The NHL's Changing Business Model to Lower Reliance on Attendance Revenues

[@brientaylorcohen]

THG: "There's a lot more ads. And it's not just---" KZbin: Shows an ad.

[@Jalreal]

Beautiful

[@exeter1985]

Shannon, you're hallucinating. Fans love the adverts on the boards, on the uniforms and the ad-breaks! We know that fans love them, Gary said we love them!

[@user-lo6yo9yv3d]

A wise man once told me: "It used to be , I went to a fight and a hockey game broke out. Now it's I went to an ad convention and a hockey game broke out." Funny enough, I heard that line about 20 years ago, and it's shockingly worse now.

[@andyweinberg8100]

If the NHL wants to build its business, especially outside of game attendance, it should invest in high resolution, high framerate cameras, and put together a fair priced streaming package. Having to subscribe to a handful of different services just to get my local team's games is terrible. The fact that the streams aren't 4K 60P (or even 120P) is terrible. Hockey is a super fast, super detailed sport. Give us a high quality way to watch outside of being in the arena.

[@hoihoi8]

@@geoff3103 I have a 32:9 monitor. It blows me away that the sports leagues can't give me a 32:9 feed. Giant black bars on the edge of the broadcast

[@TheFusionmix]

I think it has to do with the broadcasters, not the league. Cable broadcasts are 720p, not 1080p.

[@JBTriple8]

its hard to go 4K still heck Even Best Buy is done with Physical Media I work at a library we rent blu rays out 4K hasnt caught on yet same in the sports world.

[@outsideredge]

I do agree that the NHL should invest in its TV broadcasts, even if it's just to a niche audience that can appreciate it. I appreciate the picture quality of MLB broadcasts on Apple TV, because the cameras and depth of field they use is just amazing. I get it isn't a cheap thing to do, but it is a differentiator and it makes the product look good.

[@ryanprosper88]

These are the nerdy business model videos that I love from you. We can't get this information from the vast majority of sports media, but Shannon provides us the context that really matters for why the NHL does what it does

[@SceptileSlash]

Ottawa is a team that's doing it right this year. It's $35 to sit in the 300 level which I think is reasonable. Find a shuttle that leaves from a bar and goes to the game, that's cheaper than parking and a blast to ride with other fans. Been to two games already and I'll go to more for sure

[@johnalwell5795]

That sounds great .

[@Nick007Gaming]

Hows the parking near the bar? Been thinking of doing the same.

[@SceptileSlash]

@@Nick007Gaming I'm lucky enough to use a friend's driveway but Ottawa parking is tame compared to some other big cities

[@aonstability5428]

Yeah that won’t last lol they’re gonna up the prices next year. Especially if Ottawa starts winning

[@SceptileSlash]

@@aonstability5428 doesn't matter to me, I get to see a young team come into their own for the price that it is now

[@MrZachtheKingsfan]

The ads I can live with. It’s the removal of “Stanley Cup Playoffs/Final” from the ice is so heart crushing.

[@Jalreal]

Right! You get to lay that on the ice it solidified that you made the cut

[@thehighlanders607]

The increase in ads is just absurd but the digital boards are THE worst!!!

[@AtamiskxIx]

"Theres a lot more ads." Cuts to an add break. 😂 God bless Shannon.

[@bucketophil]

Ticket prices are not conducive to take kids to NhL games on the regular. Kids are going to be the big drivers of future attendance. The average family can’t afford to take their kids to games as much as they would like. Unless that gets fixed NhL arenas will be filled with corporate folks and sponsors.

[@ryguy6577]

the comedic timing of the mid roll advertisement on this video was very funny

[@johnkiefer3869]

Amazing just as Hockey Guy says Ad break I get ad notice on KZbin AI is listening

[@aonstability5428]

I live in the maritimes so the closest NHL team to me is Montreal and that’s 11 hours drive away, so I never get to go to games in person. I used to watch the games on cable but the blackouts and the ridiculous advertising has gotten to be too much. I canceled my cable because half of what I paid for was to be advertised to about things I don’t have any interest in at all. I get all of my hockey information from Shannon’s breakdowns of every game and the sports net highlights. Works great. Thanks Shannon, you’re the best 😊

[@bradgavel9991]

Literally as soon as you got done saying "....yeah there's a LOT more ads" an ad came on, couldn't help but laugh!

