The Opium Aesthetic Explained

[@00Murdock]

I apologize for mispronouncing some of the words

[@kingcrowleysound2305]

Rocky was wearing Rick and HBA before EVERYONE lol

[@00Murdock]

A pioneer

[@alaharoun3363]

so what?

[@BankrollZaee_]

I’m Glad Someone Said It‼️

[@jordanlongley3776]

And?

[@dae1396]

It’s like you didn’t even watch the video..

[@timmy5876]

ngl i had this on my TV in the background and my ears perked up when i heard the filthy producer tag, idk what it is about it but it’s just so iconic, there’s never been a time i’ve heard it and not atleast liked the beat for the song

[@ownage5989]

brother said sushi and the banshees lmfao

[@sadefan536]

Can you explain this I want in on the joke pls

[@RoyOnTheMoon]

@@sadefan536its spelled Siouxsie and the Banshees. Pronounced Susie and the banshees

[@sadefan536]

@@RoyOnTheMoon ahhhh 😂😂

[@Jimmysftfacts]

Nah i literally cant imagine how much effort and time you put in that video this shit deserve more appreciation

[@planetvarz]

litterllyyy

[@user-vu8vb3gv4x]

glazer

[@SAITED]

So joy said carti better than uzi and that's what caught Cartis eye 😂, what a guy

[@bowtiefries]

for real?

[@gtliam]

thats fair

[@Spaceghostflocko]

I wonder if any of us can make it on that basis

[@sbt_00]

😂😂😂

[@ciggy3705]

nah, real lore is that ian connor tweeted out, looking for videographers and Joy was the one picked out of a bunch of different entries from that tweet thread and been with ian and carti ever since. He was the main videographer for all Ian Connor revenge vid promo and been doing brand editorials ever since

[@00Murdock]

When do u guys think music dropping ?

[@ThunderHitsHard]

More chaos dropping october

[@lilnard__]

End of year

[@CorruptWRLDDDDD]

that shi dont exist 😭😭😭

[@alienzrag]

⁠@@lilnard__that lowky might happen cuz he could release music in 2024 and that could be the last album in the year 12/31/24 maybe

[@readay.rdy187]

nevr

[@user-tl8hp4kt3z]

“Meh “ could be the official change

[@jsil30]

“Meh” wasn’t the change. “@ meh” was. Get it right son

[@soroin]

@@jsil30ty my brother in opium

[@ThinkWonder0837]

00:01 Opium aesthetic has gained popularity in fashion and music. 02:06 Opium aesthetic combines Gothic elements with an Eastern European twist. 06:23 Opium label co-founder Jay has been instrumental in curating talent and directing creative work. 08:28 Opium's producers are essential to the music's success. 12:43 Loan's music blends fashion, money, and emotions. 14:48 Opium's aesthetic is influenced by music, fashion, and East Asian imagery. 19:06 Cardi B's notable performances in concerts 21:14 Cardi B's new team member Sex's Death curates a new aesthetic for her 25:24 Opium often wears its own and different clothing brands 27:29 Demna transformed Balenciaga with edgier elements 31:27 Opium aesthetic influence on fashion brands and creators. 33:07 Opium's influence on underground music artists 37:21 Upcoming album release after a 3-year wait

[@n0vell460]

Actual virgin activities for 4 likes bruh

[@zaxe9204]

Opium aesthetic was really created by lone imo the whole world didn’t know until if looks could kill

[@10alyx17]

i feel like that too but really before ILCK cause ken wasn’t even all black everything until lone

[@millhouse3313]

naw it was erry.

[@GH-yt7eg]

No.

[@millhouse3313]

@@GH-yt7eg yeah it was he was friends w virgil

[@millhouse3313]

@@GH-yt7eg also hes the stylist for opium 💀

[@prettyboyonline]

I think that Gab3 deserved more coverage in this. He’s so important for the creative direction and he goes under the radar. Great video nonetheless!

[@ZamokuhleMavuso21]

Yeah Gab3 a goat too 🐐

[@versidx]

knowing every detail ab opium but still watching the full vd for fun

[@Glockkie]

i mean three 6 mafia were pretty much opium before opium from the dark aesthetic to the satanic and demonic imagery, wich influenced raider klan, who then influenced rocky and all of the soundcloud legends that later influenced carti + i hate how he uses this aesthetic but it doesn't bleed to his music at all

[@00Murdock]

Definitely pioneers. Covered most of that in the other carti video

[@eqrly9607]

opium aesthetic, yeah, type shit.

[@00Murdock]

‼️‼️

[@AMIRACLEISME]

Vvs diamonds on my right wrist, and my left

[@user-zb7ru9zz7k]

Your pronunciation on some words had me dying laughing 😂

[@meowcat712]

"Sushi and the Banshees" 😂😂

[@Forthreee]

Goth snd black metal inspired. Also basically nyc streetwear

[@tobysometimes4601]

The fact I was not at rolling loud LA for carti and cen in the same show im fucked, my life woulda been completed

[@Gin_Got_The_Footage]

i think opium is the best modern rap record label carti allows them to shine in their own way and work within their own schedule doesn’t throw them under him like cactus jack.

