The Rise And Fall Of Goldman Sachs' Marcus

Saying the name out loud conjures images of Ivy League-educated investment bankers in tailored suits managing money for the wealthiest of the wealthy. Or closing deals in high-rise corporate offices. Advising the wealthiest of the wealthy. Navigating the corridors of power across the world’s financial capitals - New York, London, Singapore.
So, why did Goldman Sachs - the 150-year-old investment bank - try to get into checking accounts and credit cards? And, what’s more, how did Goldman Sachs’ fail at that? Watch the video above to find out more.
Chapters:
00:00 - Introduction
01:13 - Introducing Marcus
03:31 - Goldman’s trouble with consumer banking
05:29 - What went wrong?
07:04 - What’s next?
Produced by Jeff Morganteen
Reporting by Hugh Son
Edited by Dennis Donovan
Graphics by Mallory Brangan
Narrated by Jordan Smith
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The Rise And Fall Of Goldman Sach’s Marcus

[@TiannaTrunnell]

Absolutely love it!!! I'll have to be finan-cially stable in every sense before purchasing my first supercar. The best thing to do with your money is to invest rightly because money left saving will end up with no returns

[@Judith-fg4lx]

You don't need that much, as long as you have 250k to 350k in cash, and make at least 40k plus is fine. It not like you are going to pay the car off, get the car, drive it for a year or two then get something else. You don't need millions of manov to oniov nico thinnc

[@julienwater]

Times are weird. The US dollar is losing purchasing power due to inflation while strengthening against other currencies and assets. The stock market, real estate, crypto AND precious metals are down because people are fleeing to the "safety" of the dollar. where else can we put our investment money? I can't afford to see my savings of around $320,000 turn to dust in front of my eyes

[@richmorten]

Personally, I would say have a mentor. Not sure where you will get an experience one, but if your knowledge of the market is limited, it seems like a good bet.

[@laurabruce-op1xx]

I agree. Having an investment advisor is the best way to go. Based on a direct encounter with a CFP named Elise Marie Terry, I can say with certainty that their skills are excellent. She helped raise over $580,000 in 18 months from an initially stagnant portfolio of $150,000.

[@JanAlston-kd6yl]

@@laurabruce-op1xx Sure, Fiduciary CFP are outperforming the market and generating good returns, but some charge a lot, as their services are currently in greater demand than ever.

[@laurabruce-op1xx]

@@JanAlston-kd6yl Yes, they can have a positive impact on an individual's portfolio. Elise’s strategy is transparent allowing full ownership of my tråding account and the fees are very reasonable compared to my return on investment

[@JanAlston-kd6yl]

@@laurabruce-op1xx Out of curiosity, I searched for Elise using her full name and she seems pretty tight and outstanding. I read her curriculum vitae, her school career. She is a fiduciary who will act in my best interest. So I booked a session with her on her contact webpage and hope she responds soon

[@connorscanlon6289]

I think it’s important to disambiguate Marcus from Apple Card- Marcus is a good product that I think is differentiated well from the competition in terms of user experience, primarily used for deposit accounts. I see no real issue with this business. The problem is Apple Card, which has had startlingly high losses versus other major CCs. GS got played by Apple, and with a large percentage of purchases on Apple Card going toward Apple purchases, Apple, in effect, got Goldman to put ~1.5 billion into Apple revenues over the last year. A huge blunder for GS and a boon for Apple. This is where the focus should be.

[@tamwilfred]

Would it have mattered if they used a Goldman Sachs-backed credit card compared to any other card? Assuming Apple customers are loyal, they would have made those purchases with either another credit card or a Goldman Sachs credit card. I don’t know the exact deal Apple has with Goldman Sachs and what percentage of revenue generated goes to Apple. Sure Apple is making some money out of the deal but I don't think it's not that much compared to the revenue from their other products and services. It looks like it’s Goldman Sachs’ fault for not taking into consideration the losses from the loan side. Since Goldman Sachs has no infrastructure or expertise in the consumer side of banking, it’s expected that it would take a loss to get into a sector of banking that they are new to. Assuming Gold knew what it was doing, it could be the price GS paid to get into the consumer side of banking services. It could be the loss leader in order to build a reputation and get people used to the name of Goldman Sachs. Now people feel comfortable with having a savings account with GS or later expanding to other services GS can make more money. Next, we might see Apple portfolio management, Apple loans, or Apple brokerage all backed by GS.

