The Real Reason Why Ruth's Chris Steak House Is So Expensive

Did you know that when it first opened, Ruth's Chris Steak House had steaks on the menu that were just $5? Yes, that was more than 50 years ago, but still a little surprising considering that it's hard to find a steak on the menu now that's less than 10 times that price. And some are considerably more expensive than that.
So what's the story behind the hefty price tags you'll find on a Ruth's Chris menu today? There are quite a few factors that go into what customers pay, and it's not only about the cut of cow you buy. Here's the real reason why Ruth's Chris Steak House is so expensive.
#RuthsChris #Steak #Restaurant
Well-aged steaks | 0:00
Only the highest quality meat | 1:18
Made from scratch | 2:41
Huge portions | 3:45
Local ingredients add up | 5:09
Expensive equipment | 6:15
Highly valued employees | 7:14
Paying for the experience | 8:16
Giving back to others | 9:31
Expensive to operate | 10:34
Read Full Article: www.mashed.com...

[@MashedFood]

Do you feel the food is worth the price at Ruth's Chris Steak House?

[@Ducksauc3]

Na

[@FairyChild_For_Freedom-Justice]

Yes

[@JR-zm2yu]

I've been once. Excellent, memorable food & service. However, most people can't afford to go on a regular basis, myself included.

[@bunkyman8097]

No piece of meat justifies their price. Plus, I don't like how you have to pay for a steak, then a potatoe, then a salad. Way overpriced. No food is worth that price.

[@hfhifi6878]

It's not whether it's worth the price at truth Chris: it's whether or not paying those prices at any high end steakhouse is worth it. I say absolutely. You simply can't get that quality of aged meat anywhere under $40 minimum. A specially butcher will charge $30+ a pound for those cuts. I don't eat red meat except once a year on my birthday. I go to Smith and Wollensky for their rib eye. So worth the $60.

[@FairyChild_For_Freedom-Justice]

I've never been to Ruth Chris and walked out unsatisfied. They always cook to perfection and their meat is a great quality. You get what you pay for for sure just wish it wasn't so expensive and I could enjoy it more often.

[@StonedMickey]

If you have never been, how could you walk out????? Is this your failed attempt at humor??? You probably wouldn't know a good steak if it bit your cow off. Now that's a poor excuse of humor, if you didn't understand.

[@Born_Free_Die_Happy]

Ok that first sentence makes no sense if the other sentences are to be believed.

[@FairyChild_For_Freedom-Justice]

@@Born_Free_Die_Happy then read it again and it will it's saying that every time I've been there I've been satisfied 🙄

[@Born_Free_Die_Happy]

@@FairyChild_For_Freedom-Justice I did re-read it and it makes perfect sense. idk wtf I was on the other night. I'm borderline slow

[@FairyChild_For_Freedom-Justice]

@@Born_Free_Die_Happy 🤣🤣🤣 we all have those moments

[@FairyChild_For_Freedom-Justice]

I would never complain about the bill at Ruth Chris You know what you're getting into before you go and you can't complain when you're served excellence from start to finish.

[@philipmclaughlin9636]

I really enjoy it

[@AmythystStar]

I LOVE Ruth's Chris! My first visit was during Restaurant Week. I have since been back twice at full price and I'll be back again. You can't beat the service or the flavors. It's well worth it. This is coming from a person can sear the hell out of a filet (medium rare) and is always looking for free or heavily discounted. Ruth's Chris is bomb😋

[@toddcarstens2277]

The Ruth’s Chris in Rogers, AR is excellent. The 11 oz filet is consistently perfect. I finish it prior to touching any sides.

[@JudyHart1]

First visited Ruth’s Chris April 18, 1983, have been back hundreds of times, never unhappy. Used to plan road trips with Ruth’s locations in mind. Not cheap, just delicious.

[@ejtrosclair3085]

I’ve never been disappointed in Ruth’s Chris and I dine at least once a month!

[@Stratocaster-2112]

Yes, it's worth it. Don't complain about the prices. The food is fantastic. I go once a month and have never been disappointed.

[@philipgraziano5577]

Their prices are crazy!

[@MrDan708]

Longhorn or Texas Roadhouse fits my budget better, but it's still interesting to hear what Ruth's Chris does differently.

[@selfloveisthekey]

It's worth skipping a few visits to those and saving up to try Ruth's Chris. It's another level, not even comparable to Texas Roadhouse, Longhorn, or even Outback.

[@candlestick6294]

@@selfloveisthekeyhow much would you say for 2

[@selfloveisthekey]

@@candlestick6294 I haven't been to one in a few years (5+), but it used to be around 150/200 per person, depending on wgat you drink, etc.

