one of bts' best songs

[@Saba-g9e]

The best channel who presents real FACTS and datas without sugarcoating! Please keep making videos like this, makes my army ego so full

[@kirana4976]

"Makes my army ego so full" hahah me too

[@smokeylevijmz621]

You know they achieved something more then a success when everyone is trying to be "the next BTS"

[@saadrehmankhan6408]

SUGA : "There will never be another BTS" and that's a fact..believe it...💜💜💜

[@marveled.maggie]

One thing I always think about is how some of these other companies try to make their groups just popular - they don't think about how to truly impact the public and the industry I think that's what sets BTS aside The popularity isn't the goal, it's the consequence They focus on sharing their art and having a positive global impact and by doing that they naturally get more popular in a stable way and even if people aren't really into their songs, they still respect them as artists

[@pahouachang8756]

Only those who were there during their struggles know how much they've suffered and deserved their success. People love a good UNDERDOG story and BTS is the face of all underdogs. I wasn't their fan when I saw them debut. But it was their music and talent that finally drew me in. I saw how clumsy Jin and RM danced during their earlier concerts ( they're both great now) , how Jin didn't have such great vocals back then ( he's AMAZING now), I was blown away by how fast and good Jungkook was as a rapper ( I wish he could return to rapping in their songs again)... and yet they never got the recognition. It was only after I Need You that they finally got it. But up until then they were always on the side watching. I'm so happy that I became in Army before they blew up. I remember us banding together to try to get them to the top and I am so happy of our ARMY fandom for always being the kindest to one another! Skool Luv Affair caught my attention, but it was the Forever Young series and their ridiculously hilarious personalities that finally drew me in. Took me from early 2014 all the way to 2017 to finally tell who the hell was who cuz I'm old and SENILE, but now I can tell who's who by just looking at certain body parts!..lmao

[@BoraBlooded]

Simon Cowell really said he can't stand the most popular group in the world being non-western. I forgot about that video, ugh I can't stand him. I'm so tired of the music industry as a whole. I really never realized when I was younger how horrible and corrupt everything was. I mean, I figured there was a baseline of corruption like with anything- but they're really just blatantly horrible. It's a shame. I actually feel bad for all these groups that get created and abandoned because they never really had a chance. Their companies never allowed them the opportunity- money might buy a lot of things but it can't buy growth as an artist.

[@delicate55689]

Some people just forget that there are other countries other than USA and UK lol 😂😂😂

[@eileencritchley4630]

I never did like Simon Cowell I always thought he was a right self centred cringe worthy, nastie piece of work. I wish we could simply deport him for good but then I'd pity any nation that would take him. I do remember when he said that about BTS and I thought, 'oh good grief man you are so up yourself.' BTW I never was a fan of 'Boy Bands' all the same manufactured dullness which of course is the complete opposite to BTS.

[@movalle22]

@@delicate55689 I'm from the US and I agree. Simon Cowell is a pompous jerk!

[@anud22]

**When BTS does something, the kpop industry focuses on that something** this is so accurate 😂

[@AP-ti8jf]

so true, personally i felt that after Idol, many groups are trying to use korean instruments in their song more and more

[@nycy6783]

@@AP-ti8jf y eso es algo bueno, ya sabes para hacer conocer su cultura, pero no es la forma en la deberian

[@temtaesionon7seas331]

Ikr.

[@donotbangchan]

SM had my boy Taemin, one of the most artistically creative k artists, singing about jopping! 😭 it would’ve been so much better if companies allowed their members to put their own quirks instead of forcing them all into a certain image / genre. This way everyone can shine instead of making everyone a carbon copy of each other. I think that’s why BTS is also very popular because each member has a distinct image and it shows in their solo songs specifically. Also, I don’t get why kpop wants to be “the next bts” by getting white people validation. Beinh fsmous in your home country is honestly such a great achievement in its own and if it’s global that’s great too!! But anyways I’m rambling now but each group has the potential to be huge globally but the companies are just not taking advantage of that. But yeah, bts is freaking amazing. singlehandedly making kpop known in other countries!

[@Olga-zv2cc]

Before BTS everyone wanted to be the next Big Bang or the next 2ne1, now every company wants to create the next BTS or Black Pink. It's just all about the money. Hybe is very capitalistic too right now, after all, it's just typical music industry.

[@bumbee-li6hb]

Lol, we are influenced by kpop. Kpop is influenced by America😂 they need validation from USA. For them, it does not matter if you know English. It matters if you have an American accent. Or Australian. Lol

[@jayoryana9239]

i like taemin, i like kai and baekhyun too, and thats all because i know they are friends with bts members, thats the reason i know some of their songs,, but i trully hate superM. many western reactors start with reacting to BTS and most of them said bts is like the avenger. and voila... SM make new group with all the most popular member of their company into one group targeting western music industry. thats why i hate the group, not the idols

[@andreinapereira552]

what is wrong with jopping?