[@thegreatest9282]

​@@tamwilfredif they used other credit cards would have profited from fees or 20% interest since it is apple credit card there is no fees and no Interest for apple products so basically buying apple products on Goldman credit with no upside for Goldman that is why many banks originally denied the opportunity to work with apple even though it is 'apple' also I am pretty sure apple might have forced many subprime applications to go through which will end up Goldman's losses

[@tamwilfred]

@@thegreatest9282 There are no fees but the variable APRs for the Apple card still range from 15.99% to 26.99%. Other companies have no-fee credit cards as well. The benefits line up with other cards with no fees as well. I could see where accepting subprime borrowers might get them in trouble.

[@zzFishstick]

This sounds more like a failure if Marcus' credit risk management policies than Apple. They probably couldnt get the right talent and were over exposed

[@thegreatest9282]

@@tamwilfred yes it has a variable interest rate except for apple products so people tend buy more apple products with Goldman credit

[@chickenceiling]

no where in this video does it explain how Marcus is actually a failure, wtf?

[@zzFishstick]

Exactly. I dont see how its failed exactly, maybe under performed sure

[@BlaineC1972]

Ditto

[@safsafsafsafsafsafsafsafsafsaf]

They mention the losses to prop up Marcus. Growing to $2bn in 2022. So its a failing business.

[@jubeerkauwsar3871]

Should I take my money out of Marcus??

[@PeterWang691]

@@jubeerkauwsar3871 you're insured by FDIC up to $250K

[@GHTZ41]

The way it works in big banks is, a big guy sitting at his lake house one fine day thinks, let's do something different. From that time on, they push all the resources and money into it without really validating if the idea is good or not. Juniors are under pressure to please the big guy so they never question him.

[@NealIRC]

And that could be why he left in 2018.

[@maddy2419]

I don't understand, where did they fail in consumer banking? Its like any other online bank Amex Savings, Ally etc., Just no physical branches, checking accounts and ATM cards

[@jamesbrown1645]

Apple Card defaults are "well above subprime lenders". Who knew lending money to college kids was a bad idea?

[@TheIrvdoggg]

😂 i watched the entire video bro, I still can’t find the answer. Looks like their doing just fine. They act like Marcus failed and is no longer operating.

[@harry8912]

Marcus is a good product but gets destroyed by online banks and higher rates. They also messed up with the Apple Card, they thought about the numbers first rather than Credit Scores, and I’m surprised because I’ve read and heard that most Apple Card Customers have like 670 or 680. They’ve been supposedly bleeding because of defaults and clients not paying their credit card debts.

[@zo62]

We’re do you get more than 4.15

[@MadBuddhaAbuser]

😂 destroyed by higher rates? Marcus' HYSA is competitive with, if not better then most the market...

[@dxuhuang]

@@zo62 Synchrony

[@CalienteFrijoles]

Of course, the Wells Fargo analyst had criticisms and advised that Goldman Sachs stay where they were bc they don’t want a competitor on the consumer side that can do it better.

[@waterisformless]

Mike Mayo has a buy on GS as recently as April lol

[@K1ngHoward]

Yeah Wells Fargo's rates are just embarrassing for Savings Accounts. 0.25% APY for anything below $100,000. And it only goes up to 2.5% APY if you have $1 million. When other place are pushing 3-4% minimum is just sad. All the while, Goldman Sach's is doing 4.15% APY at the same time.

[@gfuterfas]

I still don't understand... Marcus failed? I have a Marcus online savings account and I like it so far. Should I be worried about it? It's FDIC insured.

[@xxxxMonkeyGirlxxxx]

Marcus didn’t fail. Pretty much the Apple Card cost more money then they realized and in regards to Marcus itself the CEO feels they grew too fast without making sure they grew in the right way so that the consumer banking division would add value. Goldman Sachs is new to consumer banking and they didn’t realize how competitive consumer banking is and they didn’t have the right employees who had knowledge in consumer banking to make sure their strategic plans for future growth were executed successfully to add value to their stock price. The answer to your question is no you don’t need to be worried.

[@ghackney9549]

It's a fantastic product. I have a CD and HYSA with Marcus. These products are FDIC insured so don't waste time thinking about it. You also have to remember that this is a new product from Goldman and it takes time to grow something like this.

[@abhishekkoley4802]

They should've used their own name instead of marcus. And let users maintain an account balance starting from $100k. Serving only high quality users at a low scale and slowly increasing the user base.

