The North Face - The Rise and Fall...And Rise Again

The North Face is one of the biggest clothing brands out there today but they've gone through some times. This video talks about their ups and downs over the years, specifically an accounting scandal that almost ruined the company.
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Company Declines:
Kmart: • The Decline of Kmart.....
Blockbuster: • The Decline of Blockbu...
RadioShack: • The Decline of RadioSh...
Solo Cups: • The Decline of Solo......
Toys "R" Us: • The Decline of Toys R ...
hhgregg: • The Decline of hhgregg...
Pan Am: • The Decline of Pan Am....
ESPN: • The Decline of ESPN......
Gibson: • The Decline of Gibson....
iHeartMedia: • The Decline of iHeartM...
Bon-Ton: • The Decline of Bon-Ton...
Kodak: • The Decline of Kodak.....
General Electric: • The Decline of General...
Woolworth: • The Decline of Woolwor...
Dell: • The Decline of Dell......
Sears: • The Decline of Sears.....
Payless: • The Decline of Payless...
Hostess: • The Decline of Hostess...
Redbox: • The Decline of Redbox....
Nokia: • The Decline of Nokia.....
JCPenney: • The Decline of JCPenne...
Quiznos: • The Decline of Quiznos...
GameStop: • The Decline of GameSto...
NASCAR: • The Decline of NASCAR....
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[@DanielIles]

It was the same hype and flex that turned champion around. One pic of Kayne wearing it and the clothes tripled in price.

[@DaDualityofMan]

Kawhi is gonna single-handedly completely turn New Balance around lol

[@FKAAYA]

I remember buying champion clothing from Family Dollar

[@jasongentry5511]

There about to crash too they over saturated the brand

[@user-oe7oe2fl8q]

jason gentry champion or north face? champion bee putting out way too much shit and a lot of it is ugly now

[@MorgueOfficialMusic]

Fuck Kanye West.

[@HolidayFan15]

In Europe the north face is more of a casual trendy type of clothing brand. I see it all the time, mostly jackets, backpacks and hoodies

[@DaDualityofMan]

It is in the US too

[@imthemistermaster]

It started as a good outdoorsy brand but now it's pretty much just a logo.

[@icrazyfish2661]

imthemistermaster took the words out off mouth...,

[@mattm5941]

My old north face recon bag I been using for years best backpack I ever used for school

[@CS-cg6hx]

@@imthemistermaster Its a logo but their shit is still quality lol. I like them because they make GOOD outdoors equipment that is also fashionable. Its actually impressive that they can walk the line of stylish and functional, very much like Apple (who also sometimes toes too far into style over function) but at the end of the day, do you hike or anything related? Or are you just diverging from the trends?

[@ZacharyLaid]

Buying up North Face jackets during the next recession.

[@gilbertoflores7397]

Their products suck now though. Terrible quality for the price.

[@Giluville]

@Saint Bagelcel patagonia

[@preoximerias7366]

Save up your money, next recession about to hit in the early 2020s.

[@jesset3395]

@Saint Bagelcel Helly Hansen

[@somi150]

@Saint Bagelcel arc'teryx

[@skadigemini]

Having a North Face jacket in high school was considered a status and popularity statement.

[@CrustyUgg]

LoL Zakeria couldn’t have a North Face without Uggs ... 🤢🥴 you’re right. It was a status and popularity statement but I always thought the whole look was so basic and over hyped.

[@Ayyywrimzy]

Weak / wear Canada goose and moncler

[@redevous]

Yes!

[@CalebMusa_]

Wrimzy Gwuapo in Ireland its like that too u see north face tracksuits everywhere and goose jackets

[@LincolnLagger]

Lol

[@djdeadbeat4380]

I guess you could say things went South for them for a while

[@TheEricZ]

🤣

[@Darm0k]

South butt.

[@Dan-el5oe]

I just knew this comment was coming

[@lordapophis5723]

Ahhh! I see what you did there!

[@barbarathebarbarian2240]

Lol

[@UtsukushiSekai]

North Face, Champion, Tommy Hilfiger... everything comes back in style eventually.

[@SteveWiIIDolt]

Tommy is popular again?

[@mudkipgames1]

Tons of womans/school girls wear it an a big bunch of Adult males

[@captaindiego228]

Apart from crocs

[@4chan393]

@@SteveWiIIDolt tommys always been popular shit clean

[@ft9kop]

@@mudkipgames1 because it's filled at discount retailers Marshalls and TJ Maxx

[@SupremeLeaderKimJong-un]

North Face, Best Face

[@JulioLopez-xz5kx]

I see what you did there...

[@madisonatteberry9720]

You're all face.