[@raniaa6328]

If Taemin was really one of the most artistically creative k artists he wouldn't need his agency to take care of providing him with good concepts, good music or making him something big

[@aria7046]

I wholeheartedly agree with everything that you said. I sometimes cringe when I read articles regarding 'next BTS'. It is such a huge put off for me. Like a group can be talented and successful on its own, no need to compare everything with BTS when there's barely any ground of comparison.. Anyway, loved the video as usual !!

[@Ct-tl9lr]

Straight facts. It sounded harsh but you were simply telling the truth. Another great video as usual. Already rewatched and will rewatch again.

[@mrityunjoymukherjee8822]

One feature of BTS that I find unique is that each member is individually also has capabilities to become super star. They are different from each other in looks, height, appearance, mood but they all are gifted people. They all dress up different, they wear different attitudes, yet they look like a group in harmony when they come together. Seeing them all in one frame is so refreshing. Also, Tae, Jin, J-hope, Jimin they did not want to become idols. But they had their passion, so they worked hard on it. Their practice to make their own vlogs made them friends with camera right from the beginning. When someone can form a group like that that BTS will have competition. All 7 have shed their egos and sometime personal choices to make this BTS.

[@CaribbeanLady77]

People in the music industry and music media don’t understand that BTS growth and popularity was an organic one; that their success didn’t come over night. So whenever Rolling Stone magazine or Billboard and whatnot are talking about “finding the next BTS” it’s like they are literally shooting themselves in the foot because they refuse to understand that the boys aren’t your run of the mill idol group and that there’s no one else like them and it’ll never be duplicated! The hardships they have encountered in their early years have forged their characters and their bond!

[@kworld5945]

BTS IS BTS. No other can compare they have already gained people's hearts through years. They raise up from nowhere to where they are today.

[@monotonespeaker8347]

The best way to be like BTS, is to be yourselves. Why? Because that's what BTS did. They, at the time of their debut, didn't focus on being like Big Bang or EXO(The two biggest Male KPOP groups at the time). They focused on being themselves and this choice was reflected in their music. That's why people like them. They feel genuine and you can tell that they're just being who they are.

[@hamingnu6610]

I agree. The artists that become the most established and well-regarded seem to be the ones who are just genuinely invested in what their music is about. Sure, not all members at all times cared about each song in the album the same way in BTS, but they all knew what they were there for. More importantly: they weren't being thrown around by Bang PD. They had to want what he wanted, because if they didn't - it just wouldn't work out. They wouldn't have a vested interest to keep the production going if they weren't interested in the story they were telling. That was definitely what separated BTS at the time for me, compared to other 3rd gen BGs that came out. I liked them because I knew they were telling an honest story and that - that would reflect through their music. That should honestly be a bigger strategy for most new groups. Always give the members a creative outlet to be passionate about. Sure, it's one thing to optimize each comeback to perfectly be in line with all the interests of the industry in that moment, yaddah yaddah. But as it seems to me, the strongest bargaining chip within the music industry is a motivated artist. You can't create motivated artists by forcing concepts down their throat that they don't like, and not especially when it's "You have to become the next BTS". It'd also do a lot better for the diversity of the music industry to just let the artists do what they want or discover what they are best at.

[@ScrapbookieCrafter]

I think a lot of people has not accepted that BTS members are not just kpop group but they are talented artists themselves

[@myishacherry7242]

"They did not become the next somebody...they became, the 1st BTS"! Best phrase to sum up your entire video!💜 If companies just let the new groups be THEMSELVES.... they will be successful in their own right💯💗

[@justanotherme.9289]

BTS is ruling this era of music. They rewrote history. They went from a kpop group to a global phenomenon. They rose to the top with ARMY. They will never be forgotten. Even hundreds years from now, people will talk about how BTS ruled an era.

[@bokzmae]

This is the first time I've heard of the CEO's laughable media plays with their faces on it. Just wow... And I agree that labels should empower their artists first and foremost; be authentic, original, and REAL. That's just it. Because sincerity is always felt and reflected even thru screens. And that is why I stayed with BTS and ARMY. The sincerity is just real and the community so loving, funny, sometimes harsh, but never PHONY and never relies on spreading MISINFORMATION.