[@Mnnyquintero]

Agree with the Goldman Sachs bank name, i don't agree with high earners, they should serve everyone

[@TheOnyomiMaster]

it's Marcus Goldman.

[@djjoshski]

Step 1) be endorsed by Jim Cramer

[@verynick]

I think they are in a ok position. Most banking and investment firms are in a red in 2023, nothing new. If they announced that they are cutting down Marcus then that would have been a different scenario haha

[@Technobitz]

Ngl I was definitely expecting him to give some bs answer but he said that it was a mistake and that it was poorly executed. Proper response to a situation that is not favorable.

[@tvm73836]

The commentator failed to mention that Goldman brought a high profile guy from Discover to run the business and he successfully ran it to the ground! How can a B grade business executive run a business for an A grade investment bank?

[@NealIRC]

And now, Discover will become part of Capital 1.

[@johnadai4162]

Great!! documentary

[@JeromeDimairho]

7:25 They wouldn't even take their own advise... Wow! Even the big guys make costly mistakes!

[@SboNtuli.]

Legendary institution inspired to understand the Markets

[@sheh.9163]

He didn’t really explain how GS failed. Marcus is a great product and so is the Apple credit card and savings account. Consumers like both. So just because they haven’t made investors happy it’s a failure? They’re going to abandon the consumers that enjoy the products?

[@spicypickle666]

Would hate to see Marcus go. As someone who worked on the launch of the product- it was all too much, too quickly. Only 18 months before launch? dumbbbb. Why? They still wanted their cushy million dollar salaries for a startup and they were too many egos. In the end, I believe they actually OVER leveraged their brand and expertise. They should've done more to cement themselves culturally before ballooning their offerings+spendings. I love the apple card but it was just too easy to get. They went through multiple brand re-designs in the first 5 years.... in design, it can be better to slow down and do it right - the first time - instead of spinning your wheels. Don't get me started on the engineering. Oh well... hopefully they'll keep their sole offerings until a competent shepherd comes along.

Ah, the old "Rise and Fall" routine, CNBC. That title really conjured up a "Game of Thrones" level drama about Goldman Sachs. The way it was phrased, you'd think we were about to witness the Wall Street equivalent of the Titanic sinking, or the meteor that took out the dinosaurs. But the reality was far from it. Goldman Sachs dipped its toes in the unfamiliar waters of Retail Banking and sure, it was a bit like watching an Ivy League valedictorian try their hand at stand-up comedy - entertaining, but not quite the desired outcome. Yet, does that spell the end of Goldman Sachs, the 150-year-old Wall Street Titan? Far from it. It's like saying a tennis player has fallen from grace because they missed one backhand shot in an otherwise stellar career. Of course, we do hold Goldman Sachs to an arguably high standard, after all, they're usually the ones dishing out advice on these matters. It's a bit like a Michelin Star chef burning their toast - it's not the end of the world, but you do expect better from them. You'd think they'd follow their own cooking recipes, right? But hey, everyone has an off day! Still, the video does bring up a good point, despite its clickbait title - even the giants can stumble when stepping into new arenas. It's a healthy reminder that not even Goldman Sachs can just waltz into a new industry segment and make it rain profits from the get-go. Lastly, though we've poked fun at the title, let's not forget that CNBC videos are typically on point, concise, and factual. They're like the golden retrievers of financial reporting - sure, they might chew up your favourite shoe (or in this case, title) from time to time, but you can't help but love them for their reliable and straightforward nature. Keep it up, CNBC, but maybe ease up on the doomsday titles.

[@GeorgiaMade404706]

Marcus was savings account only. That was the problem when the average American don’t even have $500 in their savings

[@InfinteIdeas]

Savings Accounts are also worthless in modern times. Everyone either puts it in stocks, CDs, or Checking Accounts

[@Naviss]

I enjoy my Apple Card, and Apple Savings Account.

[@denisemariefugo5126]

This is comparable to Amazon buying Whole Foods. Focus on the core.

[@sherkaaaciii7462]

"You can fool all the people some of the time and some of the people all the time, but you cannot fool all the people all the time." Goldman should sticks with fooling some of the people all the time.

[@rbbr207]

They couldn't compete with SoFi 😎

[@inwiththenew414]

What's up with the title and description? Did something happen? Sounds ominous

[@MrBrewman95]

I hope they keep the Apple Card and Apple Savings Account partnership.

