The psychology behind Facebook data breach - BBC News

Facebook has said it now believes up to 87 million people's data was improperly shared with the political consultancy Cambridge Analytica - many more than previously disclosed.
The BBC has been told that about 1.1 million of them are UK-based.
The overall figure had been previously quoted as being 50 million by the whistleblower Christopher Wylie.
The details were revealed in a blog by the tech firm's chief technology officer, Mike Schroepfer.
The BBC has also learned that Facebook now estimates that about 305,000 people had installed the This Is Your Digital Life quiz that had made the data-harvesting possible. The figure previously suggested had been 270,000.
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[@ShapurTheLegend]

A political body collecting metadata is particularly frightening. If they can understand the people, they can control them with modern marketing ploys. Seriously scary shit

[@Kuzyapso]

delete your profile

[@colunizator]

This is some of Black Mirror's level heavy shit

[@AaronDayABD]

Brilliant summary and reporting here! You've done a great job of explaining it.

[@theshadedshadow5993]

And people think Facebook is the only place they are gathering data? HAHAHAH!!!

[@gotmusicgotsoul]

Believe me! NO collusion! Smart genius Trump did it ALL by himself! Don't believe Republican patriots Comey McCabe Rosenstein Mueller! Don't believe 17 US Intelligence Agencies! Believe my foreign agents! Believe Kremlin Peskov GRU FSB SCL CA Breitbart chaos agents! Believe Fox News and Sinclair BS! Forget about me decapitating FBI to obstruct Russian investigation! Forget I let Kislyak Lavrov violate the Oval! Don't connect the dots! Junior Jared Veselnitskaya Manafort Deripaska Conway Mercer Rybolovlev Mogilevich Ivankov Sater Ivanka Agalarov Torshin Rogozin Prikhodko! No collusion! I guarantee you! No collusion just UNPRECEDENTED TREASON by an *ANTI-PRESIDENT* !

[@elcaballo2601]

The situation is like Weinstein. Tip of an iceberg

[@paulhaskett5330]

exactly why we need law to keep up with tech, just because everyone does it doesn't make it right.

[@AUPGrade]

I was about to like your comment, but then I remembered. ಠ_ಠ

[@TWE_2000]

So basically story is that 1: People who freely put their information online to share to the World on an app where their entire business platform is the selling of that information and selling ad space, because the user is the product. 2: Then Facebook ends up selling that information to a Cambridge Analytica who will use it for advertising, but does it without the users' permission (which may not even be a crime or at least one where no one has gone to jail yet in the U.S.) 3: The Trump campaign, wanting to win the election, decided to become an early adopter and used this information with help from Cambridge Analytica to have create more advance social media advertising techniques. 4: Trump Won 5: Cambridge Analytica, which wants to make as much profit as it can, claims credit Trumps victory - with no evidence. 6: Now almost everyone who wish Trump had lost are blaming Facebook and Cambridge Analytica, even though just a year ago most of them saw Mark Zuckerberg as a Christ like figure.

[@jxgerofficial]

This animation and sounddesign is smacking slick

[@Indianclassicmusic1]

Best News Channel of World BBC

[@sagem116]

Indianclassicmusic1 ini

[@blazedandconfused477]

Said no one ever

[@insaneholocaustdenier7990]

BBC is anti-White just like you.

[@boristabareag3598]

BBC hiding info about Port Down statement there is no prove novichok used on Skripals case came from Russia: BORIS JOHNSON openly lied during his interview to DW news, saying the opposite (even involving Port Down authorities in his false testimony)

[@insaneholocaustdenier7990]

sage m As an ignorant hillbilly I bet I KNOW more about YOUR country than you do.

[@Markus-Domanski]

People mostly ignore advertisement, especially on the internet. It seems to me that everyone is looking for an easy explanation why all the predictions were wrong. People do not vote because of an ad-campaign on Facebook. They vote, because they are not happy with the way things develop in their personal life and they vote for the candidate who is most likely to change it.

[@Zach-xm5wc]

If only BBC can release a video on how to make a video like this, that'd be great... :D

[@lucybrunson2216]

With super computers such as governments, higher learning, corporations use to run data like, looking for prime numbers, use the data for finding economic, social, emotional weaknesses and planting subliminals in the ad process.? To destruct social structure.?

[@AugustinTomasOBrienCaceres]

John McGuinness’s brother Eugene, who lives in the area, said to applause: “I have walked to every door in this area, all the housing estates, and 99.9 per cent of people do not want this building to go ahead.”

