THE POWER OF FRAGRANCE | UNDERSTANDING THE STRENGTH OF MENS FRAGRANCES

In this video your host discusses the relative strengths of men's fragrance types and demystifies the french titles that define the power of scents.
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Studio lights - Neewer dimmable 2-pack LED studio lights: amzn.to/2Y6BsLB
#chapsguide #ashjones #mensstyle

[@itsallinthehead]

My seventh grade teachers must remember me as one of their most redolent pupils because I’ve been into colognes since I was 12. I’ll rummage through a dresser drawer and still find bottles of Polo and Grey Flannel. Today, it’s been Bulgari, and recent years Dior Sauvage, which invites many compliments. I’ll apply cologne sparingly, particularly in Japan where too much can be considered de trop.

[@velviaman3206]

Our late Queen called perfume scent, as did my grandmother.

[@MisterKnightly]

I finally made it here before anyone else!

[@GonzoJamie]

Verified. You certainly did ❤

[@MisterKnightly]

@@GonzoJamie It's the small victories, you know?

[@GonzoJamie]

@@MisterKnightly absolutely! Tuesday off to a winning start 🥇

[@The_Infidel_of_Fragrance]

I am a self proclaimed fraggopath so I didn't actually learn anything I didn't already know. But for the uninitiated...you explained the topic like a pro, as always! Well done chap! Cheerie-O!

[@jimmydigital]

It all comes together; the clothes, how they fit, your build, grooming, fragrance, etiquette and manners.

[@godofsounds]

And words in conversation ...drama and charisma!

[@jimmydigital]

@@godofsounds nah

[@markywellsboy2182]

​@@jonstern7511 a cad and a bounder, even.

[@j.burgess4459]

I remember reading a newspaper account many years ago about a guy selling bottles of "eau de toilette" from a suitcase at one of the big railways stations in London. Apparently the contents were (how shall we say?) a more literal interpretation of "toilet water" - i.e. his urine!! I seem to remember the guy ended up getting jailed. But it struck me that, as suitcase scammers go, he at least had a wry sense of humour!

[@GonzoJamie]

Floris very good. Have a couple of these. If you’re looking for something similar - go to Truefitt & Hill and buy 1805. Truefitt is the oldest barber shop in the UK and has a warrant to the royal family. Just last week I had a haircut and shave there - what a treat ❤

[@TheChapsGuide]

Thanks for sharing!

[@jonathonshanecrawford1840]

I agree, a man _(or woman)_ should wear _(apply)_ what ever perfum *Eau de toilette* (grooming water (google)) of their own choice and none of the media hype that tries to dictate what we should wear! I have *Blue Stratos* and *Imperial Leather* Cologne and I love them both. OK their not strong and don't last forever. Blue Stratos lasts for about 2 hours and later in the day I can still smell it although weak! I put _Eau de toilette_ through google translate with out the _de_ it came up with _toilet water_

[@adstix]

Talking about fragrance longevity, one may consider using an array of same brand in soaps, shampoo, aftershave, hair cream and body lotion. The classic Old Spice is a typical example with these multiple offerings. Rule of thumb: it's advisable to remain consistent with a specific fragrance and not mix-match!

[@pauldenali6367]

You got me started on Floris 89 EDT for which I must thank you. I very much enjoy that as well as Pre de Provence No. 63 EDT and shaving products. I much prefer the EDTs and agree with the adage that a fragrance should be discovered, not announced. I don't like being that guy whose cologne arrives in the room before he does.

[@Fush1234]

Had a really interesting experience with Aventus. Cost me $500… used it once and came out in huge welts. Allergy is not beyond mens fragrance.

[@diogeneslantern18]

It's also not for everyone!! I am just not a fan of smokey birch and I much prefer (albeit even this is not my favourite) a sultry, boozy tobacco scent a la Aramis Havana.