[@ladycheyne5607]

The best face would be your face😘

[@Sorrybudd]

I see you in every comment section 😂

[@jeditstudios]

soroush heidary you see what you want to see

[@zb0921]

yooo u should do a video on Dickies workwear or maybe Carhatt. They've both become rather trendy these days

[@bobbybeyer2127]

It's so weird to me how Carhartt has become "trendy". Carhartt was founded as, and always has been, a brand focused on making extremely rugged work clothes for manual laborers. They make the best stuff and my ass has been kept warm by Carhartt coveralls many times while wrenching on cars in cold temperatures. I really hope this newfound "trendiness" doesn't stray them away from their historical precedent.

[@youthought1343]

Carhatt isnt

[@lipstickzombie4981]

I've seen Dickies boom for a time in my place during the 90's. From shirts and shoes mostly their Timberland lookalikes.

[@armando1611]

Bobby Beyer I personally enjoy carhartt clothing because of the very high quality

[@katiev9494]

bach seriously! I grew up in rural Montana and everyone wears carhartt so it’s funny to see it become trendy

[@kaisercorn4857]

You're the best part of my Wednesdays.

[@Victor-fp2hn]

KaiserCorn same here!

[@dominiquedugas1316]

same!

[@R_C420]

Did anyone else cry at the end of Archer? God. Damn. Barry..

[@TheMahax2]

Hahaha I feel the same bud

[@chucktallior786]

Yep👍

[@ddrum121]

I remember when in middle school to high school for me in 2010, The North Face was suuuper popular. All the cool kids had a certain North face jacket. It surprised me that the jackets were pretty damn expensive, but I soon realized that most quality jackets are. I think it's better to spend a few hundred on a nice jacket that will last you a long time and keep you warm, than to buy a cheap jacket that wont last long.

[@Dubnot]

Ive had a NF jacket for 15 years... It still looks new and I wear it a lot. I stand by them.

[@Johnny-tq9no]

The old ones were good but recently I bought a backpack that literally fell apart in a year

[@jimyoung7926]

My dad has a ski parka that he's used for almost 30 years, unfortunately they don't make jackets like that anymore.

[@adamruiz5201]

I had the same north face jacket for about 5 years until I grew out of it

[@mattow30]

@@Johnny-tq9no the old ones are good. 17 years and still going. Can't speak for the new ones I don't need one yet lol

[@ashleyj0]

I still wear my years old fleece and it is still the warmest dang thing i own. 👍

[@NathanielBandy]

These vids are always such fun watches, keep it up!

[@dudebop8203]

Hi😃

[@BananaMan23456]

lmao cool seeing you here

[@sorryimsunny]

Agreed :D

[@zojirushi1]

Didn’t know you watched his videos too!

[@JoelMatton]

Speaking of Supreme, I think they'd be a good company to make a video about. They have a pretty unique and interesting business model where they deliberately make their products limited edition and difficult to get a hold of in order to increase hype (a little similar to what you talked about in the beanie baby video). The whole collaborating with "random" companies and products, their stuff having a huge re-sell value etc. There's a lot to talk about.

[@gilbertoflores7397]

Watch the Hasan Minaj patriotic act video about, it probably will be the next beanie babies.

[@DaDualityofMan]

I love how Supreme is so overpriced and synonymous with hypebeasts that it's a meme now.

[@A_78939]

Gilberto Flores the next beanie babies? It’s a skater brand that got blown out of por portion because stupid people started wearing it.

[@A_78939]

Your One Black Friend Who Gave you the N Word Pass overpriced??? Are you some kind of dumb fuck or are you just a little bitch? A t shirt cost 30 bucks and their jackets and hoodies are great quality for a skate brand

[@gilbertoflores7397]

@@A_78939 a brand cannot survive off hype alone, they've long since not been a skater brand, no skater can actually get it. So should they ever produced more, they'd lose their "hype", and remember this, supreme doesn't get any of that "resale" money. Other people are making money off their name, and not supreme itself. So it's not necessarily a company that's "killing it" financially. Especially if all their "hype" can go away overnight, if the "kids" decide supreme is "over" now. So long as kids keep feeding into it, and keep buying a shirt for more than triple it's original price, then supreme can keep being supreme. But it's a brand with a Sword of Damocles having over it.

[@kimjong-un4411]

It’s funny how consumers are willing to advertise for a brand at no cost. Even better, consumers PAY to advertise the company's brand. Amazing.

[@0ptimal]

Yep and them paying to advertise brings admiration from others. Like "oooh u are so cool, I wanna pay large amounts to advertise for them too"

[@JYMAHJAMES]

@@0ptimal 😐

[@rc2760]

whats your point? this is the basis of marketing. building a brand sells your business. its the same reason reviews are so incredibly important to a brand. when one person likes it, the next is far more likely to try it.

[@investigate711]

this is exactly why we all fall to the trap or leaving a good review for a company

[@rashotcake6945]

it’s a status symbol. Same thing applies to cars, like BMWs or Ferraris

[@axiomaticisak4350]

You should do more media companies like Comcast/ NBCUniversal or Warner media

[@devingiles6597]

Not to mention, Viacom.

