This is a book summary of the book "Influence: The Psychology of Persuasion." 00:00 Start 02:48 Recriprocation rule 04:32 The Theory of liking 07:11 The Social Proof 08:17 Authority 09:45 Scarcity
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@DenshaOtoko2Ай бұрын
The last one is called the scarcity principle in advertising.
@DenshaOtoko2Ай бұрын
Appeals to authority are in Confucianism.
@DenshaOtoko2Ай бұрын
The reciprocity rule is also known as the Benjamin Franklin effect.