[@pank3245]

Opium is culturally appropriating the Punk aesthetic. Opium fans shit bricks when an old school punk with the Mohawk walks into the bar. It's so cringe seeing Carrie fans trying to pull the look off.

[@soroookami000]

No hate towards opium at all but I was dressing "dark" since I was 13

[@JacavaHartley]

It’s like they are a villain group, while carti is the boss

[@loganbyrd2597]

Holy glaze

[@timmy5876]

perfect video to have on in the background of winding down before bed ty❤ more vids like this pls

[@user-vu8vb3gv4x]

glazer

[@timmy5876]

@@user-vu8vb3gv4x can’t give a man props nowadays no?😭 someone must’ve hurt u growing up

[@user-vu8vb3gv4x]

@@timmy5876 chill dawg I was just having some fun 😭

[@luchocampora7109]

You didn't say anything about carti and uzi perfoming shoota at rolling loud 2021, that was generational

[@00Murdock]

@@luchocampora7109 said it multiple times in diff videos

[@kyngju]

The way he says vet-MONTS 😂

[@peanutbutterthugga]

opium aesthetic is based off of metal and RVIDXR KLVN/SGP

[@tf7223]

we needed dis one

[@00Murdock]

Yessir

[@antdaawg999]

opium made the new fashion cool

[@dATXUH]

Need a solo gab3 explaining video 😤😤😤😤

[@a.6900]

giving me so much context dude. thank you

[@CmoreCash28sbG]

If Carti cares so much about Family, all image aside why doesn't he claim his kid with Iggy!!

[@aquilisramos2558]

32:37 bro did not have to do the carti voice😭😭😭😭😭😭😭😭

[@seth4035]

Our lost youth are now basing their whole personality around fentanyl

[@user-rm5mv1yc4d]

It’s not a label it’s a lifestyle

[@Sting-Productions34]

One of the best vids I’ve seen on this watched every second of it 🔥🔥

[@maximilianwereout]

I'm madly immersed in this vibe bro

[@XeeD__]

sushi n the banshees😭😭😭

[@derekking9836]

I fw with your videos heavy … thank you so much ❤💯

[@00Murdock]

@@derekking9836 thank you

[@Liam-rf1ey]

1:18 joy division mentioned 🙏🙏🙏

[@Trench8661]

Ya know, fast cars, Asian women, you get the rest 😈👹

[@00Murdock]

😂

[@CoscoViibesy]

sexisdeath is my fav opium member

[@00Murdock]

She’s so creative

[@theterrificteddy2157]

This aesthetic is so hard apart from the Satan stuff.

[@FutureofVengeance]

WAIT bruh im confused af ARE THEY SATANIC OR NOT WTF

[@vejti]

​@@FutureofVengeanceno

[@nickvnicholas7857]

​@@vejtiYes

[@MGTOWforever-y9e]

​@@FutureofVengeanceThe Satan stuff is the coolest part

[@MGTOWforever-y9e]

​@@vejtiSatan stuff is the coolest part

[@areebanwar9229]

they dont attempt to replicate, they feel like they are representing it

[@jskwkwoaoLlz]

these guys are all losers in real life lol

[@MGTOWforever-y9e]

Better than you though

[@IshaanTS]

Carti is a great performer live, surely one of the best, but imo Travis takes the crown

[@mister.wednesday]

Did he say Sushi and the Banshees?

[@GaelMunoz-lz5pe]

Love the vids keep it up

[@00Murdock]

@@GaelMunoz-lz5pe all love

[@mysterious_559]

nettspend fits opium actually

[@grimace9559]

Nah this a 10/10 video

[@kanyeeast4940]

THE GOAT

[@Prime_L10]

Amazing video bro

[@00Murdock]

All love FTC

[@coldwint3rs944]

I'm from Russia. It's crazy that you know about VIPERR. Many listeners there accuse them of biting Opium music and aesthetic, but anyway I believe that they have their own unique things in their music. They made this emo / gothic aesthetic so popular in our country, so that lots of young people and also some rappers started to dress this way. Thanks for mentioning our guys. I recommend to listen their music for every connoisseur of Opium music. They do it tuff and often use English. Video is fire

[@RIPFemaleDoggy]

FAT W🔥🔥🔥

[@00Murdock]

U kno ittt

[@nickhatzis]

fucking loved the video, thank you

[@00Murdock]

Thank you

[@rainclayton1683]

U forgot to mention Black Metal, from the way Carti screams, imagery and style.