[@DippinSauc]

Awesome graphic with awesome explanation

[@benchaple-perrie3470]

There is a big blip in this reasoning. If those who watch this or similar have already got wise to the manipulation . Stopping using social media is the first step... no participation = no manipulation.

[@RochaBernardo]

There are a lot of variables to say that Facebook adds have this much of a importance

[@BORMo1976]

Amazing video ... Thanks BBC

[@InsideBoxingBrain]

This relates so well to a recent data breach in the UK and US. I've made an explainer video on my page detailing the risk of data breaches and the business psychology behind them.

[@tombongers8863]

Is it possible to find your own physiological profile?

[@theblukatlife]

Google 16 personalities

[@Just_some_dude11121]

Learn data science, gather your own Facebook and Google data and do your own analysis. You probably will find things about you, you didnt know yourself let alone your partner.

[@baronvonwolf1457]

I like how the response of Trump supporters is "but Obama did it first!" Ok but how does that fix the problem? Yes, yes Obama should get just as much hate if he did it too, but we aren't going to move forward if every following leader goes "well my predecessor did it so it's ok for me to do it!" Really I would expect you to demand more of your politicians, I thought the Republican Party (the conservative movement in general) was supposed to be of a higher moral principle.

[@novocastrianwinter9869]

Baron Von Wolf difference is obama was president, again Obama was president, Trump was a relative no one so no one took any notice.

[@novocastrianwinter9869]

Baron Von Wolf Additionally Hillary lost an election that was massively stacked in her favour, Trump was just incredibly well organised and determined to the end.

[@idiotsloveboxes]

Baron Von Wolf It matters because those who are stirring up this Facebook-Cambridge saga we’re in right now are acting with extreme hypocrisy & bias spreading conspiracy theories to delegitimize an elected president & the Brexit referendum. This entire story is an insult to voters everywhere. Also in four years no one made a case against Facebook or the Obama campaign. Now democracy is allegedly at risk. Precedence & legality matter. See www.investors.com/politics/editorials/facebook-data-scandal-trump-election-obama-2012/

[@joseaugustocanogomez1845]

Baron Von Wolf nobody said shit when obama did it, he was labeled as a genius and now that trump did the same he is labelled inmoral? Total bullshit

[@baronvonwolf1457]

That's not my point though. The question is not whether or not they are being hypocritical its whether or not if it was immoral to begin with and whether or not we should demand more from the supposedly "better" candidates. If it is agreeably immoral then Trump and Republicans are just as immoral for continuing the practice as the Dems who used it before them and deserve our scorn, especially since they are the ones in power.

[@carolinenunes2937]

holy- the graphics are AMAZING

[@smcg8504]

Ah, so they used age old marketing techniques. This is what Tesco does with its Clubcard.

[@PetonIsVeryBloody]

1:05 Nice Mandragora lyrics

[@GanimGolf]

It wasn’t a data breach. No data was lost, no systems were infiltrated.

[@therealmaskriz5716]

How BBC avoids to report on Telford.

[@TheJT00001]

BBC - Question NOTHING - Believe what you're told !!!

[@taxevasiongaming]

This here is true

[@KakaKaka-gy6rv]

We cannot even Decide what we want with our own Mind these days.....Somebody is doi g for ourselves...Damn....

[@ajaythomaslukose1635]

Amazing explanation and graphics.

[@mabonhunts]

What about people like me who just get pissed off at adverts? I don't care whats in them the fact that your showing me an advert makes me tune it out or try to turn it off. I don't need a private company telling me what I should or shouldn't, feel, or what things I should be interested in. As far as I'm concerned all advert companies should be limited in what they can do much more then they currently are.

[@ubuntufever6771]

Great video :)

[@RK-zf4jw]

This needs a black mirror episode.

[@stabmejorge708]

Former Facebook users should have a right to not only deactivate but to effectively delete all data from their account

[@jayshankar10]

Facebook ad is one of the many things you see on your wall. How can it have a massive influence in shaping your political opinion?

[@sangwoohan1177]

I was a little mad at first. But now, I'm really impressed by their work.

[@cenkuyger6252]

Do a video about Telford.

[@sushant4607]

Please provide captions

[@ashekseum9301]

I think this is brilliant ! That guy should win Turing prize instead of being persecuted

[@researchhuman]

keep facebook be deep be random and sometimes be silent

[@smcg8504]

Every company and campaign uses targeted advertising.

[@Blottingpaper]

If Facebooks ads influence your voting decisions then you shouldn't be given the privilege of voting in the first place.

