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In the 1920s, the term "race music" started gaining traction as a way to describe African American music, the term first appeared in advertisement in the Chicago Defender by Okeh Records, a label founded in 1918. This term was used to categorize music made by African American artists for the African American community regardless of genre.
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Sources:
www.britannica.com/art/race-r...
en.wikipedia.org/wiki/Race_re...
www.history.com/news/race-rec...
blackartstory.org/2020/05/21/...