[@angelstarks7046]

and sinclair broadcasting company

[@dereketnyre7156]

Like their coats and jackets because they are less bulky then others but provide the same protection agains the elements. Seems like the high end label conscious consumers have moved on to other brands but they are a good middle of the road option.

[@1pasupaty]

It's expensive I'd buy from decathlon good for middle classes

[@JDoors]

Looking to buy a Winter coat I came across the perfect one; all the features I wanted, all the tech I didn't know I needed, and it looked fine. It was labeled "North Face," a company I hadn't heard of (though I understood the meaning) and, it was quite pricy. Since it had everything I was looking for I bought it and … it was the best coat I've ever owned.

[@azansnumber1fan668]

How long ago did you buy it?

[@muskot2]

And what model was the coat?

[@jimyoung7926]

I feel like they're quality isn't as good as it was 15 or 20 years.

[@chrishansen2409]

Jim Young it’s still high quality if you’re getting the actual outdoor stuff

[@jeffreytoman5202]

Jim Young - I can't speak for their low end stuff. Their synthetic down (thermoball) is actually superior to patagonia's synthetic (nano puff). Their tents are on the level of big Agnes (who is a pretty premier company). When I'm looking for outdoor gear than tends to be on the higher end, one of their products is usually in my top 3 choices. My two fav base layer tops are both north face

[@Tamethefrontier]

Patagonia next, keep with the trend of outdoor gear companies

[@redevous]

Yes

[@QuickQuips]

And then Arcteryx!

[@drew3864]

Patagucci

[@Chickenbowser]

At least in my area The North Face is literally the only thing Frat Boys/Dude Bros and Sorority Girls/THOTs wear for outerwear on campus.

[@therobotdevil2284]

Same with mine, but the RICH Frat Boys/Dude Bros and Sorority Girls/THOTs wear Canada Goose, which go for at least $1000 per parka. They're more common than one would expect.

[@DayByDavidO]

Right? Colleges in the Midwest. Lmao.

[@ThatLoudCockatoo]

"Made for the extreme" Or, you know, winter in the midwest

[@fayla72]

I thought the same thing! 😂

[@mariasmith2198]

You must not live in Minnesota, Wisconsin, N Dakota, or anywhere in the Midwest, because its VERY, very extreme.

[@keyannahernandez1426]

Or winter in Ny

[@juliuscaesart]

Maria Smith I’m in NE Ohio and must say MN and WI actually have it worse than us

[@siouxforever5630]

@@juliuscaesart and North Dakota has it even worse than them

[@rickytrockclimbing2935]

Lol, I’m a pro rock climber, and I’ve lived in Mexico my whole life, I visit the USA a couple of times a year, and this last time I went to a north face store looking for quality climbing products, but now it’s all form over function, they did have a couple quick draws and some dry ropes, but they left the ropes where the sun hit them hard (very bad, makes them brittle and u die) and then there’s a whole bunch of BS, new rope cut and hot glued to a post just for looks, the us and big corporate organizations have a mindset that everything is disposable, but in Mexico we cherish our products and things.

[@nothing563019]

cherish all but your lives. One of the highest murder rates in the world. 4 times the us murder rate per capita.

[@441meatloaf]

Since you've done North Face, you should also do Columbia, which is a direct competitor of North Face in selling winter clothing and mountain wear.

[@STGGamings]

I live in Canada and North Face is huge here! Could you maybe do a video (for us Canadians) About the Hudsons Bay Company?

[@tylerlarsen1842]

Also a Canadian, and I would also love a video on the HBC. The HBC is the oldest active company in the world. At their peak, they pretty much controlled the entire fur trading market in what is now Canada. Nowadays, they are a moderately-sized retail company.

[@kelly3014]

I’m American and I’m interested in this company!!!

[@RolandBizjets]

Thank you for your content!! Because North Face is so popular here in England, I always though it’s an English brand. But no, surprisingly to me, it comes from the other side of the pond :)

[@whybother4156]

Roland Oz Traveller I also thought that it has been a trendy street brand since before 2006 it’s also a very popular brand with UK rappers

[@nda3413]

Their company is interesting because now they seem to be frequently labeled as a “hype” brand. I’m not sure this is common in many places but it sure is popping up more in my area.

[@CS-cg6hx]

Anything expensive is "hype". Juuls, Apple products, TNF, Patagonia. Hype is just peak marketing. (Which can be a very good thing)

[@Isa-cr7fd]

NDA In Australia the brand Kathmandu has been a popular trendy jacket for well over half a decade.

[@j887276]

Yup in my area people who wear north face typically drive brand new chevy tahoe and wear ugg boots 🤣. whereas people who wear Patagonia typically drive a honda civic, smoke weed and call themselves a progressive 🤣

[@CoyoteGuru]

Those in know are aware that, similar to Nike, Adidas, Under Armor, etc, North Face is a fashion/image brand first and an athletic company second. Their good stuff is good. REALLY good. But more than half of their stuff is barely a step above generic, with a brand name logo slapped on. And the difference between their performance and their leisure apparel isn't always obvious to the untrained eye. The prices are almost the same.

