The ONLY WAY TO Indie Artist Success, Breaking Artists For The Past 30 Years | NLN #67 Wendy Day

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• How The Music Industry...
Check out Wendy Day:
/ rapcoalition
Wendy Day serves as a guide and advisor to hip-hop musicians, offering her expertise and support. In 1992, she established the Rap Coalition, a non-profit entity that assists artists in navigating the music industry with greater advantage. Additionally, she created PowerMoves, a consultancy firm aimed at providing advice to artists and record labels regarding independent opportunities.
HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:
www.brandmannetwork.com/gramm...
Topics Covered
02:52 Wendy Day's Biggest Misconception
07:17 What an Artists Successful Team Looks Like
08:52 Wendy Day - Working With Death Row and Bad Boy
10:11 What Made Tupac So Unique
12:26 Why You Will Fail if you're not Authentic and Genuine
16:03 Wendy Day: Why I Stay Away From The Music Industry
18:11 The Business Model of The Music Industry is Flawed
29:20 What Do You Say To Music Investors
32:33 Wendy Day: I Never owned a Label Because of This Mistake
34:16 Renegotiating Deals: Timing an Artists Leverage
36:45 Wendy Day: How I positioned myself to help artists
40:40 Without A Vision You Will Fail
46:18 $250K Music Marketing Budget Breakdown
57:34 Growing an Artist Incubator
1:09:34 What Content Can Teach Artists
1:13:29 Top Moods in Music
1:18:39 Causes Fans Care About
1:29:17 Black Sheep Sues Universal Music Group
#nolabelsnecessary #indieartist #musicmarketing
This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to run a marketing campaign? Apply at www.ContraBrand.agency

[@BrandmanNetwork]

Want to build a custom music marketing strategy that actually works? Join our 1k Fans in 30 Days challenge. It's ONLY $1 (for now) www.nolabelsnecessary.com/30days

[@jesussinaloa9300]

I disagree with Wendy. The money is more important then the art. The artist is only investing time to the art. The label is investing money and time into breaking the artist. A label is potentially two ways to the artists one way

[@bandofpranksters]

Knew it had to be Wendy Day! She gave me some of the best, most honest feedback many years ago when I reached out to her personally. One of the ONLY people out here that's not trying to grift off of selling dreams to indie artists. Hats off to you, Wendy! 👏🏽

[@anthonyamodeo-thomson1033]

How did you reach out?

[@MindWideOpenOfficial]

That GPS comment she made is a hidden gem! Most people metaphorically walk aimlessly down any and every road, not knowing where they want to go but holding on to the belief that they'll know it when they see it. If you have a destination in mind, you can take actionable steps to get real results and get you closer and closer to that destination💯

[@blu3dymondmusic]

💯

[@TheStonersCommittee]

Bro I been watching your content for YEARS. It’s crazy to see where you’ve taken this platform. Congratulations and salute to you brother and appreciate you for ALL THE GOOD FREE GAME

[@BrandmanNetwork]

🙏🏽🙏🏽🙏🏽 Preciate you

[@MsterLewis]

I don’t think people suck . I think this system that people have to abide by made them that way and most people just do it because they feel like they have too and that creates these problems.. but I loved the video for sure it was great. I also think that the area of music that we are in or were in as far as mumble rap does suck because of the falsehoods it creates and now this genre of female artist that are coming out like ice spice and so on that are destroying the image of great woman and even children! And this is why I make music the way I do. And I will never support it because I know what it does to our community .. That’s another reason why I was kinda iffy about Wendy saying she doesn’t think it suck. Yes people are struggling and have mental issues and those same people are getting big off their music that degrades us or glorifies a certain lifestyle and the some people go out and make money off this over and over again knowing the effects that it has on the community.. I will never innerstand this . I know it’s hard finding people like me who do this type of music and is good at it on top of that but you can encourage artist who are good to switch the message ..

[@Doctor_Nice]

​@@MsterLewisbro please help me the post link you in the interview..

[@MsterLewis]

@@Doctor_Nice I can help with whatever you need .

[@TyraJutai]

I don’t really like the comment about your prime years being 18-25.. we need to get past this. Good music doesn’t have an age and artists can make their best music and be the most profitable for their team and themselves at any age.

