The Role of a Publicity Director in a Traditional Publishing House

As a Publicity Director for W Publishing Group, a commercial nonfiction imprint of Thomas Nelson, Allison Carter says there isn't really a ""normal"" or typical day in her department. Some days she might be pitching her clients and their books to major television and radio programs, while other days she might be focused on getting review copies out to media contacts. No matter what she is working on for her authors, it always involves reaching out to garner attention for their books and to get their stories to the right audiences.
W Publishing Group works with a wide variety of nonfiction authors in the Christian space including pastors, ministers, social influencers, and celebrities. W's mission is to focus on books that encourage or inspire others, and weave a thread of hope that will lead people to Christ.
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