[@monzarace]

Agreed. and the same could be said about many other brands, such as for example Fjällräven, of which I have a few items, such as 3 backpacks, a pair of trousers and a jacket. The Kajka backpack is very well designed with for example it's adjustable shoulder width, which I use for when wearing just a tshirt or wider if I have many layers on - brilliant, and the outer side pockets which in theory can carry say a dringing bottle angles and easier to reach, but because of the elastical string, will drop the bottle real soon, which I di ;) But the thing about G1000 material in it's many variants I don't really get. It reminds me of the old English "oilskin" fabric, which was a pre-modern times invention of trying to make a fabric that could repel water, except that it didn't. My Fjällräven Bergtangen hardshell is their most extreme hardshell jacket and is.. not waterproof, no matter how much I impregnate it with their own stuff. And it wears pretty quickly and gets holes easily. The shape and function of say zippers is very good, hence I still use it and it is very silent when wearing it, contrary to a super noisy arcteryx jacket, which is about themost noisy jacket I've come across. Back to the Kajka backpack, which looks very bad even before use, because of the G1000 material (and it's variants). On the Fjällräven trousers, I am supposed to heat up their wax combo and melt it into the fabric. Except it won't repel water, but it will make them feel dirty and sticky. My Fjällräven light insulated jacket is stuffed with Primaloft, which in itself is okay, but the outer material is so thin, that it wears downand gets holes almost right from the start. It works well, but for a fairly short while. For example, why is it, that most hardshell jackets have a strange string tying placement so that when in use, it can be felt on the back of the head? Why not design it better? So I got this The North Face dufflebag, generation 4. Works well, but why can't The North Face not make a combination of their 3 earlier models, and we can benefit from all the experiences we've had through those? I also have a TNF hardshell Steep Series in Futurelight, which was waterrepellant at start, but that quickly went south also. It would seem that on each generation, TNF makes something well, and something goes south. It's still better than any, I believe. Why not give it a couple of daisy chains inside on each side? And why make the stiching worse on the newest model? Another example: the old model Rolling Thunder had better handle, better aluminium stays, better wheels and better back than the present day model, so I finally gave up on that and bought a Ortlieb RG85 instead. Same goes for boots. Some boot benerations just split and some works well. I think some knows the Nepal for example. My old Scarpa Phantom Ghost doesn't and I still have them, though they do wear on the outside of the boot itself. Hmmm... The best hardshell I've had was the now since long defunct Lowe Alpine ceramic triple point which lasted me some 14 years and only then fell apart, not the zippers, not the snaps, not he fabric, but the ceramic layer just went into dust all over the place. It's been on me on many mountain trips. My old Raichle boots did well, and after Mammut took over, they still works okay. Because of that I got a helmet holder from Mammut, and it simply doesn't work - it's a bad design and executed badly, so now I make one myself. Not a hard job at all, but still goes to show that even big old companies can lower quality. In real life I've found each company makes a few products very well, and the rest is so so. Different products for different brands fortunately. Anyway, we all have some experiences from real life and it would be good if someone from those companies actually listened to us, the customers, not advisors and what not. I guess it can be hard to maintain quality and mass fabrication at the same time. And please drop the china/far east fabrication. These words are not meant as a rant, but as a description of real life experiences. Have a safe great trip! Kind regards.

[@mike6881]

I use a North Face backpack everyday. And I got it in 2007. 12 straight years of everyday use and this thing is still in great condition. Same for their winter coats, I feel like the quality is so high that for regular everyday use, the materials never seem to rip or break apart. I should probably get a new backpack at some point, but I love how long this one has lasted me and I'm sticking with it until it tears apart even if a smaller or other backpack may be more "Fashionable".

[@gordonwalford2983]

Fun fact: The Grateful Dead played at the opening of their original San Francisco store!

[@ivan-zalesskiy]

They also shared a building with CCR at one point.

[@feynman9959]

The title is misleading. It should be: The North Face - The Rise and Fall...And Rise Again...And Fall Again...And Rise Again

[@pen_l]

After reading rise it for many times it looks like someone just put random letter

[@Free_Krazy]

I once had a sweater made by them, and it became my winter jacket because it was basically wind proof, and i think i just enjoy Canadian winters......

[@octaviius]

Never had North Face. In my late 2000's - Early 2010's schooling, I always saw North Face backpacks and jackets. Now in college, I haven't seen or thought about North Face in several years.

[@lipstickzombie4981]

I saw that boom in the post y2k years too. Shirts, bags and hoodies galore.

[@stann.3408]

Funny enough I am buying a The North Face backpack for college.

[@anthonycleary4676]

Complete opposite in the UK

[@gilbertoflores7397]

I live in the Northwest, they're pretty much mandatory to own here.

[@joshuaslosser6988]

Alot of bratty high school kids wear their appearel.