[@A22DNAL]

Agree. I really want the deep details on why everyone is claiming this partnership has been to the detriment of GS b/c I absolutely love my AppleCard and Apple Savings account thru GS!♥

[@swiftypines]

personally i hadn’t even heard of marcus until it was in reference to accounts the apple offering is better than

[@KaleyDuke]

y'all i just put money in a marcus cd wdym fall 😭😭

[@ghackney9549]

I have a Marcus CD as well. It's a locked in rate and is FDIC insured so don't worry about it. Never follow advice from CNBC.

[@05videos6]

@@ghackney9549 and much money is insured?

[@Phlegethon]

This is what happens when you have a random liberal arts college CEO

[@DA-wv7dn]

just put alot of my saving into a Marcus highyield savings account... what is this video saying? Is the company in trouble?

[@themegmolli]

You can get higher yield at other banks! That’s why I moved mine away from Marcus this month, fed raised rates again (over 5%) and Goldmans rate is still the same.

[@inwiththenew414]

@themegmolli where? Because the big banks I've checked with aren't offering competitive high yield savings account rates. B of A and Chase seem to eye high dollar deposits for decent rates and most of us dont have several hundred thousand or millions laying around. Marcus is one of the few with good brand recognition offering decent HYSA rates

[@robertwnorrisii9143]

To Whom It Concern: Consumer deposits grew 14% from December 2022 to June 2023. Lazy reporting. Enjoy the day. Sincerely & Respectfully, R.W.N II

[@olivier3516]

JPMorgan is first in IBD revenues btw

[@nkmt369]

interesting

[@BoringAnalyst]

I want a prestigious Goldman Sachs account. Not an inferior Marcus account.

[@cameron00148]

Everyone keeps on pushing all this A.I. nonsense, but the topic I have yet to hear anyone address, is what will happen to Taxes if A.I. is replacing jobs? I know they won't be paying Taxes because they are not being paid at all.... I'm just waiting for them to develop a conscious and realize their being taken advantage of.... -______-

[@mack-uv6gn]

They should have learned from J P Morgan mistakes. Calling it Marcus was stupid just like You invest by JP Morgan

[@Eric345]

Goldman Sachs has no business in retail banking 👨‍💻🙄🤦‍♂️

[@Chicago48]

The name was dumb.

[@inwiththenew414]

@@Chicago48 I thought it was pretty cool, honoring the founder

[@AnilKumar-rp2vs]

I enjoy these discourses but please cut that "muzak" off. Why is it necessary? It is just distracting and for people who are older, it is very difficult to process the relevant information from the dumb, monotonic background noise. Keep up the great work at educating us. Thank you.

[@averageperson2659]

Apple Card sucked! I closed it in a heartbeat. GS customer service wasn’t good either

[@A22DNAL]

I dunno why people need so much customer service. I have never had to call them once. CLIs are done thru text. It's been nothing but a stellar ride since I got my AppleCard. Don't get me wrong, there are "better" cards on the market but the ease of use cannot be beat.

[@yolo_burrito]

Wait? There was a rise of Marcus? I know nobody that used Marcus and they sent me marketing mail monthly.

[@auro1986]

not easy to master a complex system of stealing money

[@Mnnyquintero]

The problem is that they don't have brick and mortar branches. No marketing capex on their consumer banking side. They need actual physical Goldman Sachs branches

[@neilhamirkeshvala]

They also discriminate against disabled employees 🤷‍♂️

[@christian-agk-dts-google-map]

AGK DTS Thüringen shiftsystem Timeworker Import Export Bank Institut Maison des Associations Konzept 33

[@MOBMJ]

2:30 and they failed

[@daspatel6938]

David, how's cris Ahmed

[@okok-uc8hi]

Goldman is very shameless

[@davontawilliams3958]

Now who here can help me work for Goldman Sachs?

[@tube.brasil]

Solomon will bankrupt the company. Retail is completely different from wealth management. What was he thinking? Fintechs do it best. And now even investment banking is going down, so they are screwed.