[@hillogical]

Sauvage Dior is my daily driver. While wearing it I often get compliments from both sides of the aisle as it were. Going light with it in the morning after a shower will still be ever so slightly noticeable in the evening. Congrats on the 20k! Thank you for making my breakfasts a bit more enjoyable!

[@rezar6894]

Which version (concentration) do you wear and get compliments on?

[@The_Infidel_of_Fragrance]

@@rezar6894 well if he's applying the fragrance in the morning after a shower then it's most likely the EDT. Due to the higher concentration of fragrance oils in the EDP and Parfum concentrations, those two are typically reserved for evenings and date nights. You see EDP and Parfum concentrations do have better performance meaning that they will remain on the skin for many many hours after being applied but the EDT will provide the user a larger scent bubble, hence people will notice you from a greater distance. A big strong scent bubble can be a bit too harsh on a date, depending on the setting of course. For dates you want the fragrance to have more of a personal scent bubble as the fragrance will entice your date to get closer to you in order to enjoy your alluring and intoxicating fragrance.

[@elegant_travelling]

Good morning Ash and good morning gents. Great breakdown of fragrance strength. I love 4711! Despite its almost non-existent performance it’s such a revitalising scent that makes me feel good. A great fragrance for right after a shower. It lingers around longer than one would expect initially albeit only as a “skin-scent”; otherwise it’s ready to leave the stage to another fragrance without being obtrusive. I think the reason for “unexpectedly” long-lasting aftershaves VS short-lasting EDTs is dependent on the fragrance itself. Things like leather or sandalwood tend to linger around a lot longer even if they’re in lower concentrations; whereas citrus molecules are much more volatile (from what I hear, I’m not an expert) therefore evaporate much quicker even when in higher concentration. You can slightly extend the performance of a “weak” fragrance with “overspray” (which I sometimes do with 4711)

[@dteun]

4711 my grandfather had that cologne and so I have great post Ash

[@jan6485]

10 out of 10 , very clear and important information

[@noble_wolf]

Eucris EDP is very much my favourite fragrance, a bit overpowering for everyday use, but it makes me feel confident when I wear it. I also have the cologne for when the power of EDP isn't needed. Not tried Sauvage but I have been told I would like it - must give it a try some time.

[@John_in_da_UP]

I didn't realize they still make English Leather. In 1968, as a lad of 16, I was taken in by the lovely ladies on television proclaiming that, "All my men wear English Leather or they wear nothing at all". I confess to having purchased a bottle in great anticipation but alas to no avail.

[@godofsounds]

Better if ladies say "All my men wear English Leather and so they wear nothing at all"

[@oceansclub]

Watching this, rocking old Jaguar for Men ha ha great video, great message!

[@guitarplayer5611]

Excellent information!

[@TheChapsGuide]

Glad it was helpful!

[@antonylaing2499]

Great overview. I only have one eau de parfum, which is a men's fragrance from Channel and, personally it's too strong for my taste and I only wear it occasionally and wouldn't wear it in the office. Eau de toilette is as strong as I normally go. The other important thing is how the fragrance smells when it's applied on you, as they react differently with each individual, many recommendations may not be right for you. It's useful to visit a department store to apply a tester to yourself and experience how it develops over half an hour or more as the smell changes. I also go with my wife as I value her opinion and she will be smelling it. Dior Sauvage gives off a strong odor of washing up liquid when it's applied to me, it's not pleasant and is distinctly different to how it smells when sprayed on a tester stick, though on you it might smell great and I mean that sincerely.

[@andreleverettejr3747]

I usually wear depending on my situation. All bottles 100ml+ Gym/Workouts: Nautical Voyage or Sport, Versace Man Eau Fraiche, Aqua Di Parma Colona club and Cypresso. ($20-80 per bottle) Daily: English Laundry Tahegen waters, Oxford Bleu, and Windsor ($80 per bottle) Vintage: Aqua Di Selva ($20) Formal: Amouge Interlude Man, Journey Man, Jubilation XXV, Beach Hut Man. ($350 per bottle)

[@markywellsboy2182]

Thanks for the info, young man. Very useful. I find that layering is a key element for longevity once you find the fragrance that suits you. Soap, moisturiser and then eau de toilette/parfum to finish. I've now found what I like and what suits me and very happy with it. My wife likes it and I get some nice comments, "oooh, you smell lovely". Keep up the good work, that man!