[@craigerickson6308]

14k is a good crowd tho and if the arenas capacity wasn't pushing 20k no one mentions florida in a "bad" attendance conversation. Make smaller arenas the norm,that way trying to fill a barn isn't as noticeable. 15k should be the norm for most rinks. Also consider the other draws some areas have to compete in filling seats. The jets don't have anywhere near the competition that fl,tampa, la or even the ducks have.

[@thegourmetgolfer5544]

I really hope this ubiquitous proliferation of gambling ads doesn't backfire. Gambling is a vice and one that can very easily ruin people's lives when it's as "normalized" as it has been in recent years. It's a clear indicator that the league is just like every other corporation who doesn't care about it's customers and their well-being. I'd love to see more pushback from the fans on this

[@user-dl3uo3we2z]

I'm interested if the NHL in a number of years, gets sued by class action related to gambling addictions and ills

[@thegourmetgolfer5544]

@@user-dl3uo3we2z About 5-10 years ago, it seems like every videogame out there was including these "lootboxes" which are essentially randomized prizes that you'd pay real money for. Eventually, after tons of backlash from gamers and the gaming media, legislatures in some countries decided these lootboxes are considered gambling and made it illegal to target them towards children. People started suing these companies too. I'm all for adults making their own decisions, but I've seen the damage gambling can do and if I was a recovering addict then seeing Connor mcdavid and Austin Matthews doing Bet 523whatever commercials every 2 mins would be a nightmare

[@zmanjace1364]

Got 1/4 season tickets to the blue jackets this year. Sure we will probably suck but i dig the vibe and its something to do. Im a very boring person....

[@moose9689]

I laughed out loud when THG’s advertisement rant was interrupted by an ad

[@gowings9127]

At 6:38, “ there’s a lot more ads”, an add popped up for me to watch.😂

[@benoitrobitaille5235]

The Blue Bombers attendance and viewership per game are dramatically outperforming the Jets, do you think it has any kind of influence on the situation in Winnipeg ? CFL playoffs are coming and Winnipeg is leading the league in attendance this year, it’s extremely cheaper and people are often underestimating the impact of it, similar thing happens in Montreal, if the CH sucks and the Alouettes are good suddenly the McGill stadium is a lot more crowded.

[@darthvader3742]

I think it's due to being cheaper and the fact that the Blue Bombers are one of the best teams in the league. The Bombers have been to 3 straight grey cups and have won 2 and have built a team that's likely going to be good for many years to come. The Jets since 2018 have had their struggles, and their doesn't seem to be a plan for the Jets to be a top contender.

[@shawklan27]

​@darthvader3742 word the bombers are a team that exists to win while the Jets just exist to exist.

[@benoitrobitaille5235]

30 000 isn’t a lot by American standards, but in Canada outside of the Grey Cup game or some event, it’s up there with only the Blue Jays topping it off in average sport attendance per game. Our university scene for Football isn’t a religion like in he US of A and Canadian MLS teams have a capacity of 20-25k and under.

[@Sparkyoleano]

Even if the CH has a bad year they usually always sell out

[@Jalreal]

Happened to all the other major professional north american sports. Support your local minor league teams and college teams. You can have a good time for not much money.

[@jefjon423]

I refuse to pay for something that is 50% advertising if not more. Paying to watch on tv feels like I'm paying to be advertised to. Why pay $150 for a decent seat to be advertised to at every single stoppage of play?