[@DayvionClayborn]

I love this comment!! I listen to some Artist that are in their 40’s and I never find myself thinking of their age!!

[@mizurashi2643]

I might be wrong but I believe Cole and Kendrick both peaked after 27&25 respectively.

[@Racuda-pd4le]

Modern Musician and other upcoming organizations have remarkably good songwriters and performers emerging who are of retirement age, and they are building followings and growing new careers.

[@daleb5283]

A stage age is but a stage age

[@Kalvinism]

Nic D only started pursuing music from 27

[@LegendaryRob]

This entire interview was incredibly inspiring. Thank y’all.

[@AlmasiTheSanga]

Whenever I see Wendy on my feed I just have to click! 🗣️💎💎💎

[@Goldentongue2002]

Definitely Wendy is a legend 💯

[@Locdluuv]

She seems like a great person. I wish more people thought like her inside the actual industry.

[@patrickquine3945]

This is the actual industry

[@TheInstrumentalHeadquarters]

Don't We All!

[@AdeleMcAlear]

I’m a manager and Wendy Day is my hero. An absolute legend,

[@oxtailjazz9357]

Legend. Im all the way out in South Africa and as soon as I seen the OG Wendy Day I spazzed out. Looking forward to all the gems in this one

[@RajBeats]

And thank you all 3 of you for what you do for artists in the industry 🙌

[@DOUBLEUPWithAstro]

Wendy day be spitting so many gems thats life changing. She gives you the inside scoop of this industry

[@cblanchhiphop]

She's a legend in the interview - great work getting her on here

[@GavisDean]

Amazing Crossover, Amazing to see Wendy and ya‘ll together, this finna be a classic

[@iamgruv]

Really diggin the convo! Bless up!

[@LaynoProd]

so much valuable information and experience in this interview, thanks Brandman for bringing on Wendy Day as your guest, definitely one of the best interviews to educate upcoming artists

[@jazellemerritt5494]

Soooo happy you got Wendy on here!!! 🙌🏾

[@realonethreesevens3640]

30:00 18-24 is the sweet spot for low braincell rap. All serious lyricists are 30+

[@y-bash5737]

Never been this early, Thanks for work yall be putting in for the music industry as a whole 🙏

[@AdrianMilanio]

I remember the first Wendy day appearance years ago on the BMN. Y’all have a came a long way since, so proud of y’all 🫶

[@dzoboy]

Great show. At 1h 1m, it seems that with the great service and success from Wendy's incubator, that is the time to re-negotiate offering the artist an equitable deal. Thanks for sharing your talents.

[@lluszn]

I’m an artist an that was needed. Appreciate y’all. Need more videos like this.

[@mixourband]

Really great interview thanks to everyone.

[@Firetracks]

Another GREAT gem 💎 filled interview gents! Thank you! S/O Wendy!!

[@basedbyway2]

Luv you guys, shared some precious gems here. First time hearing Wendy awesome stuff seriously

[@datskandy347]

we knew this invitation was coming, we were looking forward to it!!!!

[@hakeemmedia]

Fascinating! So much to unpack! My major takeaway as an aspiring artist is that music mood and message should take presidency over genre then market properly using genre tags...not sure how I'll do it but here's to trying😊

[@soribakaba9393]

Thankful for this interview! Hope to work with Wendy one day.

[@Imstilljeune]

That crazy I met her at a gas station and still cant remember what sparked our convo about music.

[@RajBeats]

21:45 is crucial. Reminds me of what Trump said: "If I owe the bank 1 million dollars, I have a problem. If I owe the bank 100 million dollars, WE have a problem". The more risk your financial investor(s) take on, the more invested they will be in seeing you win. This is a major gem and mindset shift.

[@sixbloccmusicgroup5463]

Thank you for this information I appreciate it. As a artist and producer I went back to school to be a engineer so this is very important

[@cdre2445]

AMAZING Interview !!!

[@HipHopShowwithNoName]

Amazing video. Thank you for sharing! Great stories!

[@jovanmihailovic7397]

🔥🔥🔥🔥 episode!!! S/O to Wendy and you guys from Belgrade, Serbia 🙌

[@starvideoproduction2045]

Straight fire! Find the label that fits your style and goals is brilliant

[@iamcharger2x]

I appreciate these videos, Always learning

[@Iamsoul4real]

Thnx for sharing the experience 🤙🏾💯🙏🏾

[@EAST_MADISON]

ONE OF THE BEST EPISODES SO FAR!!!