[@marciafatima4341]

Morreu tudo

[@mack-uv6gn]

Apple Card is garbage

[@BlaineC1972]

So what happened? lol

[@mfbikle]

After weeks I still not have access to my $25k in Apple Saving*

[@jentorninos.ballen9269]

Masaya na kayong lahat sa pag sira ninyo sa buhay ko na oag angat ninyo sa laro nayan nq oag wasak ninyo sa bubay ko dahil sa laro ninyo na pag wasak ninyo sa buhay ko dahil sa laro nqyan hinusgahn ninyo buhay ko dahil sa lang sa lqru ninyo na teeade nayqn na kayo may gawa ng lqro husgahn ninyo ung mang lqlqro sa lqro ninyo pag lalaro nayan na pag sira ninyo sa buhay ko ha masaya na kayo sa kahayopan ninyong ginwa sa buhay ko na ginawa ninyo sa aking buhay na pang husga dahil lang sa pag lalaro ko sa laro ninyo nayan ng treade

[@poojathawre6785]

❤

[@TMM-N]

The problem is He is trying to be woke conscious! He is trying to satisfy a small minority which no value! He neglected 95% of his conservative customer base! He will be out soon

[@branstark3557]

Goldman sack your wallet more like it..

[@MurphyRagsdale]

:)

[@bonwatcher]

It's called hubris. Just because you're good at one thing doesn't make you masterful at everything. They should have poached a couple of Amex execs and a couple from Chase/BofA to help create their credit card and consumer banking businesses respectively. Instead they bit off more than they could chew and I think they over promised on the Apple card and are now paying for it. I think it's why they pay 4.25% to Apple card savings accounts and only 4.15% to their own Marcus savings accounts clients.

[@DonBrownII]

any day Goldman takes a tumble is a good day.

[@jentorninos.ballen9269]

Hd kayo napahiya sa tao ako napahiya sa laro nayan sainyo yan laro nahusgahan ka oa na ginawa mo pag lalaro ko ang sama ninyong lahat sa ginawa ninyo sa buhay ko kayopan nay masama na kong masama ako mas masama kayong lahat kc nahusgahn ninyo ako at pinag laruan ng husto sa laro nayan na kayo may gawa ng laro ung pag lalaro ko nahusgahan ninyo dahil sa ginawa ko sa karo nayan bat kayo ng bigay ng laro na napag karuan ang laro at nakuwalahat oara kumita diba ng paro oara malaman kung panu kumita hd masira sinura nibyo ako at hinusgahan ng husto

[@micheldenostredame6261]

When the predators run out of prey, they will start eating among themselves. The eating is in progress right now, If you've heard funny thing about a rich man smash down into the earth from a height place, so the last chapter gonna be even more amazing you.🙂

[@midwestcharm]

Crooks

[@yaganabulama775]

MOST rich people stay rich by spending like the poor and investing without stopping then most poor people stay poor by spending like the rich yet not investing like the rich but impressing them

[@alimichelle6662]

I'm happy to see Mrs Brenda Leigh Van mentioned here, my spouse recommended her to me after investment of $5000 and She has really helped us financially in times..

[@mambaASI]

firstly, that's incorrect. Secondly, stop spreading misinformation.

[@Matt-rw9py]

If rich people spend like the poor people and the poor people spend like the rich people then both groups spend their money identically.

[@shakirghazali2890]

Go woke go broke simple analogy

[@jentorninos.ballen9269]

Sinira na ninyo buhay ko dahil sa laro ninyo nung September nayan na pg simula ng pag sira ninyo sa buhay ko dahil sa teeade nayan na pag wasak ninyo sa bubay oo mangnlalaro lang ako nahusgahn ninyo ako ng husto dahil sa laro nayan sinira ninyo ng husto buha6 ko sa kakahiyan ng laro nayan sira ninyo buhay ko dahil sa lqro ninyo nayan sira ninyo buhay ko sa laro ninyo na kayo may gawa na oqg wasak ninyo sa bubay ko mula ng laro ako ng treade nayan nung September simula ng oag sira ng bubua ko dahil sa pag lalaro ko at lahat inalam ninyo sa laro nayan oag trix ko lahat lahat sinira na ninyo buhay ko

[@SamWalkin]

They should be less woke

[@inwiththenew414]

Calm down snowflake. There was a meme about Republicans wanting to legislate what women can do with their bodies, what meds you can take, what history you can learn, etc. meanwhile they accusing Dems of coming for your freedom. Lol the irony

[@iloveTrump45]

Anti capitalist propaganda

[@kurtie6794]

From a US-based network who’s whole production is based on 24/7 capitalist news (stock markets, business development updates, etc.)? You just can’t take even slight criticism of an economic system that’s been tied to American pride and use McCarthyism tactics to devalue the legitimacy of a well-researched, factual and mostly non-biased news story. You’re part of the American problem.

[@Standingaround822]

Good

[@firefly4907]

There's good and bad capitalism. Of course, we don't need the bad ones.