The real talent is to be an entrepreneur - Vídeo en español, subtitulado inglés

The Spain Up Nation brand was created with the aim of creating a country brand. It establishes the creation of a movement towards a culture of innovation that permeates the whole of society, and a sense of belonging and collaboration between all the agents involved. It also lays the foundations for the construction and development of a spirit and culture of innovative entrepreneurship in all layers and actors that will have an impact on the transformation of Spain's economic model.