[@hardlyb]

I used to buy everything at the outlet shops, and got good stuff at a price I could afford. Then they closed the shops and I stopped buying the brand. And then they started selling stuff at REI, and I now buy some of it again. That suggests a story on Recreational Equipment Incorporated.

[@SUP-BITCHES]

You should do Panasonic, haven't seen them in a while

[@LouisSubearth]

Last time I heard of them they made an apocalypse proof security camera, and something about supplying battery cells to Tesla

[@ebrodeur2005]

@@LouisSubearth they make so much more. Appliances, telephones, rugged laptops, just to name a few. Great products all around.

[@MarcusDenker]

Panasonic used to be a brand name of Matsushita, besides Technics and National (and I guess more). They rebranded the whole of Matsushita as "Panasonic" in 2008. They do much more than just what you (as a consumer) recognise... this is even more true for the Korean Chaebol: en.wikipedia.org/wiki/Chaebol (That would be nice as a topic for Company Man, I guess)

[@cloroxbleach6344]

Philipps too

[@musicISlyf1]

They make a lot of products for a plethora of companies. They're in aviation all the way to car parts. Just a lot of their stuff they make under license for other companies. Example, the Fender sound system in my car has the fender logos in the Soundsystem. But when I took the cover off it was all Panasonic.

[@joshuagenis1714]

Wow what timing, I JUST hiked half dome less than a week ago (although I was sporting more Patagonia than North face apparel, which is another great company you should go over one day)

[@akshutjoshi2005]

A small note At the time of purchase of North Face by VF Corp, Vans was a spearate co. Vans was acquired by VF Corp after it acquired North Face, in 2004.

[@Oddity2994]

*legend has it they are still rising and falling*

[@damianescalante8444]

lol

[@chris-hayes]

They make equipment for mountain climbers, it only makes sense they continue to ascend and descend.

[@Oddity2994]

@@chris-hayes *you mysterious genius*

[@rakesmaharzan3890]

Rising in the winter falling in the summer

[@mariasmith2198]

That doesn't really work as a meme.

[@joshuajoe1419]

You are the only reason I look forward for Wednesdays Another Great Video

[@MrAve20]

7 years ago I bought theirs backpack - The Noth Face Vault. Man...I used it bakc in colleage, while regular shoping, hiking, kayaking, in the woods, mountains, while moving and the overall amount of stuff it helped me to carry is basicaly stunning. Did it tore up? Not a single seam. Yeah, I had to use additional DWR, to bring back water repellency, but other than that...Man, this thing is SOLID, and it is one of the cheapest of their's backpacks...And I'm still using it 😍😎

[@paulyh4531]

I have a coat I bought in 2000 still as good as new so was worth the money still wear it.

[@Johnny-tq9no]

the older stuff was good I recently bought a backpack and it lasted less than a year before falling apart all the fabric just wore out and turned to strings

[@Johnny-tq9no]

The new backpack like the one he showed on the screen fell apart in less than a year for me their older stuff was better

[@kefkapalazzo1]

Johnny I got some small bag last fall because I loved the look but it’s pretty high quality

[@Johnny-tq9no]

@@kefkapalazzo1 the one he shows on screen as an example is literally the one I bought and it will fall apart quickly idk about the others but those school type of backpacks fall apart in a year or less

[@Johnny-tq9no]

@@kefkapalazzo1 my jacket that's 3 yaers older on the other hand is very nice and took a motorcycle crash just to rip the outer shell

[@hca2]

CHICK FIL A. THEY ARE THE #1 FAST FOOD IN AMERICA FOR 4 YEARS IN A ROW DESPITE CONTROVERSIES

[@shawneeg214]

kumaskuda I went for my first time went to the bathroom and the cashier delivered my food while I was away next to my jacket. Then came back to see if I needed sauce. They have my vote.

[@RIPdBOON]

I thought Taco Bell was #1?

[@805NAVE]

The nearest one from me is almost an hour away , yet I manage to eat there at least once a week. It's soooooooooo damn delicious!!!!!!!! And the cleanliness and customer service is unparalleled!

[@ME-hm7zm]

I never found their food to be all that great.

[@sup_monica3597]

🙄 popeyes chicken is better. Chick fil a is tasty, but does not meet the hype.

[@McGregorJ1994]

North Face in the UK is commonly associated with Chav/Lad clothing as of today however certain pieces and styles are still classed as fashionable while the full tracksuits and pouches are reserved more for the chav/lad culture

[@theyoshinator4008]

Jordan McGregor roadmen if you will

[@BrradMorris]

Who u calling a chance kid

[@rachelolea1294]

This is so disappointing I feel like where I live in Austin Texas it’s a pretty casual more expensive brand. 70% of kids at my university wear Northface backpacks. I just bought one. They’re very casual and practical, they fit everything and are perfect for walking around campus all day! They jackets are top of the line and love them when I wear work out clothes in the fall or winter! Guess I won’t wear any of my northface stuff when I go to the UK 🤕🤣

[@Swimdeep]

Thanks for the history of a company I have always loved. The North Face in the 70’s provided equipment for us kids of Sierra Club’s, “Innercity Outings.” I have been an avid backpacker and faithful Northfacer ever since.