[@Virgin_Oil]

what an interview! thanks for sharing

[@Fiddle-Head]

There s so many gems in this talk. Thank you.

[@CoopDaTrille]

Two 🐐s interviewing a major 🐐 salute to all 3 of yall! 4️⃣z up

[@jchrismusics]

What Wendy said is factzz. That's why even me I stopped promo and marketing until you have enough to really move a mark because you spend that little money you see a little success but if you can't keep it going it's back to zero and that's been my experience. Now I'm just pumping music until I have enough money to really really market and promote myself and my music

[@kunx104]

Wow what a human.. Rn i work at a major and can't agree more with what she's saying. I also want to push art and culture and not maximize money so im going indie next month :) Would have loved to hear her talk more about how she's spending and splitting ad money tho

[@ratethewordplay]

AMAZING VALUE IN THIS 1. Thanks guys, THANKS WENDY.

[@Synsere_Lyfe]

This is an excellent interview and very very informative.

[@dommyydomm]

very great video!

[@hellosaiah]

Needed this!

[@rockinbeatz]

💎💎🚀🚀💯This was so very informative. Wendy Day reminded me of Fran (RIP) who worked for Bad Boy Ent. So knowledgable and a major player in the music industry. ❤

[@Theshoegang]

Great interview, fellas!!! Wendy is super dope and genuine

[@brandnewyou5254]

Brandman I found you I give all the credit to KZbin no one else told me about you KZbin put you in front of me and I watched and I really like your style and just the way you went out and did what you did

[@NORBZMUSIC]

She's GREAT~! It's always interesting seeing and hearing numbers/scenarios young talent get presented with. I do very well independently, high five figures a month - I don't know WHAT kind of offer it would take to make me sign but I don't think I would, life is amazing and I don't need to fast-track this it's an amazing journey.

[@MotivationalMind101]

No, don't. Not with a major label, and it sounds like youre past needing it anyway. Make your own if you want to be a part of one! I've talked to people about what kind of numbers would make then want to sign with something out of their norm, and what I've learned is when someone can't give you a number, it's normally bc they would sell for almost nothing, or there's probably not a number they'd sell for at all. You sound like the latter, and that's commendable!

[@NORBZMUSIC]

@@MotivationalMind101 Thanks brother, and yes, I do operate as my own multi-label outfit for lack of a better term as it is. I don't think a label could do anything for me at this point I'm already touching M's and own all my masters/catalog 100%.

[@MotivationalMind101]

@@NORBZMUSIC Its actually sister 😂 ♡. And BTW I don't think one of my comments posted on your page, but I got a kick out of reading your About page... I actually had read it AFTER I posted that some of those remixes are ahead of the time. (NOW was too though.💰)

[@NORBZMUSIC]

@@MotivationalMind101 Gender isn't my strongsuit especially in this eco-system :P. Sorry sis - and - thanks for all your comments just read the others. I agree re being ahead of my time with some of my music but that's ok I like experimental and abstract eargasms, and maybe one day they will too.

[@MotivationalMind101]

@@NORBZMUSIC no worries.. everyone online thinks I'm a dude at first. Probably bc I lurk advice videos that men mainly watch 😂 But you have a couple beats that I have bars for. You ready to hear a sample? Let me know where to send, or if you're cool with me just uploading a clip on here with the credit

[@brandnewyou5254]

I'm stuck in music mode right now I've put away the trying to figure out OBS better and KZbin and all of that for a while to record some real music and I'm getting ready to jump back out on social media and you are a big help to me I think I'll listen to you and take your advice and try to do the things you've taught to people

[@TSA.Network]

Great interview and Knowledge shared.

[@redgomusic]

Timeless piece gents! Top nothch guest makes it all a pleasure to watch and learn.

[@acewonda2812]

Great interview, very insightful!

[@sentimentaltrash]

Holysmokes- I’m new to this but what an incredible woman - absolute real one! Def subbed from now on (I’m more in edm but I think all lot of this stuff is universal??)

[@MusicMoneyMakeover]

Excellent interview!

[@nunoandradebluesdrive]

great job. thanks for sharing knowledge!