[@achhsooo9480]

One big thing people and even kpop stan seem to not realize is, We ARMY don't consider ourselves as Kpop Stans, Most of us don't know a thing about any other kpop artists and have no plans on knowing them, Most of us love Bts for the music and message not just for looks and visuals, Most of us are music lovers who don't just fall in love with some artists with aesthetic looking music videos, trained vocal skills, trained rap skills without passion for music, For most of us BTS's lyrics, words and even action literally saved our life and If not saved then gave us hopes and motivations. When kpop stans tries to manipulate ARMY to like their fav group, just to find the copied concept and no originality sucks. I personally started to listen to another big kpop group because my sister told me to give a try, I listen to some of their music and could tell in a whimp that everything reminded me of BTS because they were copying BTS in a most subtle way... I stopped listening to that group and focused on BTS instead. SO BTS ARMY are not KPOP stans, Most of us don't know a shit about KPOP, we are here for BTS and we will be here until BTS stays so those people need to understand we are not charity who give our time and efforts for every other groups that the kpop company produces, We are here for the passion, authenticity, hard work, message, motivation, solidiraty, and most of all "MUSIC"...........

[@kimmalala1376]

Yes,you are right😅...the truth i dont like Kpop but i like bts🙄🤣..i dont know but they are very different of kpop...

[@eileencritchley4630]

Agreed I've listened and watched Kpop groups because a friend suggested Kpop to me so I thought ok lets give this a try I do listen to music from other countries so why not korean pop, but it's all too fake for me. This was before I discovered BTS and I was hooked.

[@eileencritchley4630]

@@norabeckwith6893 I think we are all adults here so we don't require any validation for what we like or dislike. Everyone has their own tastes. What we are saying is that we don't like being told we have to support other K pop artists just because we like BTS. That because someone likes BTS they have to like and support 'other' Kpop bands.

[@smbienh896]

This ARMY is not a kpop stan. What I mean by that is, BTS keeps me pretty much occupied. I don't have the time or energy for other groups. I don't know much about other kpop groups. I found BTS on their very first AMAs performance and thought they were interesting but had no idea they were kpop, lol,I thought PSY was how kpop should be like. Yes, I just want to know their names and watch a lot of youtube videos for the last two months of 2017. What got me, was seeing and learning about the amount of hate and injustice that they got. These boys deserved our love and support.

[@igstayungrpartini8813]

I'm not KPOP Fans, but I'm BTS fans. First time I watched BTS on tinydesk concert,then I've been searched about this group. I felt in love with their lyrics and music about love myself. That makes them different from other group

[@juliecook8364]

One of the many, many characteristics I love sooooo much about BTS is their sincere humility! They have never stopped perfecting their craft...always striving to improve! When they give a stage of any kind, they always give 200% and still look for ways they can do better! They genuinely strive to give their very best to the fans that have supported them on their journey, and it shows in everything they do!!!

[@purpleheart7349]

BTS is a once in a lifetime group. Talent, skill, genuine love and respect for their fans, lovable personalities.. they have it all. Their music caught my attention then their personalities made me an ARMY. 💜

[@nehalilisays]

Fun fact: The Backstreet Boys were big in Europe before they were big in the US. They promoted themselves by performing as an opening act for DJ Bobo (Swiss eurodance soloist). Maybe that's something some Kpop groups should try as well: Proving their quality with performances and slowly gaining a loyal fanbase instead of trying to take the short route through American-based media-marketing. BTS blew up so quickly in the US because they already had a fanbase there which just grew quicker and became huge after they a) appeared on mainstream media and b) kept putting out great songs with great concepts and great performances.

[@jameshenrysmith]

There isn't a next BTS cause fame only happens more than once if one stays with God.

[@Riviere8281]

Great video, as always. The problem with kpop fans and kpop industry is that they think that they are more important than they really are and that false belief is created because BTS's success. All these kpop groups are well known only in the kpop scene, their country , kpop fans but the difference is that BTS have transcended to the general public like the icons and legends of music history. I'm part of that general public. I love BTS but I don't care about kpop .

[@marijkesanistam380]

Same here, BTS is my soul till my death, but I dont care about Kpop. An overseas Army 💜

[@G_PLV]

It's so hard for kpop stans to fathom why it's not "unfair" for kpop groups that BTS be given proper merits in the country because these kpop companies and their media connections keep putting kpop groups next to BTS' name that they've fooed themselves into thinking they're anywhere close.

[@ofakala6974]

100% AGREE...i only like, follow, support and love BTS ...I HAVE TRIED TO LISTEN TO OTHER GROUPS the same time i found bts and kpop but its always cringy for me ( no offence), only BTS and BTS MUSIC touched my soul...

