The Only Google Ads Tutorial You Will Ever Need For Local Service Business

[@atiquli7405]

This video is over an hour but I felt like less than 20 minutes. So valuable. Time flies slow here 😅

[@itsjordanle]

Thanks!

[@erenyeager7842]

Slow or Fast ?

[@ForteNotary]

This video has high value.. Main takeaways: Recommendations can be auto applied (make sure that this is disabled). Manual CPC is going to give you granular control over bidding. Landing page for "in-market, on demand, local service" should not have menu options since people have limited attention. Looking forward to applying some of these tips to my mobile notary business in Dallas-Fort Worth.

[@BradDyerHSS]

As a beginner business owner and head of marketing, THANK YOU.

[@itsjordanle]

welcome !

[@ElishaLukey]

You putting this up for free is actually clutch - praise to you

[@KeywordResearchSimplified]

*The way you broke down targeting and budgeting specifically for local services was incredibly helpful!*

[@itsjordanle]

@@KeywordResearchSimplified thanks!

[@NateFisher-j2y]

Everything is clear. Brief and clear. No water. Thank you)

[@theclairehopper]

Crazy content for free. You literally just helped me grow my GHL business to add a client who wants Google advertising. Thank you so much, Jordan!

[@itsjordanle]

Let’s gooooo good to hear

[@travispines]

you make money from go high level? can I dm you??

[@travispines]

?

[@CibusMission]

As a Teeny nonprofit, I do all the work, we don't have anything except the grant that google gave us, so I'm taking this training, and it is taking various days to go through it all and in doing things step by step, I can see, so far, it's improved it! I got a sale today after just a few of the fixes you said to do. Liked and Subbed! Haven't finished yet, but very hopeful about the continued success of this! Glad I found you!

[@itsjordanle]

glad it is helpful!

[@XandrosEdwards]

You putting this up for free is actually clutch - praise to you

[@itsjordanle]

Ty for showing love 🤝🏻

[@Sam-SpivakMikayel]

As a business owner with little to no experience in running ads this video was very helpful and informative. Thank you so much for putting this out for free.

[@itsjordanle]

appreciate the feedback!

[@NixonTyrell]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@itsjordanle]

Glad it was helpful!

[@LilyafaEdwards]

Acest tutorial este exact ce căutam, mulțumesc pentru explicațiile clare!

[@cleaningbizwiz]

Thank you for saving me 1:17:00. 8 minutes in you start fear mongering about Google wanting to waste your ad budget. As a PPC lead gen agency, you should know that every 1 person that says “oh man, I need to hire him”, there are 3 that take your fear mongering as fact and just decide not to spend anything on pay per click.

[@itsjordanle]

🚀

[@bronk33]

Are you saying this as an insult?

[@GQ-cb4vu]

@@bronk33 and you know it 🤣

[@Munchkinnnnnns]

What do you mean?

[@OfficiallyNotOfficial]

You deserve all the likes and subscribers for this video. Great knowledge, great explanation and a perfect video. Thank you so very much.

[@itsjordanle]

Appreciate it! 🙏🏼

[@KellyDenise-w8v]

As a Teeny nonprofit, I do all the work, we don't have anything except the grant that google gave us, so I'm taking this training, and it is taking various days to go through it all and in doing things

[@dorniecesherj]

Jordan I just finished your tutorial and all I can say is thank you. It was thorough and very clear to understand. I can't wait to give you an update from your training.. Great job and you have a new sub

[@itsjordanle]

🙏🏼🙏🏼

[@JustPerfectHomeServices]

Thanks! This is exactly what I was looking for. I think I have set it up 90% good. Going to continue working on it. My issue was the conversion tracking. I only have 1 phone number and don't want to have a handful of numbers. The next step will be working on a landing page. That all makes senses and has given me more to work towards.

[@itsjordanle]

Glad it helped!

[@itsjordanle]

Let us know if you need any help setting up and managing!

[@ikhairarealtor]

Much respect from Vancouver, Canada! So far, it's the best tutorial video in all categories combined.

[@itsjordanle]

🙏🏼

[@SteveJohnson-c4t]

You are one of the best speakers i've ever seen!

[@itsjordanle]

Hey I appreciate that!

