The Power of Communities in Early Stage Startups

In the latest Seedcamp Deep Dive, Carlos is joined by Kyran Schmidt, co-founder of Outverse, a community-first solutions platform; Jonathan Reimer, co-founder of crowd.dev, a developer data platform; and our Partner Sia Houchangnia.
They discuss:
- the importance of community-building for tech startups
- why intentionality and fostering a sense of belonging in community development are essential
- types of communities namely product and practitioner communities
- challenges, and strategies in creating and managing communities
- the community tech stack and specific tools (e.g., Discord, WhatsApp)
- key success metrics and budget management considerations;
- and more.
Tune in on your favourite platform!
Overview:
00:38 - Introduction to the Power of Communities
06:47 The Role of Community in Product-Led Growth
18:02 Defining Community and Its Importance
26:28 Managing Community Dynamics: Heroes vs Nutters
28:50 The Importance of Community Culture
29:43 Building, Designing and Scaling Community
33:49 Community Segmentation and Success Metrics
37:49 The Role of Founders in Community Building
57:47 Community Building: Tool Stack and Budgeting
1:05:31 Concluding Thoughts on Community Building
Show Notes:
Jonathan Reimer - linkedin.com/in/jonathimer
Kyran Schmidt - linkedin.com/in/kyran-schmidt
Sia Houchangnia - linkedin.com/in/siahouchangnia
Carlos Espinal - linkedin.com/in/carloseduardoespinal
crowd.dev - crowd.dev
Outverse - outverse.com
Seedcamp - seedcamp.com
Resources:
How to build a developer community: a step-by-step guide‍ [www.crowd.dev/post/how-to-bui...]
CrowdDev's blog (includes many articles about community building) [www.crowd.dev/blog/insights]
[Seedcamp Firsts] How to create and scale an iconic community. Lessons from Sorare - Features Dan O’Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare in conversation with our Partner Sia Houchangnia [sdca.mp/SCFirsts_Community]
Appwrite's community and blog [appwrite.io]