[@derick3253]

I think most people stream for free nowadays because of this and being blacked out due to regional blackouts. I'll never pay to watch hockey because it's so easy to see for free online

[@chickenfkeryay]

I pay for the espn+/espn bundle. I dont watch 1 ad. My purchase is well worth it

[@avery.a5948]

@@chickenfkeryaydo they broadcast every rangers game?

[@chickenfkeryay]

@@avery.a5948 Its espn+ which replaced the old center ice/nhltv. Yes, national tv + nhl network games arent available until 24 hours after game completion but eventually all games are watchable for every team

[@rnunez6398]

When the digital board ads came in, did the ad costs for the physical boards drop? Because if I'm a local business with my ad on the boards, I would be counting on arena and local (regional network) TV exposure but now that viewers only see the digital ads, should the cost decline in line with the drop in eyeballs?

[@THE_bchat]

Viewers still see the physical board ads during replays, so I doubt the cost dropped by any significant amount, if at all.

[@hersheytube3890]

As a Buffalo fan, we have not made the playoffs in 12 years and nothing has changed. I still go from time to time, but the overall feeling in Buffalo is no one is going to commit unless we start winning and see some change. We're already 1-3 this season, which feels like more of the same.

[@angushiltz4880]

I just don't understand that mind set. Buffalo has some great young players that have great potential. Why would you not want to go and see them? I can understand with the economy and prices the way they are not being able to afford to go. But I can't understand not going to a game just because they aren't winning.

[@people3865]

​@@angushiltz4880Because 99% of people in Buffalo prefer the bills anyway

[@borisvandruff7532]

@@angushiltz4880Potential ≠ results

[@ryansabre]

you seem like a super casual fan. hop on bandwagon again when we're a few games over .500 & TT is point/game. lets go bflo -ryan, williamsville

[@ryansabre]

@@angushiltz4880 100%

[@saskcch]

The other issue, on top of fans not going to games, is it is getting harder and more expensive to watch games. Streaming services are getting worse but they keep jacking up the price and still have regional blackouts. For the first time in 10+ years I am not paying to watch this year because it is just easier to pirate it.

[@cpnstbn1266]

Makes no sense to me that they block fans from watching the games all across the country, when people are eager and willing to pay to watch. Why can’t they have a pay per view system where money goes to both the local broadcaster, the team and the NHL.

[@spencer2365]

I just gave up my ESPN+ sub that went up a dollar. I wouldn’t care but I live NY up by the Canada border and I can watch Montreal games but anything in NY and NJ is blacked out. Just wasn’t worth it

[@mason698]

Not sure if you watch the blues broadcast, but on the local channel at least twice a game JK gets cut off by either a pop up ad or a commercial break

[@drivethru6155]

I consider myself a "on the sidelines" fan because the NHL is largely inaccessible to me. I just listen to the game on radio because I don't watch enough to justify paying a subscription. After the game I watch the highlights. Then I'll of course comsume some videos and podcasts. I'll go to one game in person all season when my team is on the road in a nearer by NHL arena. Basically I am the NHL's worst nightmare from a money making perspective.

[@chickenfkeryay]

Find a non local team and you can watch every game for cheap with espn+ i watch 75+ rangers games from dallas and i only pay whatever the disney+/espn bundle costs

[@Michael_AvsFan354]

“There’s a lot more ads” Video immediately goes to an ad😂😂😂

[@mattgardiner744]

The only sponsored ad bit I like is the TSN 1200 Shawarma Palace time of the goal

[@IrishDark]

Best Hockey content out there!

[@MuriKakari]

The youtube ad break happened in the middle of the ad discussion. LOL

[@-KYUSS-]

I’m curious how much income the team receives from the ads on the jerseys. It better be huge, because they’ve destroyed them now imo.

[@brientaylorcohen]

All of that intrusive advertising pays your team's underachieving third-line center's salary. For a month.

[@csolivais1979]

​@@geoff3103just so we are clear, that's because that what his bosses tell him to do

[@JBTriple8]

the NBA introduced them in 2016-17 there fine same with The NHL THEY WONT GO BEYOND 2.

