The North Face Presents Groundwork: A Family Journey into Regenerative Cotton

Shifting from conventional farming practices to regenerative agriculture takes courage, but the Kahles believe it could be the key to restoring the health of their soil-and the health of their family.

[@studiosoul]

Love how TNF brand was integrated into this film. Very subtly at the end but also very impactful. Thank you TNF for investing in making important films like this and also your commitment to supporting the planet.

[@NovaProMedia]

Beautiful work and story! Well done Gnarly Bay!!

[@maggiebranch]

Wow great documentary! Love to see my family telling their story like this

[@user-vp6bd2or9s]

We have watched this family through their journey. They have been so diligent to push forward and make changes with conviction even though there were tough times. We are so proud of them for their research, testing, and tenacity.

[@tmav447]

Awesome video guys!

[@abelbroes2155]

I loved this one, thank you!

[@thorstenarnold4221]

"We are gonna fail forward". There's a lot of hope in this sentence. Love it :-)

[@coachjeromy]

Well done. Thanks for posting this important film.

[@mattconner11]

Every corporation and cultural institution is fully, completely taken.

[@ashleepersing46]

So well done and love hearing your story!

[@alejandrabaca9522]

This is so beautiful ❤

[@nateaustinevans]

Truly inspiring. Love it!

[@erwinwoolward4744]

Great Clip - I enjoyed that very much. Very inspiring story indeed. At the end we hear that the first cover crop was planted in 2015. What sort of results have been seen in the 8 years since? RA is often seen as doing more good than less bad and I can see a shift towards less reliance on chemical inputs. Wonderful story.

[@my_digital_pic]

💯💯👍👍👍👍👍👍👍

[@sizwelungambethe6485]

there ia a hip hop artist in south africa he always wears your clothes North Face his name is EMTEE THE HUSTLER

[@dakotawelch4713]

To the folks who think this is some kind of ‘woke’ play - you’re wrong about this one. I for one hate the woke culture, but that is certainly not what this is about. This is about the farmer. I’ve met this family, and they’re the real deal. Not sure they mentioned it in this, but several of the members of the Kahle family had cancer at one point, from exposure to chemical applications. Please reconsider your reaction to this. It’s not intended to be a virtue signal. I’ve spent most of my career around agriculture and have met the practitioners of regen ag. It’s the way of the future. I’ll shut up now. Take care my friends.

[@rashodlewis2918]

✌🏿😎