[@9er..]

You are a gentleman sir! I thank you for your the very detailed and understandable response🙏🙏🙏👊👊👊👊👊👍

[@FiddlingCPA]

An eau de cologne I very much enjoy, and which performs well for me, is Citrus Musk from Pinaud.

[@littlepuppy101]

Hi, you are the best, Ash. 😊 I think I am going to try the number 89 soon.

[@TheChapsGuide]

Good luck!

[@Agerskiold]

I’ve had an interest in mens colognes for som years now. Today I just received Guerlain vetiver. I’ve gone around this one for years because it should have a ‘dated’ smell. But it’s absolutely lovely and in my opinion a true gentleman’s fragrance. Eucris is a solid fragrance I can only agree on that too 👌🏼

[@mrrichlivinglarge]

Ash, love your channel, I’ve been binge watching the past few weeks. I’ve learned quite a bit and wanted to thank you for the excellent videos.

[@TheChapsGuide]

Glad you like them!

[@glennharrison7036]

I bought 200ml of Savage parfum (not EDP). I thought it was like something out of the pound shop. This was actually bought online from The Perfume Shop and actually picked up from my local branch of said shop. After a couple of weeks or so of me being very unhappy and disgruntled, I returned to my local branch of The Perfume Shop. The lady manager there was terrific. She exchanged the product without a twinge of argument. I'll give her a 15 out of 10 for that. She exchanged this 200ml bottle of parfum for a 100ml bottle of Elixir. Wow! What a difference. And the lesson is this:- Although EDT, EDP or just plain parfum may be of different strengths or concentrations, they are also frequently of different formulations. The Savage parfum smelt absolutely nothing like the elixir in my opinion. I have certainly learnt the lesson.

[@kennethjohnson1189]

I started to wear Amouage last year -- and have received some good feedback on it. The pros are that it's long lasting and they have a wide range of rather unique scents. The cons are that they are a bit expensive -- once you buy one bottle, you'll want to try the others. I am tending to more tobacco scents now!

[@stevenv.surawski1178]

I would recommend Victor & Rolfe's Spice Bomb as a Winter Fragrance.

[@starsnstripesus1]

My favorite cologne of all time is Abercrombie & Fitch's Fierce (Blue). After using this, women were throwing themselves at me! To me, this fragrance for men stands out head and shoulders above all the rest.

[@05Rudey]

I love Floris, I think the fragrance that got me into taking them seriously.

[@jhillier449]

Great Video Ash, I was totally unaware of the different fragrances available to men. Thanks for the education.

[@TheChapsGuide]

My pleasure!

[@danielschaeffer1294]

When I was in school MEM English Leather and various Russian Leathers were in every drug store and high quality men’s shop. In the US one can still buy Elsha Russian Leather on line for cheap. I’ve since found any number of leather scents I recommend. Quorum, of course, and Dunhill For Men. Reputedly David Niven loved it. Yatagan by Caron - a leather, pine and patchouli monster that will make you feel like Clint Eastwood, and Givenchy Gentleman - rather more formal, like what Bogie would wear. For warm weather I go for things with lavender or citrus, like Paco Rabanne or Pino Silvestre. Walk through mists of these - they last longer. Then there’s YSL Jazz. This is a note-for-note reconstruction of Yardley White Label. Perhaps Ash remembers it? A panorama of lavender, wood and ginger that Pierce Brosnan would go for. The original goes for a lot of money, but worth every penny.