[@JadenByrne-z6v]

A good lecture that will benefit all who have followed this excellent explanation.

[@DestinyCarrera-r2v]

I did not delete the add beacuse I felt like it would not run my ad correctly... Am I missing something? I did not understand the video at 48:31.. Please help

[@itsjordanle]

Elaborate

[@DetailingSanctuary]

Amazing! This is a game-changer! Thank you so much! This is the most comprehensive guide on setting up Google Ads on KZbin that I’ve found anywhere online. Definitely worth the hour and a half!

[@itsjordanle]

Appreciate you!!

[@trackingconsulting]

The step-by-step tutorials in the video are very clear and easy to understand. The content is super helpful!

[@itsjordanle]

Glad it was helpful!

[@RicoFeinstein]

Very easy, I thank that Google ads is so hard, but now I understand that I can use that platform 💯🙏

[@itsjordanle]

Glad to hear that

[@EricJonas-b5i]

Google Ads is going to be really useful, really helpful, and it is going to be 100% working. I am also going to enjoy Google Ads KZbin videos at all the time as well. So viewable. 😍

[@itsjordanle]

Absolutely!

[@GUADALUPELOPEZMARTINEZ-c3b]

"Your content is always so engaging and well-produced! Keep up the fantastic work!"

[@itsjordanle]

thanks!

[@ElijahJones-o5q]

You putting this up for free is actually clutch - praise to you

[@itsjordanle]

thank you !

[@VictorMarin-w8j]

Cât de recunoscător sunt pentru ajutor, vă mulțumesc foarte mult!

[@DEOCAPEDROALONSOJUAREZMONT-t4j]

"You have such a unique perspective! Thanks for sharing it with us!"

[@itsjordanle]

Glad you enjoyed it!

[@nucleusvision2837]

Can we get a video on how to apply 3k negative keywords efficently? Thanks

[@MongrelDeluxe]

I wish you'd have a video that explains how to analyze and optimize a google campagne. You've explained everything very well in this video, but after setting everything up, I would love to know the exact next steps.

[@itsjordanle]

We have that inside my plug n play agency course. You’ll learn how to optimize and manage

[@nitsuj6555]

​@@itsjordanleCan i confidently trust that everything in this tutorial video is your best work given out for free? Makes sense to monetise the next steps but i don't want to waste my time with the free video when i can pay for better info

[@itsjordanle]

My course goes more in depth with optimization , templates, etc

[@frijolitofeliz]

I run a supplement e-commerce store. When you say don't send traffic to a website, do you mean send them isntead to a specific product funnel?

[@GabrielBlake-ys1ju]

Thank you very much for the video! Everything is structured and clear, it's obvious that you took care of every detail.

[@itsjordanle]

Glad it was helpful!

[@isharachithrapathra4480]

thanks so much. Learna a lot from this. after doing everything, settin up phone call conversion tracking, and after putting the both codes in header, it says conversion action not active. how to fix it please

[@itsjordanle]

make sure its setup properly. or just give it some time to register data

[@AbdulMannan-y2c7l]

Thanks for sharing the useful information. I launch few ads and was always wondring over spend and no leads now i got my answer

[@itsjordanle]

Appreciate the feedback! It's all about getting it right.

[@eminentaugusta]

Thank you, but what about a fashion brand that wants to run ads to thier website, you will also advise they use a landing page or run it to thier website

[@itsjordanle]

either could work. Just send to the right page

[@QualeekCaldwell]

Everything is clear. Brief and clear. No water. Thank you)

[@itsjordanle]

lets goooo

[@NestorCarter-ep4ti]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@itsjordanle]

Glad it was helpful!

[@cwns]

When I click "New Campaign" like at 2:14 it gives me a message saying "no account", but if I create a new account under the accounts -> performance tab, it says to create an account it needs to be an existing account that has already spent more than $1,000. How do I get past this?

[@itsjordanle]

create an ad acct outside of MCC

[@RonanReynolds-dq4io]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@itsjordanle]

Much appreciated!

[@eggatka]

Thank you a lot, this is indeed the only tutorial you need for Google Ads. Maybe nex you want to do some more advanced strategies? And how to scale the add?

