The ONLY Marketing Video A Graphic Designer Needs To See!

If you think that you don't need to understand marketing as a professional graphic designer, think again! This video shows you some of the most useful and important marketing aspects within graphic design. It talks about KPIs (don't worry if you don't know what they are, you will after watching the video), target audiences and the bigger 'why', and things such as the 3 golden rules of marketing as a graphic designer.
I feel like there is a mass underappreciation and underestimation of how important marketing actually is in the world of graphic design. It isn't just about choosing the right colour scheme, or adhering the brand guidelines on a design project. It goes far deeper than that, and this marketing tutorial video should show you exactly that!
If you found todays video tutorial on graphic design marketing enjoyable or useful, let me know in the comments section and drop a like on your way out. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace ✌️
Satori Graphics®
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The work is protected by copyright, produced by Satori Graphics®
This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the KZbin audio library and or sourced with permission from the author
• The ONLY Marketing Vid...
0:00 You NEED Marketing As A Designer
0:14 Shift Your Mindset
2:06 3 Marketing Rules
3:54 KPI's
4:43 The Bigger 'Why'
8:06 Kritiquo
/ @thegaiacode1100

[@SatoriGraphics]

Get professional feedback on YOUR work, within 72 hours: kritiquo.com/

[@greatmullan7040]

From my 7 years experience... I can say this highly depends on the client.... Some times you go to God levels of design and the client doesnt see it or simply wants something similar to what they saw somewhere. You may do something so amazing but the client completely cant even see it even if you explain

[@Roltun]

thas why I wanted to switch to php and js

[@SatoriGraphics]

Yeah it depends on your client. If you're working for low tier clients, they will opt for fast turnarounds and won't care much about skill. Higher tier clients are the opposite, I've touched upon this in other videos. If you want to level up your game, client tier, and value per hour of your time, you will need to take into account this content.

[@thchuong371994]

true, I would say every Graphic Designer wants to go above and beyond, but sometimes clients don't want that. At my last job we just stick with the most basic layout, font choices possible and the "fill the whole canvas so it doesn't look empty" and it drained me tf out. Left the job after 2 months

[@direktive4]

and turnaround time. or the clients have too many cooks in the kitchen that you work with, doing all sorts of iterations they throw at you, only for a higher up to nix em.

[@HuwDouglasEvans]

No matter what you’re selling, you’re always REALLY selling a feeling.

[@SatoriGraphics]

bingo

[@moriowagaming]

Your content and how you share opinions has been really helpful. Looking forward to not missing any content whatsoever for the year. Happy 2024.

[@SatoriGraphics]

Thanks a lot, and happy new year to you too!

[@GregTurismo]

Very good points. People are far more emotional than they realize and are willing to admit.

[@SatoriGraphics]

Exactly yeah lol 👍

[@jonnelson4873]

As a marketer of 15 years looking to career change into design, this was a huge boost of confidence. Thank you!

[@SatoriGraphics]

Glad it was helpful!

[@joshuamart3910]

I have been working in graphic design and marketing for years and I must say that currently basic designs are preferred and that the entire public can understand in less than 3 seconds. Designs that require imagination are destined to fail since the general public is lazy to analyze marketing.

[@SatoriGraphics]

Yes I agree, simplicity on conveying the message is important

[@MoreCreativeGFX]

Your content and how you share opinions has been really helpful.

[@SatoriGraphics]

Glad you think so, thanks :)

[@mrjohncrumpton]

Great video. Remember revenue is the first KPI to improve.

[@ngwayibrianngwani8587]

We starting 2024 strong thanks sir

[@SatoriGraphics]

you bet! 💥💯💛

[@andrewb5743]

Nice to mention the marketing aspects. Understanding customer jobs to be done Market research Understanding the why

[@SatoriGraphics]

Exactly!

[@Shaaffy-zj6te]

delivering quality as always.

