THE PRIMITIVES - Lose The Reason [Official]

SUBSCRIBE to Elefant Records here: bit.ly/RujyuC An indie pop record label to make you dance, dream, feel, love, laugh, and cry
THE PRIMITIVES: + INFO [Es]: bit.ly/1533mld [En]: bit.ly/1533tgG | On Spotify: spoti.fi/862fsD | On iTunes: bit.ly/TYsu7z
Directed by Chris Croft (www.croftwerk.c...) [2013]
Song taken from ER-316 THE PRIMITIVES "Lose The Reason" Single 7" [Transparent Vinyl] [Limited Numbered Edition] / Digital Single | On sale clicking: bit.ly/1eAvdSr
Video-clip of "Lose The Reason" on sale on iTunes: bit.ly/YvWwCT
Assistant Director - Charlotte Simpson
Makeup - Michelle Lawrenson www.michellelaw...
Thanks to Tony Wright at The Youth Village and The Plaza, Stockport
Also featuring the performing talents of...
Cadence Clarke - Acrobat
Sam Armstrong - Clown
Neil Smith - Vaudeville Magician
Milly Winter - Magician's Assistant
Sarah Little and Sade Amina Nadour - Hula Dancers
John Jackson - Vox Continental
More Official videos from THE PRIMITIVES: bit.ly/1g52zHn
Follow us on:
TWITTER: / elefantrecords
FACEBOOK: / elefantrecordsfans
G+: bit.ly/11Qx8HL
Elefant Records: www.elefant.com
LYRICS: "Lose The Reason"
What will we do come tomorrow?
It will happen anyway
Still some time that we could borrow
Not enough to last a day
So this fire is growing dimmer
So this flame is growing small
Sift the ashes find a glimmer
Nothing glowing here at all
How did we lose the reason
Where has it gone?
What happened to the season in the sun?
How did we lose the reason
Where has it gone?
What happened to the season?
In the sun
In the sun
In the sun
What will we do come tomorrow?
It will happen anyway
No more hopes or dreams to follow
Nothing left just walk away
So this fire is growing dimmer
So this flame is growing small
Sift the ashes find a glimmer
Nothing glowing here at all
How did we lose the reason
Where has it gone?
What happened to the season in the sun?
How did we lose the reason
Where has it gone?
What happened to the season
In the sun
In the sun
In the sun

[@spearson1793]

Agreed great song. The addition of keyboards give it such a full sound. My foot is tapping like a jack hammer.

[@Moogexplosion]

Complete brilliance: superb songwriting as ever. They were heroes in 1988 for being one of the first indie bands to bring decent music to the mainstream, and still are. Just listen to the covers album Echoes and Rhymes and then search out gems like 'Way Behind Me' or 'Sick of It'. Not to mention the Velvety dreams of 'Ocean Blue', 'Cold Enough to Kill' or the truly perfect 'Empathise'. A day in Primitives land is like touring The Prisoner's village on a flying guitar. You'll be in love forever.

[@harkyo]

I miss them so much!😢😊❤

[@satorukannou2852]

名曲です。全盛期の頃の曲に引けを取りません。素敵です。

[@johnniea4684]

Great track!

[@331SVTCobra]

Who has sworn to see the Primitives live "costs be damned" once covid is over? I've got my tickets.

[@MirjanaLfan]

Consistently good band

[@sulaiyasulai1367]

The Primitives never die......

[@Dave-em9im]

Best new song from any band in ages. Just so good. Playing it a lot. Just so ruddy catchy!!!! Top night tonight at Hebden!! Live even better. Big love for that cracking song. Good sign when the best song is the newest in amongst a set of hits.

[@pauljohnheddington3859]

Fantastic

[@MoonchildDog]

I can NOT stop listening to this song...or watching the video! Here's hoping there'll be a full album of new original Primitives material. The covers were great...but nothing compared to the songs they write...so GLORIOUS!

[@mcdonnell-douglasdc-1087]

In Tracy's music, there is no trace of a flaw. One more great track by The Primitives.

[@331SVTCobra]

This song is even better when they do it live.

[@boojiboy6236]

Fabulous track from a brilliant album The Primitives back to their brilliant best.

[@sharrison586]

NICE! When I drove into work today the last song I heard was "Rattle My Cage," now I find THIS! Hooray!

[@ciaranppp]

Absolute Legends

[@historicradiotelevision-bi2861]

Fab!

[@theglavine]

Good to see someone in B'ham is clued in to the Prims. B'ham Alabama that is. I'm down in Alex City and finding anyone who would even know Crash would be shocking. I so dream that they'd come to maybe Atlanta with say the stunningly beautiful & exquisitely diverse vocalist Kim Wilde. My wet dream i suppose!