[@Talon173]

My favourites at the moment are Dunhill Icon, Versace Eros and Davidoff Cool Water….the latter is just nice to freshen clothes in the summer

[@flasherol3764]

Great video, Mr Ash. Some of my favourites you have there.

[@RaoulKunz1]

Nice explanation and primer for the beginner Gent in fragrances! I personally greatly prefer EDPs in general to EDCs and EDTs for the simple reason of staying power. This very reason also somewhat negates the price difference you notice initially - it's the old cost-by-wear argument constantly (and correctly so) made by Sven Raphael Schneider and his confederates on GG. I usually (and would advise to) start with an EDT concentration to test a scent if there is a EDP concentration available, it's better than just a tester for a longer evaluation. Best regards Raoul G. Kunz

[@vincentmartin5046]

Good afternoon sirs.

[@ianf3536]

Thanks for the video Ash. Could you give some advice on storing fragrance in the bottle? Will a more potent fragrance last longer in the bottle? Thanks

[@9er..]

Check out the video entitled “How to make your colognes last longer“….gGo over to the playlists and try to find it there and you may find your answer. Good luck!!!🍀👍

[@ronaldpoppe3774]

Started useing Drakar for winter and fall and Quorum for spring and summer as per your recommendations. Fits my style. Thanks. Cheers Ron

[@TheChapsGuide]

Glad you like them!

[@diogeneslantern18]

Yohhh, I wore Quorum the other day (it was about 35°c here in Johannesburg), and I felt so bad that the sillage was overwhelming the queue I was in. I'd definitely go for something fresher and citrussy instead, like Silver Mountain Water

[@presumablysteve]

Great video. Uncommon yet quintessential knowledge for every aspiring chap.

[@TheChapsGuide]

Much appreciated

[@chrishoyt7548]

Great vid Ash. I just picked up Azzaro for men and Oscar de la Renta Pour Lui both Eau de Toilette in the clearance bin. Great stuff. Chris

[@thewanderer2410]

I had a few bottles of Azzaro on my aftershave journey also Aramis, Jazz, Chanel Antaeus to name I have owned over the years

[@markbrailsford2849]

Ash, I'd like to add, the Sauvage elixir is actually a different fragrence from the standard range, some elements are the same but it has a deeper, darker depth to it and its a superb frag and garners loads of complements. Also you can get it a lot cheaper than John Lewis', Notino and all beauty usually have it for around £112 and I do believe in boots it's around £120.

[@pasquale78]

Hi Ash! Nice jacket, it suits you (and the GMT Pepsi) very well. On topic: it's funny how different people have different opinions about fragrances. For example I really like Sauvage, but my wife loathes it. She absolutely doesn't like the fragrance at all. The other way around goes for JPG Le Male. I don't find it particularly nice, but she likes it. Watching your video, I now realize that I wore Sauvage while on a holiday and spending a lot of time in the car. I guess the fragrance was so powerful that she developed an aversion.

[@teenoso4069]

There is a new developing level above parfum which you touched on with Elixir or Amouage Reflection 45 = Extrait. The nose is the best guide as on skin it can be very different.

[@thewanderer2410]

Hi Ash I purchased Chanel Bleu EDP I have the EDT version. I find the EDP as a different smell when worn. The problem is were do you stop, I tried a tester of Floris 89 I like it but not enough to purchase it I think it was because of the Bond link. I am still on that aftershave journey as I think a lot of other chaps are.

[@markwalsh6714]

Sauvage elixir is an amazing fragrance. Lasts for days on clothes. I’m in love with it. Really interesting video Thankyou.

[@DovidM]

At most places I’ve worked there has been a workmate who has made it known that she cannot tolerate anyone who wears a strong cologne. This has made me avoid wearing a cologne in the workplace.