[@SatoriGraphics]

Yes and yes :)

[@ThrowbackGaming1]

00:02 Graphic designers need a basic understanding of marketing. 01:03 Shift from aesthetics to functionality and marketing impacts 02:12 Understand target audience, align with branding, emphasize clarity 03:21 Clear communication is crucial in marketing and graphic design. 04:24 Understanding deeper consumer motivations is crucial for effective marketing and design. 05:34 Graphic design enhances marketing effectiveness. 06:47 Tailoring visuals to capture aspirational vibe for marketing design. 07:55 Understand the power of marketing and incorporate it into workflows.

[@robertdufour2456]

A master class! Thank You!

[@SatoriGraphics]

Many thanks!

[@thewebstylist]

What a great service, your Kritiquo, I might order for my new brand before releasing the new website etc!

[@SatoriGraphics]

And we will welcome your business and offer our professional feedback with pleasure 👍

[@KasaiFilms8]

I really love your wisdom, especially coming with over 20 years experience...now I'm new to your channel, but do you have something regarding pricing...Lately I've noticed Graphic design, video editing, motion graphics salary going waaaaaaay too low! This is a major issue...especially after everything you've said regarding getting the metrix of a company's website and such...Artist should be easily making 6 figures with everything we do and have to constantly learn to ensure businesses STAY in business and profitable. We are the only COG that matters...SALES goes no where without sound graphics or layout...Lets talk about this sir!! Great info!!! Keep excelling

[@arunashamal]

unfortunately , with AI will keep going low. It is your reminder to upgrade your skills to incorporate Ai, or (develop ai tools)if you don't wanna be irrelavant

[@arunashamal]

I find lot of "graphic design" channels on youtube is still stuck on good design phase, lot of them will do an amazing design but have 0 relevancy for their audience. Come to think about it, when I went to design school to learn graphic design (10+ years ago) They didn't teach any marketing, or bearly. I got all my marketing knowledge from international trade course I did, they thought us not only marketing but how to relate to people with different cultures and backgrounds. I still think lot of designers that I encounter are most of the time still stuck in eye catching design and honestly if they want to succeed I think they should take a marketing course.

[@SatoriGraphics]

I couldn't agree more. Thanks for sharing

[@labstudiozllc3404]

Content is amazing

[@llewellynvaneeden4467]

Another great video, 2024 will be a great year for your channel this year I believe. Keep it up and God bless!

[@SatoriGraphics]

Thanks very much :) I've got some interesting things cooking for next week. Have a great day

[@kamarigrace9876]

Total 9 mins of video worth every nano second

[@SatoriGraphics]

lol thanks a lot :P

[@SatoriGraphics]

lol thanks a lot :P

[@1337elite]

How do I find the background video you've used? It's oddly satisfying and I love it! 😎

[@SatoriGraphics]

Check out Envato Elements 👍

[@Greg.Mika.]

"It couldn't be more clear..." I see what you did here ^ ^

[@SatoriGraphics]

:P Someone got it

[@zeddiversity1585]

Great video 🎉

[@SatoriGraphics]

thanks a bunch

[@hendriksprikdesign]

Great content! What kind of music do you like to spin when you turn on the wheels of steel?

[@SatoriGraphics]

thanks a lot :) mainly 90s jungle 👍

[@2ndclss]

super epic awesome

[@SatoriGraphics]

and super thanks! 🏅

[@labstudiozllc3404]

You should do a video on why graphic design and website design are now the same thing now. Every job opportunity I look up wants website and product development with coding backgrounds

[@spark_graphics]

Happy new year tom 🎇🎇🎉

[@SatoriGraphics]

Happy new year to you too :)

[@yannsalmon2988]

Making the right Design doesn’t always mean make a good Design. I had a few times graphics that were rejected by the client because they were too nice. In those cases, the marketing strategy was to make the product look cheap, bargained so it couldn’t have a clean and neat design. On the contrary, it had to look unsophisticated, messy and/or exaggeratedly flashy to augment the perception of a really cheap product and of a company that doesn’t have any budget for promoting it. Weirdly enough, I used to work for an automotive company that had separated brands for their spare parts. Some brands were for a premium target and the others for customers looking for the cheapest parts. It reflected on the packaging, premium parts had a nice clean design and the cheap ones were just put in extremely simple colored boxes. The funny thing though was that they were both the exact same parts, coming from the same factory line with the exact same level of quality. The only difference was the packaging and the channel of distribution which made a big price difference between the two.