[@RogieVixen]

I love this!! So happy they're back. Omg no clowns, please.

[@jamsee1]

ANOTHER BRIGHT, BRILLIANT SONG FROM ONE OF THE BEST BANDS EVER!!

[@danielfalcon450]

pure pop . Great stuff .

[@erniesaracki4696]

Awesome....just.....well....AWESOME! We've missed you..

[@johnthornhill8551]

The Primitives! Totally awesome!

[@paulcallan1206]

Great Coventry Band! Thought the Specials were the only legends from Cov... these guys are cool!!!!

[@leonardbasic8341]

5200 views? This is unheard-of.

[@StuAnderson90]

seen them live this year... amazing so great

[@sharrison586]

this is SUCH a great song. I love everything they've been doing lately!

[@katthebatt5782]

Gosh, I just love their sound!

[@SeeSeeRider2]

Great !!! ...... Got the new single, now another album perhaps ??????

[@fredmila]

She still lifts her leg when singing, cute

[@331SVTCobra]

This song is even more awesome live.

[@nelsunshine]

Fab! love the juggler!

[@SaintOsburg]

The best band ever !!!!

[@asakogumama]

hope to see them in tokyo please!!

[@NWforager]

Woe . Top Form .

[@TweeLoversClub]

so good!!

[@Habibasse]

Wonderful ! :-D

[@isemaro1965]

go--------ood!

[@koolrockradio]

KOOL!

[@4d2defrente]

El Embarcadero ;)

[@rbmindful]

Really strong resemblance to Marlene Dietrich

[@MrGrover]

Who gave Wayne a unicycle?

[@331SVTCobra]

Hmm. They needed a 5th guy to play keyboard. ... John Paul Jones plays keyboard while providing bass... just sayin... ;) ... but then, John Paul Jones can start a fire using only dental floss and water.

[@BohemianConspiracy]

+331SVTCobra Are you Seerious ? John Paul Jones is really involved here !?

[@331SVTCobra]

I'm just observing that JPJ played keyboards while doing bass with a bass pedal board, though just trolling. :) Zeppelin did power blues, so JPJ could play the relatively straightforward bass component with his foot while doing keyboard. The stuff that Raphael does can't be done by tapping a foot.

[@BohemianConspiracy]

331SVTCobra Okey ...It seems that his Crooked Vulture supergroup project is history now... I remember that he produced the Datsuns some years ago... those wild kiwis

[@331SVTCobra]

+Starry&Bohemian JPJ has a history of conquering, then moving on. He was in a hit band as a youth, quit and opened a successful recording studio, quit and was an irreplaceable component (as were the other three) of Led Zeppelin, and just keeps going. There's a video of him doing No Quarter with some bassist wearing a skirt. It's pretty cool... the video I mean (not the skirt). I can't help but compare Zep to ThePrims in that their studio songs sound one way, but they present the songs live with a lot more edge. (LOL, OTOH avg Prims song length =2:30, avg Zep song length live =8 min with a couple half hour songs.)

[@331SVTCobra]

Tracy > Petula Clark >> all others.

[@joshfourteen8474]

They were pretty poor in the 80's to be honest. Their music then didn't stand the test of time. This, however, is pretty awesome. Me likey,

[@michaelrodriguez8457]

Whatever……………..

[@michaelrodriguez8457]

To be honest, you're pretty completely wrong! The Primitives music in the 80's was EXCELLENT! A large hardcore following will totally prove you wrong on that point! Regardless of what garbage supposedly stood the test of time in the general population's mind is completely irrelevant! Music that stands the test of time is a completely subjective and personal opinion issue. Judging by your general negative statements, you are NOT a TRUE Primiitives fan, therefore, your opinion carries zero weight! True Primitives fans are glad to see that you have SOME taste and like the more resent Primitives releases, as you should, but don't criticize this excellent band too much, until you know exactly what your talking about!

[@joshfourteen8474]

You had me at whatever

[@331SVTCobra]

Didn't stand the test of time? Are you drunk, insane, or a Bieber fan? Today's high school kids are discovering The Prims and Zeppelin, two timeless bands.

[@joshfourteen8474]

Type in John Peels All Time Festive Fifty - 2000. That is what standing the test of time means in my view. I am not knocking the Primitives they actually made 3 Festive 50's during the 80's one song a year I think 86,87,88. This is a great song and I 'bought' yes bought the album on the back of it. It is OK and this is the standout track. If as I suspect you are from the US (use of the term High School and reference to Bieber) you are not familiar with the Festive 50, boy are you gonna thank me for sending in you that direction. Listen to them all you will not be disappointed. Have a good one.

[@BohemianConspiracy]

Oh la la the end is like a carousel