[@timothyhaley6187]

If they don't rely on fan attendance, why not lower price of tickets?

[@alextheis1123]

Excellent review. Even though I knew most of this, it was a startling reminder.

[@coreypnorris]

I feel like Shannon could have been an accountant in a different life.

[@troubleondemand7703]

Lol. Did anybody else get a youtube ad right after Shannon said, there's a lot more ads?

[@wrastlinape]

Related to the topic, how in the WORLD is the NHL the smallest market of the 4 major sports? Football feels like nonstop stoppage and commercials, basketball has turned into a flop fest, and baseball isn’t exciting enough unless your deep into the pitching aspect.

[@jefjon423]

Because the amount of people who have played hockey compared to the number of people who have played all those other sports is insanely small. Most americans have probably only worn skates a couple of times if at all, much less actually played the sport.

[@shawklan27]

Not shocking at all dude: it's too expensive for casual play, the NHL's lack of marketable superstars that transcend the sport itself and probably because people find the sport too white so it's a bit of a turn off for some. Plus it doesn't help that the NHL can't advertise for shit.

[@Tacoswithlime]

​@@shawklan27I wouldn't worry about people who consider the nhl too white. That's an incredibly stupid reason... not to mention racist.

[@gbalph4]

Hockey’s main market is in the colder parts of North America. That’s why love it or hate it, the NHL is pushing hard for the Sun Belt because they need it to survive. Of course they also don’t market stars well enough.

[@williamford9564]

In the US, baseball, football and basketball ( plus college sports) have decades advantages over hockey which until 1967 had only 4 teams in the US. The first two go back to BEFORE the 20th century. It will never catch up. And take note that baseball saw the declines in attendance caused by the "boring" nature of the game and took steps this year to speed things up and make the game more exciting.

[@rsuninv]

NASCAR style jerseys inbound

[@avery.a5948]

Oh god

[@JoJo-ke5yz]

Then in 5 years "OMG the merch sales are low! Add more ads to the merch to make up for it!"

[@JBTriple8]

thats not gonna happen still an overreaction

[@bucketophil]

Sheldon you need to start selling ads on your Hockey Guy jerseys.

[@N1NJ4P1R4T3]

It just costs too much. Lower prices and you'll pack the house.

[@shawklan27]

Yep

[@aonstability5428]

They don’t care if it’s full or not. They’d rather charge 4x what the ticket is worth and have half a barn filled than charge what a ticket realistically should cost and fill it full. Never ever think that the nhl or any sports league for that matter care about fans, they don’t lol we’re nothing but walking talking bags of money in their eyes

[@kd9238]

100% Agree on the topic of Ads...

[@brucegalusha535]

Hey Shannon, love your content and channel. A lot of what you’ve brought up as far as ad infiltration had been happening in the NFL also and it’s aggravating. I hated to start seeing the in-game 30 sec ads. Stupid. Biggest difference at the moment is the lack of helmet/jersey ads in football.

[@jadesprite]

Everytime the car goes around the boards I wonder why the ref didn't blow the whistle. Like surely automobiles aren't safe to have on the ice?????

[@preppen78]

Arizona had it right all along - downsizing and reducing the costs was the way to go

[@halfnakedfrankenstein]

I noticed last year the digital ads were way worse when the Devils were on the west coast vs home games watching on MSG

[@SombraPiloto]

I've been in Nashville for a bit over 2 years and before that I was in Vegas for 3 but I've never been to a Preds or Golden Knights game because of the cost and hassle to get there and back. I really wish the Silver Knights were around when I was in Vegas because I've become a fan of minor league sports for the lower cost and ease of access.

[@user-dl3uo3we2z]

When I lived in Calgary, the light transit comes right outside the saddledome. Park at the station, down in the south and hop on But yes if you have to spend so much time traveling to game, parking etc

[@OldishGoalie]

On jerseys, i don't even like adding the A or C... i feel it shows i was on board with the player before they were put in a leadership role. And i agree about ads... Accuracy to the current uni doesn't matter. Just my opinion.

