The PERFECT Copy To Have On Your Website Homepage

The copy on your website homepage may be the first impression someone will have of you and your business. Copywriting for a website isn't always easy, and if you don't have the perfect copy on your website, how will you get those viewers to convert? Writing website copy that sells doesn't have to be difficult. In this video, I'm sharing the 12 homepage sections you need and how you can start to write homepage copy that converts.
WATCH LAST WEEK'S VIDEO: 4 Common Website Copy Mistakes I See ALL THE TIME: • 4 Common Website Copy ...
xx
ash
🔔 Subscribe for the latest! ➡️aw.ink/AshlynW...
🚀🍾Get Primed to Launch: Content for Creatives & power-glides into your upcoming launch ➡️ aw.ink/YTPtL
⬇⬇⬇
// RESOURCES:
FREE 44 Questions Your Website Must Answer Checklist → aw.ink/44quest...
How to Find Your Brand Voice & Selling Style Quiz aw.ink/3RmXZMu
Nielsen Norman Group, killer research source → www.nngroup.com/
Copywriting for Creatives™ waitlist → ashlynwrites.co...
FREE Guide for How to Define Your Brand Voice & Tone ➡️ aw.ink/AWvoice
✏️For all my copywriting tips + hacks, head to ➡️ ashlynwrites.com
✍️COPYWRITING TEMPLATES + EMAIL TEMPLATES ➡️ ashlynwritessho...
💌Get my weekly Dogear newsletter for tips ➡️ aw.ink/YTdogear
📲Peek BTS of my business & life on INSTAGRAM ➡️ / ashlynscarter
#ashlynwrites #copywritingforcreatives
___
// 🛑 BINGE WATCH THESE SERIES NEXT:
➡️How You Can Write Better Website Copy! → • How You Can Write Bett...
➡️The Secrets Behind Email Marketing & Writing Better Newsletters → • The Secrets Behind Ema...
➡️Getting started with copywriting? Watch my best copywriting tips here → • 5 SIMPLE Tips for Writ...
➡️Need to be more productive? Watch the playlist → • Plan with Me | How I P...
___
// BUSINESS TOOLS I RECOMMEND:
🍯Nail Your Client Projects with HoneyBook:
• 5 TIPS FOR GETTING STA... & get 50% Off Honeybook Here → share.honeybook...
📂 Get Organized With Asana:
• My Instagram Content S... & ashlynwrites.co... (enter "ashlyncarter4296" for 10% off annual + premium plans!)
🖥️Get Your Website Design Template with Tonic Site Shop:
• My Secret To Picking T... & get 15% with "ASHLYNSENTME" here → aw.ink/YTTonic
✅Plan Your Goals With Powersheets:
• Powersheets Review & W...
📧Build Your Email List With ConvertKit:
• The FOUR Types of Emai...
📸Get Stock Imagery for Marketing at Social Squares:
aw.ink/AWSocia...
⚖️Get Your Contract Templates With The Contract Shop:
ashlynwrites.co...
📚Get My Book Recommendations:
www.amazon.com...
🖥Snag More Freebies, Downloads, & My Go-To Business Tools:
aw.ink/YTresou...
___
// JOIN THE PARTY:
📱Insta: / ashlynscarter & #copywritingforcreatives
💻 Facebook: / ashlynwrites
🥂 Pinterest: / ashlynscarter
✍ Twitter: / ashlynscarter
___
// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we're 'bout to take your message from zero to launch. When you're ready, you've got some options:
1 | Work directly with me & my agency
Check out aw.ink/TYwork-... to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside Copywriting for Creatives
Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message & DIY write your site, so you can run a meaningful, profitable creative business that sells. Head here to learn more: aw.ink/YTCfCInfo
3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy-the expert’s guide to write your site (& more) without sounding sleazy or busting your budget.
aw.ink/YTCopyC...
___
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, Creative @ Heart, the Dapper Drive, and One Fine Day Productions for bumper video footage.
[e-mail]
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

[@AshlynWrites]

Raise your hand if you've ever been finger-tied drafting any piece of your homepage ... bc that's NORMAL. I'm breaking down what you need here-don't forget to grab your FREE checklist of 44 Questions Your Website Must Answer here! >>> ashlynwrites.com/44questions

[@codismith1903]

Idk..I've been studying UI/UX design and they recommend putting the logo in the lefthand corner because that's where people are used to seeing it. Also, the hero section picture is so busy the entire thing looks extremely overwhelming and is lacking visual hierarchy in my opinion. Sorry, I'm not trying to give unsolicited advice, but these things are important for web design and perhaps someone in the comments will run across this info and find it useful. Great content though!!!!

[@AshlynWrites]

Codi! Thanks for your feedback, I always appreciate other opinions! xx.

[@gr8bskt]

I just pulled up my hero - pleeease don't call the cops on me! 😂😂 This is timely, though, because I've been thinking about how to refresh it. Thank you for another awesome video. Liked and subscribed.

[@AshlynWrites]

Whoop whoop! I'm so glad you found this helpful, friend!

[@i_vanta]

This channel is THE PLUG 🔥🔥🔥

[@jeannestribling9887]

Ah so helpful! As a PM I'm always struggling with what to ask my copywriters for structurally. This is perfect!