[@00Murdock]

Definitely could’ve brought it up

[@i2SKiLd]

Gothic monkeys go hard 🔥

[@HopOnG17.]

love ur vids bra

[@00Murdock]

@@HopOnG17. love bro

[@th1rdowl]

Also P.L.N(fashion brand) is what carti wore in the 2024 music video

[@randalle_official]

You just earned a sub

[@yeetyeetonthestreet-colinm1186]

36:01 “aura “ Npcs for sure 💀

[@MGTOWforever-y9e]

Ur an npc

[@yeetyeetonthestreet-colinm1186]

@@MGTOWforever-y9eFoind the guy who liked the song

[@btuard]

"opium" bro its just avant -garde goth fashion.

[@XTRAMUSIC-ws6kv]

Ima be berry one day

[@yeetyeetonthestreet-colinm1186]

Damn i forgot about that miley cyrus thing LMAO

[@dxrkoprod]

For Opium Type Beats Dm me, lets work 🔥🔥🔥

[@JASONVISION]

A$ap did it first

[@JVfromthecreek]

I refuse to believe they didn’t soak up that “Hypnotized Minds Three6” occult symbolism

[@TyeCartierTM]

i told this one guy who was wearing crazy old geobaskets that Carti put rick on the map for the younger generation he looked at me crazy he’s like but rocky been wearing it and i said and look at everyone wearing ramones because of carti now

[@tp8271]

Danny brown wore Rick before any of these lames

[@diover6651]

MURDOCK MURDOCK

[@STIIIZY.23]

these videos r jus perfect

[@XPAMFIL]

Romania mentioned huhh🧛

[@00Murdock]

Ce faci frate

[@XPAMFIL]

@@00Murdock salutii 🦇

[@sbt_00]

Opium so freaking goated

[@user-vu8vb3gv4x]

glazer

[@thex6992]

Eddie wearing a mortician longsleeve 😂

[@gjerda6736]

amazing video

[@Hyperkiwi]

bro is farming opium*

[@nerrahh]

musics dropping dec 31 😭

[@00Murdock]

😂

[@DgmPremium]

HE'S BACK

[@00Murdock]

@@DgmPremium music

[@Goblin_dcreator]

blud, this video is fire !!

[@00Murdock]

Love my bro

[@user-vu8vb3gv4x]

glazer

[@Sxmplxfyy]

opium aesthetic yeah. type shit. vvs diamonds on my right wrist. and my left.

[@xstacy00]

missing mentioned instant like

[@rawrbrz]

Wonder how much longer till everyone’s gotta go to rehab and finally come off the all that aura filled opium lol

[@Kelogotti]

Couple years

[@daniilkorovitsin787]

fent aesthetic

[@angzpas]

It’s the upsidedown cross

[@stealerqp1812]

даже сюда этих засунули

[@user-tl8hp4kt3z]

lol yohji and rei pioneered the all black trend , demna is not better then Rick nor raf and honestly the riot collection inspired everyone

[@00Murdock]

Could’ve definitely covered the riot set for sure

[@Xtrem3sport]

Viperrviperrviperr❤❤

[@kennyg8083]

They stole the style, aura & whole aesthetic off ecco2k & the rest of drain gang! 💯

[@cheap2402]

Yeah maybe not steal but they definitely were inspo. Drain has so much influence… they were ahead of their time for everything

[@kennyg8083]

@@cheap2402 they needa pay respects to Drain Gang, especially the Legendary Member Thaiboy Digital AKA Thaiboy Goon AKA DJ Billybool the number one DJ on the planet man! ☝️🌏

[@cheap2402]

@@kennyg8083 he’s fresh!

[@djpirate-y2n]

i just fw the production forrealseys not the artist since they are mostly goofballs and womanbeaters

[@opioid_00]

on YOUR life the opium crew are good people.

[@gabespeed4865]

yall dragging this woman beater shi

[@antekpado1894]

the way u said oji was funny ash

[@kurtisackermann2303]

Do NOT free Problem Child

[@vitiatewabbit]

im a big fan of sushi and the banshes

[@DreVersion1]

1:20 No mention of The Cure

[@chrisjovan664]

How did opium get to this point because no one is original or authentic and they follow what ever they see on the internet. This is nothing new it’s goth/emo esque aesthetics nothing new just a rebirth. No originality.

[@ThaXxplosive]

all of my friends dead

[@StealthySZN]

🔥🔥

[@00Murdock]

Yessir

[@crimsonboy1999]

carti met with jay and joy through ian connor

[@shitpostinyolo]

Am i opium🥺?

[@Saota666]

Kanye was the 1st pulling off black clothes aesthetic, and u didn't even give him credit for influencing carti

[@Fuckingdisturbed]

I clicked on this video wondering what opium is because people kept saying the I looked opium, and oh your opium and I was like wtf is that 😭😭 I just like the color black and I am really a bubbly person. Now I know what opium is and I kinda like it and I might keep the name.

[@kbtvrnerworldwide8146]

BLESS YOUU

[@vlone-468]

W video

[@00Murdock]

Love bro