[@kasimjohri4622]

Brought to you by Carl's JR... 🤣🤣🤣🤣🤣

[@LoneTurtle10]

I thought I was going crazy thinking there was more ad breaks

[@TheSobeysworker]

Give it another month here in Winnipeg when you don't have 33k people going to every Bombers home game. That's 33k people who will have the time and money to spend on another sport, like our Jets.

[@cdfmmcc]

And they'll prefer to be indoors, I imagine

[@coreymickanuik8199]

All professional sports have priced out the average fan. I would love to go to more games but its just so pricey, People just dont have the income to go like they used to. Every year players and owners seem to get more and more revenue and salaries but the average working man's salary doesnt increase at that rate. In Edmonton it would cost me near $350 to $400 for an average seat, 1 beer, 1 burger, and parking. Thats alot of cash for 2.5 hours of exertainment Imagine taking a family of four....yikes.

[@Robert-ki7bz]

What's next? NHL buildings with almost all corporate seating?

[@beaversteve8964]

what worries me to most in san jose is that most people my age -- im recently 18 -- didn't even care about the sharks when they were good

[@bagofholding]

Im just waiting for the days when i have to watch a 30 second ad before i can pull up my digital tickets at the gate

[@hoihoi8]

The sponsorships were getting out of control last year. Every break in the game, an advertisement disguised as a game/quiz/whatever would come up. In Seattle we're paying near the highest ticket prices in the NHL. Now we also get bombarded with ads the whole game. Either lower the ticket prices, or get rid of the ads in breaks

[@georgefrench6876]

The league has gotten too focused on revenue and not play. As a former long time STH of the Sabres it just wasn’t worth sticking it out for the quality of play and entertainment value. I can take my kids to an indoor lacrosse game for a third of the price and have a much better time.

[@ABobeck94]

And they're good

[@jacklong9619]

One point on the Panthers, they’ve only had one game and it was against the Leafs. We’ll see how things look tomorrow against the Canucks when there’s less of a draw

[@KensterFox]

To be fair, that game was on a Thursday night, and while there was definitely a Toronto presence, the crowd seemed to be mostly Panthers fans. But, yeah, a bit misleading to say they're averaging 19K+ a game when they've only played their home opener. If they're still averaging even 18K+ a month from now, that'll really be the success story they're looking for (especially since the Panthers tend to draw poorly early in the season).

[@jacklong9619]

@@KensterFox absolutely, as a Panther fan I obviously didn’t mean it as a knock, but the super small sample size isn’t really a fair comparison. Winning a tight game will certainly help things though

[@rockinmel1]

I'm going to put forward the idea that empty seats and mediocre live fans also make for bad TV, which means either major US networks are always going to want games in Boston, Vegas, and Pittsburgh and/or demand lower rights fees. Also, attendance is down in most sports, in no small part due to the (real or perceived) expense of attending a pro game. NHL ticket prices are the least "fan-friendly" of the major sports not called the NFL (which is an event-based sport with only 10-12 home games a year). It really takes a commitment to put up upwards of $10k a year for an average pair of NHL season tickets, and a lot of competition for the $150 a pop tickets can cost on the aftermarket. That means when a team isn't somehow exciting its fan base, either with wins or stars or an overall experience, they're going to have problems.

[@babayaga8590]

I totally agree with you in regards to the increase in ads during game. Some broadcast are worst than others. Even on the French channels we see this. RDS isn't that bad tbh, but TVA Sports, which was already hard to watch because of the commentator, is even worst to watch now. There's an ad at almost every whistle now (commercial or in-game ad)

[@briangrant4524]

Ironic. The video went to an ad just as you said there's more ads. Lol!

[@quivalla]

We are absolutely bombed with ads everywhere. I watch a 9 min clip and get hit with ads that have nothing to do with anything I would ever buy. At what point do the ads damage the over all product.?