[@Alice-sw9hf]

Well said! I felt sorry for the idols who formed SuperM, it was such a cynical attempt to 'cash in' on the rising popularity of Kpop in the west but it was BTS not Kpop that became a phenomenon. They are different in every way, they are intelligent and possess individual talents that were nurtured by a virtually bankrupt but ambitious and forward thinking manager. Their fans have grown and matured with them as new fans join all the time. We admire their loyalty to each other, their manager and their fans and their music, lyrics and performances are so superior. Kudos to the fans who know the best when they see, hear it!

[@andikmh]

Until this video, I didn't even know about SuperM and Avengers of K-Pop! And I've been a Marvel fan (MCU) since the first Iron Man movie and usually keep my eyes and ears open for mention. I've only been army since 2020 (2 years after a close friend first introduced me to them), and nearly every music video I've seen on k-pop broadcasts tries to mimic BTS in style, choreography, etc. I end up thinking "ugh, they're copying BTS" and flip the channel.

[@vsk_bts]

@@andikmh bingo ... My exact thoughts on other kpop groups .... n if I say this out loud some army multi stans immediately come to school me , on how uncool of me to say this blah blah ... I don't understand these multi stans dual personalities ... 🙄

[@JayFade]

I’d have to disagree, I do only know about KPop today because of BTS, but stunts like SuperM & just KPop in general is why I still listen to KPop today & love korean culture. I’ve lost stopped being an ARMY & stopped listening to BTS, & only listen to other KPop artists, but I’ll never forget about how BTS introduced me to KPop. So I’d argue that at least in my case, KPop, is a phenomenon. BTS definitely made it global, & they deserve a ton of credit, but don’t discredit KPop as a whole, because KPop is doing phenomenal.

[@BS-dr8pl]

SuperM is a project by SM. It is not the traditional Kpop boy group. All the members (Taemin, Baekhyun, Kai Taeyong, Mark, Ten and Lucas) of SuperM are popular and successful in their respective group and in their own rights. Taemin from SHINee is very successful in his group and as a solo artist; even Jimin respects him and views him as a dance mentor. Kai and Baekhyun are from EXO, and EXO is up there with BTS in terms of success and legacy in Korea and in Asia. EXO was chosen by South Korea to perform at the 2018 Winter Olympics ceremony and was titled “Nation’s Pick”, first of any Kpop group. In fact the fastest sold concert on record was an EXO concert in Seoul in 2017 where tickets were gone in 0.2 seconds. The remaining members are from NCT, and NCT is still one of the top 5 charting Kpop acts amongst boy groups along with BTS.

[@jimins_missing_height777]

My poor Lucas :(

[@scarycorn2134]

I remember watching bts in variety shows years back and felt that they were always so genuine. A group at present that comes to mind is Mamamoo. They also started around the same time period as BTS and became known in Korea because of their amazing vocals. Mamamoo had their concert recently and they literally covered each others solo songs. I don't think any other group at present can do that. I hope Mamamoo gets a lot of worldwide recognition because they deserve it! And my wish is to see them performing together with BTS

[@scarycorn2134]

@lemonssssssss4 Yeah I agree with you that it's a rare sight to see industry people and idols being genuine but every coin has two sides. Since this is the era of the internet, it is extra hard to tell who is putting on a mask and who isn't and also viewers don't even care that much. All we have become accustomed to do is scroll through random data. Even then, although there is a not-so-genuine side in any industry there is also a genuine side as well. Where people make music because they love to, collaborate because of admiration towards another artist and not only for clout, publicly express love towards someones artistry because they truly enjoy them. So, as concious consumers of data we must do enough research and not follow the trend of who is the most popular at the moment. So, while I agree with your first sentence, I don't think it is how the industry is made and it is NOT okay. The rise in mediocre singing and performance while hard focus on visuals, emergence of songs which are custom made for the tiktok algo, these are all because WE as consumers want them. Demand meets supply and we only get what we want. That has been the rule since forever and ever and ever. Supporting Mamamoo makes me proud and happy. I don't do it because others are doing it or creating hype around that group. So, we must support the right groups and right people.