[@jazie1120]

of course it will influence you without you knowing it. why do you think that there are no elections in China? people are too uneducated to vote for the best person for the job.

[@JosefSvenningsson]

Stop calling it a breach. There was no data breach. Facebook willingly and consciously shared the data with advertisers and app developers.

[@adelalammadi9410]

Brilliant

[@Max_Doubt]

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[@cybermunki]

seems like ignoring like buttons is the answer...

[@Sam-zb5fv]

Look at the amount of effort and time that went into producing this video with high quality graphic design and animation, all of this is time not spent reporting on the Telford scandal

[@novocastrianwinter9869]

sam Marler yep pretty much sums up the common purpose filth of the BBC

[@gracet7533]

A lot of Trump supporters in these comments... Though they may be right that Obama did it too

[@novocastrianwinter9869]

Grace Tuma Or just people who can see the mendacious whinging of the BBC for over two years, still can't give up, did you see panorama ?

[@novocastrianwinter9869]

Grace Tuma they protected and continue to protect Hillary Clinton

[@nelsonvillesouthsea1926]

There are lots of President Trump supporters.

[@donjincie2258]

with one big difference it was with consent, it was not stolen. Yes ofcourse people dont realize what they hand over, but that doesnt mean you can just steal someones data. No one like that.

[@SoAS26]

And then there is me who always ignores adds. Then what?

[@shumanrotula7697]

Then they use you to get rich. Your data is money, you have to get a percentage.

[@factfact5270]

well what happened to privacy friendster

[@freezepeach2173]

BBC censoring comments section again. My old comments invisible.

[@JohnSmith-vi9hi]

Anyone else getting flashbacks to the original Watchdogs E3 trailer after watching this? kzbin.info/www/bejne/h6SXgJaHg7SAaZY

[@jonesyacdc]

MI6 own that company. And Google is 10 times worse.

[@riyazpatan111]

thats cool

[@pegmay7209]

I never was on Facebook

[@hcneyhhj6618]

does anyone else hear cara delevigne in this???

[@prodaidan208]

Yes! I thought I was the only one! However, I do not think it is actually her as celebrities do not typically narrate videos for mainstream news sources.

[@enoeht5519]

What could be happening if there's too much plastic in the OCEAN. Can a CANOE work???.

[@akashtanawade8936]

I lack all threats.. 😂

[@phildobson8705]

👌 🆗 Let's make better use of this ability: Use advertising data *to determine policies* of brand new Party for election after Brexit, to build a Nature friendly, Technologically better & more secure Britain!

[@lefunk22]

This is the BBC?! The narrator sounds like she's about 16 years old giving a speech at her school.

[@russianbot6994]

SO WHAT ! Obama did the same thing.

[@poppabloodvessel7072]

I stopped going on fb 2 years ago, it's just a bunch of idiots with talking points. And people projecting what they want you to think their life looks like

[@willxu4138]

Fake news or fake democracy？

[@chenyaojiang620]

BBC News is one of the most leading source of global News and information.

[@novocastrianwinter9869]

Chenyao Jiang if you are a brainwashed lemming Jiang

[@importantname]

by golly we are easy to fool

[@GibsonArtola]

Don't give one side of the story: kzbin.info/www/bejne/j5XVh5d-hc-gm5o

[@mrlad4685]

So basically Trump is Nawaz Sharif of Amerika 🤣 (nawaz sharif became Prime Minister of Pakistan in 2013 by rigging Electiions)

[@novocastrianwinter9869]

Araib Lad how did trump rig USA election? Hillary had everything in her favour

[@mrlad4685]

Novocastrian Winter did U watch this vdo ? 🤔

[@nishanraj5943]

it wasnt rigged..trump had access to DATA,not mess around with the votes

[@factfact5270]

face book should build a wall and take care about violent people in a fast way

[@ThaMonkeySquad]

Old news :)

[@Marie-tp7hx]

cringe, aber was ist das eigentlich?

[@paulduffy697]

Obama did exactly the same thing..

[@haripn7568]

A political party in India called BJP have done this before

[@ta-ya-music]

is this news because of CNNs exculisve interview

[@cruxunbreakable]

basic thing about propaganda is, it should be simple and understandable by common man...the background music was good, people may feel something wrong is going on...the end was awesome; unlike usual idiotic blind hatred you used to use against trump, you put it as a question for audience....hmmmm nice you are improving in propaganda...but make it simple.

[@wazadewit7806]

Lol I always talk bull crap on fb never take it seriously

[@patriciavalek2763]

#TRUMP2016

[@mohamedy6164]

Is Trump getting 're elected?