[@choosiheng5493]

Can u do a video on these brands Skechers Columbia Salomon Mizuno Asics I love ur video

[@CIA.U.S.A]

Choo Siheng And one more year mother 🍆💪🏾🤣🤣🤣🤣

[@chrishansen2409]

Burton, Arc’teryx if he hasn’t, dynafit, petzl, or black diamond

[@ariw9405]

Great video the only thing that I would add that many companies do not give valid credit to is what I call the urban/hip hop affect in the 90s Tommy H & Nautica apparel was a huge brand in the community after let’s say some questionable comments by the brands about their lack of enthusiasm for young people wearing their apparel many were looking for something new. With the heart of hip hop being in NY a colder state the NF winter coats took off. They were seen as high end like the previous brands I spoke of but with more of an edge due to their origins. Once the North Face blew up in these communities as we all know they then become main stream. It would be great if you did a video on the impact of hip hop culture on apparel.

[@BobbiPhantom]

In my country (The Netherlands) it's become more of a street label. Also I think it's becoming too commercial. Rather than staying lowkey like Mammut and Arc'teryx.

[@RJ-cq8dd]

Why would a company want to stay lowkey? Its purpose is to make money.

[@darkNfamous]

North Face makes great cold weather clothing. I moved to the east coast last year and had my first extremely cold winter ever. I had a great North Face jacket to keep me warm on those negative temperature days. Plus they're really well made and work like they're supposed to.

[@Metsfan1986]

Me and my family have had the same jackets from them for well over 10 years. They deliver quality. My two mcmurdo jackets keep me warm with just a T shirt on. One I just bought, and one is nearly 10 years old. I love them.

[@jessicaseyfried7888]

My college backpack, all 4.5 years, was a wonderful magenta pink. I finally got rid of it when I had kids. Now they wear the jackets and The North Face has been part of my life for nearly 25 years 🏕

[@paigetopole5035]

As an avid outdoors person one thing to note about North Face is that they had a fall and rise within the technical outdoor community. A few years ago they started really pushing their apparel for the casual user and a lot of technical people stopped buying North Face cause it just wasn't good enough. They've turned around recently and have been releasing a lot of decent clothes and gear again. One thing that I think has really helped get them back into being for technical people is by sponsoring and collaborating some really awesome and extreme athletes.

[@shanellypooh]

I love that you mentioned VF. My boyfriend just got offered a job from Vans and I’ve learned so much about them since.

[@zooyo]

After seeing this, now I want to watch one on Patagonia.

[@abuseofviolence]

I am living in sweden and I have to say in harsh winter only my really warm North Face jacket that I bought 12 years ago can save my freezing ass. The jacket is so warm that I can't use it if the temperature is over -5 celcius, then it's too warm.

[@khalid969]

wow, what an endorsement. now I have to get one lol

[@icehotel2809]

Your videos never fail to entertain me :)

[@MrDruism]

I’ve spent my entire life living in the NW, (Alaska, Washington, and Oregon) and the North Face is a very popular brand in those states. Columbia and Carhartt are also very popular brands too. These three brands are popular in two very different areas, the big cities and the small rural towns.

[@arkennedy2020]

You should do a video on Family Video selling CBD. I have noticed every single one in my area have been selling it

[@drew3864]

“The north face” actually refers to the north face of half dome, not just any north face of any mountain

[@lukerodriguez]

How about a video on a much more caring company: Patagonia

[@chioptnstdr3448]

Luke Rodriguez aka Fratagonia

[@AJHart-eg1ys]

Yes. If anyone's not shy to let you know how much they claim to love the environment, it's Patagonia and people who do YT vids who happen to be sponsored by Patagonia.

[@goprodiaries5943]

Yeah very interesting story about the chouinard equipment company and how it spawned Black Diamond, and Patagonia.

[@AJHart-eg1ys]

@@goprodiaries5943 I like BDs replacement tips and headlamps. I generally have no use for Patagonia. There's just too much out there competing with it for less expense.

[@AJHart-eg1ys]

@Mike Miller Yep. Something tells me they care much more about people seeing them in a Patagonia cap than they do about the buffalo often depicted on those hats.

[@Tiger24kicks]

By far my favorite brand when it comes to out door gear. The North Face has never fallen off from my point of view.

[@sonoflethal]

Watching in my north face tshirt lol

[@44dlowe]

Bro Sam here while wearing my north face brimmer hat

[@oliver-jb2hj]

Your hard

[@Henry-bg4oe]

Name a more iconic duo: San Francisco and North Face backpacks I’ll wait

[@33s60]

Africans and droughts

[@milesmayhem5440]

San Francisco and homeless junkies.