[@jayoryana9239]

@@scarycorn2134 i start watching mamamoo at the same time as i watch gfriend. those two groups are a year younger than BTS and they have some random moments together in the past, so i know those two group because of bts, lol. sadly gfriend already disband. i hope mamamoo get more recognition too. btw moomoo are chill and calm fandom

[@scarycorn2134]

@@jayoryana9239 aww that is so sweet of you 🥺 thank you

[@andreinapereira552]

@lemonssssssss4 why cannot be genuine? many idols come to my mind. GDragon, Taeyong, Yunjin

[@mirakleikhegbe485]

Mamamoo being the only girl group I stand I wish them all the success in the world

[@NiAgaraPhoPho2025]

The " smooth like butter & sweet like mango" made me laugh I don't know why?!?!😭😂😂 Thank you for the video, It was informative, all what you said was facts, I agreed with everything. Love you, stay safe 💜✨

[@nidhiihdin4699]

Omggg sameee😂🤣and I was even more shocked to know it was from big bang like... That's soo embarassing...I mean no hate to the idols but the concept n song 😬

[@monimuppet6132]

@@nidhiihdin4699 I think it was Super Junior but the reaction is still the same 😂

[@nidhiihdin4699]

@@monimuppet6132 ohh God yess it's super junior 😭😭sorry for my mistake...but yeah my point stands the same😂

[@delicate55689]

😂😂Then shine like gold like bruh we don't expect such thing from a senior grp who were way more in the industry compared to BTS. SM being SM as always. 🙄😂

[@JellyOnAPancakeAyyyy]

Ikr 😂😂💜 geez

[@Clementinelands]

Amazing video as always!!!! Thank you for your hard work! 💜💜 I’m honestly baffled at the sheer amount and brazenness of media play in kpop lately, but also not surprised considering how desperate this industry is. I mean they’re the ones severely oversaturating their own industry to find ‘the next BTS’ without realising that if they carry on at this rate they’re gonna implode their own industry from the inside. This includes Hybe, who are trying to push out a million groups to make up for BTS’ absence the next couple years (they said it themselves). And those groups won’t make up for BTS because they’re falling into the same trap as the rest of the industry… pumping out groups and seeing what works. But there’s no originality or individuality so it won’t work. The only thing Hybe and their joint ventures with these labels to make groups is lacking is the over the top media play to link them to BTS. But the point still stands. They’re falling into the trap and continuing to oversaturate an industry that’s already failing in what they’re trying to do. It’s crazy to me how the industry seems so ignorant to everything they’re doing wrong and they just continue to shovel money into the same failed tactics. I’m unsure why they think the ‘fake it till you make it’ route will work, but what’s really annoying me is how they attach and drag BTS’ name into it. I’m sick of the constant media play articles mentioning BTS. I’m sick of their achievements being labelled by the industry as ‘K-pop’s achievements’. It’s getting so so so tiring. All I want is for BTS to be left alone with their artistry and their legacy.

[@ystrw]

We ARMYs are countering some of that by simply not liking K-pop- to the point where people are complaining that we're prejudiced against it. Which isn't so, it's just, BTS isn't K-pop. K-pop is the industry. BTS don't use or follow the vast majority of K-industry standards, rules, guidelines. So, they're not K-pop, and ARMYs aren't K-pop fans. With the guys off in the military for the next couple years, I think the collapse is coming. BTS won't be around; ARMY will stop fueling the Hallyu wave, because most of us won't throw support to other idols. The industry will learn that other groups simply cannot fill the gap left by BTS's absence, and the government will learn that when 100M foreigners withdraw financial support of the country, they lose a lot of soft power along with actual income. The current groups and the ones in training will turn into that flash in the pan, one-hit wonder phenom that the first and second-gen groups were- that PSY was- in the west. And we already know that Korea and a lot of Asia is quite jaded by...can we call it classic K-pop? I play an RP video game where people talk a lot about 'cookie-cutter builds', and that keeps coming back to me. So many of these new groups are the 'cookie-cutter' sort, right down to being chosen for a very specific facial structure.

[@Clementinelands]

@@ystrw I think you’re right about a collapse or decline. I’m just wondering what form that’ll take and how we’ll see it happen. Because even now, whilst BTS is still around or whilst their break is still relatively recent, the media play is still going strong and fans are still under the impression that these groups are far more successful and relevant than they actually are… I know we saw a little bit of realisation of BTS’ impact from the industry professionals and journalists when BTS announced their break, but the delusion within the actual kpop fandom seems to be going strong for the moment. I’m wondering if a contributing factor to the downward spiral of kpop will actually be the fact that BTS isn’t here as a group to compare others to right now? Because a huge part of the fake hype of these other groups is measuring their success in comparison to BTS. So if BTS aren’t active in the same manner as before for the next couple years, will that affect the popularity of these other groups simply based off the fact that BTS aren’t there to set any goals or standards or just for general comparison. Will fans be as interested if BTS aren’t there for them to pit their groups against anymore? Will companies know what to do with their groups now that BTS isn’t creating trends and goals for them anymore? I don’t understand why these fans insist that these groups ‘pave their own way’ when literally everything they’re doing is trying to emulate BTS. No one, kpop fans nor companies, even thought of or mentioned the Best MV Grammy category before BTS got their nom. It didn’t even enter their minds.. yet now all the kpop fans are saying their groups deserved it more, despite the fact they don’t know how the Grammys work and they don’t know their groups would actually have to submit their work for that category to even have a chance at being nominated… they just want it because BTS has it.. theirs no individuality. They have no initiative in helping their groups get anywhere or helping their groups walk their own paths and the companies don’t help because they put their groups on BTS’ path too 🤷‍♀️🤷‍♀️