[@itsjordanle]

We go through that deeper inside my course & mentorship

[@eggatka]

@@itsjordanle Awesome thank you ;)

[@ScruffyMuttDM]

You only put one search term in the ad, with Broad, Phrase, and Exact. I know it was for brevity but Google suggests adding hundreds of terms for the algorithm to optimize the campaign. The old method was to keep the focus narrow with only +/- 7 terms. What is your recommendation for the new Google Ads format?

[@itsjordanle]

Agree, don’t need to target too many kws

[@danielforster719]

This video saved me tons of time and frustration. Thank you!

[@itsjordanle]

Glad it helped!

[@davideesti655]

GREAT, 1 QUESTION. WHAT DO U MEAN WHEN TALKING ABOUT COPYING THE CODE TAG INSIDE THE LANDING PAGE AT THE END? THANKS

[@itsjordanle]

That’ll be the tracking code

[@manavsukhija6731]

You are a star !! This was perfectly detailed video !! 👍🏻👍🏻

[@itsjordanle]

Glad it was helpful!

[@TJpajamas]

Love this video man! Thank you for the easy to understand and informative video on google ads. I was struggling to lean it.

[@itsjordanle]

got you!

[@atouchofcolorpaintingllc274]

Would have loved to hear how to create the negative keyword list.

[@itsjordanle]

we dive deeper in that inside my program

[@Shahin-y4j]

I did as u explained.Put even higher than aggressive bid,however don't see my website on first page.But I didn't get where the clicks came from. The video is very good and watched twice.

[@itsjordanle]

If it’s getting impressions then it is showing. If not, then bid more aggressive or target more populated areas

[@KevinTatum80]

Great video... I used Adwords since 2009 to about 2018, a lot has changed. and for my small business spending 200+ a day on advertising just isn't feasible.

[@itsjordanle]

can start with smaller budget

[@paulroyce30]

I loved this quality content, please keep going on!

[@itsjordanle]

thanks!

[@scott8193]

So damn insightful. No million dollar grant cardone mentor style stuff. Just straight knowledge. Its a lot to digest but you clarify it so much. This video is such a good marketing tool for you because it shows how in-depth your knowledge on g ads is. Hopefully I can use your team for marketing or even afford a strategy phone call. Going to look into that now. Thanks a TON!

[@itsjordanle]

we got you if you ever need help!

[@Judith-g9p]

Thank you so much. And no ads every 2 min cutting off thanks

[@itsjordanle]

Appreciate it, I try to keep the ads minimal!

[@KevinLarson-f8c]

This tutorial is amazing! You answered a lot of my questions

[@itsjordanle]

Glad I could help!

[@MaximilianoNelson-vl8lv]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@itsjordanle]

Glad it was helpful!

[@pramuc]

Excellent tutorial, thanks for covering all bases Jordan :)

[@itsjordanle]

Glad it was helpful!

[@yogasetiawan2089]

iam not familiar with google ads, how can we adjust our keyword that match with our industry? or we can do hypothesis to find out the best keyword

[@SamuelHinz]

You can go to the google keyword planner or even better. If you have a competitor ion mind you can find out the keywords they are using...

[@martinezrgvhomes]

for a real estate agent what are your thoughts on Display Ads? should/could those be used? I thought it might be a good idea to advertise a single listing.

[@itsjordanle]

I mainly use search campaign

[@Chen_Talker]

Thank you very much fot the video! was really helpfull as a business owenr to know the insights of google. Under the tab of "tools and settings" you went to conversations, for the code that you add to your website to track the calls and define what is a lead. I cant seem to find it apparently the change the theme. any help ?

[@itsjordanle]

It’s def in there ! Try again

[@navya-s3v]

Google Ads supports a wide range of ad types, including text ads, display ads, video ads, and shopping ads, to meet a variety of marketing aims and preferences.

[@itsjordanle]

yes

[@CyclopsRobust]

Hi can you zoom out can’t see actual navigation thanks

[@itsjordanle]

Will keep in mind

[@FamilyReunionPhotography]

Thank you for this. I actually made $3,300 in one day, yesterday. Wouldn’t ya know, today was Google Marketing Live and that amazing run of business that I had yesterday fell off a cliff today after Google flipped the switch on a bunch of new stuff they rolled out today. 😢 Can’t wait for your video on the new stuff.