[@glassesstapler]

I was a Guest Services Manager for a Boutique hotel in Dallas. I was comped at every restaurant in the DFW area, so unbiased. I judge a stake house by their Filet and Ribeye. I literally ate at all the top spots; Bob's Nick n Sam's Al Bernets, III Forks, Del Friscos, The Palm etc etc. At the end of they day, most were just above average and popular because they are spots to be seen at. Ruth's Chris was absolutely the best steakhouse of them all, period. and Second was Morton's of Chicago.

[@igotthemunchies7292]

No slander of my fav restaurant will b tolerated

[@revayshaw8466]

Never been disappointed yet! But yes, when that bill comes (wooo)😮

[@mikazukides5791]

Not gonna lie, only heard about Ruth Chris Steak House just now, and I gotta say after hearing all that, I might give it a try some time

[@timothycoco7984]

Simply the best!!!

[@m.r.jarrell3725]

When the old Atlas Supermarket in Indianapolis closed the managers at the local Ruth's came in and bought lots of the ungraded beef tenderloins for the restaurant. Apparently it wasn't unusual. Don't assume you're getting what you paid for.

[@bkbekka32]

M.R Jarrell - can't say I've even ever heard of it here; in NYC. Ohh ..their sign was just shown. I've mightve seen it in my travels? I just had a few questions out of pure curiosity..lol Would I be incorrect, assuming each location is independently owned? Does that particular location not do much business? Or maybe Atlas market had THAT much business & stocked up a whole lot of meat in freezer? Lol I guess either way, that's foul- when charging $90 for a steak. Lol

[@m.r.jarrell3725]

@@bkbekka32 I don't know what their status is, if they're franchises or corporate owned. The location in Indianapolis (and most elsewhere) do a brisk business. Atlas, when it closed years ago, probably did order a lot of the ungraded beef tenderloins. It was the one thing they were known for. The tenderloins usually sold for between $30 and 45 per loin.

[@JudyHart1]

Bkbecca32, when Ruth first started expanding, she sold state franchises, in CA, you owned all the stores you could afford to open in CA. Once she got established, she would buy the franchise back, some franchisees were not interested, some were.

[@jcast7091]

Ruth chris never disappoints lil pricey but worth it for bday dinner or anniversary or special occasion steaks are always good and can forget the lobster mac n cheese

[@clayzimmerman3318]

As far as I know, there isnt a location close to me. However, I was on vacation few months ago & came across one. They were closed at the time but had their menu visible. One look at their prices & I can guarantee I will never go to one. Whether its worth it or not is subjective but I will never spend that much on a meal.

[@tomtalley2192]

Nice ad!

[@doomtrigger]

$35 mashed potatoes ...

[@tomlompa6598]

Dry aged steaks are far superior to wet aged.

[@Openyoureyes932]

My favorite steakhouse

[@kretieg]

I do not care for wet aged beef. It has metallic aftertaste to it.

[@Chonchey]

Mashed steals music notes/melody from explosions in the sky

[@onedelish]

Yummy

[@briangleason5597]

What state is this in?

[@JudyHart1]

80 some different locations, many states and overseas.

[@philipmclaughlin9636]

The old saying goes you get what you pay for.

[@williamcornelison4721]

Best thing happened two years ago.... My wife took a bite of Venison Tenderloin I was cooking and after thirty two years of only having a few slices of venison summer sausage, and discovered she loved it.... So now we enjoy a freezer full of venison burger, Venison Brats and venison Burger... As much as I would enjoy the experience at Rjuth's Chris, today I need that money for Gasoline and other Groceries. Let's Go Brandon.... Deer season starts in eight weeks... Freezer will be empty by then...

[@baddinosaur1548]

Just had dinner at the new location of Ruth Chris in Winter Park Florida, What an incredible disappointment. My steak was dry and the drinks watered down. The decor was at the level of an up scale McDonald's with service was match. I will never go back again. Anyone giving this restaurant higher then a 2 star rating is completely clueless. This restaurant is now at the level of outback and long horn steak house. Ruth Chris at Winter Park is a complete scam and rip-off. Ruth is rolling in her grave over what the restaurant she founded has become.

[@robbyrocks3665]

Not gonna lie, but I actually get a lot of satisfaction from cooking a nice steak myself. I love to cook. Oh, I forgot. It's the experience !

[@hfhifi6878]

But can you get dry aged beef like theirs at a butcher? You're going to pay at least $30 a pound. Also, great steaks are not cooked entirely on a grill. They are grill seared and then put into a very hot oven. In addition, a fine dining experience with great service is unbeatable. And you don't have to clean up!