[@ystrw]

@@Clementinelands You're so right about others measuring their success against BTS, and that with that measuring stick gone, they're going to be floundering. They don't have an ARMY to launch them into uncharted territory. I notice a few fandoms saying that with BTS out of the way, 'this is our group's chance to really make an impact', and I just laugh. If we've got to clear the playing field for you first, you're not going to make much of an impact! Well, one thing that's going to happen is, award-voting is going to take a steep plunge downward. ARMY won't be voting- except possibly to put some weight behind SVT, TXT, and the other HYBE groups- and a dozen or so fandoms won't be uniting to vote against them. There'll still be some fandom rivalries and 'voting against' business, but not on the scale of millions anymore. And I'm thinking award attendance/viewing is going to decline as well. So the prestige of these shows is going to trend downward. Touring groups will still fill up arenas and stadiums and sell merch, because a fandom of 1-10M can sell out 20-50k seats pretty quickly, but no one is going to be able to reach the point where 4 of their shows exceed the income of all other full tours combined. Nor will they be crashing streaming apps with the weight of numbers. What's particularly interesting about that is, SK (naturally) gets vastly more income from domestic shows than from international ones. But that only signifies when *large* numbers of internationals are grabbing concert seats, buying plane tickets, reserving hotels, ordering meals, and buying merch. So other groups' at-home concerts will be successful, but they won't draw the number of international fans that BTS does- they don't have as many. That will be significantly less profitable overall. Added to that, someone else is going to take the 'brand representative' title for a while, but the days of *unendorsed* stuff selling out in hours, just because JK drinks it or RM collects it or J-Hope wears it will be over. Tourism in general is going to take a plunge. I forget what percent of tourists came to South Korea because 'it's where BTS is'- 25-30ish%- but I have already seen plenty of people saying that they have put off or cancelled plans to travel to SK. (Silly thing: Seoul Tourism was raving about getting millions of views to their latest Jin-RM and Suga-Jimin ads... but views are not plane tickets.) I've seen QUITE a lot of ARMYs saying they simply aren't going to purchase anything Korean until our guys are back again. We broke ARMYs are getting a chance to save up for whatever BTS albums, merch and tours may come along in 2-3 years...and many dedicated and protective ARMYS are quite annoyed/offended that the guys were so exploited by the very government that refuses to acknowledge their value. And as I said, most of us just are not K-pop fans and don't want other groups' merch. What's probably most significant in global terms is the Western music industry. It's taken BTS and ARMY to make even a few cracks in the granite wall of the Western industry's racist, xenophobic attitude. The WMI regards BTS specifically and K-pop in general as rivals, threats. With BTS out of the picture, the industry is going to relax- and go into full ignore-mode, with overtones of wariness just in case some other group does start to look as big and threatening as BTS used to. (I say used to; I think the WMI is counting on BTS's days of being 'big' ending with their enlistment, and boy are THEY in for a surprise in 2-3 years.) A few really determined and unique groups will manage to chart now and again, maybe- but Billboard's newest policy about counting *US radio play* as their most significant metric and 'all that digital stuff' as a very distant second, is going to be a hurdle very, very few K-groups can get over. There'll be a lot of complaining from fandoms, but it won't amount to much. So it will take a while to sink in, but I do think these groups and fandoms will eventually wake up and realize they aren't even on the back burner anymore. This is the kind of thing that happened to J-pop in the 90s; Japan had this J-wave going, J-pop and anime, as Korea's is K-pop and K-drama... but they failed to sustain it and it fizzled. SK is making the same mistakes, and can only expect the same results. And that was quite the thesis. This has been on my mind a bit. 💜

[@Clementinelands]