[@itsjordanle]

Good to hear! Yes, gotta keep optimizing your campaign for performance to stay consistent. You can learn more about in depth optimization by enrolling into the plug n play agency course 👌🏼

[@FamilyReunionPhotography]

@@itsjordanle Oh, I don't want to have an agency. I'm a very small photographer business. I had a head on car crash back in 1983 (I'm almost 60) and had a brain injury that left me with a learning disability. Learning new things is very hard. It took me two weeks to implement the changes I made to my ads. It only worked for one day because of the Google Marketing Live. I barely have the skills to fix my own ads. I wouldn't even attempt to help anyone else's ads.

[@LeonWynter]

No water, fast! Way to go.

[@itsjordanle]

thanks!

[@TimLA11]

Do I need to have a website for my service-based business on Google ads? I know on Facebook, you don’t need one initially since you can use instant forms or Messenger instead

[@itsjordanle]

you'll need a page to send traffic to for search campaign

[@Faith_Talks2]

Hey Jordan, say for example they want me to advertise a custom video, should I get someone to create the video for me to advertise it or should they create it and send it to me?

[@itsjordanle]

Your Choice

[@Faith_Talks2]

@@itsjordanle Thanks my brother, what do you prefer?

[@KARINAMARTINEZCAMPOS-j7v]

"Absolutely love your videos! They are so inspiring!"

[@itsjordanle]

thanks for the love!

[@stevieo9909]

Jordan this was an insightful, helpful video. Thank you so much for sharing your in depth knowledge and expertise.

[@itsjordanle]

Glad it was helpful!

[@stevieo9909]

Hi Jordan, It was fantastic! Thanks again for all your help. I have a quick question-where you mentioned that the keywords in your ad group should be very specific to each group, and that each group represents a different room, can I have multiple ad groups within the same campaign? Or do I need to create a second or third ad campaign in order to add a second or third ad group? Looking forward to hearing from you!

[@JohnSpencer-ed9qe]

A good lecture that will benefit all who have followed this excellent explanation.

[@itsjordanle]

yes

[@EmilyDavis-g8m]

thank you for your work, your video answered many questions that I had in the process of studying google ads

[@itsjordanle]

🙏🏼🙏🏼

[@youwillwindaily]

Would love to see you talk about generating leads for real estate cash buyers...BTW-I love your content. I need to run another ad your way and see if I get better results than the last time I ran ads.

[@itsjordanle]

we haven't worked with too many realtors using gogole ads

[@QuinnStephenson-z3m]

Thank you for creating the video - likes Unequivocally !!!!

[@itsjordanle]

ty

[@souff911]

thank you for your time to teach us your valuable information

[@itsjordanle]

My pleasure

[@KennethGarcia-vb4nu]

A good lecture that will benefit all who have followed this excellent explanation.

[@itsjordanle]

🙏🏼

[@Stephanieplat10]

Thank you so much! Just set up my ads - looking forward to seeing how it all goes!!

[@itsjordanle]

Best of luck!

[@bronk33]

How’s it going so far?

[@XackeryJames]

Clear and understandable, I wish there was more information like this.

[@itsjordanle]

Ty for showing love 🤝🏻

[@UshaDev-re7vs]

Thanks for the information. Tutorial was very helpful and informative. Thanks for sharing.

[@itsjordanle]

Appreciate it!

[@quenanmartin5764]

is it better to do cities instead of counties for location?

[@itsjordanle]

The more detailed you get the better since you can see data right away on dashboard

[@IvanReynolds-e1d]

Thanks for the video! Loved it very much!

[@itsjordanle]

thanks!

[@samsam-oh5py]

is it ok if no payment profile card attached in manager account as we have card put up in client google ads account which is added in manager account?

[@itsjordanle]

You should be able to but not sure if Google changed recently where a card must be linked

[@samsam-oh5py]

@@itsjordanle Somehow i cannot find it,it says put payment profile first in manager account before adding card. Wanted to know if i can still run ads in client account without manager account payment.thanks

[@terrenceclarke3818]

Absolutely the best help in plain language. Thanks a ton.

[@itsjordanle]

Happy to help!