[@diogeneslantern18]

I've slowed down with fragrance purchases quite a lot, but got a bottle of English Leather (by Fisher, NOT Dana) and to my nose it is a more masculine Tabac - it just has something in it that packs a more masculine punch than Tabac, and it is a sillage and longevity MONSTER. I'm actually blown away at its scent, performance, and price - it destroys other heavy hitters like Quorum and Kouros! Alas, I digress - I'd very much like to pick up a small bottle of 4711, Pinaud Clubman, and Ted Lapidus Pour Homme - I keep telling myself to get TLPH sinse I absolutely adore the rose notes and I'm incredibly curious to actually smell Clubman! Someone has mentioned that it's a more refined version of Brut Original

[@danielschaeffer1294]

The original English Leather was one of the all-time masterpieces of the men’s scent world.

[@diogeneslantern18]

@@danielschaeffer1294 I am sure, but the version we get in South Africa is manufactured by Fisher, and I can't find any provenance on them or a connection to Dana etc. It is just its own thing - different bottle and all!

[@iceman3577]

Hello Ash, totally agree with you btw i recently show your Chanel Antheus vidéo and it will be my next purchase i love the sample i got. There is a perfume i got 2 years back named Versace Eros (blue bottle) eau de toilette and surprisingly it's longevity for an EDP is 10H + very impresive it's a nice summer fragrance if you have the chance to try it i'm sure your Chap frangrance collection will welcome this one too. 🙌 Best Regards Arkin.

[@TheChapsGuide]

Thanks for sharing!

[@chrishoyt7548]

Ash would you be interested in doing a vid on travel luggage or at least one on carry on luggage? Thank you. Chris

[@TheChapsGuide]

Hi Chris - are you a mind reader, I'm working on one of those at the moment!!

[@michaelvonahnen3050]

What colognes do the duke of Edinburgh were ? Thank you..

[@TheChapsGuide]

Oriental Hammam Bouquet by Penhaligons

[@philipjeeves7448]

I don't want to put anyone off these fragrances but doesn't the literal meaning for eau de toilette translate into "toilet water"?

[@ahmikjones]

I have a question. I tried to get into fragrances a few years ago, but any time I wore one my wife would have the reaction that you described. Feeling nauseous and having to roll the windows down in the car, feeling as though her eyes were burning. Do you have any tips for any universally acceptable low potency fragrances that I might try?

[@TheChapsGuide]

Try aiming at low potency fragrances. Perhaps start at 4711 and see how that goes.

[@ahmikjones]

Thank you. I will give it a try.

[@ahmikjones]

Thank you for the tip. The aftershave version of 4711 is less than $15, so pretty cheap to try. I have some on the way.

[@thentts]

I'd prefer solid cologne these days... Especially in Hong Kong, a sub-tropical area, And with the fact that I also sweat a lot 🤣 the scent would stay a little longer if I use solid cologne

[@daniell2217]

Very educational. Thanks. Apologies for the banality of the following questions, but…(1) when do you apply these; and (2) where on your body? I imagine most apply directly after a shower and onto bare skin, but doesn’t doing so give you a nice scent when you need it least and then dissipate by the time you need it most? Re - #2, doesn’t covering up your scented skin with a shirt and suit jacket defeat the point?

[@TheChapsGuide]

HOW TO MAKE YOUR COLOGNES LAST LONGER AND SAVE YOU MONEY - TIPS TO MAKE YOUR FRAGRANCES GO FARTHER kzbin.info/www/bejne/aGial4aBeLeBg7M

[@pete531]

Two are missing: extracts and attar oils but no one among beginners is going to use those anyways...

[@minty448]

I was rather hoping to see Denim and Brut being reviewed.😂

[@keefs398]

Have to correct you Ash, Sauvage and Sauvage elixir are both very different fragrances completely.Very confusing for the frag newbie

[@kekoa1843]

👍🫡

[@Bjartone]

The nose knows

[@clivemcquire7686]

Very useful guide Ash. It’s always been a mystery to me 👨🏻‍🦳

[@TheChapsGuide]

Happy to help!