@@ystrw Yeah, I think a really unique aspect of our fandom is initiative and general know-how. I’ve never ever seen another fandom work in the same way as army does when it comes to pushing a group forward. We have a lot of very very smart people in this fandom, and a determination and hunger that serves as motivation to gain knowledge, and therefore cultivate success. I’d argue that there is no other fandom out there that knows the charts, and the way the industry works in general, like army does. In fact, I’d say we’re a lot wiser than a lot of ‘industry professionals’ when it comes to these things. And that is a huge reason why BTS were able to get to where they were (on top of their tireless work of course). We never waited for instruction that would never come. We read, we learned, we researched, we planned and then we put it all into action… and we got results. And that’s a huge reason why other groups are already at a disadvantage! They don’t have fandoms like that, and likely never will! And I know this because army is one of a kind. Sure, artists have had devoted fanbases, but there’s never been a set of factors coming together (boyband, racism, discrimination, xenophobia, unfairness) that forced any fandom before us to push their way out of a locked box like we were forced to do. All of that, of course paired with the fact that BTS had the ability to create the crazy levels of devotion and protectiveness we feel toward them because of the fact that their sincerity bleeds so heavily through every aspect of everything they show us, including their art… I guess they really did create a monster when they created army (in a good way 🙌🏻💜🤣). Voting will be interesting to observe, because I know for a fact that there’s been a lot of cheating from certain fandoms (they’re not very good at hiding themselves and their schemes on Twitter 😭🤣). I’m interested to see those numbers plunge when BTS’ numbers aren’t there to compete with. Although, we don’t know how much the BTS members will be nominated their solo work yet, so we’ll see how it all plays out! Award show attendance already did dip! The MMA online viewers were way down, and from the pictures I saw of the actual venue, it wasn’t sold out. I heard the crowd was pretty dead! Apparently, BTS’ video tape showing all their achievements and daesangs got a bigger cheer than most groups awards and performances! Seoul Tourism can brag all they want, but I’m assuming most views came from army wanting to look at the members, and they probably had those videos running as ads on KZbin which drives up views. I don’t know because I have KZbin premium, so I don’t get ads. But I’m assuming they were running them as ads 🤣. As you say, views are not plane tickets!!! This gives me the same vibes as when I saw some reactors brag about their channels growing but then they whined that their merch wasn’t selling… when they fail to realise that 90% of people are only there because they’re reacting to BTS. If you took away BTS, there is no subscribers. People aren’t there to buy a product from them, people are just there because it’s bonus BTS content (I’m sure there is people out there who are genuinely devoted and loyal viewers to reaction channels, but I can’t see it being very many people. Certainly not to the point of buying merch.) Just like if you took away BTS from those Seoul Tourism ads and stopped promoting them with paid KZbin ads, there’s be no views. I watched those ads a billion times, but I didn’t go buy a ticket to visit Seoul 🤷‍♀️🤣 Honestly, I’m an adult, I understand that SK isn’t ONLY BTS or kpop. Are BTS the reason I learned more about the culture, learned Hangul and am learning the language, yes! BUT, I am also not stupid and I won’t insult the country and the culture by implying that there’s nothing to them beyond a musical act. I am very interested in SK as a country. I like to travel and I’d love to experience SK. But, I can see why for some people, what the government is doing to BTS is putting them off. I don’t personally think like that. How I feel about what they’re doing to BTS and how I feel about some of the political and general ideologies of the country is separate to my feelings on travelling there, seeing the landscape, experiencing culture etc. I’m a firm believer in not painting everyone and everything with the same brush, so I won’t blame every one and everything in the country for everything that’s happening. Do I hate that government for the way they treat BTS? YES! Do I hate how they handle other things like women’s rights and lgbtqia+ rights? ABSOLUTELY. But I also hate those things about a lot of other countries and I separate those aspects in my mind and address them accordingly. But at the end of the day, everyone has their own feelings and as long as there’s no general unfairness, racism or discrimination going on, people can choose to spend their money as they please. If someone’s only connection to SK is BTS and they have no interest aside from that, then of course it’s likely they will have a different outlook on investing money into the country than someone who is invested outside of BTS. However, like you say, I don’t think they’ll get much army money from us supporting other groups… because a majority of us aren’t into kpop and therefore have no reason to invest in any other groups. I do think there was this general expectation that a lot of us would jump to other groups from BTS (they probs thought we’d jump to txt and enhypen).. but that’s the industries mistake. They should know by now that BTS doesn’t come from the kpop cycle where companies cultivate ‘company stans’ who are ready to jump to the next group once the one they stan already gets older or enlists or disbands. I am actually interested to see what happens in the western music industry, because although you’re right, they will relax and ignore because BTS is out of the picture, they also love the clout BTS gains for them. We already saw them ‘replace’ BTS in certain award shows this year with other groups in an attempt to, no doubt, get ‘kpop clout’ (because of course they don’t see BTS as an individual artist.. they see ‘kpop’ and think it’s all the same). But I know for a fact that despite them replacing BTS, they didn’t get the clout they were expecting. So I’m interested to see if they’ll keep on trying to invite kpop groups for clout or whether that’ll fizzle out. About charting, I have no doubt we’ll continue seeing kpop groups chart relatively easily in the top spots of the Billboard 200. They’ve got their technique down perfectly. Make 394738282 album versions, the fans will buy them all for the ‘visuals’ and that drives them up into the top spot. But unfortunately that doesn’t translate into enough streams or sales of the actual music to get them into the Hot 100. I mean I don’t blame them for not wanting to stream that music, it sounds like an alien threw up a construction site. But of course, it also won’t get radio play, so unless a Gangnam Style happens or something majorly blow up on tiktok, there’s no chance there’ll be a big hit on the singles chart. But yeah, honestly, I’m just waiting for the moment it clicks for everyone that it really is ‘the BTS wave’, not ‘the kpop wave’.