[@AuburnFanSince2010]

Helly Hansen and DC/Maryland

[@Warriorx269]

Please do a video on the Jones drinks company. I haven't seen their drinks since the early 2010's and I want to know where they are at today.

[@trevorrogers95]

Warriorx269 Dude I used to get their thanksgiving flavors just to see how awful the turkey soda was! I haven’t seen them in forever either.

[@xoovo2218]

maybe check google?

[@jcast1749]

@@trevorrogers95 woah what the fuck turkey soda??

[@drfalcon4102]

Kroger has Jones soda so does Publix, its also online

[@vincentpriceisright2171]

Wal-Mart does sell it in maryland.

[@SolarSubmarine]

You know it's going to be a good night when company man drops new OC.

[@usycyakbmbk3709]

*Anyone else remember when this guy used to do movie reviews on his other account?*

[@kanewinning1241]

What was it?

[@PrincessAshley972]

He had a second account?

[@usycyakbmbk3709]

@@PrincessAshley972 It was his first account. He made ~5 movie reviews from what I can remember and then he made a video saying he was starting a new company channel and we should subscribe to that one.

[@usycyakbmbk3709]

@@kanewinning1241 *I don't remember. He may have deleted it.* 😥

[@freddyrod2948]

Thanks for including my hometown of Oakdale on the map. 🗺

[@LocaChoca]

Their jackets and pullovers were unbelievably trendy about 5 years ago. They were high quality, but my God were they expensive. So I never bought one. Didn't realize they almost filed for bankruptcy.

[@Johnny-tq9no]

Their new shitt is pretty bad I bought one of those backpacks he showed on screen and it fell apart in less than a year

[@kefkapalazzo1]

Value is worth it

[@keelyleilani1326]

Buy a Nuptse Jacket. It's iconic due to it's 90s hip hop association.

[@marioarias9942]

All because of you Loca.

[@CrustyUgg]

LocaChoca 5 years ago? It was more like 10-15.. when I was in high school EVERYONE had a north face and Uggs and that was 2004-2008. The popularity continued for a while after probably UNTIL about 5 years ago or maybe a little more ..

[@macscotsman51]

My NF 'adventure' jacket is 35+ years old (I'm way older then that). We're both completely wrecked now, but I'll never get rid of my buddy. I gave the guys at the shop a pretty good laugh a bunch of years ago when I had to take it in to have a repair done. I told them I wanted to put it into their zipper hospital and hoped they would be able to save him. They did. Excellent video. Thanks for the info.

[@FreeThePorgs]

North face has 1 nice thing, a lifetime warranty on any damage or defective things, long as you don't take a box cutter and the zipper comes off they will fix it for free or a equal store credit for what the item was worth. Used it 3 times now and twice they just traded it with something in store and 3rd time they sent it in and fixed it for free shipping it back to me, took a month+, but still free!!!! Kudos for them standing by there brand even though my north face rain coat was 5 years old they still replaced it with a new one off the shelf in store like the do. Happy to go back.

[@indiald3373]

Lifetime warranty info is priceless.

[@Dr.Pepper001]

I bought 2 North Face goose down sleeping bags in 1976. I still use them today.

[@mancavegamingandgardening9901]

Company Man was looking up cute pictures of doggos and thought to himself: "How do I somehow incorporate these cute pups into a video?"

[@Nipponcakes]

Yo I just got a North Face rain jacket and I'm loving it! The build quality and stitching is spot on!

[@zuccx99]

Got a north face jacket once. Wore it for 5 years and is very comfortable and warm.

[@bsperoz]

10:30 As a skier I own 3 winter coats. 1 is a thick, old Columbia ski coat, the second a sleek Dri-Tec North Face ski coat that's thinner by heat insualting, and one's a standard snow coat for the warmer days (also a North face)

[@controlZchannel]

"It was a married coupled named Doug and Susie Northface."

[@garypeterson3628]

I'm 62. I was an avid backpacker and outdoorsman in the 70s thru the 90s. I loved being in the mountains. I was so proud to wear and own The North Face products. I felt like a member of an elite group of adventurers when I sported that logo in public. I earned it. Now every jerkoff Millennial, affluent Yuppie and armchair adventurer is wearing the product.I'll never spend another penny on North Face again.

[@BaconBePropane]

I love my North Face jacket. It was worth $200, I only paid $125 including shipping. It was out of season.

[@keelyleilani1326]

Same here. I got a red and black Nuptse for $125 because it was "out of season" , retail was $250.

[@Mr_Makina]

Weird flex but okay

[@rcupidan]

The puppy story of my brother at the end touched my furry heart aww

[@ryanmccollum4765]

@2:40 shows hiker w/Patagonia backpack on :)

[@skippydw1228]

North Face was considered a “gang symbol” by my high school for some reason and we could get suspended for wearing it. Gotta love American schools!