[@AshlynWrites]

Jeanne! Gosh, I'm so glad to hear it bud! :)

[@crystalhannah4202]

This video is so helpful! I would love an episode on writing the value proposition!

[@AshlynWrites]

Great idea, Crystal! :) I'll add it to the list!

[@MichaelWilliams-lo3ix]

Awesome

[@AshlynWrites]

I'm glad you found this helpful, Michael! :)

[@margaretbending6596]

Helpful thanks Ashley, still in the process of creating a website. I'll make sure to follow these guidelines.

[@AshlynWrites]

Ahh, so exciting Margaret! If you have any questions along the way, please let me know! xx.

[@MaryTanHooper]

Very helpful 👍, thanks 🙏

[@AshlynWrites]

Mary! You are welcome, friend!

[@markiscarter3053]

Amazing tips 🔌

[@AshlynWrites]

Glad you found this helpful, Markis!

[@eimotion-designstudio369]

So Good. Very valuable information Ashley! Thank you!

[@AshlynWrites]

You are so welcome, friend!!

[@flowersafeheart]

First video I've seen here. Learned of this channel from Paige Brunton (whose content I love). Pretty sure I'll end up binge-watching 🙂

[@AshlynWrites]

I'm a big fan of Paige, too! :) Thank you for the kind words! xx.

[@chiantellenicole]

Switch up!

[@AshlynWrites]

WHOOP! Were you able to make some changes, Chiantelle??

[@priyanka7264]

Hey Ashlyn! I'm a proud PTL student and can't thank you enough for the help you've given me to create my own launch/editorial calendar. Really looking forward to your next round of CFC (I'll be ready to join!). I'd love to start implementing your guidelines to my homepage to the best of my knowledge until I join CFC. If you don't mind, I have one question, what exactly is the break it down now process?

[@AshlynWrites]

Priyanka! Ah! Got it-that's an "Ashlynism" and what we call it with our clients and students when we're asking them to have a section or canvas on the landing page dedicated to helping the prospect see that it's (in essence) as "easy as 1-2-3." So many times we give them a ton of info, and that's a good thing, but the point of that section is to boil it down and simplify the message by showing them "look, we've given you a lot here, but you can start with X, do Y, and achieve Z ... it's really that simple." I hope that helps!

[@priyanka7264]

Thanks so much, Ashlyn! I had an inkling that's what it meant - at first, it sounded like a breakdown of the business owner/creative's workflow or process, but you once said during a live stream that sharing workflows on the home page might be excessive. So that's why I asked. Thank you for clarifying!

[@gr8bskt]

@@priyanka7264 Thank you for asking this! I wasn't sure, but Ashlyn's explanation makes perfect sense.

[@EpartnersMarketing]

Switch Up!

[@AshlynWrites]

Whoop whoop!

[@amyjoyhealth]

great video - thank you! I signed up to receive the 44 Questions, but it still has not shown up in my Inbox (not in spam either). How can I get access to this? thanks!

[@AshlynWrites]

Hi friend ... sorry to hear that! Can you send an email over to [e-mail]? Rach, on my team, is the *best* at figuring out these tech glitches! We will get it to ya ASAP! :) xx.

[@brianlandis3057]

Helpful!

[@AshlynWrites]

I'm so glad, Brian! Let me know if you have any questions, ok??

[@bekahrraine1885]

I love your content and have learned a ton from it. I am curious however what specific advise you would give people whose websites are home for their blogs and writing primarily. Writers platforms and blogger websites seem like they might be set up a little differently. I have been working on applying your 12 sections to an author website but I am not sure exactly what that would look like XD

[@AshlynWrites]

Hey, Bekah! It's always nice to hear from another writer. :) Ok-I know exactly what you're talking about (I think)-if your BLOG page functions as your HOME page, how do you apply these things? If I'm hearing you correctly, I'm still in the camp that you need a home page like I've talked about, but your big kahuna that you're driving off your homepage to would be your blog page (rather than "reach out for services), because THAT is what monetizes your business. So most your links to get started or take the next step would likely point to various blog posts. Is that what you're asking? I had a blog-first website from 2009-2012. Obviously I work with more folks (even authors!) who monetize APART FROM their posts, so if you monetize in any capacity (editing services, consulting services, partnerships, books, etc.) beyond your blog, I would let your homepage function separately from your blog content.

[@bekahrraine1885]

@@AshlynWrites I definitely have a home page. My website is a home base as I work to make a platform for pursuing publishing. So I am not necessarily trying to make money on it as much as I am building a following. The parts that I am struggling with are these: What sort of social proof would a beginner writer have? And in your 12 steps you mention a break down of the process. I'm not sure how this would look on a writer/bloggers website. And lastly (although this might just be a me issue) I am STUCK writing my sentence for the hero.

[@PlasticFreeAnnie]

Have you every reviewed home pages for food blogs? Do you think that they need the hero section like a business website would need or just to go straight into recipes?

[@KingHyelx]

Switch Up

[@AshlynWrites]

Whoop whoop!

[@chelofonte]

Above the fold I see 8 options, to me that is tooooooooo much.

[@AshlynWrites]

Chelo! Thank you for your thoughts! Will you let me know what questions you have?? Here to help! :)

[@chelofonte]

@@AshlynWrites why you force me to burn too many calories in my brain (quoting Donald Miller Build Your Brand book) with so many options above the fold if the purpose is to be simple (no difficult as you say in the video?