[@GgWifi-ot2sh]

I love wendy i square she pops up every 5 years and drops gems. She is ALWAYS on point. CUTTTING EDGE ALWAYS. IVVE SEEN HER ON BOOTLEG DVDS FROM BACK IN THE DAY. NOW SHES ON MY YT TIMELINE..... AMAZING

[@badreddinosor7424]

this was very helpful thank you

[@JewelzFin]

This was great!!!

[@Somnea]

Here for the gems ✨️

[@thurdysixo]

I’ve been reading about Wendy since I was a little boy and she’s always only spoke facts. I always been skeptical about why does this white lady care, but as a grown man damn near 40…I get it. Protect Wendy at all costs! Lol

[@browndiamn2345]

Insightful and I enjoyed it very much 💯

[@kazonikz]

Another amazing episode, besides the great info it was super entertaining

[@BrandmanNetwork]

Much appreciated!

[@DreamingWhileAwakeMusic]

Thank you for the great info and insight into the industry🙏🙏

[@djthreestar]

Hot damn this is some value, just discovered this channel, well played sirs

[@musicvideolivetv6892]

Interesting - She mentioned the three key things to break as an artist is - Right Team, Right Budget and Know How! See how she didn’t mention a good track? Why? Because music is subjective. If you have a good backing (budget) the marketing and Payola alone will make the masses love your music!

[@romanciigar]

needed this !

[@minime.ge_]

Wendy the goat. Thank y'all for this

[@magnetikphrequence]

I’m an independent self brand and I must say I’m enjoying the journey!

[@MotivationalMind101]

Same, subbing!

[@Esotericvaultofgems]

💎’s , Thank you 🙏🏼

[@Lunarpanels]

Great interview!

[@MrJulz]

Another amazing guest 🔥🔥🔥

[@mathieujetil]

Valuable information 🙂

[@ProfitYoEL]

Love her! Been studying her plays since the 90’s

[@myway420_]

Another great interview. ✊

[@mojodroo4120]

I’m Next Up Wit No Label Let’s Gooo 💯🚀🔥

[@kiidjayyy]

I believe it brooo , imm here with you

[@ScantlessBeatz]

Great interview

[@vladimirdame3854]

This is GOLD

[@donnydarko7624]

I get seasonal depression, and I felt the desire to listen to somber Led Zeppelin songs one winter, and I feel like the reason was because it mirrored my emotions, not to cry, just to feel like seen without having to talk to anyone.

[@MannyKeith]

thank you for this!

[@tommyface5756]

NICE SETTING, GOOD GUEST, GREAT POD,

[@MRTransactionEngineer]

Dope interview! Finally, someone broke down the 250k rumor about breaking an artist. God Bless you guys! 💪🏽🎯💯🔥

[@Lee-vb4vh]

What is $250k rumor ?

[@MRTransactionEngineer]

@@Lee-vb4vh The rumor is it takes $250k to break an artist into the music business.

[@SoulitaireRecordsOfficiel]

Shes da real deaaalllll!!!! Gotta love her honesty she does it for the right reasons God bless her!

[@shaundavis7705]

This is good info. I recommend making the room you’ll record in more aesthetically pleasing to increase viewership and retention

[@Lee-vb4vh]

Which are your favorite rooms ?

[@5dCoaching]

This interview hits even harder the 2nd time watching

[@AaronaCreates]

I really enjoyed this ❤ she really knows her stuff

[@winslowdonovanmusic]

so fire i learned a bunch !!

[@BenCaesar]

Beeeeeeen waiting for this. Wendy really the goat

[@Mikeparker_mx]

Thank you.

[@esoGLOBAL]

great interview

[@JCOOLakaTHEPURPLEPRINCE]

Very informative 💯💯💯

[@LABRADOR904]

Wendy Day is a goat in the industry. Great stuff.

[@neonyves]

this is a cool perspective

[@FlowkingStone1]

Great convo

[@kdg6963]

this is the first time i stopped to watch you guys podcast. Wendy Day goes hard

[@vixenvalenzuela]

Inspiring conversation

[@shallah7777]

Wealth of knowledge Thanks 👍🏽

[@ruyithegiant]

Big salute to Wendy!!

[@TaongaK]

Gems. 💎