[@kaylaeasland1312]

Question!: I created the campaign using your video and I’m trying to change the “Max CPC” in the chart for each keyword. I’m not sure if they are trying to make it inconvenient but I cannot find or add a “Max CPC” column under my keywords. I looked everywhere! I had to change the max CPC by checking them individually and changing it under edit but I cannot easily see what I set it to! Is there a way to add a Max CPC column? Thank you so much for this video!!!

[@itsjordanle]

Google always trying to be tricky. Just change it to manual CPC in your settings as shown in the video then refresh your page if you don't see the max cpc option

[@kaylaeasland1312]

@@itsjordanle thank you! It ended up showing up! Thanks for your help and the great video!

[@itsjordanle]

@@kaylaeasland1312 lets goooo

[@PaulAlexander-rf1vq]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@itsjordanle]

You are welcome!

[@vanessasuissa8696]

you say not to put our website on final url and send to landing page.. what if when they go on our website they right away see a pop up with a small form to fill out for a discount? Is that ok?

[@itsjordanle]

You can always test to see how it works

[@acekennedy7292]

Jordan thanks for sharing this bruh ! liked and subscribed

[@itsjordanle]

Thanks for the sub!

[@BradDyerHSS]

Should the total amount of bids per key word equal our daily budget? How do the 2 correlate? Say for instance my daily budget is $60, if I bid $50 on a key word, and one person clicks on it on Monday, do I then only have $10 left for the day? After the bid limit is reached, does the ad not show until the following day? What happens if I bid more than my daily budget? These questions are super hard to find answers for, hopefully you've got the time to respond!

[@itsjordanle]

We dive in deeper into this inside my plug n play agency course !

[@RobHarding]

Super helpful, thanks. I think the ad copy could be a little more customer/benefit orientated (rather than about the business) but great stuff.

[@itsjordanle]

definitely ! this was just fundamental examples

[@SaniflowCorp]

Can this be a valuable for a company that sells across the country through b2c and b2b

[@matthewgarcia7485]

Love this content thank you this really helped my detailing business 😊

[@itsjordanle]

Let’s go!!!

[@Faith_Talks2]

Jordan, do you run ads under the clients email, or the agency's

[@itsjordanle]

Both

[@Faith_Talks2]

​@@itsjordanleThank you I appreciate it

[@ScarlettPhillips]

Thank you very much for such a useful video! Today I launched my first ad thanks to it! Keep your fingers crossed for me

[@itsjordanle]

Best of luck!

[@elicohen5073]

Excellent work!

[@Sbz-i2c]

Thanks Jordan for your great content ! What "location option" would you advise for a business targeting tourists ? people that usually don t live in the area serviced by the business

[@itsjordanle]

probably not living in the area but interested in it

[@MilanBogetic]

if there is low competition in my area for window cleaning near me (vancouver bc) 100-1k montly searches is that good or bad for me. its 3 low bid and 15 for high. i want to spend around 125 a day for ads but the competition is low apparently so i dont know how much to spread out the manual cpc cost on each keyword

[@itsjordanle]

doesn't sound too bad. Start it & make adjustments as you go

[@Realfilmstudios]

Thank you so much 🙏🙏🙏 But please how do I make a KZbin video Google ads for my church

[@itsjordanle]

?

[@Realfilmstudios]

I want to create a church video campaign on Google ads, but I don't know how to do that, I needed help

[@Jo8787-v4z]

What is the best objective to use for a company that is selling new and used cars..?

[@itsjordanle]

Probably leads

[@LorettaDurant]

Amazing video! So helpful!

[@itsjordanle]

Glad it was helpful!

[@TefsusbsooAphayaiao]

Good tutorial , will try and do my best! Thanks!

[@itsjordanle]

Best of luck!

[@nextlevelenterprises5258]

Good video, and I am an agency owner and two decade digital marketer

[@itsjordanle]

Glad to have you here!

[@Jack_empire]

Hi Jordan , appreciate you doing this and sharing this golden nugget. I have one question, would you suggest doing the exact same method for a yacht charter business ?

[@itsjordanle]

that would work. i've seen businesses run google ads for that as well

[@Alejandro-e3s]

Thanks Le for all this knowledge that you shared

[@itsjordanle]

🙏🏼🙏🏼

[@CompetitorIQ_Official]

Very cool. Thanks for the video. Very Interesting.

[@itsjordanle]

Glad you liked it!