The Pillars & Tactics of the Best Real Estate Marketers | This Week In Marketing

How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of.
For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe.
In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and KZbin, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential.
If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss.
In this episode, they discuss…
0:00 - About Brandon & Shannon
4:10 - Brandon’s marketing pillars
8:00 - Shannon’s journey
13:00 - Using postcards
16:55 - Google Business Profile
19:45 - Building a personal brand
24:30 - Incremental goals
27:10 - Where to focus
32:20 - Improving quality of life
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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[@LPT.Agents]

Thanks Shannon & Brandon 🏡 09:35 Commitment and perseverance are key in real estate marketing, as agents often give up too quickly, but by staying committed and continuously improving, success can be achieved through building a team, prioritizing lifestyle and community features in listing videos, and serving the customer at all costs.

[@shannon_gillette]

Thank you for having me on stage ❤️❤️ such a great event!

[@phyllissong]

I loved how they emphasized the importance of consistency and focusing on serving clients, not just chasing sales. It's clear they both have a passion for their work and they're not afraid to get their hands dirty and experiment with different marketing tactics.

[@my530realtor]

Thank You! Great Information!!

[@2000cez]

That was amazing. Love the insight on leveraging google reviews.

[@EspressoAgent]

Great content as always! It's so important to stay in front of your contacts/prospects!

[@divyv20]

Hey Tom , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?