[@ahmedmalik2210]

Hi satori, great video! Just want to ask something off the topic. l was watching your videos about logo designing, you told to use mockups, so l design a logo for shoe brand what mockups l can use?

[@SatoriGraphics]

thanks! you can of course mock the logo up on a shoe box... maybe a business card, store front, banner advert.

[@erikpeterson4873]

There is a time to do commercially acceptable work and there is a time to concept ad concepts with real budgets or time.

[@nobodypanic71]

The video is solid overall, just your initial example starting around 0.25 in to the video threw me a bit, I think you could of done better showing a different example to prove a point. Because when you were talking about the differences between the two I was thinking about the same things you talked about later in the video. You are dealing with 2 completely different companies, brands and products who's purpose of the ad/graphic is targeting a different group or audience. In some ways you contradict what you were saying in the beginning in the video with everything you state later on. I would of used a different fast food burger restaurant that was targeting the same group or idea as an example to show the differences.

[@MoreCreativeGFX]

Great video

[@SatoriGraphics]

tyty

[@rawrbrz]

one big difference on the first one is just better compositing to match the more sophisticafed concept. Thing is making something like that takes a long time and might not even be in the skill range on a lot of designers. Ai makes this part so easy “put a helmet over a cheesburger” 10 seconds later photoshop has it. The results won't be as good a proper pro but it'll be a game changed for mid designers once the tech gets even better. The truth is the world moves so fast theres no time to spend multiple days refining a composite when it's just going to get posted to ig and get seen for a day

[@Victoriamcgruder]

No idea how to know the target audience even though I just had it explained to me.

[@SothearithKONGMrMuyKhmer]

❤😊

[@tegathemenace]

We aren't just artists, we are problem solvers. The KPI is good proof of your work results and ensure repeat clients

[@djstarsign]

This is advertising 101.

[@SatoriGraphics]

vastly important too 👍

[@prajnyabaliga]

❤

[@SatoriGraphics]

[@bboygavin]

Yaay

[@SatoriGraphics]

:D

[@MrDreamonner]

Is Graphic Designing still a profitable business in 2024 with the competition of artificial intelligence?

[@SatoriGraphics]

Yes, Ai is a tool not an enemy

[@shahbazakber8261]

I love you ❤

[@SatoriGraphics]

💛👏

[@HistoriasdeGerardo]

Just copy what works

[@dars1311]

Is that a burger minion ?

[@billionaire_attitude_quotes]

Sir my voice is not good so how can I create an Instagram video

[@SatoriGraphics]

get a better microphone, focus on making your deliver confident (which comes with practice), and make sure your microphone isn't too far away from you.

[@Agri.Engineer]

Your video editing is too good that it's so distracting

[@DopelyTV]

here i just thought every graphic designer was forced to be a marketer anyway thesedays

[@anhedonie92]

Some heavy generalizations are being thrown around leisurely in the video.

[@Peapodzilla]

Any designers here on Fiverr? Looking to get a logo created.

[@commonwunder]

1:00 The image on the left appeals to women... they will spend 'precious' time absorbing its multilayered narrative imagery, and most importantly, they will identify with it. The image on the right appeals to juveniles.

[@transwondercraftingvinyl]

Your site should at least include some real proof of case study of clients. We are the customer, as this video said, catch the mentality of us. But unfortunately......

[@SatoriGraphics]

Kritiquo only launched a week ago.. we will add a case study and other things to the website soon

[@superarrowcollarman]

This would work better without the distracting stock animations in the backgrounds. In this context they’re not neutral, they’re distracting and annoying, and just, sorry to say it, bad design.

[@SatoriGraphics]

Thanks for the feedback.