[@Sentinel04]

I worked for an outdoor adventure store in college in the mid 2000s. Columbia and North Face were the low quality brands, but North Face priced itself as a competitor for Patagonia and the like. People, mainly sorority girls, bought it up. Genius -- well played huge conglomerate who bought North Face. Perception is reality. Actual reality is secondary.

[@Dangic23]

I'm 44 years old, from NYC, and had never heard of The North Face, Marmot, Patagonia....until I lived in South Korea 10 years ago....and saw everybody wearing these brands. Then I started purchasing these brands and like them a lot. They really last forever.

[@Dangic23]

I did live in tropical/hot climates for 20 years before Korea.....so that could also be why I was unaware of the brands....lol

[@edwardbanks2708]

Still have my Steep Tech North Face ski jacket from 1994

[@trenabristol8855]

I am an avid hiker/backpacker. I have been to the top of half dome, not that hard compared to whitney. There were a lot of people getting to the top that day. As a result, it took awhile to get up and down the cables. I remember swinging around people who were too scared to move. We ended up going down the dome at nightfall and hiking back to the campground in the dark. We all had flashlights, so our biggest concern was making it back before their pizza place closed. My friends took a shorter route because they hiked faster. I took the horse trail back. Initially I was alone, but a lot of people did not have lights with them so I ended up with a bunch of other people following me single file back to the campground including one who really freaked out. Made it back in time for pizza. Practically all my stuff is Northface. There are some high quality timeless designs that they still produce. Patagonia used to have these kinds of products but quit producing them to I suppose widen their appeal.

[@prettypic444]

The most interesting part of North Face has always been the knock off names. I’ve seen South Pole, east bank, north rise, and more

[@andrewmurray9391]

Every girl in NY in 1997 wore a North Face jacket, tight jeans, and clunky white shoes with greasy hair and big hoop earrings. I think they had stricter uniform standards than the Honor Guard.

[@JJ-fq1ek]

Thats what they wear now in the uk

[@MidnightClubStillCancelledSoz]

All everyone cares about is the hype, and The North Face is over hyped cuz of the collab with other hyped brands like Supreme, etc.

[@no-one0425]

Agreed

[@armygonzloner]

I was never able to afford North Face growing up, but now since being considerably on a good route in life, I can buy all the North Face clothing/gear I want. I have always found the brand to be of great quality, appeal, and a good investment for them days of rain or cold weather hands down. The brand is like a brown leather jacket, it will always be apart of my wardrobe I hope. Just yesterday, my North Face light weight jacket was perfect attire for the evening constant rain, and the guy in front of me also was wearing his, and we were pretty much chillen as a couple folks dreaded the rain. Lol

[@JANEMBA9000]

Hi Company Man make a video on the rise & fall of South Pole Jeans & their other products if any . I only had Jenes back in the day so not sure if they made anything other clothing ...

[@Arcangel2992]

I was given a Northface jacket about 10 years ago and it has been one of the most comfortable and reliable out wear I have ever had.

[@AverytheCubanAmerican]

Their jackets are comfortable, I luckily live near one of their stores

[@henrylam92]

The North face outlet is where it's a t

[@GtotheC88]

I remember being 19 and finally buying my first $100 north face zip up. I was so happy and felt so trendy.

[@thekidbart4528]

Well the 1990 Mountain Jacket and The Original Recon Backpack is what had me buying their stuff but 2008 their stuff hasn’t been the same 👎🏽

[@emcustard]

My dad took my siblings and me climbing all the time as kids, and a lot of our tents, jackets, etc. were from The North Face (though we just called it North Face). To me, it's a brand I associate with camping and great memories. I got my favorite North Face hoodie at a silent auction during a climbing competition we went to. None of us competed, but we watched some really cool climbs and got to meet amazing people.

[@brentchayka4093]

how bout an episode on Avon? my mum used to be an avon lady.

[@BrradMorris]

Brent Chayka I remember them my mum would make me give the Avon lady the money

[@therobotdevil2284]

I used a north face backpack between 6th grade through my last year of college. 10 years of being overly stuffed with way too many textbooks and the only damage is a bit of dirt. Durability is worth it!

[@nesterkyn]

Next: the Chilean clothing brand “the south face”

[@JP-il6jz]

Never owned any of their products, but reviewing their products, they look like they have some great stuff that I will definitely try. I wish this company the absolute best and hope they are able to continue to operate.

[@ZacharyLaid]

They sell the best fatman fleece jackets.

[@bernardliebman8136]

I first met Bill Simon in Hong Kong. I was searching for a quality down supplier in Asia. I still consider him as a friend today.

[@phantomthiefirwin9631]

I never knew it was called "The North Face" I always called it North Face 🧐

[@kswervo808]

Phantom Thief Irwin om we slidin in the cut warm with the north face onnn !!😈

[@brandonpeniuk]

Good quality. I just bought a Fleece hoodie pullover and it is my fav piece of clothing. It is comfy and warm especially in the frigid cold weather of Alberta. I am a fan of the clothing although a little pricy it seems that when you buy cheap you buy twice.