[@Chrada]

It does seem like more tv-timeouts are happening. I would have hoped the ads on the gear and digital boards were a compromise as to not run any additional broadcast breaks. whelp lol..

[@Robert-ki7bz]

There is an interesting development with Scripps Sports bringing Golden Knights and Coyotes games back to local TV stations. This was once commonplace in markets like Boston through WSBK, Minneapolis on KMSP and Los Angeles through KTLA.

[@kiroolioneaver8532]

The NHL needs to market its stars. The NFL and NBA get huge out-of-market ratings for games on TV (leading to higher TV revenues) because people watch games their regional teams aren't playing. If am I fan of the Blue Jackets why would I watch the Coyotes vs. the Stars on a Tuesday night?

[@domb45]

Literally an ad pops up as he's talking about ads lol

[@mikebaker9319]

I remember in the 80’s & 90’s when Jets attendance was around 7500. Could we see that again?

[@brientaylorcohen]

But yeah, it was all Bettman's fault the OG Jets moved 🙄

[@cambarkman558]

The 1.0 Jets couldn't field a competitive team due to riding salary costs and no salary cap or revenue sharing. The 2.0 Jets will be fine.

[@Thunderduck1]

doesnt explain why only 10K showed up in a TRADITIONAL CANADIAN hockey market@@cambarkman558

[@chr12PH1lL1P2]

Maybe not 7500, but if the team isn't doing well I can see some small crowds come January and February when its -35 C.

[@JBTriple8]

@@brientaylorcohen but they have come back man the ungratefulness

[@voidvisual]

it's unreal how networks will sacrifice the quality of their product just to slam more ads in. Theres SO many ads at this point you're never going to remember or even take notice of them.

[@KFCs2FilthyFlow]

True North has spent the last decade buying up real estate in Downtown Winnipeg one block at a time. A few months go they bought an entire mall on Portage avenue for peanuts. It’s like the Jets are just a front for a real estate business and I’m sure that keeps Mr.Thomson interested regardless if there bums in seats watching his hockey team.

[@babyyoda6549]

Good, I’m glad the nhl understands it’s not just a Winnipeg problem, good on them

[@marzix427]

Crazy, even on the secondary market, tickets are super expensive. Been scoping out Blackhawks tickets for the first couple months of the season and the cheapest tickets i can find on secondary market are like $90 a piece. I went to a game last year and better tickeets were $40 a piece.

[@MbisonBalrog]

NHL needs build dedicated outdoor rinks. They can put way more seating without roof. The rink is big so will fit more than NBA game. Outdoor games can fill a college football stadium. But of course only in the north where ice won’t melt easily.

[@brandonschroeder934]

I go to 2 games a year with my sister we usually split a large popcorn and that’s it unless we get food vouchers from her work and luckily living closer to the dome doesn’t cost to much extra if I need to cab or train

[@devongreshler9080]

PS. Whats worse, the ad on the Jersey or the Fanatics tag lmao

[@Robert-ki7bz]

Can you imagine when games with 3/4 of the building empty are commonplace? Lol...never entertained the idea before.

[@airsicklowlander7756]

I haven’t watched a full game since they added digital boards.

[@mikeruxpin2829]

Expensive and well... my TV is nice. 😂

[@larrysclassicsports]

No sure how Season Tickets work for the NHL and resalers, but for my NFL tickets works, the teams gets paid by the season ticket then if you post them on the NFL ticketmaster resale site, then the team get a cut of the secondary market as well.

[@davidfox9947]

NHL gets a cut as well.

[@TylerMorganShow]

NHLs KZbin page I havent seen digital ads

[@CanucksMan]

I have season tickets for the Canucks and the exact same seat in winnipeg cost $300 more a season 🤯🤯…….

[@woodstocknun]

a lot of city centers these days are less fun to be around..

[@troysitko1274]

The economy is terrible in most places, people are strapped. Florida is an exception, their population is growing, especially with the tech relocations to Miami. Add in that a decent ticket to a game is a couple hundred bucks and a hot dog combo is $25, most people have no choice but to stay home.