[@bruceaskew2107]

Share a steak 🤣🤣🤣🤣🤣🤣🤣

[@followmeillfollowyoufood9018]

🤔🤔🤔

[@vaithym7072]

👍

[@Hanibul_Lecktor]

Yeah um, now do Salt Bae's restaurants lol. Ruth's suddenly becomes the dollar menu easily !!

[@oakdaddy]

It’s only got 3 1/2 stars on yelp!

[@randyrobinson3951]

I thought they went out of business

[@michaelsierra2850]

Texas Roadhouse goes way more for less. Also hand cut and made from scratch.

[@hfhifi6878]

Your comparing a Hyundai to a Mercedes Benz. And I prefer other steakhouses to Ruth's Chris.

[@markcollins2666]

@@hfhifi6878, more like a Hyundai to a BMW, which today, is over 40% plastic. At this point, with both, you're just paying for a brand name.

[@KalvinTy101]

I’d choose outback over this place… they not all that

[@hfhifi6878]

So you'd by a Kia over a Bentley if money was no object? Outback is inedible

[@pamelaporter3683]

Get what you pay for

[@johntilghman]

@@hfhifi6878 As someone who drives a KIA and this is my 4th one, yes. I like the fact that I can get my KIA serviced with ease when needed, I also have a better warranty. Not saying Bentley is a bad deal, just that isn't where I would spend the money even if I had it.

[@mynameisjeff6988]

@@johntilghman thats BS. If money was no object you'd be buying the bentley, dont kid yourself

[@johntilghman]

@@mynameisjeff6988 Nope, a corvette or another sports car yes. So, sure if money was no object I might get something else, but I would still get the KIA as a daily driver.

[@richdouglas2311]

This video is based on a common--but hugely flawed--premise: that costs drive pricing. They don't. Prices are determined by the marketplace. Restaurants can charge only what customers will pay, irrespective of costs. If the costs are too high compared to what you can charge, then your margins will be too low (or nonexistent) and you have to change your business model. Remember, customers have zero insight into business costs. They're paying for what they want to purchase, irrespective of costs. For example, soda costs just pennies, which is why refills are free. (Try that with wine!) You're not buying soda, you're buying the service. This is true whether you're at a restaurant or McDonalds. (Not only are refills free at fast food places, they're perfectly fine with you taking one to go with you. Again, you're paying a couple of bucks for something that costs them a couple of cents. And Ruth's Chris charges what people will pay, not what it costs to provide it.

[@markcollins2666]

Wine is a good example here. Often, resto's can command a 50-100% price markup, with next to no equipment or labor cost. Perception is reality.

[@richdouglas2311]

@@markcollins2666 Great example. Nothing but pure markup. If I get a bottle for only double the retail price, I'm doing well.

[@markcollins2666]

@@richdouglas2311, some business models absolutely rely on that. Not selling wine terrifies them, because elsewhere, the profit margin is razor thin. No one cares, that when they buy proteins by the pound, they're also paying for skin, bones, scales and fat. Customers probably don't know, and the purveyors could give a shit less... The price is the price. And in a down economy, wines are the first thing customers cut back on.

[@da900smoove1]

When you are an adult with basic cooking skills and ability to Read.....Paying $25-$35-$45-$55 per Steak is SILLY

[@bunkyman8097]

Exactly! You can do this at home with a cast iron skillet for a ton less $.

[@mynameisjeff6988]

A homemade steak will NEVER be as good as one of these places. They have equipment that will infuse and keep flavor unlike any cast iron pan you can use. Its not even really an opinion, there's a reason steakhouses can charge this much and still be booked for weeks in advance. You can get to maybe 80% of the flavor of a nice steakhouse steak, but you'll never match it, no matter how good a home chef you are unless you have access to their meat suppliers and their 10 thousand dollar grills and master chefs

[@da900smoove1]

@@mynameisjeff6988 its all about preparation and in some cases dry/wet aging....but wether you cook in skillet or grill over a flame its about attention to details...The Cooks/Chefs prepare and cook hundreds too thousands of steaks and like anything Practice makes Perfect...Cooking Steak or Macaroni & Cheese to a certain level with consistency takes Practice, trial and error

[@NarfismGaming]

this feels like propaganda

[@nobo1682]

a bunch of bs a glorified ad

[@SuperlativeCG]

I asked the waiter if they serve steaks raw. He said "Yeah, but it's rare."

[@vaman5591]

I went to ruths chris once, won't go back, the steak was so under cooked I sent it back twice. And I ordered it medium rare, purple was more like it. Pretty sad.