[@1800withBTS]

@@Clementinelands @ystrw Thank you to you both for your very insightful analysis of BTS' impact globally and domestically and how the lack of their active presence as a group in the next 2 years may affect the Kpop and western music industries and potential consequences. I have been thinking about the solo albums of our BTS members which is a huge first for them and for A.R.M.Y. I believe strongly, based also on past evidence, that all 7 via their mixtapes, OSTs, covers, soundcloud releases etc had successfully shown high streaming numbers domestically & globally plus they were able to get in the Billboard Top 100 & 200. Starting late last year with Jin's Yours & Super Tuna, V's Christmas Tree then followed this year with JK's Stay Alive, My You, Left & Right, Dreamers; Suga's That That, Jimin's With You, JHope's Jack In The Box album, RM's Sexy Nukim feature, & Jin's Astronaut - all these songs have consistently done well whether as soloists or when a BTS member was featured with other artists. These songs were not even their own solo album except for JHope. No one can forget Hobipalooza and now he is nominated as a solo artist at the MAMA. I just know that each solo album released (really looking forward to Namjoon's masterpiece) will once again blow that proverbial glass ceiling out of the stratosphere. We will witness waves of major "firsts" once again. Given each member's unparalleled work ethic and sheer determination to produce the very best music coupled with A.R.M.Y's eagerness to discover new innovative sounds / music from them, I won't be surprised if all BTS solo albums will break streaming records, top charts and continue to win awards. They are just that good at their craft. They do not settle for less. I also boldly predict a resurgence of their earlier music because new & old A.R.M.Y. will buy these albums for various reasons. So I have a feeling that BTS as soloists will give other idol groups and perhaps even established & upcoming solo artists a run for their money. Such a phenomenon will be unheard of in the Kpop world because it will be unpredictable and an anomaly. But that is BTS for you. Clearly if BTS solo albums reach unprecedented success in these 2 years when they are not active as a group, then no one can ever question the massive power of A.R.M.Y and the artistry of BTS as individuals. This will show all those who still do not understand BTS' phenomenal reach - that they are beyond the "Kpop idol group" mold and that most A.R.M.Y are not really Kpop idol music consumers but only BTS music supporters who recognise & appreciate innovative, authentic and intelligently written (composed) lyrics (music). This will be such a rude awakening to the Kpop industry & other music industries who think they can use BTS for their own gains. Let's watch another thrilling and phenomenal BTS saga unfold.

[@Ixtar]

As a non pop/band-group/idol fan (untill BTS) i wanna say BTS is that once-in-a-lifetime band, like Beatles, Michael Jackson, Prince, Pink Floyd, David Bowie, Rolling Stones, Nirvana, Queen, Black Sabbath, Metallica... That kind of band with their own footprint and it glows, whenever they walk, they leave that trace screaming WE AE BTS not only as a band, but as individuals, as humans and as artist of all kinds. They can do whatever they want and will be perfectly executed and high quality. others bands can be succes, but never will leave the tag "next bts". BTS is the footprint

[@anju5124]

Are you a rock fan. If you are, nice to see you here. I was a rock and country fan before becoming army. Something I love about this fandom is that we all are music fans rather than only k pop fans.

[@_Mary_]

I remember a person who debuted a not so long time ago, when asked about their goals after becoming an idol, their answer was getting a grammy(or performing, one of those). I don't remember that being a thing before bts, aside form suga ofc but in their case it is a possibility, it amazes me that someone can have that as a goal when they still haven't shown anything to the world yet, it's not impossible ofc but it gives you an idea of the impact and how easy they make it seem

[@creamii_xo]

even if kpop groups get more and more popular, there will never be a “next bts”. They have achieved great things and have paved the way for others, but no one will reach their height. For a better way to put it, there can be “the next leaders of kpop”, but no one will ever outmatch bts, they are the one and only. no one can be bts and no one can be any other kpop group