[@jacklong9619]

Well it’s in Sunrise not Miami. I think Miami is capped out and more people are coming up to Broward because it’s a bit less built out as opposed to Dade.

[@troysitko1274]

@@jacklong9619 Less than an hour's drive, right?

[@jacklong9619]

@@troysitko1274 depends where we’re talking about when we say Miami, Downtown is going to be slightly north of an hour, at rush hour it probably is more. If you’re talking NW Dade like Hialeah it’s probably closer to 30 minutes. Kendall and SW Dade is probably a bit under an hour. The big problem with that stadium is it’s harder to go East-West as opposed to North-South, especially in Dade. The wealthier towns (Aventura, Miami Beach) are over on the East by the beach. Growing up by Aventura it was easier for us to go to Marlins games at either stadium than go out to Sawgrass

[@AggrievedPuggle]

The Bills missed the playoffs for like 20 years straight so I can see how Sabres fans are hesitant to be all in.

[@519Goats]

It’s near impossible for me to afford to take the family to go watch a game . The closest market to me is Detroit and I’m an avs fan so I go see them when they play . After paying border tolls and getting 1 ticket , paying for parking and food/ beverage it’s almost $200 Canadian for just myself to go. I’m now add an extra $100 person for a ticket . I don’t see how people can afford 500-600 for a night out .

[@burnt_creme3946]

I couldn't tell you the last ad I noticed. Programmed to block them out. Plus gambling is not advertised in most states yet

[@numberyi]

The “brought to you by ___” is staple in esports like red bull power play and prime gaming flawless, so I don’t see it going away.

[@BigHatMatt]

Digital ads are the one thing that I CANNOT live with. The rest is annoying, but those digital ads are a cancer to the game of hockey specifically. Its hard enough keeping the tracknof the puck, and although i dont have seizure issues, i still find them the wost new addition.

[@shawklan27]

Ads on the jerseys are something that's worse to me

[@Robert-ki7bz]

When you can't run a business well you turn to "changing your business model".

[@Christoph5782]

I wouldn’t mind the Ads on Jerseys and Helmets if they were all either Black or White. To me, its should be like the Adidas or Reebok logos, I dont mind them being there but they shouldn’t look horrible and completely out of place

[@ddos_attacks]

I wish I could get free tickets to a Lightning game!

[@klompsauce]

Oh!

[@lanabreeze]

This isn't the NHL. This is the NAL (National Advertising League).

[@grahamdamberger7130]

That's a problem I have with watching North American football (whether it's the CFL, NFL, or NCAA). A team will score a touchdown, they go to commercial break following the point after, come back for the kickoff, then go to another commercial break during the change in possession. What's the point in sandwiching a kickoff between two commercial breaks, especially if said kickoff results in a touchback?

[@Dummunky]

I would much rather go to see the Abby Canucks instead of the Vancouver Canucks right now. I live about a 10 minute walk from the Abbotsford center. I got an 8 ticket flex pack for about 250. That's basically what I would have to spend to go to one Vancouver game

[@user-yr9ls1uj4d]

There is alot that goes in to coming up with revenue structure

[@debjones7006]

Take today for instance. Blue bombers who are on top of the league play at 6 jets who are rock bottom play at 9. Which one would you choose not being able to view both. Jets are not playing up to expectations.

[@daddytubewatches]

It's a new thing in Canada who can get the most money out of you.

[@MbisonBalrog]

That why must go QBC. Guaranteed fanbase as long as people live there.

[@brandonreimer1041]

I’m good with ads when they’re done right, I’m ok if there’s lots of ads. If they get tickets to be priced less so more people can enjoy the game live I’m all for it but the ads that ruin viewing need to be fixed for sure

[@jeremyswanson6513]

I don't know how you would functionally change things, but damn I am getting exhausted of seeing advertisements EVERYWHERE.

[@professordogwood8985]

Shannon, would you consider donating your tickets to your Abbotsford games?